Save to My Lists

Mixpanel Reviews & Product Details - Page 3

Mixpanel Overview

What is Mixpanel?

Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a strategic partner that empowers companies to harness the full potential of their data. By breaking down data silos, providing actionable insights, and fostering a data-driven culture, Mixpanel helps businesses of all sizes achieve their goals and stay ahead in today's competitive landscape. The Challenge of Disconnected Data: In today's data-driven landscape, companies are inundated with information from various sources. However, this data is often siloed, making it difficult to see the complete picture of how product and marketing decisions impact the bottom line. This disconnect hinders teams from making informed choices that drive customer acquisition, retention, and growth. Mixpanel's Solution: Complete, Self-Serve, and Correct Data: Mixpanel solves this with a comprehensive platform that unifies product and marketing analytics with other critical business data. This holistic view allows companies to trace the full impact of their strategies, from initial user interactions to revenue generation. Complete Data: Mixpanel integrates with a wide range of data sources, ensuring that all relevant information is captured and accessible in one central location. This eliminates the need for manual data wrangling and provides a single source of truth for teams across the organization. Self-Serve Access: Mixpanel's intuitive interface empowers teams to explore data independently, without relying on technical resources. This democratization of data access accelerates decision-making and fosters a data-driven culture throughout the company. Correct Data: Mixpanel prioritizes data accuracy and consistency, ensuring that everyone is working with the same reliable information. This eliminates confusion and builds trust in the insights derived from the platform. For more information, visit: www.mixpanel.com

Mixpanel Details
Product Website
Show LessShow More
Product Description

Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.


Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
22,779 Twitter followers
LinkedIn® Page
www.linkedin.com
473 employees on LinkedIn®
Description

Mixpanel is a leading product analytics software company, currently helping the world answer 81 million product questions every year. Our pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms.


PV
Overview Provided by:

Mixpanel Integrations

(3)
Verified by Mixpanel

Recent Mixpanel Reviews

DE
David E.Small-Business (50 or fewer emp.)
3.5 out of 5
"Excellent Analytics, But New Pricing Creates Challenges"
Mixpanel is a solid alternative to Amplitude, offering a simpler, more user-friendly interface. It provides an excellent experience for event track...
AQ
Alexandre Q.Small-Business (50 or fewer emp.)
5.0 out of 5
"Most intuitive platform to slice and dice business data"
The platform is very flexible when it comes to analyzing data from different angles, whether it's churn, conversion rate, or user paths. It also ke...
Verified User
I
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"A must have for product analytics"
As a developer, I find it easy to use Mixpanel for collecting events. Viewing the collected events on their web app is also a very good experience....
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Mixpanel Media

Official Interactive Demo

Mixpanel demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the Mixpanel community
Have you used Mixpanel before?
Yes

Video Reviews

1,145 Mixpanel Reviews

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
1,145 Mixpanel Reviews
4.6 out of 5
1,145 Mixpanel Reviews
4.6 out of 5

Mixpanel Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MixpanelQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

I really enjoy using Mixpanel to check which areas of our product our clients are engaging with. During the early adoption phase, this is extremely valuable information and often something our clients also want to see. I also find it very useful for analysing areas of our platform that clients are not using and giving them actionable insights based on this. I can get this information very quickly once I am used to using the platform. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

When first starting with Mixapnel, it can be a little difficult to navigate the product but once used to it, it is easy. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Within our product, we are not able to see how often our clients are using the product in general and specific areas. Mixpanel allows us to do this which is very helpful for spotting which clients may be at risk and those where we can help drive adoption. Review collected by and hosted on G2.com.

PW
Performance Marketing manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Incentivized Review
(Original )Information
What do you like best about Mixpanel?

