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Muck Rack Reviews & Product Details - Page 9

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Emily S.
ES
Senior Account Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The up-to-date database, the ability to instantly ask for updates on contacts, and how the pitching tool reduces my pitching time by 80% Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The buttons at the bottom of the pitching tool in black are awkward and are hard to see. It would be more natural if they were at the top of the screen. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Automating pitching. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack is the best way for me to ensure that I am not missing any media opportunities that my clients have had. Great filters and ways to find the news that you need and even better tool to find reporter information. There is no better tool to find all of this critical information needed to PR. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Honestly this is a great platform, but if we're looking at what can be better, I wish the filters could be more flexible and have more ways of seeing results. Perhaps there could also be a more informative speaking and awards tab. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is single-handedly helping me create my media lists and coverage tracker. I honestly have no idea how people got all of this information before Muck Rack existed Review collected by and hosted on G2.com.

Caroline B.
CB
Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I love Muck Rack alerts. They work really well when you create one with the names of your clients' spokespeople. They catch literally everything and haven't failed me yet. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't like the process of assigning relationship owners in Muck Rack. It's incredibly time-consuming when you have a 150+ person media list to assign owners to each contact. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

They're always making things better. I expect that they'll change the relationship owners issue soon enough and hopefully add the ability to write notes within a media list. Review collected by and hosted on G2.com.

Andre H.
AH
Account Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

It is effortless to find journalists who would be interested in my clients. Tons of data help with end-of-month reports, and the daily updates work better than google. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The only downside of Muck Rack is that not every article/publication appears on its own. Easy to manage this by simply manually adding links to coverage reports. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack streamlines my media list-building process. With easy access to so many names and publications, Muck Rack makes the longest part of my job quicker than ever before. Review collected by and hosted on G2.com.

JP
A
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Muck Rack?

User friendly and the reporting option is a plus too! Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes I can't filter news for my region. I suggest fine tunning filters for Puerto Rico. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

MuckRack is helping our day-to-day with digital media monitoring, and the alerts make our reporting easy and accessible. Review collected by and hosted on G2.com.

Olivia O.
OO
Assistant Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The platform is very user-friendly. Everything is easy to find and use. I love the information it provides, giving the most recently written articles and links to social. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

You have to type in the exact name and spelling of publications or they won't come up. For example, if you type "Merger market" rather than "mergermarket" it may not come up. I've noticed the platform getting better about this recently but ocassionally it still happens. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Providing contact information for reporters and publications. As a PR pro, this is the main part of my job, so I rely heavily on platforms like Muck Rack, and they are the best I've used so far. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

Muck Rack has a fairly large database of journalists with easy to use functions to create pitches and media lists. Compared with PR Gloo, there seems to be more on there (not necessarily including all the ones on PR Gloo though) and with much better integrated functions Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I spend a fair amount of time reporting profiles of journalists which are out of date. They're quickly updated but it means that often when I send pitches I receive bounce backs and failed emails. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It massively reduces the time I spend when sending out press releases and helps me to increase my contacts Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The tools help us to work efficiently. The easy connection between our news search and media report newsletter is phenomenal Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There are so many tools, it can sometimes be tricky finding the one you're looking for! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

With a small team, we are able to easily monitor media coverage, prepare a weekly media report with an excellent open rate and use the same info to create a print piece. Review collected by and hosted on G2.com.

Shannon B.
SB
Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I've been using this for years and it is far better than the competitors; info is up to date, pitching and media list building is easy Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Reporting can be tricky, but the support team is great Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Helping me target the journalists that are relevant to my clients Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The best thing about Muck Rack is the ease and intuitiveness of building media lists. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

At times Muck Rack can be slow, which can get frustrating. Also, I am not in the US, so waiting for replies or for my media lists to be uploaded can be frustrating as well. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

MuckRack allows me to effortlessly create and monitor media lists and saves me valuable time that would have been spent doing so manually. Review collected by and hosted on G2.com.