--- title: Muck Rack Reviews meta_title: 'Muck Rack Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 476 reviews by the users' company size, role or industry to find out how Muck Rack works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 476 scale: '5' date_modified: '2026-07-16' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # Muck Rack Reviews **Vendor:** Muck Rack **Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Average Rating:** 4.5/5.0 **Total Reviews:** 476 ## About Muck Rack Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. ## Muck Rack Pros & Cons **What users like:** - Users find Muck Rack's **ease of use** refreshing, appreciating quick responses and simple setup for tracking and searching. (74 reviews) - Users appreciate the **robust reporter database** of Muck Rack, enhancing outreach precision and streamlining the pitching process. (51 reviews) - Users appreciate the **robust reporter database and tracking tools** of Muck Rack, enhancing outreach and efficiency in PR efforts. (43 reviews) - Users commend Muck Rack's **exceptional customer support** , which provides timely assistance and effective onboarding experiences. (40 reviews) - Users find Muck Rack's **speed and accessibility** incredibly helpful for efficient journalist and publication searches. (40 reviews) - Users value Muck Rack for its **accurate, updated contact information** , making outreach simple and effective. (34 reviews) - Setup Ease (29 reviews) - Reporting (26 reviews) - Easy Setup (25 reviews) - Search Functionality (25 reviews) **What users dislike:** - Users express a need for improved **data visualization and coverage reporting** capabilities within Muck Rack for better insights. (22 reviews) - Users find **data inaccuracy** in Muck Rack's coverage reporting, leading to trust issues with the integrated pitching platform. (21 reviews) - Users express concerns over **incomplete media coverage** , affecting the accuracy of local news tracking and reporting. (16 reviews) - Users find **media report analysis lacking** and note that mobile support requires improvement for better usability. (16 reviews) - Users find the **limited coverage** frustrating, especially for non-English publications and specific international markets. (15 reviews) - Users find Muck Rack's pricing **extensively high** , especially for additional seats and lacking a free version. (13 reviews) - Users find the **search functionality inconsistent** , requiring exact spelling and often returning irrelevant results. (13 reviews) - Inaccuracy (10 reviews) - Limited Features (10 reviews) - Limited Media Monitoring (10 reviews) ## Muck Rack Reviews ### 1. Makes Life So Easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Larissa B. | Owner El Bee PR, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Muck Rack?** Easy to use and easy to find outlets. I'm not a techie and MuckRack's interface is very easy to figure out and use. **What do you dislike about Muck Rack?** The price - it's definitely on the pricey side! **What problems is Muck Rack solving and how is that benefiting you?** My PR team is able to find niche outlets and reporters very easily so we're not wasting time Googling. ### 2. Muck Rack Good for Targeted Pitching **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** June 15, 2021 **What do you like best about Muck Rack?** It's easy to find a specific journalist. **What do you dislike about Muck Rack?** Sifting through hundreds of names to create a media list. **What problems is Muck Rack solving and how is that benefiting you?** When a client says "why wasn't I featured in that story" Muck Rack makes it easy to find the author of that story and reach out. Almost every journalist I search for is listed in Muck Rack. ### 3. I use it everyday, extremly helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Muck Rack?** The easiness of finding a reporter and all the data about them on one page such as their tweets, their articles, contact details, contact preferences and more **What do you dislike about Muck Rack?** The search engine could be a bit updated - if you call the reporter ANDY instead of Andrew he might not be found **What problems is Muck Rack solving and how is that benefiting you?** Preparing pitch lists, following press mentions for clients, research on reporters ### 4. MuckRack for in-house PR **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Muck Rack?** I love how streamlined the process is to send out press releases/pitches, and the analytics on the back end that allows us to see how it's doing. It's so easy to send follow up emails to media, and you can cater it based on those thave have / have not opened your initial email - so helpful. **What do you dislike about Muck Rack?** I wish that there was a "similar journalists' feature. So like, "if you're interested in this journalist/publication, you may also be interested in this journalist/publication." **What problems is Muck Rack solving and how is that benefiting you?** It makes it very easy to track down contact information, and I like how streamlined it is to link to the media's social channels. ### 5. great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Muck Rack?** usefull to use and costumer service is super helpful **What do you dislike about Muck Rack?