Muck Rack
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4.6 out of 5 stars
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Muck Rack Reviews & Product Details - Page 27

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Muck Rack Overview

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What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.

Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Gabrielle S.
GS
Overview Provided by:
Gabrielle Smith

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Read more
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Read more
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
Read more
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
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Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Media Production
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Muck rack allows other journalists to publish, where I can find a lot of great resources Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Have to watch for articles not up to standard and not source them Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It’s a great resource for writing on various topics Review collected by and hosted on G2.com.

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Verified User in Public Relations and Communications
UP
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Ability to see social profiles and who is covering based on a specific keyword Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the search results can be hard to narrow down and too broad, even with the keywords in place. Additionally broadcast producers are harder to track. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding the best reporters, sharing coverage with client in real time and having metrics in place. Review collected by and hosted on G2.com.

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Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Seller invite
What do you like best about Muck Rack?

Good searching capabilities for media contacts! Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Wish the database of reporters were bigger Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Lack of contact info for journalists Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

It gives me the information I need to make an informed decision. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes information is out of date, so it would be good if there was someone who was responsible for doing regular updates to the database. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Landing stories because I pitched the right journalists. Review collected by and hosted on G2.com.

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Verified User in Internet
UI
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: Seller invite
What do you like best about Muck Rack?

The team, product speed, efficiency. Excellent product and far better than competitors. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Nothing. I love the team, the product, its service, all of it. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Making contacts and tracking metrics Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Social feed details- outlet email algorithm Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Does not sort coverage from recent to least recent- sorted on relevance Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Comparable to CisionPoint's recent upgrade Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Media intel, media preference of communication Review collected by and hosted on G2.com.

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Verified User in Non-Profit Organization Management
UN
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

I love how easy to navigate it is and visually appealing the content comes up as Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

sometimes it doesn’t have all the info I need Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding information on reporters I want to pitch. It has saved me tons of time from having to do my own research Review collected by and hosted on G2.com.

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Verified User in Accounting
UA
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

It just makes everything so easy. It offers a new design that is innovative in the features useful for monitoring the news Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There were some confusing parts of the user interface, but it is not going to make me stop using the product. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

I think it is worth using it. it may be hard to learn but the benefits are worth it. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

it really helps get the full spectrum of the news and eliminate the bias that might come without using muck rack Review collected by and hosted on G2.com.

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Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

It's good for searching for coordinators and freelancers covering a certain beat. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I would like to see more journalists and influencers included on the platform! Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

This shouldn't replace your media database, like Cision! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It assists with specific pitches that require a search for specific journalists - for pitches that wouldn't be picked up by regular staff writers. It helps keep a pulse on specific conversations! Review collected by and hosted on G2.com.

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Karen S.
KS
President
Public Relations and Communications
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

You can see reporter information, latest articles, and tweets in a single dashboard making it easy to start your research. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The database is not quite as robust as Cision. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Researching outlets and reporters. It has saved me time by being able to access information in one place and vet for further research. Review collected by and hosted on G2.com.

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