--- title: Muck Rack Reviews meta_title: 'Muck Rack Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 436 reviews by the users' company size, role or industry to find out how Muck Rack works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 436 scale: '5' date_modified: '2026-06-19' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # Muck Rack Reviews **Vendor:** Muck Rack **Category:** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) **Average Rating:** 4.5/5.0 **Total Reviews:** 436 ## About Muck Rack Muck Rack is the AI communications platform where trusted data, human expertise, and embedded intelligence come together to drive clarity, speed, and impact across the PR workflow. Founded in 2009 to support journalists and strengthen the media ecosystem, Muck Rack has grown into a single system of record used by thousands of organizations to make sense of the media conversation around them. Today, teams rely on Muck Rack to understand how their brand shows up across news, social channels, and AI-generated answers, and to act with confidence in a rapidly changing communications landscape. Purpose-built for communications and public relations professionals, Muck Rack brings together global media monitoring, trusted media data, AI automation, and analyst-led Media Intelligence into a single PR software platform. Teams can find and engage the right journalists, monitor coverage and conversations in real time, assess brand perception and narrative risk, and prove the impact of their work through unified reporting. All capabilities are powered by the same intelligent data layer, eliminating silos and enabling faster, more confident decision-making across the organization. At the foundation of the platform is visibility and intelligence across the full narrative. Muck Rack monitors news, social media, podcasts, newsletters, and global outlets, using advanced tagging, entity recognition, and entity-level sentiment to surface the coverage and conversations that matter most. Powered by Muck Rack’s Curation Engine, this monitoring is organized around meaning, not keywords—using AI trained and refined by Media Intelligence experts to verify relevance, categorize coverage, and deliver clean, structured reports ready for analysis and action. This intelligence is paired with the industry’s most trusted Media Database, built through a combination of advanced technology and an in-house editorial team that manually verifies journalists and outlets, ensuring accurate, up-to-date data that strengthens outreach, monitoring, and reporting. Muck Rack’s AI is embedded with intention and designed to empower communicators. AI automates time-consuming tasks such as research, filtering, summarization, targeting, and reporting, while human editorial and analyst expertise ensures nuance, credibility, and context. Embedded AI agents support every stage of the workflow, from building media lists and optimizing pitch recipients to summarizing coverage and connecting outreach activity to results. These capabilities extend into Generative Pulse, Muck Rack’s solution for Generative Engine Optimization and Answer Engine Optimization. As audiences increasingly rely on AI-generated answers, Generative Pulse shows how brands appear in those responses, which journalists and sources influence them, and how visibility and sentiment change over time across major large language models. With this insight, teams can understand and influence how earned media shapes AI answers and track progress alongside traditional PR metrics. Muck Rack also turns measurement into proof of impact. Dashboards, competitive benchmarking, pitch-to-coverage attribution, and executive-ready reports connect PR activity to outcomes such as share of voice, sentiment, narrative movement, and AI visibility. Media Intelligence adds a human-led advisory layer through Insight Reports, Curated Digests, and executive briefs that cut through noise and provide clear recommendations. Together, Muck Rack transforms PR from reactive reporting into a proactive, strategic driver of brand reputation management, crisis monitoring, trust, and influence. ## Muck Rack Pros & Cons **What users like:** - Users value the **ease of use** of Muck Rack, appreciating its quick response times and intuitive setup process. (74 reviews) - Users value the **robust reporter database** of Muck Rack, enhancing outreach precision and streamlining pitching processes. (51 reviews) - Users value Muck Rack's **robust reporter database and streamlined pitching tools** , enhancing outreach and media tracking efficiency. (43 reviews) - Users praise the **responsive customer support** that efficiently addresses issues and enhances the overall Muck Rack experience. (40 reviews) - Users appreciate the **ease of access** with Muck Rack, finding it quick and convenient for journalist searches. (40 reviews) - Users value Muck Rack for its **accurate, updated contact information** , making outreach simple and effective. (34 reviews) - Setup Ease (29 reviews) - Reporting (26 reviews) - Easy Setup (25 reviews) - Search Functionality (25 reviews) **What users dislike:** - Users feel Muck Rack has **limited functionality** like data visualization and bulk updates, affecting their reporting efficiency. (22 reviews) - Users find the **data inaccuracies** in Muck Rack's coverage reporting to undermine the platform's reliability and trustworthiness. (21 reviews) - Users note the **incomplete media coverage** in Muck Rack, making it difficult to track local and national coverage effectively. (16 reviews) - Users find the **media report analysis and mobile support lacking** , impacting their overall experience and efficiency. (16 reviews) - Users are frustrated with the **limited coverage** in certain regions and find the pricing structure restrictive. (15 reviews) - Users find Muck Rack's pricing **extensively high** , especially for additional seats and lacking a free version. (13 reviews) - Users find the **search functionality inconsistent** , requiring exact spelling and often returning irrelevant results. (13 reviews) - Inaccuracy (10 reviews) - Limited Features (10 reviews) - Limited Media Monitoring (10 reviews) ## Muck Rack Reviews ### 1. Helpful tool for managing media contacts and share of voice **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Muck Rack?** I typically use MuckRack's media database and love that they include helpful pitching notes and the ability to pitch from the platform. **What do you dislike about Muck Rack?** Sometimes there are sp many different facets to the tool that I'm not as efficient as I could be. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack is helping identify and build high quality media relationships. **Official Response from Gabrielle Smith:** > Great to hear that Muck Rack is helping you build strong media relationships! You make a great point about Muck Rack having many facets and we're working on making the platform even more connected to support busy PR pros so you can work efficiently. ### 2. Great experience using MuckRack **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Muck Rack?