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Muck Rack Reviews & Product Details - Page 4

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Veronica C.
VC
PR Specialist
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muck Rack?

I like that I don't have spend time searching for reporters and its all in one place Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the reporter info is out of date Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It's helps me track down local media reporters and save time Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thanks for your review Veronica! Great to hear that Muck Rack helps you save time and find local reporters. We work hard to keep details up to date, so if you do notice any outdated information, please let our team know using the chat function in Muck Rack!

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I typically use MuckRack's media database and love that they include helpful pitching notes and the ability to pitch from the platform. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes there are sp many different facets to the tool that I'm not as efficient as I could be. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is helping identify and build high quality media relationships. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Great to hear that Muck Rack is helping you build strong media relationships! You make a great point about Muck Rack having many facets and we're working on making the platform even more connected to support busy PR pros so you can work efficiently.

Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The tools I find the most helpful include the database and research tools and the reporting tools Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I think navigating the data reporting tools could be a bit easier/more clear. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muckrack's solving the problem of finding contact information for reporters, outlet UVMs, and making data and reporting insights easily accessible. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Glad to hear that Muck Rack is supporting you throughout your PR workflow, from finding media contacts through analytics and reporting. Thank you for your feedback about data reporting tools. There are some helpful resources in Muck Rack Academy including a 20-minute on-demand course about Dashboards and a weekly live webinar about Monitoring and Reporting led by a member of Muck Rack's Customer Success team. Check out the link below to explore Muck Rack Academy.

See how Muck Rack improved
Melinda L.
ML
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The extensive database of contacts is updated regularly so I can feel confident that I am finding accurate information as I build my media lists and industry contacts. I also like how easy they make it to complete every step of a pitch, from finding the right contacts to writing and sending personalized pitches, following up and tracking engagement from reporters. Finally, I rely on Muck Rack's reporting capabilities to track our placements and report successes to our organization's leadership. Being able to do all of this in one place is very valuable. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It would be helpful to see a media contact's info (ie. media outlet, job title) in the window where I'm personalizing my pitches so I can make sure I'm including the correct information. When I am working with a large group of contacts, I need to click into each individual profile to see these details which adds some time to the process. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

In my role I need to pitch media outlets and contacts across the country, so Muck Rack helps me build and update my media lists. It saves me a lot of time not needing to Google the outlets in different cities and find the best contacts on their websites. Review collected by and hosted on G2.com.

Verified User in Museums and Institutions
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The organization and accessibility. Very straighforward. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I do not like how your selections clear when you go to another page on media or outlet list. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Alerts on media mentions and sending out pitches Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you so much for your review. Glad to hear that you find Muck Rack to be efficient and straightforward for media monitoring and pitching. One way to avoid having your selections clear is to set default search filters that apply to all new searches. Check out the Help Center article linked below.

See how Muck Rack improved
AB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

It is so convenient, quick, and easy to understand. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Several of the email addresses in the system are outdated or non-functional but it's not the majority and it's totally workable. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding media contacts on my own and then pitching to them one by one is tedious and extremely time consuming. MuckRack makes it so quick and easy while allowing me to send so many more pitches than I was originally able to. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

It's great to hear that Muck Rack is helping you save time and supporting you in finding media contacts and sending pitches. When you notice an occasional outdated email address, we encourage you to let our support team know through the in-product chat so that we can investigate! Thanks again for sharing your experience Avita!

Drew M.
DM
Director, Public Relations and Analyst Relations
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack has the most accurate information about reporters and analysts and it is easy to use. It has the right features that PR professionals need to do their jobs, and it helps make you more productive and efficient. They have great customer support too - you get a response quickly via chat from their team. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It can run a little slow during peak times during the day, but they are constantly evolving and improving the product, so this may not be an issue in the future. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It helps to make research faster and easier, it makes the pitching process more automated, and it also makes reporting faster, easier and more automated. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Drew, it's great to hear that Muck Rack helps you work efficiently and find the information you need as a PR pro, and thank you for the kind words for our support team. Also appreciate your feedback about occasional system slowness -- we'll look into that!

Verified User in Computer & Network Security
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muck Rack?

If you need a journalist database or want to see every mention of something on the internet, Muck Rack can do that. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

- Doing any type of analysis requires creating a new search and a new coverage report, which is massively redundant and wastes so much time.

- Support is close to non existant. They are responsive, but it's always with another how-to video. No human will help you when you're in a jam. Every time I've had a call with the team, I've left without a solution.

- I've never seen searches that pull in coverage no one would ever count and then make it impossible to filter it out. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

They aren't really solving a problem for us. We bought them to help capture our coverage, but we waste a massive amount of time with the product and lack confidence in our data going into any media. The product is way too manual. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Hi there,

Thank you for sharing your feedback with us. We are sorry to hear about your experience and would like to address your concerns and help you get the most value from Muck Rack. We encourage you to contact us at support@muckrack.com and provide more details along with a reference to your review so that our team can best assist you.

Sue R.
SR
Vice President Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I have been in two start ups now and believe Muck Rack is an invaluable tool to gaining media coverage. It is literally the first investment I make when I start a new role. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There are really no downsides to the tool. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack enables me to easily identify the media who really care about our product and story. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for sharing your positive experience with Muck Rack, Sue! We're so glad to hear that it has been a valuable resource across multiple roles!

Verified User in Entertainment
UE
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I like that everything is sent in real time, and very easy for monitoring. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It can be large volume. It's all about creating a balance between getting new timely but also not being overwhelmed. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Helping with monitoring in real time Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for your feedback and glad to hear that Muck Rack's real time media monitoring has been valuable for you. We continue to improve our search and filtering options to help you get relevant results. Stay tuned for some new features coming this fall!