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Muck Rack Reviews & Product Details - Page 3

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Philanthropy
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I find the platform easy to use, easy to set up, and offers many customizable options for reaching the right people with the best message. More, I can send batches of outreach as independent emails which increases open rates and responses. I also find upload my own list of "influencers" a great feature. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

As a team of one, public relations and media relationship building takes a lot of time. I just wish I had more time to use it! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding the information media pros and influencers want to share - and then using that knowledge to customize my pitches. Being able to add people to my own list - influencers, calendar editors, and others that are less reperesented in Muck Rack's database, allows me to build what I need within the same system. The media monitoring is top notch and the ablity to create as many lists and alerts as needed is a key aspect that we didn't have with past services. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thanks for sharing your experience with Muck Rack! Great tip about uploading your own list of influencers:)

Blair H.
BH
Member
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The database is great, and I love the ease of use, extremely simple implementation, excelptional customer service and support team. I use it daily and love the ability to give my clients in depth reporting on their PR performance. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Nothing. Every time I request a feature, they're great about it. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack has actually helped us land clients because of its reporting. It helps set us apart in the quality of reporting and insights we're able to deliver. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for your feedback Blair! Reporting and analytics are a particular focus for Muck Rack this year and it's fantastic to hear that you and your clients are getting value from detailed, quality reporting.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack is a great way to find reporters' contact info and sort by a variety of different factors (location, organization, beat, etc.). Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes it can be bulky and provide search responses that don't match what you're looking for, so it's a bit extra to sort through. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack makes it easy to find the contact information of reporters that aren't always published online on other platforms. This makes it much easier to build press strategy. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for your review and great to hear that Muck Rack makes it easier to develop your media strategy. We understand the importance of accurate search results and continue to invest in making search easier - for example we just introduced a Topics filter for article search to complement Boolean, and will be bringing a similar functionality to People search as well.

VA
Consultant
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The ease of use of a massive reporter database Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Mobile support could be better. For example, I need to scroll sideways to view media and outlet list tables on my phone Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack helps me set, monitor, and report on PR goals with customers Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thanks for your review Victor, and we appreciate your feedback about mobile.

Sydney  B.
SB
account executive
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

always so responsive when i have questions and the info is really helpful Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

sometimes info is missing! but the team always follows up to update. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

finding contact info and relevant people to get in touch with in the media Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thanks for your review Sydney!

Tali M.
TM
Public Relations Intern
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

My favorite thing about Muck Rack are the filters for searching. The filters bring my search time down from hours to minutes. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The only downside about Muck Rack was that at first it took some time to learn how to navigate the site, but after I spoke to an assoicate I have no issues! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is helping me find media that is relevant to my job and projects I work on. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Awesome to hear that Muck Rack helps you save hours of time on searching. And glad you were able to get the support you needed from our team!

Kris H.
KH
Executive Producer of Local Content
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack is easy to use, creates reports quickly, and the chat feature is wonderful. Any question I've asked has been eaither answered right away or addressed quickly with an answer asap. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I haven't found anything I don't like. Any requet I've made for something I can't do has either been given a work-around to achieve what I need to accomplish, or has been created quickly! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack's advanced searches and alerts mean accurate, timely earned media tracking. Monthly reports are SUPER EASY now. Before Muck Rack, I would stress about accurate information. Not any more! Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thanks for the review Kris! Great to hear that you no longer need to stress about monthly reports!

SC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

The database is top-notch and, if a reporter is missing, the support team will add them in just a few minutes. I also love that I can customize pitches. I can send a release with a more general pitch at the top for most of the reporters, then change that to a custom pitch for a handful of reporters. It takes time, but it's so worth it! Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The one thing MuckRack doesn't have that would be extremely helpful is a way to keep track of where things are in a media inquiry lifecycle. For instance, I like to know how many inquiries we have had, be able to download the list, be able to tag them for the expert that was interviewed and the topic, know at a glance if the inquiry is still open (as in, I'm working on setting up an interview) or if the interview took place and I'm now waiting for the story to be published.

There is no way to do that in MuckRack, unfortunately. That was the only thing Cision was good at: offering the ability to create activities and tag them. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Having the ability to send customized pitches to reporters is invaluable. It helped us land the New York Times. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Simona, thank you so much for sharing your experience. Awesome to hear that Muck Rack has helped you find reporters, customize pitches, and land coverage! We also really appreciate your insights into how you'd like to track and tag inquiries. I've shared your notes with our product team. Later this year we'll be working on some features related to managing inbound PR requests. We'd love to stay in touch and ask for your input as we get into scoping!

Verified User in Oil & Energy
UO
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack makes it incredibly easy to find the right people to connect to. I frequently use it when compiling media lists, and it's search feature makes it way less headache-inducing then other tools I've used. It's also well designed, making it easy to start using it right away after you sign up. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Nothing, really. I think it's a wonderful tool. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding the right people to connect to can be quite difficult, but muck rack makes it very easy to find journalists, podcasters, and reporters from all over the world covering the niche you work in! Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

So glad to hear that Muck Rack saves you headaches and helps you easily find relevant journalists to connect with!

Verified User in Entertainment
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

finding journalist emails and tracking coverage impressions for clients! Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

nothing! i've used muckrack at almost every firm i've worked at. when i launched my new business last year, rejoining muckrack was an obvious next step. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

tracking down journalist emails - especially when there are SO many freelancers these days - can be a burden. muckrack makes it easy! Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for your partnership - great to hear that Muck Rack has been a valuable resource!