** The tools I find the most helpful include the database and research tools and the reporting tools **What do you dislike about Muck Rack?** I think navigating the data reporting tools could be a bit easier/more clear. **What problems is Muck Rack solving and how is that benefiting you?** Muckrack's solving the problem of finding contact information for reporters, outlet UVMs, and making data and reporting insights easily accessible. **Official Response from Gabrielle Smith:** > Glad to hear that Muck Rack is supporting you throughout your PR workflow, from finding media contacts through analytics and reporting. Thank you for your feedback about data reporting tools. There are some helpful resources in Muck Rack Academy including a 20-minute on-demand course about Dashboards and a weekly live webinar about Monitoring and Reporting led by a member of Muck Rack's Customer Success team. Check out the link below to explore Muck Rack Academy. ### 3. I heavily depend on Muck Rack to succeed in all of my media relations efforts. **Rating:** 5.0/5.0 stars **Reviewed by:** Melinda L. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Muck Rack?** The extensive database of contacts is updated regularly so I can feel confident that I am finding accurate information as I build my media lists and industry contacts. I also like how easy they make it to complete every step of a pitch, from finding the right contacts to writing and sending personalized pitches, following up and tracking engagement from reporters. Finally, I rely on Muck Rack's reporting capabilities to track our placements and report successes to our organization's leadership. Being able to do all of this in one place is very valuable. **What do you dislike about Muck Rack?** It would be helpful to see a media contact's info (ie. media outlet, job title) in the window where I'm personalizing my pitches so I can make sure I'm including the correct information. When I am working with a large group of contacts, I need to click into each individual profile to see these details which adds some time to the process. **What problems is Muck Rack solving and how is that benefiting you?** In my role I need to pitch media outlets and contacts across the country, so Muck Rack helps me build and update my media lists. It saves me a lot of time not needing to Google the outlets in different cities and find the best contacts on their websites. ### 4. It is very efficient and helpful for media communications. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Museums and Institutions | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Muck Rack?** The organization and accessibility. Very straighforward. **What do you dislike about Muck Rack?** I do not like how your selections clear when you go to another page on media or outlet list. **What problems is Muck Rack solving and how is that benefiting you?** Alerts on media mentions and sending out pitches **Official Response from Gabrielle Smith:** > Thank you so much for your review. Glad to hear that you find Muck Rack to be efficient and straightforward for media monitoring and pitching. One way to avoid having your selections clear is to set default search filters that apply to all new searches. Check out the Help Center article linked below. ### 5. MuckRack made my work so much easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Avita B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 29, 2024 **What do you like best about Muck Rack?** It is so convenient, quick, and easy to understand. **What do you dislike about Muck Rack?** Several of the email addresses in the system are outdated or non-functional but it's not the majority and it's totally workable. **What problems is Muck Rack solving and how is that benefiting you?** Finding media contacts on my own and then pitching to them one by one is tedious and extremely time consuming. MuckRack makes it so quick and easy while allowing me to send so many more pitches than I was originally able to. **Official Response from Gabrielle Smith:** > It's great to hear that Muck Rack is helping you save time and supporting you in finding media contacts and sending pitches. When you notice an occasional outdated email address, we encourage you to let our support team know through the in-product chat so that we can investigate! Thanks again for sharing your experience Avita! ### 6. Excellent product that makes me more efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Drew M. | Director, Public Relations and Analyst Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Muck Rack?** Muck Rack has the most accurate information about reporters and analysts and it is easy to use. It has the right features that PR professionals need to do their jobs, and it helps make you more productive and efficient. They have great customer support too - you get a response quickly via chat from their team. **What do you dislike about Muck Rack?** It can run a little slow during peak times during the day, but they are constantly evolving and improving the product, so this may not be an issue in the future. **What problems is Muck Rack solving and how is that benefiting you?** It helps to make research faster and easier, it makes the pitching process more automated, and it also makes reporting faster, easier and more automated. **Official Response from Gabrielle Smith:** > Drew, it's great to hear that Muck Rack helps you work efficiently and find the information you need as a PR pro, and thank you for the kind words for our support team. Also appreciate your feedback about occasional system slowness -- we'll look into that! ### 7. A tool if you want to save money but waste 100s of hours and still lack confidence in the results **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Muck Rack?** If you need a journalist database or want to see every mention of something on the internet, Muck Rack can do that. **What do you dislike about Muck Rack?** - Doing any type of analysis requires creating a new search and a new coverage report, which is massively redundant and wastes so much time. - Support is close to non existant. They are responsive, but it's always with another how-to video. No human will help you when you're in a jam. Every time I've had a call with the team, I've left without a solution. - I've never seen searches that pull in coverage no one would ever count and then make it impossible to filter it out. **What problems is Muck Rack solving and how is that benefiting you?** They aren't really solving a problem for us. We bought them to help capture our coverage, but we waste a massive amount of time with the product and lack confidence in our data going into any media. The product is way too manual. **Official Response from Gabrielle Smith:** > Hi there, Thank you for sharing your feedback with us. We are sorry to hear about your experience and would like to address your concerns and help you get the most value from Muck Rack. We encourage you to contact us at support@muckrack.com and provide more details along with a reference to your review so that our team can best assist you. ### 8. Invaluable tool for marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Sue R. | Vice President Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Muck Rack?