Muck Rack
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4.6 out of 5 stars
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Muck Rack Reviews & Product Details - Page 22

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Muck Rack Overview

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What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.

Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.

Gabrielle S.
GS
Overview Provided by:
Gabrielle Smith

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Read more
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Read more
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
Read more
Security Badge
Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
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Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Vivienne H.
VH
Publicist Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Muck Rack?

I love how easy it is to connect with others, it's super user friendly and easy to navigate. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Nothing, I truly enjoy all of the features! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am able to find peoples contacts very easily. Review collected by and hosted on G2.com.

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Philippe R.
PR
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muck Rack?

- Report builder with url link.

- Keyword alerts

- Search in headlines with keywords

- Pitch mailings, metrics and follow ups

- Job updates

- Support Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

- Old school interface

- Lack of accuracy in some topics (Defense, homeland sec). Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

It's a no brainer! Have used Cision for a while and Muck Rack is way better, faster, bolder. Great support. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

- Healthy PR lists

- Curating which blogger, podcast producer, journalist is relevant Review collected by and hosted on G2.com.

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Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

the reps are super responsive and the media pitching helps cut time. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

no influencers included in media searches Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Pitching time, and constant media updates are super helpful especially that people are moving jobs rapidly during the pandemic. Review collected by and hosted on G2.com.

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Judy S.
JS
A
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

MuckRack gives me the ability to pinpoint my pitching and personalize every targeted missive I send. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Pulling reports to share with clients is still a bit rudimentary. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

I highly recommend MuckRack to anyone in the PR space. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am able to use keywords to identify people, trends and articles that have been written in my space. Review collected by and hosted on G2.com.

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Audrey Nadia R.
AR
Owner/Publicist
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I love the constantly updated contacts, the reporting features and presentation and the helpful staff. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I would have said, the lack of AVE, but they now have this feature in reporting. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Have someone on the staff take you through an introduction to the platform. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

An affordable and simple media database. Review collected by and hosted on G2.com.

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Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Muck Rack?

MuckRack is basically hands off for when journalists need to collect their clippings and need to know whether they were syndicated to other news sites or publications in addition to their own. It does it all for you and connects you to other journalists you may know as well Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Nothing really, it doesn't allow you to correct when a syndicated article is actually not your work (a common problem to run into if you have a common name) but otherwise it works well Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

None! Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack has made it easy for writers to find their works in a collective area. And when you're someone who doesn't have a website, having a free source like Muck Rack is a very viable option for seeing things at a glance Review collected by and hosted on G2.com.

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Verified User in Public Relations and Communications
AP
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I like that I can access it very easily and get a lot of data with little searching Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

There are no aspects of muck rack which I disklike Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

N/A Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I am able to build media lists faster than before and research data about reporters to get information to colleagues and clients Review collected by and hosted on G2.com.

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Verified User in Broadcast Media
AB
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I like that freelancers and contributors are included in the database. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I dislike the multistep process to download a media pitch list. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack saves time in finding contact information for members of the media. Review collected by and hosted on G2.com.

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Verified User in Leisure, Travel & Tourism
AL
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about Muck Rack?

Muck Rack is easy to navigate, very user friendly and super intuitive. It helps me get the information I need to do my job faster and better than I've ever done before. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish Muck Rack tracked circulation numbers for print coverage. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

DO IT! You won't be disappointed. I wish we made the switch years ago. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack helps me find the right contact at the right time. Seeing the writer's bylines help me pitch them more effectively, because I know exactly what they are covering and interested in. Review collected by and hosted on G2.com.

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Verified User in Higher Education
UH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Its journalist database allows specificity and finding what they're writing/tweeting. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Heretofore, analytics and dashboards weren't a refined part of the service; both are newish/new. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

More direct pitching, some relationship building, far better "open" rate on pitches. Review collected by and hosted on G2.com.

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