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Muck Rack Reviews & Product Details - Page 21

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
Product Website
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,614 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
Security Badge
Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Public Relations and Communications
UP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The easiness of finding a reporter and all the data about them on one page such as their tweets, their articles, contact details, contact preferences and more Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The search engine could be a bit updated - if you call the reporter ANDY instead of Andrew he might not be found Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Preparing pitch lists, following press mentions for clients, research on reporters Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Muck Rack?

I love how streamlined the process is to send out press releases/pitches, and the analytics on the back end that allows us to see how it's doing. It's so easy to send follow up emails to media, and you can cater it based on those thave have / have not opened your initial email - so helpful. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish that there was a "similar journalists' feature. So like, "if you're interested in this journalist/publication, you may also be interested in this journalist/publication." Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It makes it very easy to track down contact information, and I like how streamlined it is to link to the media's social channels. Review collected by and hosted on G2.com.

Verified User in Food Production
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

usefull to use and costumer service is super helpful Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

kinda confusing to search the outlets through the location Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

can update the pages Review collected by and hosted on G2.com.

Judith M.
JM
Partner
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

easy to use without being a "techie"; responsive customer service. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

limited by paywalls and some categories are lacking robustness. it's a work in progress. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

monitoring for stories, reporting results,researching journalists, beats and topics that are trending. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
UP
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The ability to quickly dive into a topic, review recent relevant coverage, identify the outlet and reporters who produced that coverage and then dive further into their articles and social media to learn how to effectively target them around that topic. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Inability to share lists across users based on the type of subscription access we have. Other people on my team need to see what others are doing, know if a media target has recently been engaged, etc. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

The ability to monitor coverage and respond VERY quickly is crucial. MuckRack gives me a pulse on how a story is being received by media - and helps plug in holes where it has not yet penetrated. Review collected by and hosted on G2.com.

CR
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I have not been able to find a legitimate journalist/reporter that is not included in Muck Rack. They have email addresses for nearly all of them. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Nothing yet. The platform has met all of my expectations. Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Do it now. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It is way easier to find media targets and evaluate their areas of coverage than ever before. It makes media list building a breeze. Review collected by and hosted on G2.com.

Verified User in Public Relations and Communications
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck Rack is easy to use and mostly intuitive. The best thing is the customer service chat function. There's always someone there to help or troubleshoot. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

My dislikes are all nitpicky little things that would make the interface faster and more streamlined. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I have found excellent new, up-to-date media contacts. Muck Rack has also make tracking coverage easy and comprehensive. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
UL
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muck Rack?

The Alerts feature is one of the features I like the best. I'm able to customize and set up alerts to monitor issues in real time as well as identify trends in coverage that are relevant to our business and industry. The alerts also help me identify journalists writing about our business and those I should follow and get to know. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The brevity of the reporter's profile. While I like reading about personal interests, i.e. Twitter bio, it would be helpful to have more business oriented bios outside of listing the news outlets where their coverage has appeared. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

We have seen increased collaboration within the team because we have more visibility to curated media lists and pitching activity. Review collected by and hosted on G2.com.

Liesl C.
LC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Muck Rack?

The most valuable feature in Muck Rack's offering is the Search functionality. Their database comprises of millions of journalists, editors, podcast hosts, freelance writers, you name it! Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Ironically, my favourite functionality is also my least favourite. I find myself requesting profiles to be updated almost daily, but their Editorial Team is super quick to get the job done and let you know as soon as new details have been added. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Building comprehensive, relevant and up to date media lists. Automated reports and alerts. Review collected by and hosted on G2.com.

MS
Account Supervisor
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

The amount of info it provides for each outlet/contact as well as the updated info Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I don't dislike anything about Muck Rack Review collected by and hosted on G2.com.

Recommendations to others considering Muck Rack:

Click through all of the offerings you will learn and discover a lot Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Finding media contact information and/or finding out where they have moved to Review collected by and hosted on G2.com.