** I have been in two start ups now and believe Muck Rack is an invaluable tool to gaining media coverage. It is literally the first investment I make when I start a new role. **What do you dislike about Muck Rack?** There are really no downsides to the tool. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack enables me to easily identify the media who really care about our product and story. **Official Response from Gabrielle Smith:** > Thank you for sharing your positive experience with Muck Rack, Sue! We're so glad to hear that it has been a valuable resource across multiple roles! ### 9. Great Tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Muck Rack?** I like that everything is sent in real time, and very easy for monitoring. **What do you dislike about Muck Rack?** It can be large volume. It's all about creating a balance between getting new timely but also not being overwhelmed. **What problems is Muck Rack solving and how is that benefiting you?** Helping with monitoring in real time **Official Response from Gabrielle Smith:** > Thank you for your feedback and glad to hear that Muck Rack's real time media monitoring has been valuable for you. We continue to improve our search and filtering options to help you get relevant results. Stay tuned for some new features coming this fall! ### 10. Couldn't do my job without it **Rating:** 5.0/5.0 stars **Reviewed by:** Laura O. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Muck Rack?** Muck Rack is easy to use and provides great information about reporters. What I like most about Muck Rack is how easy it is to send out a personalized pitch along with follow-ups. It saves me so much time and you have an extra bonus of seeing who opened your pitches. I love that feature. **What do you dislike about Muck Rack?** I'd say the thing I dislike the most about Muck Rack is building media lists - and moving between outlet info and reporter info. It feels a little clunky, but it is workable. I have used other media tools and Muck Rack is the best. **What problems is Muck Rack solving and how is that benefiting you?** Muck Ruck helps me better target and reach journalists that my customers want to reach. It benefits me because my job is getting coverage for my clients. ### 11. Essential tool for PR professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Muck Rack?** Muck Rack helps me find the necessary insights for the essential functions of my job as a publicist. Tools like quickly finding contact information for journalists, linking to their social media sites, and showing their most recent stories are important to me. Additionally, finding UVMs, circulations, and additional details about publications are helpful. Muck Rack has also transformed the way I build media lists and pitch writers, cutting the time it would take to perform those functions in half, at least. **What do you dislike about Muck Rack?** My only complaints about Muck Rack include the most recent update to the search function - I liked the search bar at the top with dropdown options better. I also wish that when viewing journalist profiles and reviewing their most recent stories, Muck Rack grouped syndicated stories together so I didn't have to scroll through dozens of the same story. **What problems is Muck Rack solving and how is that benefiting you?** The main functions Muck Rack serves is for publication and journalist research, media list building and pitching. The way Muck Rack simplifies these functions has made my job easier and has made me able to complete tasks faster. **Official Response from Gabrielle Smith:** > Thank you so much for your feedback. I wanted to let you know that syndicated articles are now grouped together on a journalist's profile to avoid filling it with repetitive content. With this update, PR pros can quickly see the diverse range of articles by a journalist, understand their background and begin building relationships. And journalists can curate their profiles more effectively. ### 12. Fantastic Product & Outstanding Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah H. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2024 **What do you like best about Muck Rack?** As a longtime user of other media databases, Muck Rack is hands down the best! Being able to drill down when searching, having quick access to recent articles, and tweets is impressive. The Muck Rack support team is also fantastic. They are always readily available; it's as simple as chatting with an internal colleague if I have a quick question. Everyone there is super friendly and professional and I HIGHLY recommend this product. **What do you dislike about Muck Rack?** I cannot think of any downside. If you're on the fence, this is worth the investment. **What problems is Muck Rack solving and how is that benefiting you?** We needed to expand our brand reach, and Muck Rack delivered that capability. **Official Response from Gabrielle Smith:** > Thank you for the kind words Sarah! We're glad to hear that Muck Rack has been a strong resource and partner for you, and helped you meet your goal of expanding brand reach. We appreciate your recommendation! ### 13. MuckRack is the most efficient PR toll for media relations experts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** June 13, 2024 **What do you like best about Muck Rack?** How often it's updated with relevant info and how easy it is to search for who and what you're looking for **What do you dislike about Muck Rack?** Muck rack's broadcats feature could be a little easier to use in terms of clipping videos, but that's it **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves my need for other monitoring and research tools. It saves me so much time and Googling **Official Response from Gabrielle Smith:** > It's great to hear that Muck Rack is solving your need for monitoring and research tools, saving you time and effort. And we appreciate your feedback about the broadcast clipping. ### 14. Easy to maneuver, in-depth database **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about Muck Rack?** Muck Rack has a wide variety of contacts and information across various forms of media. Customer support is also quick and responsive! **What do you dislike about Muck Rack?** It is not always as up to date as it could be **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack is our main tool for researching writers and editors across a wide variety of publications. Having everything in one place saves us time and ensures that we are finding the most appropriate contacts for what we need. **Official Response from Gabrielle Smith:** > It's great to hear that Muck Rack is helping you save time and find relevant contacts. We certainly understand the importance of database depth, breadth and accuracy -- if you ever come across something that needs to be updated, please let our support team know! ### 15. They are not what they promise to be. **Rating:** 0.0/5.0 stars **Reviewed by:** Jeffrey C. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2023 **What do you like best about Muck Rack?** It is a relatively easy to use platform. But there isn't a whole lot to love. **What do you dislike about Muck Rack?