** kinda confusing to search the outlets through the location **What problems is Muck Rack solving and how is that benefiting you?** can update the pages ### 6. Muckrack - PR Tools 2.0 **Rating:** 4.0/5.0 stars **Reviewed by:** Judith M. | Partner **Reviewed Date:** June 17, 2021 **What do you like best about Muck Rack?** easy to use without being a "techie"; responsive customer service. **What do you dislike about Muck Rack?** limited by paywalls and some categories are lacking robustness. it's a work in progress. **What problems is Muck Rack solving and how is that benefiting you?** monitoring for stories, reporting results,researching journalists, beats and topics that are trending. ### 7. Intuitive and Accurate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** January 07, 2021 **What do you like best about Muck Rack?** The ability to quickly dive into a topic, review recent relevant coverage, identify the outlet and reporters who produced that coverage and then dive further into their articles and social media to learn how to effectively target them around that topic. **What do you dislike about Muck Rack?** Inability to share lists across users based on the type of subscription access we have. Other people on my team need to see what others are doing, know if a media target has recently been engaged, etc. **What problems is Muck Rack solving and how is that benefiting you?** The ability to monitor coverage and respond VERY quickly is crucial. MuckRack gives me a pulse on how a story is being received by media - and helps plug in holes where it has not yet penetrated. ### 8. Muck Rack is hands down the best tool for PR professionals for finding and evaluating media targets **Rating:** 5.0/5.0 stars **Reviewed by:** Colin R. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Muck Rack?** I have not been able to find a legitimate journalist/reporter that is not included in Muck Rack. They have email addresses for nearly all of them. **What do you dislike about Muck Rack?** Nothing yet. The platform has met all of my expectations. **Recommendations to others considering Muck Rack:** Do it now. **What problems is Muck Rack solving and how is that benefiting you?** It is way easier to find media targets and evaluate their areas of coverage than ever before. It makes media list building a breeze. ### 9. Excellent contacts and customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** June 18, 2021 **What do you like best about Muck Rack?** Muck Rack is easy to use and mostly intuitive. The best thing is the customer service chat function. There's always someone there to help or troubleshoot. **What do you dislike about Muck Rack?** My dislikes are all nitpicky little things that would make the interface faster and more streamlined. **What problems is Muck Rack solving and how is that benefiting you?** I have found excellent new, up-to-date media contacts. Muck Rack has also make tracking coverage easy and comprehensive. ### 10. Reliable tool that keeps me informed **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Small-Business (50 or fewer emp.) **Reviewed Date:** December 06, 2020 **What do you like best about Muck Rack?** The Alerts feature is one of the features I like the best. I'm able to customize and set up alerts to monitor issues in real time as well as identify trends in coverage that are relevant to our business and industry. The alerts also help me identify journalists writing about our business and those I should follow and get to know. **What do you dislike about Muck Rack?** The brevity of the reporter's profile. While I like reading about personal interests, i.e. Twitter bio, it would be helpful to have more business oriented bios outside of listing the news outlets where their coverage has appeared. **What problems is Muck Rack solving and how is that benefiting you?** We have seen increased collaboration within the team because we have more visibility to curated media lists and pitching activity. ### 11. Muck Rack takes the admin and guessing out of PR. **Rating:** 3.5/5.0 stars **Reviewed by:** Liesl C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Muck Rack?** The most valuable feature in Muck Rack's offering is the Search functionality. Their database comprises of millions of journalists, editors, podcast hosts, freelance writers, you name it! **What do you dislike about Muck Rack?** Ironically, my favourite functionality is also my least favourite. I find myself requesting profiles to be updated almost daily, but their Editorial Team is super quick to get the job done and let you know as soon as new details have been added. **What problems is Muck Rack solving and how is that benefiting you?** Building comprehensive, relevant and up to date media lists. Automated reports and alerts. ### 12. Muck Rack is the best and so updated! **Rating:** 5.0/5.0 stars **Reviewed by:** Marissa S. | Account Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** April 14, 2021 **What do you like best about Muck Rack?** The amount of info it provides for each outlet/contact as well as the updated info **What do you dislike about Muck Rack?** I don't dislike anything about Muck Rack **Recommendations to others considering Muck Rack:** Click through all of the offerings you will learn and discover a lot **What problems is Muck Rack solving and how is that benefiting you?