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Mobly Reviews & Product Details

Mobly is a B2B event technology platform built to help go-to-market teams actually get value out of in-person events. Events create some of the most meaningful moments in the buyer journey, but the data that comes out of them is often messy, delayed, or incomplete. Leads get stuck in spreadsheets, follow-up loses context, and what should be high-intent conversations turn into generic outreach. Mobly exists to fix that. With Mobly, teams can capture lead information on-site using a mobile app designed for real event conditions. That includes scanning badges, business cards, and other attendee identifiers, even when Wi-Fi is spotty or nonexistent. From there, leads are enriched through a hybrid process that combines automation with human verification, helping ensure the data is accurate and ready to use. Mobly integrates with existing CRM and marketing automation systems so leads flow directly into the tools teams already rely on. Event conversations are tied back to specific events, enriched with context, and made available for fast, relevant follow-up. No manual uploads. No post-event scramble. The platform is built for event and field marketers, demand generation teams, and revenue operations leaders who need consistency, speed, and trust in their event data. Mobly works across conferences, trade shows, field events, and hosted experiences, making it easy to standardize how in-person engagement is captured and measured. At the end of the day, Mobly treats in-person interactions like the high-quality signals they are. Less cleanup. Better follow-up. More value from every conversation that happens face to face.

Product Website

Seller

Mobly

Discussions

Mobly Community

Overview by

Kris Jenkins

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

View More Pricing Information

Mobly Media

Take a photo of anything. A Badge, business card, or hand written note. Optical character recognition extracts the name and company and sends it to an AI-powered enrichment waterfall.

All leads captured with Mobly enter into a lead enrichment waterfall with 20+ data providers. Mobly finds phone numbers, emails, social profiles, and company information. With a 97% email rate, Mobly validates all emails for deliverability.

Mobly Demo - Create Events for Your Field Team

Create and assign team members to your upcoming events. Create an event for any in-person settings where you want to capture and act upon face-to-face business interactions.

Mobly Demo - Sync Captured Leads to your CRM

Manage & view your captured leads with all enriched contact info, descriptions, and tagging directly within a Mobly Hub. Integrate your CRM to automatically have these leads sync to your systems with robust in-person data.

Learn the basics of Mobly in 30 seconds!

Watch how Mobly has helped publicly traded company, Pattern.

Watch how Mobly has helped the leading ed-tech company, School.ai

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Sean L.

Mid-Market (51-1000 emp.)

5/9/2024

"Simple Lead Collection"

5/5

What do you like best about Mobly?

Really appreciate how quickly I'm able to add leads without a ton of extra clicks! My team can add leads and everything is in one place! They are very open to feedback and I've already noticed that they've implemented feedback from our organization. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

I wish I could pre-populate a list of attendees I'd like to meet prior to the conference (maybe through CSV/excel uploads).

Also, sometimes it takes a while to "Enrich". Review collected by and hosted on G2.com.

Jo Anna M.

Small-Business (50 or fewer emp.)

2/21/2024

"Education Consultant"

4.5/5

What do you like best about Mobly?

Gathering information from potential customers hasn't always been an easy process at a conference. We have used paper and pencil as well as QR codes to generate information. It would take a long time to organize all of the information as well as sort into categories. With Mobly, it was a simple process to scan attendees from my phone and have the information generate within thirty minutes. At the end of the day, we were able to have a complete list of those attendees. It was a simplistic process as well as easy to use. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

It took too long for the list to generate and I wish we could write notes immediately after the attendee walked off instead of waiting for it to generate. I am sure it will be refined and even more functional at my next event. Review collected by and hosted on G2.com.

Jillian K.

Implementation Coach

Mid-Market (51-1000 emp.)

5/9/2024

"Easy to Use, Great Customer Support"

5/5

What do you like best about Mobly?

I love how easy Mobly is to use. You install the app on your own cellphone and use that to scan expo booth visitors' badges. They changed the notes section recently so you can easily add notes to each visitor. I love the custom fields, too! The integration into Salesforce is seamless. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

One day at the conference, we encountered a problem with a software update that they had pushed overnight. Mobly was not letting us scan badges. We took the photos using our phone and added them later. We reached out to customer support, and they were able to fix the problem quickly! Review collected by and hosted on G2.com.

Cory G.

Mid-Market (51-1000 emp.)

2/24/2024

"Better than expected"

5/5

What do you like best about Mobly?

It was so nice to be able to quickly take a picture, continue the conversation and then add notes later. Every event has its down time, so Mobly made it easy to go back and add details if I couldn't do it in the moment. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

I did get a little mixed up at times in the app and feel like the navigation could be improved. Once I got the hang of it, I was fine. Review collected by and hosted on G2.com.

Alex P.

Mid-Market (51-1000 emp.)