** The user friendliness of the platform is okay, but there are not as many contacts as they promise. The entire audience for me to blast to was less than a 100 people. And I work in a pretty broad industry. **What problems is Muck Rack solving and how is that benefiting you?** That is the issue... It's not solving any problem. It is a complete waste of money. I think a person would be better off pulling the contacts themselves. They promise great deliverability rates, but even with the limited amount of people that were in the audience, there were still a bunch of bouncebacks. ### 16. We tried the rest & found the best – Muck Rack **Rating:** 5.0/5.0 stars **Reviewed by:** Jason M. | Recording Artist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2023 **What do you like best about Muck Rack?** We love how up-to-date and comprehensive the journalist and editor contact info is (especially compared to competing services we've used in the past). Journalists actually WANT to be on Muck Rack and it shows because we see many of them sharing their Muck Rack profiles on social media or [rightfully] bragging about being the "most searched" on the platform. The dashboards are more accurate and intuitive than similar platforms and finding metrics like AVE to share with our clients has been easier than in the past. **What do you dislike about Muck Rack?** The price, while certainly competitive, is still quite high, likely excluding many smaller agencies and freelancers from the service. **What problems is Muck Rack solving and how is that benefiting you?** It helps us quickly and effectively find the best journalists and editors to pitch our clients to. Untargeted pitches are one of the most frequent public complaints from journalists, Muck Rack ensures we're targeting the folks whose current beat matches the products and services our PR clients offer. ### 17. A great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jane P. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Muck Rack?** The ability to creat outlet lists and from there, easily build media lists. I love being able to duplicate lists too and edit them for each new pitch. **What do you dislike about Muck Rack?** Often the reporter pages are out of date. However, when i request an update it is always promptly made by the muck rack team **What problems is Muck Rack solving and how is that benefiting you?** Makes it way easier to find reporters. Saves me a lot of tmie. ### 18. Great media database and even better support team **Rating:** 5.0/5.0 stars **Reviewed by:** Peter G. | Senior Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 20, 2023 **What do you like best about Muck Rack?** Muck Rack provides PR pros with detailed information on all trade, business, broadcast and online media (eg, podcasters). I've used several different media databases over the years and it is far and above the competitors. **What do you dislike about Muck Rack?** Sometimes you may find a reporter who has left a publication. However, with Muck Rack's online chat capabilities, you can easily contact a member of Muck Rack's support team to make updates, add new reporters/outlets, and have them help you with specific searches. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me find contact information for specific journalists that I would not be able to find elsewhere. In addition, being able to track coverage for my clients or follow trends is super helpful. ### 19. Excellent media database with an online staff that responds quickly **Rating:** 5.0/5.0 stars **Reviewed by:** Peter G. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Muck Rack?** Muck Rack's media contacts database and pitching tools are by far the best I've experienced. I also love how you can track media coverage and research trends. **What do you dislike about Muck Rack?** Sometimes there are outdated contacts. However, I have found that when I alert the team to these errors, they update the contact profiles immediately. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me to accurately target the right media with my client pitches. I also find it very helpful to track coverage and find new trends. ### 20. Good Product - too pricey **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2023 **What do you like best about Muck Rack?** Muck Rack is a great tool, they keep it updated, it's easy to segment lists, target pitches, etc. It is completely cloud-based, which is essential in today's world. The data they provide back on pitches, especially to individuals, is great. **What do you dislike about Muck Rack?** Muck Rack, like its competitors, is pricey. They offer a decent first year pricing, still a little high in my opinion, and then it sky rockets in year 2. Wish they would do shorter terms than annual, and offer monthly payment options instead of full or bi-annual payments. **What problems is Muck Rack solving and how is that benefiting you?** Building media connections in new markets for clients. **Official Response from Gabrielle Smith:** > Thank you so much for your review. It's great to hear that Muck Rack is helping you build valuable media connections for your clients, and we appreciate your feedback about pricing and payment options. ### 21. An authentic tool for real PR people **Rating:** 5.0/5.0 stars **Reviewed by:** Luise M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Muck Rack?** Muckrack is really built for people who do media outreach -- and that mindset shows in the way it is built. What good PR professionals need -- access to what journalists are writing about NOW, the best way to reach them, a responsive contact search team -- is all built into a system that is easy to use, and saves buckets of time. **What do you dislike about Muck Rack?** I really love using Muckrack so my quibbles are few and small! Search functions work best in the media database tab (rather than the main search bar), and I wish access to full-text clips was a built-in-for-all feature, but no one really does that anymore so... **What problems is Muck Rack solving and how is that benefiting you?** Making it easy to find the right journalists to target in new sectors or geographic regions allows us to stay on top of our media game as we gain new clients. ### 22. Useful PR tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.) **Reviewed Date:** September 17, 2023 **What do you like best about Muck Rack?** It's super easy to find editors and journalists for specific topics **What do you dislike about Muck Rack?** I wish they had more hands on help with how to pitch to editors. **What problems is Muck Rack solving and how is that benefiting you?** We want to get more stories and articles written about our brand and this tool helps us to find and pitch editors easily. **Official Response from Gabrielle Smith:** > Thank you for taking the time to share your experience with Muck Rack. We love to hear that it’s easy for you to find journalists who write about relevant topics. Here are some popular resources about pitching that you might find helpful: * Fundamentals of Media Relations (a free course with bite-sized lessons, including establishing relationships and pitching best practices): https://academy.muckrack.com/fundamentals-of-media-relations * 7 blueprints for the most effective types of media pitches, from PR coach Michael Smart https://muckrack.com/blog/2023/09/19/blueprints-for-media-pitches-webinar-recap ### 23. Senior Account Executive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** September 28, 2023 **What do you like best about Muck Rack?