** Finding media contact information and/or finding out where they have moved to ### 13. Easy and Amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Vivienne H. | Publicist Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Muck Rack?** I love how easy it is to connect with others, it's super user friendly and easy to navigate. **What do you dislike about Muck Rack?** Nothing, I truly enjoy all of the features! **What problems is Muck Rack solving and how is that benefiting you?** I am able to find peoples contacts very easily. ### 14. Must have PR SAAS ! **Rating:** 4.0/5.0 stars **Reviewed by:** Philippe R. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Muck Rack?** - Report builder with url link. - Keyword alerts - Search in headlines with keywords - Pitch mailings, metrics and follow ups - Job updates - Support **What do you dislike about Muck Rack?** - Old school interface - Lack of accuracy in some topics (Defense, homeland sec). **Recommendations to others considering Muck Rack:** It's a no brainer! Have used Cision for a while and Muck Rack is way better, faster, bolder. Great support. **What problems is Muck Rack solving and how is that benefiting you?** - Healthy PR lists - Curating which blogger, podcast producer, journalist is relevant ### 15. An easy to use, fast updated, media search engine containing all articles and job descriptions. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 07, 2021 **What do you like best about Muck Rack?** the reps are super responsive and the media pitching helps cut time. **What do you dislike about Muck Rack?** no influencers included in media searches **What problems is Muck Rack solving and how is that benefiting you?** Pitching time, and constant media updates are super helpful especially that people are moving jobs rapidly during the pandemic. ### 16. Super pinpointed targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Judy S. | A, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Muck Rack?** MuckRack gives me the ability to pinpoint my pitching and personalize every targeted missive I send. **What do you dislike about Muck Rack?** Pulling reports to share with clients is still a bit rudimentary. **Recommendations to others considering Muck Rack:** I highly recommend MuckRack to anyone in the PR space. **What problems is Muck Rack solving and how is that benefiting you?** I am able to use keywords to identify people, trends and articles that have been written in my space. ### 17. Muck Rack is the best for a small agency to stay connected! **Rating:** 5.0/5.0 stars **Reviewed by:** Audrey Nadia R. | Owner/Publicist , Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2021 **What do you like best about Muck Rack?** I love the constantly updated contacts, the reporting features and presentation and the helpful staff. **What do you dislike about Muck Rack?** I would have said, the lack of AVE, but they now have this feature in reporting. **Recommendations to others considering Muck Rack:** Have someone on the staff take you through an introduction to the platform. **What problems is Muck Rack solving and how is that benefiting you?** An affordable and simple media database. ### 18. Helping Journalists find each other and keep their clips together **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Muck Rack?** MuckRack is basically hands off for when journalists need to collect their clippings and need to know whether they were syndicated to other news sites or publications in addition to their own. It does it all for you and connects you to other journalists you may know as well **What do you dislike about Muck Rack?** Nothing really, it doesn't allow you to correct when a syndicated article is actually not your work (a common problem to run into if you have a common name) but otherwise it works well **Recommendations to others considering Muck Rack:** None! **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack has made it easy for writers to find their works in a collective area. And when you're someone who doesn't have a website, having a free source like Muck Rack is a very viable option for seeing things at a glance ### 19. A great experience for any media relations pro **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Muck Rack?** I like that I can access it very easily and get a lot of data with little searching **What do you dislike about Muck Rack?** There are no aspects of muck rack which I disklike **Recommendations to others considering Muck Rack:** N/A **What problems is Muck Rack solving and how is that benefiting you?** I am able to build media lists faster than before and research data about reporters to get information to colleagues and clients ### 20. For traditional media, this is the best search database **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2021 **What do you like best about Muck Rack?** I like that freelancers and contributors are included in the database. **What do you dislike about Muck Rack?** I dislike the multistep process to download a media pitch list. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack saves time in finding contact information for members of the media. ### 21. Easy and efficient! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** October 13, 2020 **What do you like best about Muck Rack?