Zach H.
ZH
Zach H.
Intern
Small-Business (50 or fewer emp.)
"Easy Way to Find Journalists and Pitch the Media"
4/5
What do you like best about Muck Rack?

Easy to find journalists and pitch media Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Journalist info not always up to date, the AI functionality seems nice but in reality isn't all that helpful, all around just isn't really helping me land pitches with my target media Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for sharing your experience. We’re glad Muck Rack makes it easy to find journalists and manage outreach, and that the reporting updates are helping when you’re aligning on KPIs.

We hear your concerns around contact accuracy and AI usefulness. We’ll pass this feedback along to our product team. If you come across outdated profiles, you can click “Request update” to flag them for our data team. Our media research team can also spend more time building out coverage in specific areas.

We’re also continuing to invest in our AI capabilities, including tools like our Media List Agent to help you identify better-fit journalists and improve pitch targeting. Thanks again for the candid feedback.

AO
Aline O.
Media Relations Manager
Enterprise (> 1000 emp.)
"Easy to Use, Fast Support, and Up-to-Date Email Pitch Tracking"
5/5
What do you like best about Muck Rack?

Easy to use, with a helpful team that answers almost instantly. The information is kept up to date, and I also like being able to track e-mails for pitches. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

For niche markets and specific media outlets, it can take some time for journalist contact details to be updated. For example, I’m based in Ireland, and I often have to double-check whether the journalists are still working at the newspapers I need here. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

Hi Aline, thanks for the thoughtful review. We’re glad Muck Rack is helping you track pitches and understand where your outreach is landing. It’s great to hear our team has been responsive when you need support.

We appreciate your feedback on contact accuracy in niche and regional markets and we’ll pass this feedback along to our product team. If you notice a journalist who has moved roles, you can click “Request update” on their profile to flag it for our data team so we can review and update it.

If there are specific outlets or regions you focus on, feel free to reach out. Our media research team can spend more time building out coverage in those areas.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Muck Rack Makes Media List Building Fast, Organized, and Strategic"
5/5
What do you like best about Muck Rack?

What I like best about Muck Rack is how easy it is to use and how much time it saves me when building media lists and finding the right journalists. Everything is centralized, which makes it much simpler to search for contacts, understand their coverage, and keep things organized.

The biggest upside of using Muck Rack is that it makes my PR work more efficient and strategic. It helps me build more accurate media lists, improve the quality of my outreach, and ultimately strengthen my relationships with journalists by ensuring I’m reaching out with the right story at the right time. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

One thing I’ve noticed with Muck Rack is that some contact or coverage details can occasionally need a quick double-check elsewhere to ensure everything is fully up to date before pitching. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the thoughtful review. We’re glad Muck Rack is helping you build targeted media lists more efficiently and keep everything organized in one place. It’s great to hear the platform is supporting more strategic outreach and stronger journalist relationships.

We appreciate your feedback on contact and coverage accuracy and we’ll pass this feedback along to our product team. If you come across a profile that looks outdated, you can click “Request update” to flag it for our data team. Our media research team can also spend more time building out coverage in specific areas if needed.

Thanks again for sharing your experience.

Christian  P.
CP
Christian P.
Director of Public Relations
Mid-Market (51-1000 emp.)
"Comprehensive Data, But Sometimes Misses the Mark"
3/5
What do you like best about Muck Rack?

I really like Muck Rack for the depth of information it offers. It provides me with access to journalist and influencer backgrounds, contact information, relevant coverage, and interest areas, which allows me to do a lot of research in a very short time. Having all this information in a single place saves me the hassle of jumping between different sites or resources. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Occasionally, I run into a situation where Muck Rack does not have the right names or contact information for someone I'm looking for, or doesn't even have the person in their database. Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the review. We’re glad Muck Rack is helping you research journalists and influencers more efficiently by bringing contact information, coverage and background details into one place. Saving time on research is exactly the kind of value we aim to provide.

We appreciate your feedback on contact accuracy and coverage depth and we’ll pass this feedback along to our product team. If you come across a profile that looks incomplete or outdated, you can click “Request update” on the profile to flag it for our data team. Our media research team can also spend more time building out coverage in specific industries or markets when needed.

Thanks again for sharing your experience.

Amber N.
AN
Amber N.
Manager, Strategic Insights
Mid-Market (51-1000 emp.)
"Effortless Media Tracking with Minor Coverage Pains"
4/5
What do you like best about Muck Rack?

I find Muck Rack very easy to use and set up for coverage reports. I like that trackers now link to other reports or dashboards so I can update in one place and have it update everywhere. It's easy to see share of voice among competitors in media, track media mentions over time, and use widgets that can be shared with teams who have less familiarity with tools. Also, it's simple to create outlet lists for more specific reporting. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It's a pain to go delete coverage that we don't want in the coverage report after updating the tracker. Broadcast is hard to clean of ads because transcripts are all different. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

Hi Amber, thanks for the thoughtful review! We’re glad Muck Rack is making it easy to build and maintain coverage reports, track share of voice and keep dashboards updated across reports. It’s great to hear the widgets and outlet lists are helping you share insights with teams who may be less familiar with the platform.

We also understand the frustration around manually removing unwanted coverage. Reducing noise and making monitoring cleaner and more accurate is a major focus area for us right now. We’re working on a more automated approach to coverage curation soon that will better distinguish meaningful mentions from irrelevant pickups, so you spend less time cleaning and more time analyzing. Stay tuned!

Update: 05/01/2026

Exciting update: We recently launched Curation Engine for our Brand Premier customers. It uses AI to filter irrelevant coverage, apply tags across competitors and themes, and analyze sentiment more accurately so reports are clean and ready to use. We’re excited about the impact this will have on reducing noise and improving coverage quality.