** i like how easily i can find almost everyone i search for. pitching through muckrack is a hugeeee help and time saver. i use muckrack multiple times a day. its very easy to understand. **What do you dislike about Muck Rack?** i dont like how sometimes when i have huge pitches going out to like 1500 plus people, muckrack takes a really long time to send them out **What problems is Muck Rack solving and how is that benefiting you?** my clients ask for analytics a lot so i use muckrack to do this. trends. ### 24. Wonderful tool I use daily **Rating:** 5.0/5.0 stars **Reviewed by:** Marcus M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Muck Rack?** I like the sheet volume of information available, including nearly all relevant publications and fairly up-to-date reporter listings. It's also far more robust than other competitors like Cision. **What do you dislike about Muck Rack?** The one part about Muck Rack that i've generally found frustrating is that sometimes the service is down or otherwise not working that day—usually this is remedied fairly quickly though. I'd also say making sure reporter profiles are more consistently updated could be a point of improvement. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack solves several problems, the most notable of which is the sheer amount of time it takes to manually research reporters using the masthead pages on specific publication websites. It benefits me constantly by saving me unthinkable amounts of time. ### 25. A Must for PR Agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Logan K. | Senior Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Muck Rack?** As a Data Analyst at a startup marketing company Muck Rack has been essential to our team and continues to power our PR operations. I rely on it for the development of relationships, media contact discovery, outreach management, and the creation of dashboards from which insights are drawn. I also appreciate the intuitive interface, which expedites the onboarding process for new hires. **What do you dislike about Muck Rack?** I'd like to see Muck Rack offer social listening/monitoring capabilities and a Google Analytics integration. The GA integration is a feature within Cision that our company frequently uses, enabling us to tie our PR efforts to measurable web traffic generation. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack has streamlined the process of discovering relevant journalists, crafting pitches tailored to desired contacts, and distributing said pitches en masse via our curated media lists. In addition to outreach efficiencies, Muck Rack has enabled our company to easily monitor for coverage and in turn capture the success of our PR efforts. ### 26. Practical value **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel L. | Co-founder, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Muck Rack?** Multiple seat licences with all the functionality that a small or medium-sized agency needs for a fair price **What do you dislike about Muck Rack?** Some of the in-app navigation is less than intuitive, but not complicated to figure out. **What problems is Muck Rack solving and how is that benefiting you?** One-site resource for CRM, research and distribution ### 27. Easy-to-use, sophisticated solution for media relations **Rating:** 4.5/5.0 stars **Reviewed by:** Kelsey S. | Marketing & Communications Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Muck Rack?** For our business, Muck Rack has been a key tool in identifying key journalists and publications that we should be building relationships with, with everything we need to do so directly in the platform. Upon our initial research, this was the only tool that put journalists first, which is proven in their verified journalist profiles. This allows us to ensure that we are targeting the right people, at the right time, through the right mediums. Additionally, Muck Rack's reporting functionality has drastically helped us understand where our brand stands in terms of share of voice in our industry, and how we are stacking up against our competitors. **What do you dislike about Muck Rack?** My only wish for Muck Rack would be for them to expand their social listening/monitoring functionality. Right now, you can only surface media mentions and (most) website or blog mentions, but it usually does not automatically add in any mentions on social channels, forums or some lower-ranked websites, which would be helpful in terms of monitoring who is talking about our brand. However, from a media relations standpoint, the media monitoring has been extremely helpful and we don't feel that it has missed any important mentions. **What problems is Muck Rack solving and how is that benefiting you?** Prior to using Muck Rack, our PR team was struggling to easily identify the relationships we should be building with journalists, and where we could track our progress and performance. Muck Rack has enabled us to be hyper-focused on journalist relations and craft pitches that we know are going to land in their inboxes, all in one place — while also being able to measure the success of these efforts. ### 28. Muck Rack is the best PR platform I have used! **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2022 **What do you like best about Muck Rack?** Muck Rack stays very current and up-to-date with journalists' information. If they don't have information on a specific person, you can easily request they do research and they respond timely with either an updated profile or reasoning behind not being able to find/provide the information. **What do you dislike about Muck Rack?** There is sometimes a glitch when researching a person's name where they do not show up as the first option when you type them in but I know MuckRack has been working on fixing that and it is a rarer occurrence. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack makes it very easy to find journalists' information, create affective lists and do more in-depth research. There is no other platform on the market that offers this in an up-to-date and tech-forward approach. They are also always updating and making new and effective changes to the platform which is great to see! ### 29. Consistently Improving **Rating:** 3.5/5.0 stars **Reviewed by:** Lauren S. | Public Relations and Social Media Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2023 **What do you like best about Muck Rack?** Since I started using Muck Rack a couple of years ago, it has significantly improved. They are constantly adding new features and better reporting to the platform without raising the price to an insane number like its competitors tend to do. **What do you dislike about Muck Rack?