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Moat Analytics Reviews & Product Details - Page 2

Moat Analytics Overview

What is Moat Analytics?

Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.

Moat Analytics Details
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Product Description

Moat Analytics is a SaaS analytics company focused on transforming brand advertising online. Moat's products include Moat Ad Search, Moat Pro and Moat Analytics.


Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,405 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
Phone
+1 (650) 506-7000
Total Revenue (USD mm)
$39,068
Description

Oracle Corporation develops, manufactures, markets, hosts, and supports database and middleware software, applications software, and hardware systems.

Recent Moat Analytics Reviews

Rohit R.
RR
Rohit R.Small-Business (50 or fewer emp.)
4.0 out of 5
"Understanding the pros and cons of Moat"
Moat offers a stunning dashboard with comprehensive data on the adverts displayed on a publisher's website. With a wealth of information regarding ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"MOAT - We Deserve Brandsafety and Being Viewable"
This is the ideal tool to track performance, viewability, brand-safety. You can either view the dashboard or schedule a report. Pretty convenient.
Aaron H.
AH
Aaron H.Small-Business (50 or fewer emp.)
5.0 out of 5
"Needed metrics for a "soft" media measurement market"
The level of depth of analytics metrics that they provide in their UI and for reporting, including providing their own benchmarks
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Moat Analytics Media

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Video Reviews

32 Moat Analytics Reviews

4.6 out of 5
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32 Moat Analytics Reviews
4.6 out of 5
32 Moat Analytics Reviews
4.6 out of 5
G2 reviews are authentic and verified.
Katie C.
KC
Marketing Coordinator
Supermarkets
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

You can see verification of the traffic and the type of traffic. You can see performance of the campaign and what people are paying attention to. Not only can be used to verify actual people who viewed your ads, but you can use the analytics for ad strategy and conversion optimization. Allows you to measure display and video viewability with variety of metrics, they integrate seamlessly with a great deal of partners and give you valuable insights down to the placement level. I can talk on an email thread and working with our partners directly. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Not all brands really get updated, some ads that appears may be dated. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Moat is a very intuitive software, that allows you to know is you're campaign and ads, are doing great outside! Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

The main benefit that Moat give me, is to measure he impact of a campaign that we launch, thanks to the personalized reports that it gives us, it allows us to analyze and prepare ourselves for any unforeseen event, as well as to know which are the most effective and correct strategies that allow us the total success of the campaign. It offers us a very competitive analysis, the third party validation and verification of our traffic, guide us to take the best strategy.

Thanks to all of that, our campaigns now are more effective and have a greater impact on our customers, which ensures the popularity incease of our Market and that our clients always prefer us. Review collected by and hosted on G2.com.

Danielle J.
DJ
Marketing Coordinator
Supermarkets
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

-The alert system setup.

-I can connect on an email thread and working with my partners directly.

-The customization of the home screen reporting.

-I am able to see advertisers creative, without any problem.

-The UX design and reporting of Moat is very helpful.

-Collects the right data of the effectiveness and impact of the campaigns. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

The reporting export process and saving reports, could be confusing, they need to put it more clear. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

I recommend Moat because is an amazing and very intuitive software, that offers very complete reports and provides useful information. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Thanks to the fact that Moat is a very useful software, since we use it now we have become a bit more efficient when it comes to launching or preparing a campaign, now we plan our campaign with more precision and care. And we can have a live report on the development of it, which allows us to evaluate changing things or adding some, so our campaigns are now more effective than they were before. Review collected by and hosted on G2.com.

Alexa M.
AM
Marketing Coordinator
Wholesale
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

The reports it provides are very complete and provide the necessary information with which one can evaluate future decisions about a campaign. Moat's UX design and reports are excellent, and you can get absolutely lost in the data. Not only can you see the traffic check and thtype of traffic, but you can also see the performance of the ads and what people are paying attention to. Moat verify the real people who saw our ads, and you can use analytics ad strategy and conversation optimization. Allows us to measure display and video viewability with a variety of metrics. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

I like everything about this software, I don't have any complains about Moat. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Is a very intuitive software, and help you to plan in a very easy any campaign that you're about to launch, it really worths it! Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

-Traffic fraud and content view/ad view verification.

-Competitive analysis.

-Measure viewability on all of our placements.

-Third party validation and verification of our traffic.

-We are able to make adjustments across the course of our flight and measure againts, Moat's benchmark tools. Review collected by and hosted on G2.com.

