# MoEngage Reviews **Vendor:** MoEngage **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.5/5.0 **Total Reviews:** 523 ## About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. ## MoEngage Pros & Cons **What users like:** - Users find MoEngage's **ease of use** and intuitive interface greatly enhances their campaign management efficiency. (54 reviews) - Users praise MoEngage for its **user-friendly funnel building** and real-time segment updates, enhancing marketing strategies. (38 reviews) - Users value the **easy funnel building** in MoEngage, facilitating informed decisions through instant drop-off and conversion insights. (32 reviews) - Users find MoEngage to be **extremely helpful** for segment flows, data management, and campaign performance analysis. (32 reviews) - Users find **MoEngage's campaign management** exceptional for enhancing lead generation and simplifying data complexities effectively. (30 reviews) - Users praise the **excellent customer support** of MoEngage, noting quick responses and effective assistance with issues. (27 reviews) - Engagement (26 reviews) - Automation (24 reviews) - Segmentation (24 reviews) - Intuitive (23 reviews) **What users dislike:** - Users often face **missing session-related features** and require tech support for updates, impacting user experience. (16 reviews) - Users find the **steep learning curve** challenging, but investing time leads to significant returns in functionality. (14 reviews) - Users find the **limitations in live features and AI accuracy** frustrating, impacting campaign optimization effectiveness. (12 reviews) - Users find the **complexity** of MoEngage challenging, especially regarding management and the pricing structure. (10 reviews) - Users find the **difficult learning** curve challenging, especially for new users navigating MoEngage's features and setup. (9 reviews) - Users find MoEngage **expensive** relative to other tools, affecting overall value despite its capabilities. (9 reviews) - Users find that **customer service response times and platform lag** need significant improvement for a better experience. (9 reviews) - Integration Issues (9 reviews) - Slow Loading (9 reviews) - Slow Performance (9 reviews) ## MoEngage Reviews ### 1. Good For Marketing Automation **Rating:** 2.5/5.0 stars **Reviewed by:** ankur p. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 04, 2023 **What do you like best about MoEngage?** Smooth option for leads nurturing and flow creation for higher conversion **What do you dislike about MoEngage?** Sometimes, data tracking and duplicity caused a high MTU, which resulted in an increased invoice amount. **What problems is MoEngage solving and how is that benefiting you?** Nurturing leads on the activity basis ### 2. Very supportive team **Rating:** 3.0/5.0 stars **Reviewed by:** Wakeel Z. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2023 **What do you like best about MoEngage?** Very supportive team, most of the features are mature and easy to use. **What do you dislike about MoEngage?** Their web personalization needs improvement. **What problems is MoEngage solving and how is that benefiting you?** Lack of options to use web personalization to its max capacity ### 3. Helpful **Rating:** 2.5/5.0 stars **Reviewed by:** Harshdeep Singh C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2023 **What do you like best about MoEngage?** Customer relations management, continuous feedback **What do you dislike about MoEngage?** Too much time & dependecy on tech integration **What problems is MoEngage solving and how is that benefiting you?** Customer personalisation ### 4. Decent CRM Marketing Tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 05, 2022 **What do you like best about MoEngage?** MoEngage is a CRM tool that is easy to use. It also has an intuitive UI that makes it easy to navigate and understand, especially for someone who is not in the marketing field. **What do you dislike about MoEngage?** The functionalities of MoEngage can be quite limiting compared to several other tools out there such as NetCore. In my opinion, they also don't have the greatest onboarding team as we struggled with integrating to MoEngage for the longest time due to not having the full picture of everything that was required. **Recommendations to others considering MoEngage:** If you need a good CRM Marketing tool to help with your marketing automation, I would recommend MoEngage. However, just be wary regarding the onboarding process and make sure you have your team working closely with MoEngage. Otherwise, you may realise that you would be needing to continuously do integration work to reap the full benefit of the tool. **What problems is MoEngage solving and how is that benefiting you?** We are trying to build a complete user engagement journey using Email in MoEngage. This will allow us to onboard our customers seamlessly along with giving us the capabilities to retarget and resurrect customers that may have dropped off at the various touchpoints we have. ### 5. Quite good tool for analytics, segmentation and reaching audience **Rating:** 3.0/5.0 stars **Reviewed by:** Elaine W. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about MoEngage?** Several ways of communicating with audience including email, push notifications, pop ups Can calculate the size of segments quite easily Flows help to automate onboarding **What do you dislike about MoEngage?** Some features are more useful for ecommerce companies than fintech, for example the RFM feature Sometimes segment counts aren't complete or accurate Sometimes new features are promised but we don't really get to use them until much later on. **What problems is MoEngage solving and how is that benefiting you?** Personalizing customer communications to different segments Flows make communications automated, especially for certain parts of our funnel that need onboarding through different forms. Flows can combine email and push notifications ### 6. Good to help jumpstart but unable to scale and grow along (especially on more complex issues) **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about MoEngage?