** Their reporter database still needs some work. Often times I find incorrect emails or get bounce backs when I send out a pitch. Having to take the time to report these things as a PR team of one is time consuming... and I simply don't have the time! **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack helps me find journalists to pitch who are specifically writing about the future of work. This helps us go beyond the HR publications we want to be in and reach those in tier 1's that are just as appealing for our brand recognition and reputation. ### 30. Couldn't do my job without Muck Rack! **Rating:** 5.0/5.0 stars **Reviewed by:** Jillian R. | Director of Global Communications and Events, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Muck Rack?** Muck Rack has become a critical tool for our team and truly serves as the engine behind all that we do. From building relationships, sourcing contacts, managing outreach and mining the data required to drive results, I truly could not do my job without this tool! Beyond the tool itself, I really value the ongoing education and resources Muck Rack provides to its users. **What do you dislike about Muck Rack?** While I truly do love the tool, social listening features and a Slack plug-in would be the icing on the cake. **What problems is Muck Rack solving and how is that benefiting you?** PR is traditionally a complex function to measure, and Muck Rack provides us with the insights and data required to clearly demonstrate the value our team is driving. I truly feel media outreach would be next to impossible to perform without Muck Rack, as would analyzing share of voice in market among our competitors. ### 31. Muck Rack is our go-to source for journalist list building **Rating:** 5.0/5.0 stars **Reviewed by:** Kristen H. | Director of Public Relations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Muck Rack?** Muck Rack has an accurate, up-to-date database of journalists and media outlets for my team to reach out to. It has simplified the process, and I truly don't know what we would do with Muck Rack. Muck Rack also has an added benefit of media monitoring, where we can track media mentions outside of our other media-monitoring tools. **What do you dislike about Muck Rack?** Sometimes, when downloading lists, it will email them instead of downloading them directly, which can be annoying. However, that is a minor complaint. There really isn't anything I dislike about Muck Rack that prevents me from using it. **What problems is Muck Rack solving and how is that benefiting you?** Instead of having to manually build lists of journalists, Muck Rack makes it easy to search for relevant journalists and build the best lists possible. It has saved my team so much time. ### 32. Public Relations Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Temma M. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Muck Rack?** I love searching for outlets, journalists and running reports of media coverage. **What do you dislike about Muck Rack?** I'm still learning the system, so I know there's a lot more for me to learn to use it to its full potential. **What problems is Muck Rack solving and how is that benefiting you?** Finding contact information and compiling reports. ### 33. Muck Rack id great for PR prosfessionals **Rating:** 4.0/5.0 stars **Reviewed by:** Gina H. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2023 **What do you like best about Muck Rack?** I love the verified feature for journalists because it ensures that the contact information is correct and up-to-date. I also love the tailored search features as well as the coverage reports and reporting tools. **What do you dislike about Muck Rack?** The least helpful part of Muck Rack is there are so many unverified contacts listed on the site that sometimes it is hard to find an actual journalist to pitch media to. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack is solving the problem of connecting agency/in-house PR professionals with the necessary media outlets. It also makes it much easier for us to gather reports for clients. ### 34. Huge fan of Muck Rack **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Muck Rack?** While there are many things I enjoy about Muck Rack I must say the easy access and ability to organize pitches to journalists is probably the most useful aspect for me. **What do you dislike about Muck Rack?** The only thing that is occassionally frustrating is when a journalist doesn't have contact information, but I know that can always be a challenge. **What problems is Muck Rack solving and how is that benefiting you?** They make it MUCH easier for me to pitch our stories to journalists in the tech and pop culture worlds. ### 35. Top resource tool for media relations **Rating:** 4.5/5.0 stars **Reviewed by:** Hannah L. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2023 **What do you like best about Muck Rack?** Provides the most full, comprehensive database of media with a team on the ready to add any additional niche journalists that might not be in the database. But for the most part, most comprehensive DB I've used. **What do you dislike about Muck Rack?** UX for report generating, share-of-voice and other metric tracking is not the most intuitive and can be confusing to navigate. It would also be great if they incorporated a rapid response tool for journalist requests, like HARO. **What problems is Muck Rack solving and how is that benefiting you?** Always a great resource to find relevant media for outreach initiatives, especially for niche tech topics. Their pitching tool also provides valuable insights on open-rate, email engagement, etc. ### 36. Robust Database **Rating:** 5.0/5.0 stars **Reviewed by:** Karen S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Muck Rack?** The media database is robust and accurate, and the monitoring and reports are a huge timesaver. **What do you dislike about Muck Rack?** The reports do not allow you a lot of editing options so you will have to take the data and create your own if you want additional insights or a different look and feel. **What problems is Muck Rack solving and how is that benefiting you?** I use Muck Rack to identify relevant publications and reporters. Muck Rack makes this easy to do and provides a way to easily gain more insights without leaving the site. ### 37. MUCKRACK IS BETTER THAN CISION! **Rating:** 5.0/5.0 stars **Reviewed by:** siri g. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2023 **What do you like best about Muck Rack?** It is very easy to navigate. I love that you can send and track emails through it. **What do you dislike about Muck Rack?** The only dislike is a lot of contacts are out date. **What problems is Muck Rack solving and how is that benefiting you?** We can keep better track of who we picth to and who we need to follow up with. ### 38. Love MR **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2023 **What do you like best about Muck Rack?** Quality of Data on the outlets and media **What do you dislike about Muck Rack?** There are a few things that could be improved with the user interface and selection of **What problems is Muck Rack solving and how is that benefiting you?