11/16/2023

"Mobile Lead Capture that Helps Us Sell More, Faster"

4.5/5

What do you like best about Mobly?

I was really intrigued by the concept of Mobly - app-based lead capture and the ability to find and source accurate data. All you need is the app, which enables anyone to participate in lead capture at events. In the past, we've paid a hefty price for the scanning guns, which limit our ability to scan more people; what's more, Mobily helps to orchestrate follow-up so we can hit the ground running right after the event. It's been a game changer for us.

It's easy to get up and running and the team is very responsive/easy to work with. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

At the first event, they were working out a few kinks and we saw spotty performance RE: connectivity. The second event was bigger and they seemed to have solved many of these issues. Review collected by and hosted on G2.com.

Kyle H.

Director, Sales & Alliances

Mid-Market (51-1000 emp.)

11/14/2023

"Great Investment and we had over 100% ROI in just one event."

5/5

What do you like best about Mobly?

The best thing for Labra in using the Mobly Platform is that my entire team can use it at or outside an event to capture someone to create a follow-up. Having the same app to use over and over makes each person very comfortable capturing the leads and how to follow up. Having the direct sync to HubSpot for marketing to reach out quickly following the event is also been a big time saver and enhanced our ROI. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

The only issue we had was at some of the conferences the bandwidth to the internet is bad and caused delays. However, the Mobly team reacted quickly to this issue for me and we have not had any issues since they made some changes. Review collected by and hosted on G2.com.

What problems is Mobly solving and how is that benefiting you?

It allowed us to use the same tool at every event and have each person with their scanner. This saved us money on not having to rent the conference scanners, which also meant we depended on them sending the data to us, which often took days after the show, delaying our outreach. The data enrichment and sync to our CRM gave us all the contact points to be able to do multiple channels of pushing information to the prospects. Review collected by and hosted on G2.com.

Christa B.

Literacy Consultant

Mid-Market (51-1000 emp.)

2/28/2024

"Mobly makes connections easier"

4/5

What do you like best about Mobly?

We began using Mobly to collect contact at state conferences. We were able to scan the badges of the attendees that visited our table instead of asking them to fill out a form. This made it much easier for our team and for the attendees. The information was collected in the platform and we were able to make individual notes. The mobly app was easy to use and quickly collects accurate information. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

We were at on conference on Sunday and weekends seemed to be slower for integration. Review collected by and hosted on G2.com.

Robbie N.

Enterprise (> 1000 emp.)

11/6/2023

"The One App That Rules Them All"

5/5

What do you like best about Mobly?

As a sales rep that attends a lot of tradeshows and conferences, I loved the aspect that I can use the same app at each event rather than relying on the typically subpar event app to capture leads. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

It does take a few seconds between each picture taken within the app which is a little slower than other event apps. Review collected by and hosted on G2.com.

What problems is Mobly solving and how is that benefiting you?

Mobly is leveraging its technology to be the only app you need for every tradeshow and conference you go to. Before Mobly, we had to download a new app(sometimes multiple) for each event as each event usually has their own lead capture tool. The standard lead capture tools offered at the event are usually really expensive and unreliable. Mobly is a game changer for us as we can now use just one app and all of our leads can flow into our CRM rather than dealing with csv lists. Review collected by and hosted on G2.com.

Matthew R.

Small-Business (50 or fewer emp.)

10/30/2023

"Mobly Fixes Event for HubSpot"

5/5

What do you like best about Mobly?

I'm a HubSpot partner, and work with clients who constantly are looking for a better solution for lead capture when at events. From tradeshows to events that you're hosting - Mobly is the answer. It solves the problem of event attribution, getting contacts into the system to work them quickly, and providing accurate contact info. No more waiting two weeks after an event to get those contacts or having to try and manually capture contact info with forms.

If you're an organization that relies on events as a channel for bringing in business, I feel confident that this would greatly increase your bottom line. Simply put, Mobly works. And it works really really well. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

For a newer product, they've knocked it out of the park. They've made consistent updates so I'm excited to see what it looks like as they grow. Review collected by and hosted on G2.com.

Michael E.

Marketing Consultant

Computer Software

Small-Business (50 or fewer emp.)

10/10/2023

"Mobly Is a game changer for sales and marketing teams at events and in the field."

5/5

What do you like best about Mobly?

When you use Mobly, you can tell that it was built by sales and marketing experts -- people who have struggled with apps like these. The app is streamlined to get the most information from events and other interactions into your CRM cleanly and quickly. And, because it is event agnostic, you train your staff once and they become Mobly experts. There's no retaining, and you'll never have to deal with setup and training for another crappy event-specific lead scanner. Review collected by and hosted on G2.com.

What do you dislike about Mobly?

We're pretty early users, so I haven't found anything yet. We had a couple ideas for new small features and the Mobly team was all over it!! Review collected by and hosted on G2.com.