See how Muck Rack improved
Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Mid-Market (51-1000 emp.)
"Most Up-to-Date Database and Exceptionally Responsive Support"
4.5/5
What do you like best about Muck Rack?

Database is the most up to date we've found. They are VERY responsive on support questions. Hard to beat. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish they had better integrations with email so that we had deeper analytics and insights around our pitching Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

Thanks for the great review. We’re glad Muck Rack’s up-to-date journalist database and responsive support team are helping your team stay ahead. It’s great to hear our alerts and share of voice reporting are supporting stronger media relations and giving stakeholders greater confidence.

We appreciate your feedback on deeper email integrations and pitching analytics, and we’ll pass this feedback along to our product team. Expanding insights around outreach performance is an important area as we continue to evolve the platform. Thanks again for sharing your experience.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Enterprise (> 1000 emp.)
"Real-Time Media Coverage Insights That Power Smarter PR Decisions"
5/5
What do you like best about Muck Rack?

What I like best about Muck Rack is the real-time visibility it gives me into Company and competitor coverage. I can quickly see who is writing about us, how the story is framed and where it is gaining traction, all in one place. That level of insight makes it easy to brief leadership, spot trends early and respond strategically. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

If I had to point to one area for improvement, it would be making the newsletter clipping process a bit more intuitive. While the functionality is strong and gets the job done, a slightly smoother user experience in building and customizing newsletters would make it even better. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

Hi there, thanks for the thoughtful review. We’re glad Muck Rack is giving you visibility into coverage and respond strategically. Bringing that insight into one place is exactly what we aim to deliver.

We also appreciate your feedback on the newsletter clipping experience, our team is actively working on improving these workflows. Thanks again for sharing your experience and for using Muck Rack to power your monitoring and strategy.

Verified User in Sports
IS
Verified User in Sports
Enterprise (> 1000 emp.)
"Super Clean Interface and Easy Brand Performance Tracking"
5/5
What do you like best about Muck Rack?

Super clean and easy interface as well as having a greta connection with our account manager Ross who makes it easy to bring up any issues and makes sure they are followed up on, the platform makes it really easy for us to track performance of our brand and benchmarks Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There are 10K and 100K limits on imports/ Exports for coverage reports which can be annoying for the sake of efficiency, the platform also struggles with sentiment of different languages which is understandable but ideally could be sorted Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

Thanks for the great review! We’re glad the interface feels intuitive and that the platform is helping your team benchmark performance and report impact. We’ll share your kind words with Ross.

We appreciate your feedback on import and export limits. Manual exports are capped at 10,000 articles and automatic Coverage Reports at 100,000 to maintain platform performance and ensure export reliability. Applying a date range filter might be able to help narrow results. We’re also evolving how we determine and surface sentiment across coverage, with a focus on improving accuracy across languages. Stay tuned!

AH
Adrienne H.
PR Manager
"A Game-Changer for PR Management"
5/5
What do you like best about Muck Rack?

I use Muck Rack for PR program management and media outreach, and it solves several problems for me. The database gives me access to journalists and allows me to personalize pitches globally while tracking engagement and outcomes. I love the AI-enabled discovery of relevant journalists on a granular level throughout the platform. The support I've received through onboarding is A++, making me feel supported with an onboarding strategist available any time and 24/7 live chat. It's a great start, and the platform itself is slick, doing almost everything I need. I like that they're constantly innovating, rolling out several features leveraging AI to improve ease of use, discovery, and reporting. They're engaged with their own solutions, and I appreciate how Muck Rack matches appropriate journalists for my pitches at almost any stage. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I really like Muck Rack, but I'd appreciate two simple features. I have the global database and would greatly appreciate if content presented were translated. As it stands, I have to copy over to another tool to translate which is inefficient. Another feature request: I can personalize the message for a given journalist, but not the timing of my pitch delivery. Since journalists often prefer to receive pitches at specific times, this change would be much cleaner than having to set up new pitches for individual journalists. Lastly, while Muck Rack does offer newswire distribution, it's more expensive, so I use another tool to fill this gap. I'm hoping these rates decrease over time so I can consolidate. Review collected by and hosted on G2.com.

Response from Jessica Andrews of Muck Rack

Hi Adrienne, thanks so much for the thoughtful review. We’re thrilled to hear Muck Rack is supporting your PR program with journalist discovery, personalized outreach and clear engagement tracking. It’s especially great to know the onboarding experience and access to our support team helped you feel confident getting started. We also love hearing that our work in AI and ongoing innovation is resonating with you.

We really appreciate your feature feedback around translation, pitch scheduling and distribution pricing and will be sure to share it with our product team. Thanks again for taking the time to share such detailed insights and for partnering with us as we continue to evolve the platform.

Verified User in Public Relations and Communications
AP
Verified User in Public Relations and Communications
Small-Business (50 or fewer emp.)
"Efficient, Accurate, and Easy—Muck Rack Makes Media Relations Feel Natural"
5/5
What do you like best about Muck Rack?

Efficiency, accuracy, easy to use – makes media relations natural and efficient and helps us actually do our jobs as publicists better. We can focus on building the relationships while Muck Rack makes sure we're reaching the right people. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the reporting numbers are too large or inaccurate but we gut check all of the data Review collected by and hosted on G2.com.

Response from Eliza Castillo of Muck Rack

"Efficient, Accurate, and Easy—Muck Rack Makes Media Relations Feel Natural"

What do you like best about Muck Rack?

Efficiency, accuracy, easy to use – makes media relations natural and efficient and helps us actually do our jobs as publicists better. We can focus on building the relationships while Muck Rack makes sure we're reaching the right people.

Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the reporting numbers are too large or inaccurate but we gut check all of the data

Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It gives us accurate and up to date media contacts and also allows us to pitch with efficiency and in a way that gets results