** Muck Rack is easy to navigate, very user friendly and super intuitive. It helps me get the information I need to do my job faster and better than I've ever done before. **What do you dislike about Muck Rack?** I wish Muck Rack tracked circulation numbers for print coverage. **Recommendations to others considering Muck Rack:** DO IT! You won't be disappointed. I wish we made the switch years ago. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me find the right contact at the right time. Seeing the writer's bylines help me pitch them more effectively, because I know exactly what they are covering and interested in. ### 22. Muck Rack directs you to fish in the proper stream **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** April 13, 2021 **What do you like best about Muck Rack?** Its journalist database allows specificity and finding what they're writing/tweeting. **What do you dislike about Muck Rack?** Heretofore, analytics and dashboards weren't a refined part of the service; both are newish/new. **What problems is Muck Rack solving and how is that benefiting you?** More direct pitching, some relationship building, far better "open" rate on pitches. ### 23. Intuitive and Robust Database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** January 06, 2021 **What do you like best about Muck Rack?** Muck Rack is the most intuitive and robust media database I've come across. It's well integrated into Google searches so you don't have to login each time you need to look up a contact. They customer service has been stellar. **What do you dislike about Muck Rack?** Can't think of anything I dislike at this point. **What problems is Muck Rack solving and how is that benefiting you?** I'm saving time and increasing productivity because I'm able to find all of the information I need quickly through Muck Rack. ### 24. So Muckrack is great overall but I've had issues when creating monitoring alerts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2021 **What do you like best about Muck Rack?** Has most journalist info and interface is nice **What do you dislike about Muck Rack?** I have trouble with the monitoring alerts **What problems is Muck Rack solving and how is that benefiting you?** finding contacts + more efficient pitching ### 25. Fantastic, easy tool that all PR professionals need **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2020 **What do you like best about Muck Rack?** It is an extremely easy interface to navigate and use. **What do you dislike about Muck Rack?** Nothing at this time. So far everything has been great. **What problems is Muck Rack solving and how is that benefiting you?** Finding current media contacts, tracking job changes, getting metrics to pitches. ### 26. Locate Reporters, Publications, and Clients **Rating:** 3.5/5.0 stars **Reviewed by:** Ashlee S. | Associate Manager, Communications, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 26, 2019 ### 27. All-in-One Media Coverage and Pitching Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Christian S. | Content Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2020 **What do you like best about Muck Rack?** I like that I can build robust coverage reports, get automated daily alerts, and easily follow and pitch to a list of journalists. **What do you dislike about Muck Rack?** I've had some difficulty getting the coverage reports to match what I've gotten with other tools; not sure if that's user error or related to the tool's back-end functionality. **What problems is Muck Rack solving and how is that benefiting you?** I'm combining multiple media coverage and pitching tools into one, saving on cost and simplifying our team's processes. ### 28. Well done program, at a fraction of some of the other cloud based press relations databases **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2020 **What do you like best about Muck Rack?** Value for the cost of the subscription, best value for the money **What do you dislike about Muck Rack?** Limited number of email listings can be sent at one time **Recommendations to others considering Muck Rack:** Again, great value for the money **What problems is Muck Rack solving and how is that benefiting you?** Again, Muck Rack seems to convey all of the benefits of the higher prices services, at a fraction of the cost ### 29. With this tool I have found it easier to find reporters of any important topic. **Rating:** 4.0/5.0 stars **Reviewed by:** Tristan H. | Team Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2019 **What do you like best about Muck Rack?** What I like the most is that it is a powerful and simple PR software platform to use. MuckRack has allowed me to discover the best journalists to present any story based on my profiles in our extensive media database, also this great software allows me to search the articles they have written and the content that my employees share on social networks. **What do you dislike about Muck Rack?