Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Enterprise (> 1000 emp.)
"Up-to-Date Journalist Database That Makes Writer Research Easy"
4/5
What do you like best about Muck Rack?

The journalist database is very up-to-date and a useful resource. Muckrack also makes it easy to research new writers for special projects, since the search criteria allows me to refine and adjust my searches easily. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The upgrade to the Alerts has been difficult to adapt to. Our team needs a simple way to edit our alerts to monitor relevant coverage. We do not need to track as intensely through all the options Muckrack has. It's been really difficult to update existing alerts through the new trackers system and it seems like all my old alerts have to be deleted and redone in order to be able to edit as needed, which is time-consuming. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the thoughtful review. We’re glad the journalist database and search filters are helping you quickly find the right writers and support special projects. It’s great to hear article search and coverage discovery are adding value for your client work.

We appreciate your feedback on Alerts and the transition to Trackers and we’ll pass this feedback along to our product team. We know flexibility and ease of editing are critical. Our team is actively working on improving how monitoring is set up and refined, with a smarter approach to coverage that reduces noise and makes updates easier over time.

On contact data, you’re right that phone numbers can be limited. If you come across a profile that needs updating, you can click “Request update” to flag it for our data team. If there are specific regions or types of journalists you need, our media research team can spend more time building out coverage there.

Thanks again for sharing your experience.

QS
Q S.
"Essential for Tracking Media Coverage, But Needs Speed Improvements"
5/5
What do you like best about Muck Rack?

I like that I can find reporters interested in a given topic, and it shows me how they covered the subject in the past. It also provides an email to contact the media member. I always need to know an outlet's reach, and Muck Rack is great for that. I've recommended it to more than one colleague, so I would say I highly recommend it. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes there's a long lag when I create a new list. If I build a list of reporters -- the longer the list, the longer the lag. I'd like the lag to not exist. Signing in sometimes is a hassle. If I used the computer or device to sign in recently, it would be nice if I could skip the sign in next time. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the thoughtful review. We’re glad Muck Rack is helping you find the right reporters, understand their coverage and access key details like reach and contact info. It’s great to hear you’ve recommended the platform to others.

We appreciate your feedback on list loading speed and login experience and we’ll pass this feedback along to our product team. We’re continuously working to improve performance across the platform, especially for larger workflows like list building. On login, we log out users on a regular cadence for security, though some organizations may also enforce shorter timeouts.

Thanks again for sharing your experience.

Victoria T.
VT
Victoria T.
Small-Business (50 or fewer emp.)
"Eases Pitching, Needs AI Media List Enhancement"
5/5
What do you like best about Muck Rack?

I love how easy it is to send pitches and how great the Muck Rack team is. Lexi is wonderful! I value the article tool and reporter tool to build media lists the most because it helps us identify articles for clients and send pitches to reporters. The initial setup was very easy. Lexi Mohaney also helped with any questions I had. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes using the AI search for media lists, they sometimes don’t pull all of the searches. I think the AI media list is still a work in progress. Maybe being better about pulling all searches rather than just a few. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Great to hear pitching and media list building are working well for you, and we’ll be sure to pass the kind words along to Lexi.

We appreciate your feedback on AI search for media lists. We’ll pass this feedback along to our product team. We’re actively investing in tools like our Media List Agent to improve how results are surfaced so you can find more complete, relevant journalist matches with less manual work.

Thanks again for sharing your experience.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Powerful Search, Trend Analysis, and Smart Alerts"
4.5/5
What do you like best about Muck Rack?

search functions and trend analysis, coverage tracking & automatic alerts Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

lack of additional "exclude" filters on searches; inability to eliminate/filter out all syndications or nonoriginal versions of articles, inability to search for/bulk add individuals to a media list within that tab, bulk creating a media list quickly in general (ex: often i have a list of 10-20 people i know will be on the list that i frequently work with and would like to be able to add/check off quickly vs having to individually search them all or upload an import just to make it happen Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the thoughtful review. We’re glad Muck Rack’s search, trend analysis and automatic alerts are helping you stay on top of coverage and uncover meaningful reporter insights.

We appreciate your feedback on search filters, syndication handling and media list creation. We’re actively evolving our monitoring with a smarter approach to coverage curation that will make it easier to reduce noise, filter irrelevant results and spend less time managing duplicate coverage. We’ll also pass your feedback on media list workflows along to our product team. Thanks again for sharing your experience.

Jorielle N.
JN
Jorielle N.
Public Relations Lead
Mid-Market (51-1000 emp.)
"A Godsend for Media Relations—Efficient, Seamless Pitching with Muck Rack"
5/5
What do you like best about Muck Rack?

Muck Rack has been an absolute godsend when it comes to anything and everything media relations. We pitch timely and often, and I find Muck Rack's ability to manually input media lists, pull relevant reporter contacts, and support in how we pitch major campaigns efficient and seamless. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Would love to be able to use it more for reporting and dashboards but aren't as aware of these capabilities. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the great review. We’re thrilled to hear Muck Rack has become a trusted part of your media relations workflow. Helping teams move quickly, build targeted media lists and execute timely campaigns is exactly what we aim to support.

