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Muck Rack Reviews & Product Details - Page 25

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Muck Rack provides an easy and efficient way to find contacts in journalism. They are always my go-to when looking up people's contact information and usually have the most up-to-date information. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the information is not accurate when people change companies and change emails. You often have to double check on Cision or other platforms. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Make sure to double check the contact information on other platforms if possible Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It is easy to use the platform to find the contact information. Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Muckrack allows me and my fellow coworkers to easily search for journalist, monitor news and build reports. I’m always seearch for way to stay on top of the news of the day. Muckrack brings it right to me. Straight to my inbox better than the newsletters I’ve tried to sign up for. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I dislike how PR focused it is. As a communication specialist what I do is more similar to marketing combined with journalism so more avenues to prioritize my field would be helpful. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding story ideas, journalists to interview and trends to follow Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

They have almost every single press contact I might need ever. Its amazing Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes the filters don't clear out when you're searching a new contact Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

IF you can afford it, do it. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding press contacts that dont make their info public - also realized its great for tracking down their social media pages if I want to see their interests etc to further narrow down my target lists Review collected by and hosted on G2.com.

Verified User in Media Production
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Muck Rack?

As a journalist, I’m a big fan of this platform. This is a great space to connect journalists with PR individuals. I have made connections with a lot of people telling me they were interested in my work based off of what I’ve written in the past. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The only downside is that this system is heavily saturated with national professionals. If you’re looking for local writers or influencers, they may not be hip to this database or it’ll take a lot of searching. Also this database is newer so not everyone is on this. Localization is important and this database needs to expand on that to connect local reporters and media outlets with local businesses. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Localize it! Make it easier for PR professionals to find local reporters and media outlets. Make this database small business friendly. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

As a journalist, I'm finding more opportunities for work. Muck Rack compiles anything I've worked on and the database is so easy to use. For PR people, his is a great tool to build press lists and follow up with reporters based on articles they’ve written in the past (especially on a state or national level). Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

I love the various filters that MuckRack provides—it makes creating media lists so much more efficient. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don’t like that sometimes the beats of reporters are not updated with what they currently work on. You have to always double check on their social platforms to make sure Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Media lists Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Easy to find reporters when looking to create a media list. Includes all of the reporters' social media platforms and also the latest updates they've made on each site. Also includes other recommendations of contacts who should look into for more information or within the network of that same person. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Information on reporters isn't always current or up to date. Sometimes reporters change outlets and this isn't shown on their profile making it difficult to determine if everything is correct. Also, the beat for each reporter can be board. For example, a reporter has the beat of automobile technology but on Muckrack their only listed under technology which isn't specific enough. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Not many problems. The database isn't very large so they don't always have every reporter at a specific outlet, so I'd recommend using another database as well. It's nice that they include a photograph of the person your searching in case your a visual person or two people have the same name and your looking for a specific person. Review collected by and hosted on G2.com.

JL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Muck Rack?

Amazing customer service! I switched over from Cision about a year ago, They made the transition seamless and the user experience of the platform is 10 times better. I've placed dozens of stories using this platform and I recommend it to all of my PR friends. I was not offered an incentive for this review. I just really love this platform. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Because the platform is newer, the database of journos isn't as expansive as cision or meltwater. But if I'm looking for someone specific, I use the chat feature and someone sends me a link to the reporters profile within minutes. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Try the demo. You won't be disappointed. Also, reach out to their customer service team to learn how to build press lists intuitively. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I've connected with reporters who are interested in writing about my organization's issue. It's so easy to follow up with reporters based on articles they've already written using this platform. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

The automatic email function is great and easy to see first thing in the morning. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The accuracy of the tool. Sometimes it pulls incorrect companies or media mentions. At times, I'll have to really double-check the media mentions pulled and even find some hits that the tool missed. Sometimes this can be complicated. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Energy and time around finding media mentions that are positive and negative to adequately address. It saves a lot of time. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Muck Rack trawls the web for relevant publication effectively and seems to do a nice job in compiling the list for the journalist concerned. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't like the layout of the website, as it appears poorly designed and eye-straining. The page hierarchy isn't clear enough for users to know where to look for key information. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Anyone seeking information on journalists should also visit the webpage of their publications, as they tend to also have an author page dedicated to archiving purposes. Also, consult their LinkedIn and Twitter accounts for a fuller picture of their recent work. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I use Muck Rack primarily to access the journalist's recent publications and to understand the person's beat. Review collected by and hosted on G2.com.

Justin E.
JE
Business Development Executive
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

I appreciate software. The great thing about Muck Rack is that it allowed me to answer questions from a business plan in whether or not we should move towards replacing our UI. Thanks to Muck Rack we've been able to streamline and create automation unlike what we've normally been exposed to previously. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I feel that within the user interface there are certain functionalities that still need work. Maybe a drag and drop button to help populate the screen may be easier. However, overall the learning was pretty quick to navigate in onboarding. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Muck Rack is a game changer for having to answer tough questions on when and if the time is right to improve your UI Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

With Muck Rack development on our project afterward will be so much smoother and will open new doors as to what new things we can accomplish. Review collected by and hosted on G2.com.