** What disgusted me at the beginning of using this software was that it did not let me delve into the results of my articles very well. But as I was using MuckRack in my company, we learned many functions to be able to better solve our articles now have been added and sent to any other place as well. Just this was what we needed in my business to be able to acquire good results. **Recommendations to others considering Muck Rack:** You can recommend the product for the reason, that it offers a lot of all the authors that may have previously written for a publication, it has also been great to see what the reporters have written especially because many are Feelancers and write for multiple sources , and I love the feature where you can see who tweeted a specific article. **What problems is Muck Rack solving and how is that benefiting you?** The ability to find any necessary information about reporters, gives me too many benefits that are advantageous to my business, in order to improve my own recruitment prospects and identify great new talents. MuckRack is especially useful if you are a freelance writer and have publications with a wide variety of outlets. ### 30. Great for finding and maintaining media contacts. **Rating:** 5.0/5.0 stars **Reviewed by:** Tracy G. | Contributing Writer, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Muck Rack?** Up-to-date database, easy to use. Pitching feature is fantastic and I love being able to track open rates. **What do you dislike about Muck Rack?** It's pricey -- worth it, but wish we could afford to have an account for everyone on our team. **What problems is Muck Rack solving and how is that benefiting you?** Much easier to maintain media lists and create them on the fly for targeted pitching. Super easy to report out to clients. Easy to keep notes about different writers. ### 31. Muck Rack is indispensible **Rating:** 4.5/5.0 stars **Reviewed by:** David H. | Owner, Public Relations and Communications, Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Muck Rack?** Good UEX, interface is very very easy to use. **What do you dislike about Muck Rack?** a little pricey for solo practitioners, I feel like it's priced very much for the agency level users **What problems is Muck Rack solving and how is that benefiting you?** easy to locate journalists' and their contact info; weeds out journalists who aren't on social media ### 32. Muck Rack is super user friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2019 **What do you like best about Muck Rack?** I have used many media/press databases in the last decade and Muck Rack has been one of the best experiences so far. **What do you dislike about Muck Rack?** A lot of times articles generated in a reporter's profile are repetitive. I understand they are pulled from syndicated sources but I wonder if there is a way to streamline that and show only the original articles and just include a blurb saying "this article appear in X other outlets, click here to find out more." **What problems is Muck Rack solving and how is that benefiting you?** Finding the most up to date information on reporters as well as news outlets. ### 33. A great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2019 **What do you like best about Muck Rack?** MuckRack is my secret ingredient when it comes to building strong PR campaigns. My favourite feature is the comprehensive database since I do PR in 5 countries. **What do you dislike about Muck Rack?** I'd love the ability to find podcast and radio opportunities. **Recommendations to others considering Muck Rack:** Spend time searching multiple keywords. **What problems is Muck Rack solving and how is that benefiting you?** MuckRack has helped me reach reporters and journalists I didn't even know existed. ### 34. Great Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** October 30, 2019 **What do you like best about Muck Rack?** I think it has a very accurate database, I also like that I can see if a reporter is relevant to me based on their past articles and social media profiles. **What do you dislike about Muck Rack?** I wish the database was a bit bigger and had more reporters that wrote for local/regional publications. **What problems is Muck Rack solving and how is that benefiting you?** Finding journalists to reach out to ### 35. Essential tool **Rating:** 3.5/5.0 stars **Reviewed by:** Brenda Q. | Human Resources Generalist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2019 **What do you like best about Muck Rack?** Muck Rack is, as it says on its website, a new standard in PR Software. As an avid user in my previous companies and as a freelancer, I have found Muck Rack to provide easy sharing capabilities and gathering info as well. I have establish many relationships from blind pitching and responding to inquiries. It's definitely a step up from HARO in my opinion. **What do you dislike about Muck Rack?** Pricing. I feel like for small companies under 5 employees or just freelancers, like myself, it can be better priced As a freelancer, it took me a bit to to see ROI in a month. **Recommendations to others considering Muck Rack:** Definitely request a demo and ask as many questions as possible when you are contacted by a rep. Be very clear about your expectations and ask for examples of how this software cab meet your expectations. Although a bit pricey if you fly solo, I feel it is eventually worth it. Your credibility and portfolio will definitely flourish. **What problems is Muck Rack solving and how is that benefiting you?