** Need good solid media contacts and a clean way to reach them, track communications and it does this beautifully ### 39. Switched from Cision to Muck Rack and couldn't be happier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Muck Rack?** The interface and functionality of Muck Rack are second to none. With just one click, I can find a journalist and see their contact and social media information, along with a list of articles they've recently written. It saves me so much time researching, as I know I'm pitching the right journalist. **What do you dislike about Muck Rack?** Setting up a competitor analysis was difficult - this is the one thing that I'd say Cision does better. **What problems is Muck Rack solving and how is that benefiting you?** Being able to find a journalist and quickly pull up their contact info and social media handles - along with recent articles - is a HUGE timesaver. It saves me so much time researching -- and after a quick glance and what they've recently written, I know whether or not I'm pitching the right journalist. In addition, Muck Rack is also very useful for my weekly PR reports. Rather than running a spreadsheet (like I used to in Cision), I simply filter coverage by date, and analytics are all on one screen and at the ready. ### 40. Great resource and responsive customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Adrienne L. | Senior Public Relations and Marketing Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2022 **What do you like best about Muck Rack?** I use all 3 major media databases. MuckRack offers the most responsive customer service team that I've worked with. The database is comprehensive and solid with better data, in my opinion, than some of the "competitors". **What do you dislike about Muck Rack?** It can still come off being more time intensive and clunky building complete media databases versus competitors. The MuckRack data is often more solid and comprehensive but list building and some of the other tasks still take longer to build out than on competitive platforms. **Recommendations to others considering Muck Rack:** Great product and excellent customer support. **What problems is Muck Rack solving and how is that benefiting you?** More productive. Better database for finding niche beat reporters, freelancers, and podcasts, as well as select analysts. ### 41. My "Secret" Weapon: Muck Rack Review **Rating:** 5.0/5.0 stars **Reviewed by:** Joel D. | Enterprise (> 1000 emp.) **Reviewed Date:** March 28, 2023 **What do you like best about Muck Rack?** Easy to use and when I can't figure it out, it's easy to get help. It allows me to search for contacts in several different ways. **What do you dislike about Muck Rack?** The coverage tracking/reporting is fine, but it's not great. I would like to have access to a few different metrics. **What problems is Muck Rack solving and how is that benefiting you?** Helping me identify the right target by better understanding what each journalist really follows, in addition to helping me identify new contacts. ### 42. Great for finding most reporter contacts. Some issues with article tracking. **Rating:** 4.0/5.0 stars **Reviewed by:** Will A. | Seenior Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2023 **What do you like best about Muck Rack?** Very helpful and easy to find reporter contact information. Easy and straight forward when building out media lists. Very time efficient when doing mass pitching/creating a pitch. **What do you dislike about Muck Rack?** Still have some issues tracking article data. Some articles may not show up in a database because MuckRack may not recognize it. Also time costly when trying to wade through a database to find relevant articles. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack greatly decreases the time it used to take me to do media research. This incudes finding relevant media outlets and journalist contacts. Also assists with metrics that we use for client presentations. ### 43. A Must for PR Agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2021 **What do you like best about Muck Rack?** Muck Rack is truly the all-in-one database for those that work with editors. It pulls in the contact details, the impressions, media tracking, media-list-making, mail merge (SAFELY, not a weird Chrome extension), etc. etc. etc. I also love how receptive their team is on any ideas or possible improvements. **What do you dislike about Muck Rack?** The media tracking is sometimes a little hit or miss. I feel like this has more to do with outlets and their web hosts. Especially if a publication reuses and refreshes an old story that published years ago, it will generally miss. On the media contact side, having a way to search for print/long lead editors and decipher from short lead/online would be a welcome add. And adding broadcast viewership and podcast listenership. **Recommendations to others considering Muck Rack:** While every company has different needs and budget, I strongly advise checking out Muck Rack, especially if you have been searching for media tracking. The cost of piecing each of items out across different databases is high. Also, I actually considered Muck Rack a few years ago when they were new and passed. When I went back to check them out just a year later, the database had improved so dramatically I was shocked. They are always improving! **What problems is Muck Rack solving and how is that benefiting you?** My company is a successful PR agency that has multiple clients across a few team members. Having Muck Rack allows us not only to keep things organized, but to keep up with who has been pitched and when. Without it, we would have missed so many opportunities. ### 44. Reliable and easy media connections **Rating:** 5.0/5.0 stars **Reviewed by:** Kellyann Z. | Founder and President, Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Muck Rack?** The Muck Rack dashboard is intuitive and easy to navigate and the customer service is extremely responsive and prompt. I've used other media outreach platforms and find Muck Rack to be the best and most updated. **What do you dislike about Muck Rack?** I was having trouble early on finding individual pitches without opening the entire campaign, but I was looking in the wrong place and customer service helped immediately. **What problems is Muck Rack solving and how is that benefiting you?** My Muck Rack account enables me to connect with the reporters and media outlets that help amplify what my clients are doing, which, in turn, lends credibility to my business and helps build trust with my client. ### 45. The most helpful tool for the firm in 2021 **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandro V. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Muck Rack?** The coverage report tool is most useful! It encompasses all the details we need as a public affairs firm and is really ease to interact with. The pitches tool is very useful as well and the tips are great! **What do you dislike about Muck Rack?** Althought it happens very ocassionaly, sometimes the website does not works well. For instance, when trying to apply some filters or generate coverage reports, no results are found **What problems is Muck Rack solving and how is that benefiting you?