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Muck Rack Reviews & Product Details - Page 2

Muck Rack Overview

What is Muck Rack?

Muck Rack is PR software that combines media database, pitching, monitoring and reporting in one cohesive platform. Muck Rack helps users generate press coverage, protect brand reputation and show stakeholders the value of earned media. Businesses of all sizes, from brands to agencies, government to nonprofits, rely on Muck Rack to maximize their PR efforts. Muck Rack supports the entire public relations workflow: * Find & engage media contacts: Muck Rack’s media database is powered by intuitive technology curating millions of data points to identify the best outlets and contacts to help tell your story. * React to news & trends: Muck Rack’s powerful media monitoring uses the latest advances in AI and machine learning technology to source and surface relevant information from across the web, X, TV, radio, newsletters and more. We monitor more than 600,000 media outlets worldwide, ensuring you're notified of every media mention in real time. Monitoring is seamlessly integrated with the rest of the platform, including reporting, dashboards and our industry-leading media database. * Manage brand reputation: Get unparalleled insights into your brand by seeing who is writing and sharing stories. Take advantage of positive sentiment or address negative press coverage and build Dashboards in a few clicks. * Measure and report results: We help you measure the impact of your work and report on outcomes with stakeholders via advanced analytics and reporting tools to measure key areas of media relations including media impact, brand reputation, competitive analysis, journalist relationships and outreach performance.

Muck Rack Details
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Product Description

Muck Rack is a tool that enables user to tell story to the media by pitching journalists on story ideas, getting alerts when journalists mention your brand or keyword, and measuring the impact of PR efforts, journalists manage their online identity and track how their articles are shared.

How do you position yourself against your competitors?

Cohesive platform that is easy to use: We’ve purposely built our comprehensive and integrated platform from the ground up with public relations and communications professionals in mind to streamline the PR workflow to get you the right results, faster and more efficiently.

Unmatched data quality: Our research team, technology, and journalists themselves provide the most accurate media intelligence on the market.

Trusted: The industry’s first and only professional network for journalists. Tens of thousands use Muck Rack’s free tools to showcase their work with online portfolios, analyze news about any topic and measure the impact of their stories.

Customer service: We don’t hesitate to go the extra mile for customers and they provide us with insights that lead us to new breakthrough product ideas. Our support teams have the technical and domain expertise to make sure you’re using Muck Rack to its full potential.


Seller Details
Seller
Muck Rack
Company Website
Year Founded
2009
HQ Location
Miami, FL
Twitter
@muckrack
59,651 Twitter followers
LinkedIn® Page
www.linkedin.com
344 employees on LinkedIn®
Description

Muck Rack is the leading provider of AI-powered PR software built for how brands and agencies work. The only platform powered by intuitive, AI technology and the most accurate, comprehensive data provided by journalists themselves, Muck Rack combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement. Purpose-built for communications and public relations, Muck Rack helps nearly 6,000 companies worldwide analyze and report on the impact of their media relations. Thousands of journalists use Muck Rack’s free tools to showcase their portfolios, analyze news about any topic and measure the impact of their stories.


Gabrielle S.
GS
Overview Provided by:

Recent Muck Rack Reviews

Tracy A.
TA
Tracy A.Enterprise (> 1000 emp.)
5.0 out of 5
"Comprehensive, easy to use platform"
MuckRack is an easy to use tool for locating media contact information and I love how comprehensive the profiles are. Should I ever need anything, ...
Hannah R.
HR
Hannah R.Enterprise (> 1000 emp.)
4.5 out of 5
"My own personalized, digital library for connecting with ag media"
Being able to access profiles for journalists and keep track of the relationship.
Anna L.
AL
Anna L.Small-Business (50 or fewer emp.)
4.5 out of 5
"The best media & public relations tool we have used yet"
Our team values the continual additions and updates to search for publications and members of the media, the pitching tools, and even the AI tools....
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Muck Rack Security
Get security information from Muck Rack to help you buy the right software. View Security Information
Muck Rack security information includes:
GDPR (General Data Protection Regulation)
SOC 2 (System and Organization Controls 2)

Muck Rack Media

Muck Rack Demo - Discover journalists, podcasters, freelancers and more
Muck Rack’s powerful search engine for media and advanced filtering make creating hyper-targeted media lists simple and seamless.
Muck Rack Demo - Easily create dynamic media lists
Quickly create media lists with the most relevant journalists for any given campaign you're working on or topic that you're searching for.
Muck Rack Demo - Automatically track coverage and build reports
With seamlessly integrated monitoring and reporting, Muck Rack automatically notifies you and collects press hits on the topics you care about before turning them into beautifully designed coverage reports.
Muck Rack Demo - Personalized pitching at scale
Pitches on Muck Rack transforms how you send personalized emails in bulk, tracks metrics about your outreach, and organizes your company’s relationship history with every journalist.
Muck Rack Demo - Build beautiful dashboards in seconds
Choose from dozens of customizable widgets to analyze, benchmark, and compare coverage. Dashboards are interactive, accessible from anywhere, and updated in real-time.
Muck Rack Demo - Quantify the impact of news and fuel your next campaign
Easily see how many times each article has been shared by journalists and on social media overall, along with the publication’s unique visitors per month and article sentiment.
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Video Reviews