** Pitching. It has expanded my realm of pitching opportunities and has helped me land placements with outlets on my goal list. I have also benefited from the metrics portion of it. I can see where my news has hit, how much engagement it has received and it helps me compare it to other similar stories I have shared to help target the "why is it so successful?" question. The user interface is also very modern and slick whoch makes it very easy to navigate through. ### 36. Amazing Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **What do you like best about Muck Rack?** Muck Rack has been a great tool for me to use to find information on journalists and website UVMs. **What do you dislike about Muck Rack?** Sometimes it's not as updated with new jobs or a change in position or email. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack has made it easier to contact journalists about events they may want to cover. ### 37. Great way to find and connect with journalists **Rating:** 4.5/5.0 stars **Reviewed by:** Rebecca C. | Creative Writer, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2019 **What do you like best about Muck Rack?** The huge amount of people registered and the media lists that show this. It really is a one-stop shop, so you won't have to go searching LinkedIn or personal websites, except for additional information. The search feature brings up people, articles, topics, etc. **What do you dislike about Muck Rack?** I have not run into anything I disliked yet. **What problems is Muck Rack solving and how is that benefiting you?** This is the way that PR is going and trends suggests that a lot of industries are looking to engage freelancers rather than full-time employees. This is a platform just as good for networking as it is for PR and hiring. ### 38. Quick Response to Journalist Updates -- But a lot of un-updated journalists **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Muck Rack?** - The ability to find any information needed about reporters, like their beat, email and recent articles. - The ability to track words and phrases that have to do with my clients. - The ability to send batches of pitches to journalists. - Creating media lists inside the site. **What do you dislike about Muck Rack?** - Reporters who change outlets or emails are not often updated unless specifically requested. - Word tracking often leads to too many emails or updates not thorough enough to catch the important articles - Can't download previously created media lists into the website, must start from scratch. **Recommendations to others considering Muck Rack:** Use it if you are ready to switch from manual excel spreadsheets to ones you can create in-website. Use it if you need access to a lot of reporters and their informatuon. **What problems is Muck Rack solving and how is that benefiting you?** Contacting media, keeping track of media coverage of clients and competitors, sending out pitches. ### 39. Helpful for finding journalists **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 07, 2019 **What do you like best about Muck Rack?** It's very easy to find journalists within specific regions and with specific beats/areas of interest. It's also great for discovering new media within topic areas. **What do you dislike about Muck Rack?** I don't like that building media lists isn't super intuitive -- it takes a little work. Overall, though, it's fine - just takes a little bit to figure out. **Recommendations to others considering Muck Rack:** I love using Muck Rack for finding media. It's been really helpful in learning of new reporters to reach out to who we may not know of otherwise. **What problems is Muck Rack solving and how is that benefiting you?** MuckRack helps us put together really, really good media lists. We are able to find untapped media to pitch and get our stories out there. It's a very good resource for finding contact information -- the database contains everyone I've needed. ### 40. Loads of info at your fingertips **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch M. | Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** January 31, 2019 **What do you like best about Muck Rack?** This is a very comprehensive aggregation product that allows you to see either yours or another journalist's body of work in one place, or to search a publication. **What do you dislike about Muck Rack?** Journalists don't seem to be updated all that well. This may be a passive feature in which someone has to report that a journalist is no longer at the publication, but many of them seem out of date. **What problems is Muck Rack solving and how is that benefiting you?** The email is a good aggregation and the site makes it very easy to search work done by prospective employees. ### 41. Build Media Lists Efficiently and Easily with Muckrack **Rating:** 4.5/5.0 stars **Reviewed by:** Sayali K. | Energy Team, Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2019 **What do you like best about Muck Rack?** I like how easy it is to find reporters from any outlet and any beat- it only takes seconds and the search process breaks it down really well. **What do you dislike about Muck Rack?