** Generating monitoring reports in a quick an exhaustive fashion, as well as contacting key journalists to engage with them on certain issues for our clients. It is really time-saving ### 46. It gets me what I need. **Rating:** 4.5/5.0 stars **Reviewed by:** Steve G. | Copywriter, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about Muck Rack?** It provides a one-stop shop for creating media lists from a wide range of geographical areas and beats. It's relatively easy to use and provides data that proves to be accurate almost all of the time. **What do you dislike about Muck Rack?** Few real downsides. There needs to be more attention paid to smaller markets, as the turnover there is more frequent and contact information can quickly become outdated. **What problems is Muck Rack solving and how is that benefiting you?** Identifying key media targets and getting our information to them in a timely fashion. **Official Response from Gabrielle Smith:** > Thanks so much for sharing your experience with Muck Rack. Glad to hear you are finding accurate data to support your media lists. If you ever spot outdated contact information for niche markets (or any markets!) we encourage to let our support team know! ### 47. PR intern **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2023 **What do you like best about Muck Rack?** Muck Rack is the best way for me to ensure that I am not missing any media opportunities that my clients have had. Great filters and ways to find the news that you need and even better tool to find reporter information. There is no better tool to find all of this critical information needed to PR. **What do you dislike about Muck Rack?** Honestly this is a great platform, but if we're looking at what can be better, I wish the filters could be more flexible and have more ways of seeing results. Perhaps there could also be a more informative speaking and awards tab. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack is single-handedly helping me create my media lists and coverage tracker. I honestly have no idea how people got all of this information before Muck Rack existed ### 48. A great PR resource **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline B. | Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Muck Rack?** I love Muck Rack alerts. They work really well when you create one with the names of your clients' spokespeople. They catch literally everything and haven't failed me yet. **What do you dislike about Muck Rack?** I don't like the process of assigning relationship owners in Muck Rack. It's incredibly time-consuming when you have a 150+ person media list to assign owners to each contact. **What problems is Muck Rack solving and how is that benefiting you?** They're always making things better. I expect that they'll change the relationship owners issue soon enough and hopefully add the ability to write notes within a media list. ### 49. MuckRack is my go-to source **Rating:** 5.0/5.0 stars **Reviewed by:** Andre H. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2023 **What do you like best about Muck Rack?** It is effortless to find journalists who would be interested in my clients. Tons of data help with end-of-month reports, and the daily updates work better than google. **What do you dislike about Muck Rack?** The only downside of Muck Rack is that not every article/publication appears on its own. Easy to manage this by simply manually adding links to coverage reports. **What problems is Muck Rack solving and how is that benefiting you?** Muck Rack streamlines my media list-building process. With easy access to so many names and publications, Muck Rack makes the longest part of my job quicker than ever before. ### 50. Account Director **Rating:** 5.0/5.0 stars **Reviewed by:** Jailyn P. | A, Enterprise (> 1000 emp.) **Reviewed Date:** March 13, 2023 **What do you like best about Muck Rack?** User friendly and the reporting option is a plus too! **What do you dislike about Muck Rack?** Sometimes I can't filter news for my region. I suggest fine tunning filters for Puerto Rico. **What problems is Muck Rack solving and how is that benefiting you?** MuckRack is helping our day-to-day with digital media monitoring, and the alerts make our reporting easy and accessible. ## Muck Rack Discussions - [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) - 1 comment - [View Muck Rack pricing details and edition comparison](https://www.g2.com/products/muck-rack/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-20+13%3A37%3A42+-0500&secure%5Bsession_id%5D=5f12fae7-2290-4d41-a444-20348f8b59bb&secure%5Btoken%5D=6643a9207ee5006ba0c03ba9f3205747fe399cada9c71e30aa48b2649078deaa&format=llm_user) ## Muck Rack Integrations - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [LexisNexis Intelligent Investigator](https://www.g2.com/products/lexisnexis-intelligent-investigator/reviews) - [Microsoft Excel](https://www.g2.com/products/microsoft-excel/reviews) - [Microsoft Outlook](https://www.g2.com/products/microsoft-outlook/reviews) - [Python](https://www.g2.com/products/python/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [TVEyes](https://www.g2.com/products/tveyes/reviews) ## Muck Rack Features **Content Creation** - Press Release Creation - Multimedia - SEO **Contact Management** - Media Database - Record Management - Relationship Management - Segmentation **Media Channels** - Broadcast Media - Print Media - Online Media **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis **Generative AI** - AI Text Generation - AI Text Summarization **AI Visibility & Tracking** - AI Mention Tracking - AI Search Ranking Insights **Agentic AI - Press Release Distribution** - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Database** - Media Database - Contact/Campaign Management **Content Distribution** - Distribution - Contact List - Social Sharing - Analytics **PR Management** - Communications - Campaign Management - Engagement Tracking - PR Analytics **Geographic Coverage** - Local Media - National Media - International Media **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Sentiment & Brand Analysis** - AI Sentiment Monitoring - AI Hallucination Detection **Agentic AI - Regulatory Change Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Outreach** - Media Distribution - PR Planner - Social Media Services **Workflow Automation** - Pitching - Campaign Scheduling - Follow-ups **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Competitive Benchmarking** - Industry AI Sentiment Benchmarking - Competitor AI Presence Comparison **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Reporting** - Monitoring - Response Desk - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **AI Content Optimization** - Semantic Optimization for AI Models - AI-Driven Content Recommendations **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Reporting & Alerts** - Real-Time AI Mention Alerts - AI Visibility Reporting ## Top Muck Rack Alternatives - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) - 4.1/5.0 (398 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,624 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,296 reviews)