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Muck Rack Reviews & Product Details - Page 24

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
Security Badge
Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Banking
CB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Muck Rack?

MuckRack is my secret ingredient when it comes to building strong PR campaigns. My favourite feature is the comprehensive database since I do PR in 5 countries. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I'd love the ability to find podcast and radio opportunities. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Spend time searching multiple keywords. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

MuckRack has helped me reach reporters and journalists I didn't even know existed. Review collected by and hosted on G2.com.

Verified User in Hospitality
UH
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Muck Rack?

I think it has a very accurate database, I also like that I can see if a reporter is relevant to me based on their past articles and social media profiles. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish the database was a bit bigger and had more reporters that wrote for local/regional publications. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding journalists to reach out to Review collected by and hosted on G2.com.

Brenda Q.
BQ
Human Resources Generalist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Muck Rack is, as it says on its website, a new standard in PR Software. As an avid user in my previous companies and as a freelancer, I have found Muck Rack to provide easy sharing capabilities and gathering info as well. I have establish many relationships from blind pitching and responding to inquiries. It's definitely a step up from HARO in my opinion. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Pricing. I feel like for small companies under 5 employees or just freelancers, like myself, it can be better priced As a freelancer, it took me a bit to to see ROI in a month. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Definitely request a demo and ask as many questions as possible when you are contacted by a rep. Be very clear about your expectations and ask for examples of how this software cab meet your expectations. Although a bit pricey if you fly solo, I feel it is eventually worth it. Your credibility and portfolio will definitely flourish. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Pitching. It has expanded my realm of pitching opportunities and has helped me land placements with outlets on my goal list. I have also benefited from the metrics portion of it. I can see where my news has hit, how much engagement it has received and it helps me compare it to other similar stories I have shared to help target the "why is it so successful?" question. The user interface is also very modern and slick whoch makes it very easy to navigate through. Review collected by and hosted on G2.com.

Verified User in Management Consulting
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Muck Rack has been a great tool for me to use to find information on journalists and website UVMs. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Sometimes it's not as updated with new jobs or a change in position or email. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack has made it easier to contact journalists about events they may want to cover. Review collected by and hosted on G2.com.

Rebecca C.
RC
Creative Writer
Entertainment
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

The huge amount of people registered and the media lists that show this. It really is a one-stop shop, so you won't have to go searching LinkedIn or personal websites, except for additional information. The search feature brings up people, articles, topics, etc. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I have not run into anything I disliked yet. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

This is the way that PR is going and trends suggests that a lot of industries are looking to engage freelancers rather than full-time employees. This is a platform just as good for networking as it is for PR and hiring. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

- The ability to find any information needed about reporters, like their beat, email and recent articles.

- The ability to track words and phrases that have to do with my clients.

- The ability to send batches of pitches to journalists.

- Creating media lists inside the site. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

- Reporters who change outlets or emails are not often updated unless specifically requested.

- Word tracking often leads to too many emails or updates not thorough enough to catch the important articles

- Can't download previously created media lists into the website, must start from scratch. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Use it if you are ready to switch from manual excel spreadsheets to ones you can create in-website. Use it if you need access to a lot of reporters and their informatuon. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Contacting media, keeping track of media coverage of clients and competitors, sending out pitches. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

It's very easy to find journalists within specific regions and with specific beats/areas of interest. It's also great for discovering new media within topic areas. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't like that building media lists isn't super intuitive -- it takes a little work. Overall, though, it's fine - just takes a little bit to figure out. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

I love using Muck Rack for finding media. It's been really helpful in learning of new reporters to reach out to who we may not know of otherwise. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

MuckRack helps us put together really, really good media lists. We are able to find untapped media to pitch and get our stories out there. It's a very good resource for finding contact information -- the database contains everyone I've needed. Review collected by and hosted on G2.com.

Mitch M.
MM
Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

This is a very comprehensive aggregation product that allows you to see either yours or another journalist's body of work in one place, or to search a publication. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Journalists don't seem to be updated all that well. This may be a passive feature in which someone has to report that a journalist is no longer at the publication, but many of them seem out of date. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

The email is a good aggregation and the site makes it very easy to search work done by prospective employees. Review collected by and hosted on G2.com.

Sayali K.
SK
Energy Team
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

I like how easy it is to find reporters from any outlet and any beat- it only takes seconds and the search process breaks it down really well. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I dislike how sometimes the reporter information isn't always the most up to date. Also, there should be more beat categories. For example, I was looking for immigration reporters in certain towns and immigration was not a beat. I then had to scroll through reporters and read their bios to see if they covered immigration- that took a long time! Add more beats and categories. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Muck Rack is great for beginners in the PR industry who are just starting to build media lists Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

The benefits are that building media lists is fast and easy- there is a lot of information on Muckrack. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

It is such a reliable source for contacts. Often times when using other databases, they are outdated or do not have certain contacts. Muckrack on the other hand has every contact I could ever need and also list out their recent work which is a really great help when researching new outlets. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I like basically everything about Muckrack and wish that my company used this program as our main source for finding contacts. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

I believe it is more beneficial for PR specialists to invest their money in MuckRack for media contact purposes than other databases because it is up to date and almost always has the contact info of the person you need. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

They allow you to find contact information for various editors with ease. Review collected by and hosted on G2.com.