274 Muck Rack Reviews

4.6 out of 5
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274 Muck Rack Reviews
4.6 out of 5
274 Muck Rack Reviews
4.6 out of 5

Muck Rack Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Muck RackQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Peter S.
PS
Assistant Director of Media Pitching
Public Relations and Communications
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Muck Rack?

Muck Rack's power comes from its curated database of media professionals. Through a combination of AI data gathering and human updates, it is more responsive and more accurate than other options in this space. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

It is difficult to see the full power of Muck Rack without purchasing several add-ons. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

My job is media pitching. Without Muck Rack, it would take years to develop the media network I now have at my fingertips. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for your review Peter! Great to hear that Muck Rack helps you find relevant and accurate media contacts to build your network and develop relationships.

Verified User in Consumer Goods
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I love that MuckRack reduces the time I would spend having to manually look up contacts. I use it daily to track coverage, create reports, and more. It integrated easily with my workflow. If I ever have an issue, their customer support team is very accessible and respond quick. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Because of how common our company name is, often the filter system can do so much but I know their team is working hard to make our experience using it better. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

I just started working at my company, previously there was no set way to track coverage. Thankfully MuckRack's database keeps track of years of coverage. This lets me see how much we are achieving and growing in regards to media pick up. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Fantastic to hear that Muck Rack integrates easily with your workflow, and helps you show how your media coverage is growing over time. You are 100% correct that we are working on some enhancements to make it easier to narrow down your searches to get relevant results quicker. Stay tuned!

Verified User in Museums and Institutions
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Compared to some of their competitors Muck Rack is both cost effective and easy to navigate. Their support has always been extremely responsive and overall the expereince and features have been top notch. When I was comparing this against our prior solution it was apparent that they had taken feedback from users and spent a lot of time to get the user expereince right. I asked our prior provider about some of these things on a call and they acted as if I was the first person who had asked for some of those features. Migrating to the platform has been relatively painless. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

So far there isn't much I don't like. The platform h as been intuitive and easy to navigate. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Maintaing PR databases and sending to those lists. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Wow, thank you so much for your kind words. Glad to hear that our team's dedication to enabling PR and communication professionals really comes through!

Jordyn B.
JB
Public Relations & Communications Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Their platform is very easy to use, and their large database of reporters comes in handy. I love the responsiveness of their team if I find a discrepancy in a reporter's profile - they're always quick to help me figure it out. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I wish so badly that there was the capability to search by audience demographic! Like, "I want to be in publications read by high net worth attorneys" - I'd love to be able to search that in MuckRack and have it spit out a list of publications for me to target. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is consolidating the journalist-PR rep relationship into one platform, which makes my job easier by #1 keeping me more organized but #2 giving me the tools and information I need to feel confident when I'm pitching a given reporter. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for taking the time to share your experience Jordyn! We're thrilled to hear that Muck Rack helps you build relationships and pitch with confidence. We appreciate your suggestion for searching outlets by audience demographic -- I have shared this with our product team and we will keep it in mind as we continue to enhance our platform.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I have been using Muckrack professionally for over 5 years. I've used several different platform, and it is definitely my favorite by a long mile. The database is always up-to-date and their team is quick to help for any missing contact information. We also use the platform as a media listening tool and I am able to track publicity hits across 500+ brands that fall under our coverage. I love being able to pitch directly within the platform, and to track follow ups and make notes on the contact profile. I highly recommend this platform to anyone who is interested! Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

The price is definitely steep, and the platform might be better suited to medium-big size companies. That being said, you definitely get your moneys worth with Muckrack. It's a worthy investment for anyone looking for build their media relations and track publicity efforts across brands. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack is starting to integrate more influencers into their database which is extremely helpful. In the past, we've had to pay for an additional database for our influencer campaigns. Muckrack continues to add new features frequently, and they actually take user experience into account when making these updates. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for your positive feedback! We're glad to hear that Muck Rack has been your favorite platform for media relations and media listening. We appreciate your recommendation!

