I really appreciate the reporting features and dashboards of Muck Rack. They help me understand when and where media placements are generating views and engagement. I also find the reporting valuable because it can emphasize and communicate the value of PR and earned media to our leadership team and board. The initial setup was fairly easy, and the customer service was good. Review collected by and hosted on G2.com.

I really like the map feature in the dashboards, but it only gives a United States map so that you can track placements by state. I would really love more localized maps. So we place a lot of our media just in the Oregon media market, and to be able to track where placements are coming from statewide through county or city-specific data would be nice. I also think that sometimes there are articles that fall through the alerts and aren't allowed to add to dashboards or reports because they don't fall within Muck Rack's identification of earned media. So, like, other web pages or academic articles, I would really appreciate if those were both captured in alerts and we have the ability to add them to our reports. Review collected by and hosted on G2.com.

I like that Muck Rack is available on the first landing page on Google. It's always one of the first responses, which makes it easy for me when searching for journalists and publications. Whether I'm searching within the platform or using Google search operators to browse publication sites by keywords, Muck Rack is always right there. I'm always signed in, which makes it very easy. I appreciate the speed and accessibility it offers because instead of going from Google to find an article or journalist and then checking them on Muck Rack, it's already right there, which is more convenient. The initial setup was pretty easy. The Muck Rack team helped convert our existing media list into Muck Rack, and their customer support rep was really helpful in walking me through it, answering questions, and setting up search queries. The chat feature in the platform is also helpful for asking questions. Review collected by and hosted on G2.com.

I think it's a little pricey. Some of the features being blocked only for the more expensive subscription tiers is a little annoying. I wish everything was just available for what's their more standard price, such as broadcast clips and some of the AI tools. It has a very good database for United States publications and other key markets, but some other countries like some Latin American and Middle Eastern countries, where I need publications, have less journalists available. Sometimes it's very few or none, especially for non-English publications. Review collected by and hosted on G2.com.

I really like the simplicity of Muck Rack; it's very easy to use and track what we need. The platform helps us keep track of media mentions that we haven't secured directly and track metrics we can't pull manually. I also appreciate the creation of reports that help us keep track of specific needs. The initial setup was very easy, and our account rep was a huge help in walking us through everything. Review collected by and hosted on G2.com.

I think the biggest issue we run into is when websites have a paywall. The platform doesn't always necessarily pull that content and that makes it difficult for us to know if something has run/mentions the company. Also, if Muck Rack was better about pulling international content as we find that can sometimes be missing. Review collected by and hosted on G2.com.

I love that Muck Rack is a one-stop shop for me. It handles both coverage reports and the journalist database, so I don't need to jump between different apps or maintain my own database. I find it really valuable for personalizing pitches, allowing me to send personal messages to journalists I know in person. Review collected by and hosted on G2.com.

I do find that occasionally it's tricky to set up a coverage report when you want to find out what local news coverage you've had. For example, I'm in Vancouver, and I want to know about how much coverage we've had in the Vancouver media, which should also include national media that cover Vancouver. But because they're based outside of Vancouver, they don't get included in my coverage report because it's filtered on the geolocation of the media outlet. So that's been a bit of a problem. But aside from that, everything's great. Review collected by and hosted on G2.com.

I love the coverage reports and use them every day; they provide a variety of valuable metrics in the dashboard, making monthly and quarterly reporting seamless. I also love the newly refined search features, which help me find specific articles quicker, saving time from looking through Google results. The coverage reports and search features are easy to use, accessible, and accurate. The initial setup was very easy, and the customer success reps are very helpful with questions. Review collected by and hosted on G2.com.

I wish that you could update multiple article snippets at once in the coverage reports. This would be helpful when press releases are syndicated. Now, I have to manually update each snippet. Speed maybe. Sometimes when I'm updating the coverage report it can lag a bit. Review collected by and hosted on G2.com.

I use Muck Rack for media monitoring, pitching, and media research. I appreciate that it streamlines media monitoring and makes it easier to track competitor coverage with the use of Muck Rack's trackers. It is organized and easy to use. The chat support is very helpful and easy to access when I run into a problem or have a question. I also appreciate how Muck Rack is continually innovating and improving its software. Additionally, switching to Muck Rack from Cision and Meltwater has been a positive change as those softwares do not compare to Muck Rack. The initial setup was easy. Review collected by and hosted on G2.com.

It would be great to track media feedback for a pitch directly in Muck Rack. I would love to be able to mark a journalist as not interested in this pitch any longer so I don't follow up. I would love to be able to comment and say that a journalist accepted an embargo. I currently keep track of these things in Google Sheets instead. Review collected by and hosted on G2.com.

How updated the media contacts appear to be, and the easy of use Review collected by and hosted on G2.com.

No downside, however, I don't feel like i know how to fully use the tool Review collected by and hosted on G2.com.

It is a simple, easy-to-use interface that makes it incredibly easy to reach new journalists Review collected by and hosted on G2.com.

It is quite slow sometimes and frequently malfunctions. For example, it disconnects my email as I am about to send a pitch. It also is not good with attachments. Review collected by and hosted on G2.com.

The newsletter feature helps me organize our different press mentions and package them in a way that can be easily disseminated to stakeholders throughout the organization. This has done wonders in raising awareness for the impact of our PR team. Review collected by and hosted on G2.com.

The media monitoring software sometimes misses local outlets, particularly radio stations. But luckily, these can still be inputted manually into reporting software and newsletters. Review collected by and hosted on G2.com.

I like the reporting on Muck Rack; it's simple to put together and has great presentations, so anyone not working in PR can understand. I also appreciate how much the search keywords have improved and the improvement on filtering options, which help sort through the noise since our brand name is a common word. The initial setup of Muck Rack was easy and seamless. Review collected by and hosted on G2.com.

I think there needs to be a higher capacity of keywords that can be created in the coverage columns. We have a lot of products with SKU numbers, I can only place so many in the column keyword options before I hit max. Review collected by and hosted on G2.com.