** I dislike how sometimes the reporter information isn't always the most up to date. Also, there should be more beat categories. For example, I was looking for immigration reporters in certain towns and immigration was not a beat. I then had to scroll through reporters and read their bios to see if they covered immigration- that took a long time! Add more beats and categories. **Recommendations to others considering Muck Rack:** Muck Rack is great for beginners in the PR industry who are just starting to build media lists **What problems is Muck Rack solving and how is that benefiting you?** The benefits are that building media lists is fast and easy- there is a lot of information on Muckrack. ### 42. Very Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Muck Rack?** It is such a reliable source for contacts. Often times when using other databases, they are outdated or do not have certain contacts. Muckrack on the other hand has every contact I could ever need and also list out their recent work which is a really great help when researching new outlets. **What do you dislike about Muck Rack?** I like basically everything about Muckrack and wish that my company used this program as our main source for finding contacts. **Recommendations to others considering Muck Rack:** I believe it is more beneficial for PR specialists to invest their money in MuckRack for media contact purposes than other databases because it is up to date and almost always has the contact info of the person you need. **What problems is Muck Rack solving and how is that benefiting you?** They allow you to find contact information for various editors with ease. ### 43. Muck Rack **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** April 11, 2019 **What do you like best about Muck Rack?** Muck Rack provides an easy and efficient way to find contacts in journalism. They are always my go-to when looking up people's contact information and usually have the most up-to-date information. **What do you dislike about Muck Rack?** Sometimes the information is not accurate when people change companies and change emails. You often have to double check on Cision or other platforms. **Recommendations to others considering Muck Rack:** Make sure to double check the contact information on other platforms if possible **What problems is Muck Rack solving and how is that benefiting you?** It is easy to use the platform to find the contact information. ### 44. The perfect search engine for communications specialists **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** March 07, 2019 **What do you like best about Muck Rack?** Muckrack allows me and my fellow coworkers to easily search for journalist, monitor news and build reports. I’m always seearch for way to stay on top of the news of the day. Muckrack brings it right to me. Straight to my inbox better than the newsletters I’ve tried to sign up for. **What do you dislike about Muck Rack?** I dislike how PR focused it is. As a communication specialist what I do is more similar to marketing combined with journalism so more avenues to prioritize my field would be helpful. **What problems is Muck Rack solving and how is that benefiting you?** Finding story ideas, journalists to interview and trends to follow ### 45. Where has MuckRack been all my life? **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 13, 2019 **What do you like best about Muck Rack?** They have almost every single press contact I might need ever. Its amazing **What do you dislike about Muck Rack?** Sometimes the filters don't clear out when you're searching a new contact **Recommendations to others considering Muck Rack:** IF you can afford it, do it. **What problems is Muck Rack solving and how is that benefiting you?** Finding press contacts that dont make their info public - also realized its great for tracking down their social media pages if I want to see their interests etc to further narrow down my target lists ### 46. MuckRack review from a journalist's perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Muck Rack?** As a journalist, I’m a big fan of this platform. This is a great space to connect journalists with PR individuals. I have made connections with a lot of people telling me they were interested in my work based off of what I’ve written in the past. **What do you dislike about Muck Rack?** The only downside is that this system is heavily saturated with national professionals. If you’re looking for local writers or influencers, they may not be hip to this database or it’ll take a lot of searching. Also this database is newer so not everyone is on this. Localization is important and this database needs to expand on that to connect local reporters and media outlets with local businesses. **Recommendations to others considering Muck Rack:** Localize it! Make it easier for PR professionals to find local reporters and media outlets. Make this database small business friendly. **What problems is Muck Rack solving and how is that benefiting you?** As a journalist, I'm finding more opportunities for work. Muck Rack compiles anything I've worked on and the database is so easy to use. For PR people, his is a great tool to build press lists and follow up with reporters based on articles they’ve written in the past (especially on a state or national level). ### 47. Great for creating those complex media lists **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2019 **What do you like best about Muck Rack?