** MoEngage provides a good start for standard use cases but when trying to go deeper to integrate more complex use cases, MoEngage tends to stutter and fail to deliver the use cases. The response rate of the service is also relatively slow in comparison to others. They tend to provide slow responses and only manage to get things up and running based after of near the agreed timeline (tend to be over most of the time). **What do you dislike about MoEngage?** MoEngage is not good enough in catering complex use cases as the company grows from basic usages to more customized ones. The customization is not even at the level of total customization. Considering the investment and implication of integrating it within the app, I think this is one of the biggest blocking of all. **Recommendations to others considering MoEngage:** If you are looking to solve basic needs quick and fast, MoEngage would be the right solution but if you require something more, MoEngage might not be the best option for your problem **What problems is MoEngage solving and how is that benefiting you?** basic automation and solving common use cases is quick with MoEngage but need to be wary on the scale and specific use cases that can be solved using MoEngage. Looking back, MoEngage is growing together with the company but they couldn't catch up when we manage to grew faster than MoEngage. ### 7. Not bad, but could be better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about MoEngage?** Smart triggers are easy to use, and helpful **What do you dislike about MoEngage?** Some features are confusing, and there are many bugs such as released campaigns not having the correct conditions entered originally **Recommendations to others considering MoEngage:** MoEngage has a lot of interesting features but you will need to spend some time playing with it and exploring it to truly get the benefits of it. **What problems is MoEngage solving and how is that benefiting you?** targeted campaigns, according to user characteristics. I can also send push notifications and emails according to time elapsed. Benefits include that we can track the progress of a certain campaign and see if the campaign worked according to our hypotheses. We also use the A/B testing feature, and Sherpa feature to see which types of copy work best for our target users. ### 8. Great new channel to reach out to our customers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2020 **What do you like best about MoEngage?** Easy to understand & use the platform... **What do you dislike about MoEngage?** Sometimes the data might be inaccurate.. **What problems is MoEngage solving and how is that benefiting you?** Reaching out to our clients immediately has shown how impactful it might be. ### 9. Value for money **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2020 **What do you like best about MoEngage?** Value for money when compared to their closest competitors **What do you dislike about MoEngage?** UX and support should be improved, it’s not great right now **What problems is MoEngage solving and how is that benefiting you?** Push notifications ## MoEngage Discussions - [How to collect presize data from MoE?](https://www.g2.com/discussions/50673-how-to-collect-presize-data-from-moe) - 1 comment, 2 upvotes - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [Yes](https://www.g2.com/discussions/moengage-yes) - 1 comment, 1 upvote - [What are the best practices to be followed for increasing notification delivery rates and CTRs if we are a social engagement platform?](https://www.g2.com/discussions/what-are-the-best-practices-to-be-followed-for-increasing-notification-delivery-rates-and-ctrs-if-we-are-a-social-engagement-platform) - 1 comment, 1 upvote - [How do I increase my notification delivery rate?](https://www.g2.com/discussions/how-do-i-increase-my-notification-delivery-rate) - 1 comment, 1 upvote - [View MoEngage pricing details and edition comparison](https://www.g2.com/products/moengage/reviews?utf8=%E2%9C%93&filters%5Bnps_score%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-05-23+22%3A37%3A02+-0500&secure%5Bsession_id%5D=a783e540-663d-40cb-8791-58b29b8cd3fb&secure%5Btoken%5D=0ea21c9036d2a3c1bae4d32f493f8fafa7d60338fbddd93ef8f2affb092ada26&format=llm_user) ## MoEngage Integrations - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) ## MoEngage Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **User Identification** - Demographics - User Segmentation - Geolocation **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Text Messaging** - Bulk SMS - Text Scheduler - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Data Analytics **Platform Basics** - Dynamic Segmentation - Journey Optimization **Messaging Channels** - SMS Messaging - Email - Voice Messaging - Two way messaging **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Consolidation - Notification Infrastructure** - Automation - API Integration - Template **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Templates** - Library - Customization - Optimization **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **Administration** - Scheduling - Triggered Notifications - Segmentation - Integrations **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing **Customization - Notification Infrastructure** - User Preference - Analytics - Drag and Drop **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Calendaring **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Personalization** - Recommendation - Content - Cart Abandonment - Search - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations - Automated Alerts **Analytics** - Reporting and Analytics - Heatmaps **Social** - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Multichannel** - Web - Email - Mobile **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - White Label - Text-to-Landline - Short Codes - API Integration **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - E-Commerce Personalization** - Natural Language Interaction - Proactive Assistance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top MoEngage Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 4.5/5.0 (563 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (739 reviews) - [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) - 4.2/5.0 (592 reviews)