Amy Jo S.
AS
Senior Manager External Communications
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I have considered myself a walking advertisement for a competitor of Muck Rack in the past. I had not even heard of Muck Rack until the last year when an intern said they used it. I was skeptical. When my organization decided to re-evaluate systems, Muck Rack became a clear favorite. It is so much easier to navigate, reporting is easier and the background on the journalists rock! Also, customer service has been amazing. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Really, I haven't found much to dislike. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Saving time and frustration! Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

We're thrilled to hear that you've had such a positive experience with Muck Rack! Our team works hard to provide a user-friendly platform and top-notch customer service, so it's great to hear that it's made a difference for you.

DB
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

No exaggeration, Muck Rack has completely transformed the way my PR colleagues and I work. Our team had been anchored to a subpar competing platform for years -- a woefully incomplete media database, clunky engagement capabilities, lots of manual labor required, etc. On the hunt for better tools, we demoed Muck Rack and were impressed by the features and functionality. Now that it's deployed, we are absolutely blown away! Some highlights:

* We love Muck Rack's seamless integration with Outlook and how it automates our pitching and provides robust visibility of media engagement across the team. It was effortless to configure.

* The coverage monitoring alerts are robust, surfacing clips that our other monitoring tools miss. The platform makes it easy to manually search for coverage, too.

* The media database is the most complete I've ever seen, and the fact that it's organized by journalist (instead of by media outlet like some other widely used platforms) delivers considerably deeper insight into your media targets' interests and sweet spots. You can easily see and even search reporters' articles across the media outlets for which they write.

We've been using Muck Rack just a few months, and I feel like we've only scratched the surface of what the platform offers. I'm in and out of it several times a day. Top to bottom, it is user-friendly and intuitive. In complement, Muck Rack has a comprehensive array of online tutorials built into the platform, which is great for users to explore and learn its features and functionality at their own pace.

Our onboarding team was excellent and the online support resources are quick and responsive. I'm not one to speak in superlatives, but Muck Rack has earned the rave review. Take the plunge! The only thing you'll regret is not doing it sooner. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

I love how Muck Rack automates the logging of email communications that happen with journalists outside the platform, but I wish there was a way to categorize the relevant messages as pitches vs. email logs, so that they would show in the in-platform pitching interface.

I also wish the pitching interface offered more text formatting options. I particularly miss being able to indent text, as I do when pitching by email to make my pitches easier to skim.

But these limitations are minor frictions in comparison to what Muck Rack delivers. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Muck Rack has completely transformed how we engage and track our interactions with journalists. It is also helping us spot coverage in near real-time. Review collected by and hosted on G2.com.

Response from Steven Knollmeyer of Muck Rack

Thank you so much for the kind words, Danielle! We're thrilled to have you in the Muck Rack community and so happy to hear you're finding success across all areas of the platform.

We're continuously enhancing Muck Rack to work best for everyone, so your pitching feedback is invaluable to us. Your input has been shared with our Product team to consider for future updates.

We're excited to continue partnering with you!

Angela T.
AT
Head Of Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

capability to customize dashboards, create different searches and built reports with it Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

doesn't auto-update, and the way to add search in the widget isn't easy as selection to distribute to all widgets, and once I change the saved search, it doesn't auto-populate the changes, needs to remove and re-set, so still involves a lot of manual work Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

auto track and monitor key product launches/news; help to find/identify target media pitch database Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for your feedback Angela! It's fantastic that you are setting up customized dashboards and reports just 2 weeks in. Hopefully many of your questions will be answered during the onboarding process, and our Support team is always available to help as questions arise, along with our Muck Rack Academy resources (linked below).

See how Muck Rack improved
Brian R.
BR
VP Strategy & Communications
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

Muck rack has proven to be best platform for PR professionals due to the streamlined platform, pitch features and definitely the most comprehensive contact database. And budget friendly in comparison to other services. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

No 24/7 help line for when traveling abroad for work or late night release preparation Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

Targeting specific reporters and distributing releases Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thank you for your review Brian. Great to hear that you find Muck Rack to have a comprehensive database and streamlined platform. And we appreciate and have noted your feedback about expanded support hours.

AG
VP of Marketing and Events - I am the PR Rep for the company using Sprout and help them with SM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Muck Rack?

I like how easy it is to make a coverage reports and love the set it and forget it search alerts. I use it almost every day. Review collected by and hosted on G2.com.

What do you dislike about Muck Rack?

Our market is very niche, so we've had to ask to have a lot of the online journals, blogs, etc. to be added to the system instead of them already being there. Review collected by and hosted on G2.com.

What problems is Muck Rack solving and how is that benefiting you?

It saves me time keeping track of editorial placements for our clients and makes it easy to find new journalists that we haven't engaged with yet. Review collected by and hosted on G2.com.

Response from Gabrielle Smith of Muck Rack

Thanks for your review Ashley! We're glad to hear that you find Muck Rack easy to use and that it saves you time in tracking editorial placements and finding new journalists. We appreciate your feedback about niche online journals and blogs, and we continue to work on expanding our database to support our customer needs.