Elizabeth M.
EM
Marketing Coordinator
Retail
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

Moat has been of great help for me since we've been using it, I like many things about this software, and I work with it in a very easy way. The interface of Moat is very fast, so I work with it without any problem. I like that I can customize the home screen reporting, so I can personlized in the way that I want. The alert system setup is helpful too. Moat has an extension I can use it whenever I'm visiting other site, which makes it more easy to see if there are and ads rotating off the page. Allows me to measure display and video viewability with variety of metrics. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

My only problem with Moat is that even if you apply a data range, shows you and image but it doesn't mention the campaign which could be confusing. Despite of that I don't have any problem with Moat. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

I love Moat and I always going to recommend this software, is very helpful and improve your efficient as a company. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Moat Analytics helps us to develop marketing strategies adapted to the current market situation. Because we are a chain of supermarkets we have a lot of competition within the market, so, we always need to be innovative when it comes to taking out a campaign. Moat offers us a new way to startle over the competition, by giving us complete reports that allows us to be better evaluate the strategies that are most convenient for us and also the pros and cons of it. So now, we are more able to plan a more effective advertising campaign as we better evaluate all the factors and draw the best conclusions, thanks to the help of Moat. Review collected by and hosted on G2.com.

Brook B.
BB
Marketing Coordinator
Supermarkets
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

One of my favorite tings about Moat is the alert system setup, it keeps me very informed about the brands of my preference in real time, as well as the customization of the home screen reporting, because when I log in I can have it within my reach, the updates of the brands, the situation of my campaigns, etc. I also find it very useful that Moat collects insights of the customers preferences, it gives me a clearer vision of where my clients want the brand to go, and can also evaluate our performance in the field. The brand optimization is totally wonderful, it gives me the opportunity to retract or correct strategy mistakes quickly and discreetly. It is very easy to use, it is not expensive and the data collection is exactly what is needed to keep up with the trends in campaigns, of my campaigns and plan my future strategy. I also think that the fact that it uses the SaaS system, makes it much more accessible since it is much easier to search and investigate campaigns and brands, than it is to do the same in more limited platforms. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Moat have little troubles, nothing big enough to complain about. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Easy, I recommend Moat Analytics for all those companies, small or big, who are interested in having control and knowledge about their campaigns engagement and are interested and studying every step of their brand reach, to develop future strategies to get to more people. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

The main benefit that Moat has brought us, provides us with very competitive analysis and very complete reports, allowing us to study and evaluate all the strategies and tools that we must use, implement or develop in order to create successful campaigns and open our way trough such a competitive and humdrum as the supermarket's field. Also, allow us to see how is our brand/products/campaigns going on in the market, being able to base our implementation decision or correction on those results. So basically Moat has helped us analyze all the information and find a resolution in base on what is the best for our brand and image, we are more secure and we have more structured strategies and plans, having a more solid future. Review collected by and hosted on G2.com.

April J.
AJ
Marketing Coordinator
Retail
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

I love that Moat provides limitless information thanks to it's SaaS system, allowing us accessing to any brand or campaign, being possible to have the possibility of limitless research. I really like how based on feedbacks, I can know the opinion of my clients, being able to modify or fix my current campaigns, really giving me and my campaigns a second chance to improve and saving me time since I don't have to use another feedback source. The specific and direct of the reports that Moat provides, makes my work a lot easier, the analyzes are precise and helps to avoid misunderstandings and complications. I also like how versatil the accessibility to the software is, I can enter from any device with my password and ID. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

The last updates of some brands are old and I think that they should remove the un-updated brands since give us late and outdated research resources. Otherwise, the software works perfectly and I hope they keep working like this. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Moat is intutive, and that makes it a realistic software, which is a great help for the development of campaigns, since you can rely on specific studies with enough truthful information to create your campaigns and be successful in them. You can follow your campaigns, mesure your success and be aware of new trends in the area. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Moat Analytics has brought us countless benefits that have helped us grown as a company. It is important in the market field to create innovate and fresh strategies that makes us stand out from the lot of existing competition, for which we needed it to develop elaborated strategies based on analyzes and studies of current and old campaigns, to build a way to get to our clients, to be able to create social engagement with our brand; When we incorporate Moat Analytics, the software really gave us the new perspective that we needed, trough its analyzes and reports of the product and strategies launched in the market. Gave us as well, real and competent statitics of our success, helping us to be realistic and base our improvements on the reality of the campaigns market. We had the opportunity of reevaluate our previous strategies, being able to compare and be aware of the campaign trends, helping us to be innovative and to develop current techniques to engage the consumer, resulting on us following, studying and structuring in real time new strategies, fixing the current ones, as well as being constantly evaluating the competition campaigns, having a company with a greater sense of strategy and campaigns creation. Review collected by and hosted on G2.com.

