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274 Muck Rack Reviews
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The user interface on the search was so easy to find and identify freelance journalists or contributors. I love that Muck Rack pulls from Twitter because let's be honest, Twitter and Linkedin get updated a lot faster than a media's website. I go to MuckRack when I have exhausted my google searching, have built a solid media list, and need additional ideas for pitching. It's great to see what reporters have written about (especially since many are freelancers and write for multiple outlets), and I love the feature where you can see who tweeted a specific article. Review collected by and hosted on G2.com.
The database seemed to be heavy with reporters for biz and tech, which doesn't help me since I am usually looking for hyper-local writers and influencers. Additionally, I work with a lot of lifestyle writers, and lifestyle can mean so much - including design, interiors, products, food, theater, music, etc. I wish I were able to drill down into results a bit more. Review collected by and hosted on G2.com.
The ability to see recent headlines from journalists is sometimes helpful. Review collected by and hosted on G2.com.
The information aggregated by MuckRack is sometimes inaccurate. It often says a journalist is employed by a newspaper simply because that paper reposted the article from its original source. Review collected by and hosted on G2.com.
I especially like the timely reviews of our brand name, as well as any relevant industries/categories that I input into my alerts. It's just about instant—much better than Google alerts. Review collected by and hosted on G2.com.
Cost is quite high if you don't have a discount, but that said, there is no one PR solution that does it all. I use Muck Rack in combination with other tools. Review collected by and hosted on G2.com.
Muck Rack's "coverage reports" and "who shared my link" tools help us track media hits and journalist engagement in ways that we weren't able to do before. It's given us access and insight to journalists who we didn't know covered our company. Review collected by and hosted on G2.com.
I wish it included media outlets who shared our stories, instead of just journalists. Review collected by and hosted on G2.com.
Amazingly responsive customer support that answers any questions, does any additional research you ask of them. Review collected by and hosted on G2.com.
Nothing really but if I had to say, it would be that they don't really personally connect you with any journalists Review collected by and hosted on G2.com.
Layout of the journalist's clips -- it's chronological so it's easy to scroll through and see their work and history. Review collected by and hosted on G2.com.
Boring HTML format. It looks sort of old. Review collected by and hosted on G2.com.
What I like most about Muckrack is that you can see a lot of comprehensive information about journalists all on one page. Review collected by and hosted on G2.com.
Sometimes I have found that info is outdated on Muckrack. Review collected by and hosted on G2.com.
Its easy to use and for the most part up to date on everything. I also like how you can reach out to journalists directly on the platform. It shows their biography, current social media properties, their current place of employment, as well as published articles. Another useful facet on the website is their direct links to their Twitter profiles. I use this a lot in my searches as it helps me connect directly with the author or journalist at the publication. They also have a handy compiling method where you can click all the articles you'll use and save them on your dashboard. Review collected by and hosted on G2.com.
Sometimes, in rare cases, author information is out of date. For example, I was using muckrack directly for a briefing, but the articles shown were older than the actual articles that we published on the site. Review collected by and hosted on G2.com.
