Best Software for 2025 is now live!
Show rating breakdown
Save to My Lists
Unclaimed
Unclaimed

Top Rated Moat Analytics Alternatives

Moat Analytics Reviews & Product Details - Page 3

Moat Analytics Overview

What is Moat Analytics?

Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.

Moat Analytics Details
Show LessShow More
Product Description

Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.


Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,405 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
Phone
+1 (650) 506-7000
Total Revenue (USD mm)
$39,068
Description

Oracle Corporation develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems.

Recent Moat Analytics Reviews

Rohit R.
RR
Rohit R.Small-Business (50 or fewer emp.)
4.0 out of 5
"Understanding the pros and cons of Moat"
Moat offers a stunning dashboard with comprehensive data on the adverts displayed on a publisher's website. With a wealth of information regarding ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"MOAT - We Deserve Brandsafety and Being Viewable"
This is the ideal tool to track performance, viewability, brand-safety. You can either view the dashboard or schedule a report. Pretty convenient.
Aaron H.
AH
Aaron H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Needed metrics for a "soft" media measurement market"
The level of depth of analytics metrics that they provide in their UI and for reporting, including providing their own benchmarks
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Moat Analytics Media

Answer a few questions to help the Moat Analytics community
Have you used Moat Analytics before?
Yes

Video Reviews

32 Moat Analytics Reviews

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
32 Moat Analytics Reviews
4.6 out of 5
32 Moat Analytics Reviews
4.6 out of 5
G2 reviews are authentic and verified.
Kim M.
KM
Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

I love how Moat just collect the exact information that we need, so we can now how our campaign is doing. This software offer so many tools, which makes your work more easy, collects the exactly information that you need, so you can make future plans about the next campaing. The reports are very complete and well done, that I consider is an important factor. Also provides us the brand optimization which allow us to fix some problems that our campaing may have, by offer us feedbacks of the clients. Besides that is very user-friendly and isn't complicated, I learned how to use it very fast. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

I don't have any complaints about this, I absolutely love it. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

I recommend this software because is very professional and very helpful, Moat give you the exact information that you need, and guides you to work with them. In a very easy way, I love it! Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Now for us plaining future campaings or make strategies, is a very easy work. Since we incorporated this software we now know how to make a good campaign in base of the information that Moat give to us, now we know is our campaing is working or not. Now we know more fast the results, if people liked or not, so now we are more capable of make future plans or strategies, and as a company we offer a high quality program to our customers, and we adapt to what they want or need.

Gaining recognition and loyalty from our customers, that is the most important benefict that Moat gave to us. Review collected by and hosted on G2.com.

Alex K.
AK
Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

What I like the most about this software is how easy is to collect the data of the effectiveness and impact of the campaings that we made. Besides that is very user-friendly and isn't complicated at all, which makes our work more easy. One of the things that I love the Moat is that collect insights of the customers preferences, which allow us to know better what are the needs of our clients and know basically how much are they using our products. The reports that give us are very specific and complete which keep us on touch in how is the campaing doing and the results. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Since I've been using this software I didn't have any problem, on the contrary it has been of great help since we've been using it. I don't have any complaints. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

I recommend this software if you want to improve your work, and make your campaigns more effective in a very easy and professional way. Give it a try, it really worths it. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

It's hard for me to name just one benefict because since we've been using it have been very helpful. As a company when we launched a campaing, is very important to us to know the results of the campaing and how is doing, since we incorporated this software that became a very easy task for us, thanks to Moat now collect data of the impact of the campaign, and the feedback that we received is now easy work. The reports and dashboards allow us to analized the results.

One of the benefict that Moat give us, and I find it the most important, is the opportunity to grow more as a company and improve our work, by allow us to please our clients, and they give us recognition, which make us more professional, and capable of satisfied our clients. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

I like the wide array of metrics it can append tags for. We are able to customize a dashboard for the specific viewability needs for our campaigns and client. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

There is currently nothing I dislike about the platform. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

We are tracking viewability of our display and video ads and ensuring our partners are meeting our standards in terms of vieabiity and also tracking any invalid or non US traffic that isn't applicable for our campaign. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

The UX design and reporting of Moat is superb, and you can get absolutely lost in the data (in a good way). Not only can you see verification of traffic and the type of traffic, but for the ad side of it you can see performance of ads and what people are paying attention to. Not only can Moat be used to verify actual people who viewed your ads, but you can use the analytics for ad strategy and conversion optimization. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Moat still has not rolled out verification to all ad formats. If you are using it for ad verification you have to pick and choose which ad formats you use when buying ads to make sure Moat can verify the traffic. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Use your reps as much as possible. One thing that Moat stands out on is their customer support, they are willing to help and very responsive. I have had multiple reps over the time we have used Moat and they are all exceptional. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Traffic fraud and content view/ad view verification. Review collected by and hosted on G2.com.

Madeline B.
MB
Territory Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

I am able to find out in an instant if an advertiser is doing digital advertising, specifically what products they are using most! Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

I really don’t have a lot of things about MOAT that I don’t like! It gets the job done and I’m happy with it! Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

If you're looking for a way to increase the amount of credibility and personalization when reaching out to a prospect or agency, use MOAT to your advantage as much as you can. I have found that this tool helps me appear more intentional and unique to a person that receives hundreds of vendor emails. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Most of my job consists of prospecting advertisers and companies that do or would have interest in doing digital advertising, so this tool helps me narrow my list into while bucket an advertiser would fall under. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

Moat provides websites the unique ability to view their internal metrics, including viewability level metrics, brand safety, and fraud reports. Their user interface is phenomenal and they provide easy to digest graphical information. In addition, Moat has heatmap level metrics for advertising creatives, which are beautiful to view! Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Nothing, Moat has done a phenomenal job across the board. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Highly, highly recommend adopting Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

We utilize Moat to look into internal metrics, including brand safety, fraud, and viewability and they have worked really well Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

ADHOC is a great pull from MOAT. We use MOAT for reporting to the client, and they really appreciate it. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

The reporting is a bit slow. The UI isn't the prettiest, but it has great insights. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

We use the analytics for reports to the client and to optimize our campaigns. Review collected by and hosted on G2.com.

Haylie R.
HR
Sales Operations Specialist
Marketing and Advertising
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

I like how MOAT has an extension for me to use whenever I visit a site - this makes it super easy to see if there are an ads rotating off of a page and is amazing in the ad tech industry Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Sometimes MOAT will not have a comprehensive number of advertisers on their website. For example, I have search many that just won't show up. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

MOAT allows me to see see if someone is doing digital advertising in seconds! Such a great way to see ads and get some prospecting ideas. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Moat Analytics?

I like I am able to view advertisers creative Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Even if you apply a date range, it shows image but doesn’t mention campaign. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

It’s good if you are looking for creative images, that’s all I really use it for Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Find out what creative for an advertiser looks like, and check what size ads they run and where. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

Moat allows you to measure display and video viewability with a variety of metrics. They integrate seamlessly with a great deal of partners and give you valuable insights down to the placement level. They work well with our partners and have no problem being on an email thread and working with our partners directly. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Moat doesn't track on real time although it is about a 24 hour turnaround. Especially with short flights, it would be nice to track at the beginning of the campaigns quickly. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Make sure you get a full explanation from their reps on the best way to use their offerings across your media partners. They work differently with each partner and each partner has different ways of reporting through Moat. Getting a full explanation from Moat reps before your campaign start will help avoid surprises once you launch and run reporting. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

They help us keep partners honest by measuring viewability on all of our placements. We are able to make adjustments across the course of our flight and measure against Moat's very helpful benchmark tools. Review collected by and hosted on G2.com.