We appreciate your feedback on reporting and dashboards. There’s a lot of power in those tools, and your Customer Success Manager would be happy to walk through best practices and use cases to help you get more value from them. Thanks again for sharing your experience.

Ana L. P.
AP
Ana L. P.
Bilingual Paralegal
Mid-Market (51-1000 emp.)
"Easy Media Research with Room for Improvement"
3.5/5
What do you like best about Muck Rack?

I like that Muck Rack is easy to navigate and has a strong database which is really helpful for media research. The ability to streamline my search and filter based on location and type of media outlet is really valuable to me. Also, setting up my account was very easy since I just used my Google account. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It limits the free version usage and provides vague contact information. It forces the customer to upgrade without a guarantee of getting better contact information. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the review. We’re glad Muck Rack’s database, search filters and ease of use are helping you quickly find the right media contacts and streamline your research. It’s great to hear the setup process was simple and that location and outlet filtering are adding value to your workflow.

We appreciate your feedback on contact information and subscription tiers. While contact availability can vary by journalist, our media research team is constantly working to expand and verify contact data. If there are specific beats, industries or regions you cover, our team can spend more time building out coverage in those areas.

As you grow your monitoring needs, we’ve also introduced advanced AI-powered curation capabilities for Brand Premier customers. It helps filter irrelevant coverage, apply tags across competitors and themes, and improve sentiment analysis so reports are cleaner and more actionable.

Thanks again for sharing your experience.

Alec F.
AF
Alec F.
National Publicist
Small-Business (50 or fewer emp.)
"Clear, Easy-to-Use Platform for Efficient Tracking and Press Contacts"
4/5
What do you like best about Muck Rack?

The platform is very clear and easy to use. It makes it efficient to find everything we need, from tracking to press contacts and outlet details, without any hassle. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It can be a little difficult when information is missing for new outlets being added to the system. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the thoughtful review. We’re glad Muck Rack is helping your team efficiently track coverage, find press contacts and manage outreach without the need for constant manual searching. It’s great to hear the platform feels clear and easy to use across your workflow.

We appreciate your feedback on newer outlets with limited information and we’ll pass this feedback along to our product team. If you come across an outlet or profile that looks incomplete, you can click “Request update” to flag it for our data team. Our media research team can also spend more time building out coverage in specific regions or niche areas when needed.

Thanks again for sharing your experience.

Verified User in Public Relations and Communications
UP
Verified User in Public Relations and Communications
Mid-Market (51-1000 emp.)
"Powerful Boolean Search with Great Capabilities"
4.5/5
What do you like best about Muck Rack?

It has great search capabilities and I love that I can use boolean search terms because that helps a lot Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't like that a lot of junk articles are caught in my coverage reports. I have to sort through so many articles that don't really have to do with my search query just because they contain a word or two that are in my search terms. Review collected by and hosted on G2.com.

LD
Laura D.
Client Success Manager
Small-Business (50 or fewer emp.)
"Muck Rack Can Help You Track Key PR Coverage Across Multiple Channels"
4/5
What do you like best about Muck Rack?

Muck Rack is a great tool for PR professionals who want to track any articles or media/broadcasting pickups from their media pitches. One advantage is you can search key terms related to your pitch as well as implement other filters and exclusions so you only look for the data you need. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Muck Rack is not super intuitive and takes some time to navigate all of the different features and ways you can look up key coverage from your media pitches. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the thoughtful review. We’re glad Muck Rack is helping you track media coverage across articles and broadcasts while making it easy to refine searches with filters and exclusions. It’s great to hear the platform is helping your team measure the impact of your research releases.

We appreciate your feedback on platform navigation and we’ll pass this feedback along to our product team. If you'd like to get more out of features like Trackers and Coverage Reports, our support team would be happy to share best practices and help simplify your workflow. Thanks again for sharing your experience.

Emily B.
EB
Emily B.
Vice President
Mid-Market (51-1000 emp.)
"Credible and Efficient, but Coverage Tracking Accuracy Can Continue to Improve"
4/5
What do you like best about Muck Rack?

I think what I like most about Muck Rack is that it feels like a credible source for the right targets with information on how they prefer to be contacted. I feel at least relatively confident that the emails and contact information provided are correct and will reach the right person — versus having to hunt it down on my own. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I feel like the interface is a little bit finnicky sometimes. Also, when building coverage tracking, even with detailed boolean searches and lots filters, there's often a decent level of irrelevant content that comes through, and we have to go through it manually, which adds a lot of work. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the thoughtful review. We’re glad Muck Rack is helping you confidently identify the right media targets and understand how journalists prefer to be contacted. Having trusted contact data is critical to effective outreach.

We also appreciate your feedback on coverage tracking. Reducing noise and making monitoring more accurate is a major focus for us right now. We’re actively evolving our monitoring with a smarter curation approach designed to filter irrelevant coverage, improve relevance and reduce the amount of manual review required.

Thanks again for sharing your experience.