** I love the various filters that MuckRack provides—it makes creating media lists so much more efficient. **What do you dislike about Muck Rack?** I don’t like that sometimes the beats of reporters are not updated with what they currently work on. You have to always double check on their social platforms to make sure **What problems is Muck Rack solving and how is that benefiting you?** Media lists ### 48. MuckRack- Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** September 13, 2018 **What do you like best about Muck Rack?** Easy to find reporters when looking to create a media list. Includes all of the reporters' social media platforms and also the latest updates they've made on each site. Also includes other recommendations of contacts who should look into for more information or within the network of that same person. **What do you dislike about Muck Rack?** Information on reporters isn't always current or up to date. Sometimes reporters change outlets and this isn't shown on their profile making it difficult to determine if everything is correct. Also, the beat for each reporter can be board. For example, a reporter has the beat of automobile technology but on Muckrack their only listed under technology which isn't specific enough. **What problems is Muck Rack solving and how is that benefiting you?** Not many problems. The database isn't very large so they don't always have every reporter at a specific outlet, so I'd recommend using another database as well. It's nice that they include a photograph of the person your searching in case your a visual person or two people have the same name and your looking for a specific person. ### 49. Best PR communications software **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine L. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2018 **What do you like best about Muck Rack?** Amazing customer service! I switched over from Cision about a year ago, They made the transition seamless and the user experience of the platform is 10 times better. I've placed dozens of stories using this platform and I recommend it to all of my PR friends. I was not offered an incentive for this review. I just really love this platform. **What do you dislike about Muck Rack?** Because the platform is newer, the database of journos isn't as expansive as cision or meltwater. But if I'm looking for someone specific, I use the chat feature and someone sends me a link to the reporters profile within minutes. **Recommendations to others considering Muck Rack:** Try the demo. You won't be disappointed. Also, reach out to their customer service team to learn how to build press lists intuitively. **What problems is Muck Rack solving and how is that benefiting you?** I've connected with reporters who are interested in writing about my organization's issue. It's so easy to follow up with reporters based on articles they've already written using this platform. ### 50. Great tool for quick hits directly to your inbox **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 15, 2019 **What do you like best about Muck Rack?** The automatic email function is great and easy to see first thing in the morning. **What do you dislike about Muck Rack?** The accuracy of the tool. Sometimes it pulls incorrect companies or media mentions. At times, I'll have to really double-check the media mentions pulled and even find some hits that the tool missed. Sometimes this can be complicated. **What problems is Muck Rack solving and how is that benefiting you?** Energy and time around finding media mentions that are positive and negative to adequately address. It saves a lot of time. ## Muck Rack Discussions - [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment - [View Muck Rack pricing details and edition comparison](https://www.g2.com/products/muck-rack/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+17%3A24%3A31+-0500&secure%5Bsession_id%5D=787e0b8e-2a74-435b-8162-2591ce43a7b0&secure%5Btoken%5D=3816035e7028427af7cf66cc6323742239d15ab072a5e94c8d758f1b0040cb2b&format=llm_user) ## Muck Rack Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Instantly](https://www.g2.com/products/instantly/reviews) - [LexisNexis Intelligent Investigator](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) - [TVEyes](https://www.g2.com/products/tveyes/reviews) ## Muck Rack Features **Content Creation** - Press Release Creation - Multimedia - SEO **Contact Management** - Media Database - Record Management - Relationship Management - Segmentation **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Press Release Distribution** - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Database** - Media Database - Contact/Campaign Management **Content Distribution** - Distribution - Contact List - Social Sharing - Analytics **PR Management** - Communications - Campaign Management - Engagement Tracking - PR Analytics **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Regulatory Change Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Workflow Automation** - Pitching - Campaign Scheduling - Follow-ups **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Muck Rack Alternatives - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) - 4.1/5.0 (400 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,627 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,319 reviews)