Aubrey Z.
AZ
Marketing Coordinator
Supermarkets
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

Moat Analytics has a great advantage over other softwares of this type, its SaaS analysis (software as a service), creates a more open range to another network from which data can be extracted for the analyzes that are carried out, which is totally useful for me, it has no limit of information, because they variety of data and brands is quite broad and I can explore without limits. I like very much the reports that are sent by Moat, they are very descriptive and precise, they help me a lot to evaluate the campaign that is going to be launched and I can even plan the strategy for it. From the first moment I used it, the software kept all the studies and data used with previous campaigns, giving me the opportunity to learn from past mistakes and study the evolution of the brand. The customers insight is great as well because their opinion is essential to be successful, so they can get involved in this whole process thanks to the different Moat tools. It puts all the risks, pros and cons in perspective, giving us the opportunity to be more trustful about a future for he brand. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Some problems wih the realibility but nothing enough bad to stop using it, it works correctly!! Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Would guarantee you the exact amount of information that you need to start working on your product basing yourself in real-time studies and actual strategys, you will have a secure product ready to have success on the market!! Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Moat Analyrics has brought us incredible benefits in the company, one of them is that we are much more competitive and competent about new campaigns that will be launched, thanks to the information it provides, we are more secure at the time of developing strategies, they manage to position us high between the competition. Helped us as well, to have a more specific and amply idea of our validation and verification of our traffics from thirds, collecting the public opinions for us to see. So it could be said that Moat Analyrics sharpened our sense of campaign development for our products, thanks to the information it provides us and the opinion of the clients, we can base all our future strategies on real-time analysis, being more secure, more elaborated and more creative, helping us to be noticed by the public. Review collected by and hosted on G2.com.

Francesca C.
FC
Manager of Sales and Marketing
Cosmetics
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

The reports that Moat provide to us, is very helpful, because this allow us to evaluate more the products that we are about to launch, because thanks to his data collection we can learn from past mistakes about some product so we can be more careful and don't repeat it again. We can know the preferences of our customers, so we can work in base of their insights, which allow to please then and give to them what they exactly want. So makes Moat very intituitive. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Little troubles with Moat but is not a big deal.

Moat and I work very well. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Moat is very intuitive, give you the exact information that you want, guarantee the best results! Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

For Marketing Analytics Moat, is amazing, offers me very competitive analysis to use that information and work with it in a very optimus and easy way, so we prepare the best strategies about our product so we can fix problems or improve some things about it. And also the reports are precised so we can look more clear into the future of our products and took the best decisions. I've been working with Moat for several years, and I don't change it for nothing. Review collected by and hosted on G2.com.

Colleen M.
CM
Marketing and Sales Coordinator
Consumer Goods
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

Thanks to reports that gave to us Moar allow us to see all the possibilities so we can evaluate all the risks about a launch or some product. And also I like a lot the alert system setup and the fact that I can customize the home screen reporting is pretty cool. The customers retention is also very important for us because this collects all the data of our customers preferences, so this give us a very important information that we can work with. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

To saving the reports and export them can be a little complicated to do, because the process to do it can be

confused. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

Moat is an amazing and complete software, that give to you very important information, to make your work more complete and easy. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Provide to us very competite analysis. and very complete reports that allow us to evaluate all the strategies that we need to do, and also allow us to see how is our product going on in the market. So we can analyses all the information an reach a resolution in base on what is the best for our product. Review collected by and hosted on G2.com.

Mark M.
MM
Creative Director
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moat Analytics?

What I like the most about Moat, is his data collection, the information that gave to you is the exact that you need, so for us is more easy to make strategies, in base of that. I can use it in any device from everywere which makes it more practical, so I can connect from multiple channels and work with them. The crossfuntional channel, allows my partnerts to connect, and see the dashboards, the campaign results, and is very awesome wenever they away, so we can keep working on the campaign. Review collected by and hosted on G2.com.

What do you dislike about Moat Analytics?

Sometimes when I look up for a brand, the brand is not update, which for us represent a problem. Review collected by and hosted on G2.com.

Recommendations to others considering Moat Analytics:

I recommend Moat because, is a very neccesary software, that every company needs to work with provide the information that you need, and analyses it, just helping you to make your work more efficient. Review collected by and hosted on G2.com.

What problems is Moat Analytics solving and how is that benefiting you?

Allows me to see ads from everywere in just one second, is amazing and also help us to look more into the future by giving us reports, that help us to know more the risk, so now we are more precised on what we do. The feedbacks that we receive is one of the most important benefits, because we can look and fix problems, and that help us to improve. Review collected by and hosted on G2.com.