Ease of use, user interface is also great! The data visualization if great from a marketerer's perspective. Gives the insights that you want for funnel analysis. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Can be a little clunky when setting up, need to make sure it is 100% correct before using, otherwise you will have a false read in data. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Understanding user journey as they go through your funnel. The ability to easily see where users are dropping off before chechout is important to understand the problem and then coming up with a solution for it. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mixpanel?

I love the fact you can breakdown and understand your product inside and out using real-time actioins users are taking in your platform. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

I think there is a learning curve on how to utilize it completely and efficiently. While it is generally easy to use, it definitely calls for an education phase before really being effective with it, and that's considering everything is configured correctly for your individual platform. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

This helps solve our need for product analytics and understanding product launches, engagement, north star metric, etc. Review collected by and hosted on G2.com.

Verified User in Real Estate
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

I like the possibility to deep dive into several product analysis in real time. The software process all the hard queries and let you focus on the most important part. You can try different perspective on all the analysis, try without any fear for errors or need to ask tech expert for hard coded query.

I like the possibility to have super fast funnel analysis filtering step or keeping some constant property along the journey.

It is also really useful fot cohort analysis, both as time-based cohort with churn rate analysis and also for behaviour-based cohort.

The power of the analysis is incrdibile and the easy of use make it the best tool for a Product Manger or Product Analyst.

It is also well integrated with other data sources, i am experimenting the Warehouse connectors with Big query and Snowflake and they are working really well and allow to increase Mixpanel potential. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

I think the downside is the traking setup as there is the need for tech expert to set up the traking in the correct way in the source code. I feel not autonomus as a PM in traking new events or modify existing ones. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

I can understand better my users behaviour, find out were my products create more value and where it is not performing well.

Furthermore quantitive data on usage open up a lot of qualitative understanding of the users and make possible to define new feature that may be interesting for their activity. Review collected by and hosted on G2.com.

AB
UX Associate
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Mixpanel?

Its super easy to understand , super easy to use . setting it up was easy . and has a ton of options to analyse with. i used it everyday and UI is just too good . Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Having one feature could have been better and that is a live data feed or visual labelling. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Getting the right data to make right decisions quickly Review collected by and hosted on G2.com.

AG
Head of Product
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mixpanel?

The flexibility is excellent; you can create everything you need using the predefined UI components without writing custom code. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

At times, it is slow, causing board updates to fail. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Consolidating all metrics in one location for company-wide sharing. Review collected by and hosted on G2.com.

MC
Marketer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Mixpanel?

Here at www.TruckX.com , Mixpanel's real-time insights and deep data analytics help our Marketing team to evaluate our strategies, and communicate with our customers more successfully to manifest our brand as the Best ELD and Fleet Management Platform for US trucking fleets. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

It is very data-filled, and you really do need to look up resources and spend time to navigate the user interface. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel gives us insights into user behaviour so that we can develop and market our products accordingly, leading to greater levels of user satisfaction and conversions. Best ELD Compliance Software and great customer service is really what our team at TruckX stands for. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

What I like best about Mixpanel is its powerful event-based tracking, which provides deep insights into user behavior. The Funnels and Cohorts features are excellent for understanding user journeys and identifying trends. It’s also easy to navigate, making it accessible for teams of all sizes to create custom dashboards and reports tailored to their needs. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

What I dislike about Mixpanel is that it can take some time to fully master, especially when setting up more advanced tracking. The pricing might also be a bit high for smaller teams. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel helps us understand user behavior in detail, allowing us to identify trends, optimize user journeys, and make data-driven decisions. This has led to improved product engagement and more targeted marketing efforts, ultimately driving better business outcomes. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

Great product to easily and frequently gather and share knowledge input with my co-workers. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Sometimes, the usage of particular functionalities is not intuitive. Also building multiple boards is sometimes not optimal as I cannot nest them and build structures. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Learning about adoption and retention of our digital product. The flow diagrams are perfect for taking an explorative dive into how the users worfklows look like. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

Anyone can use it to understand how their product is performing. The level of granularity allows exploration of each specific feature or customer journey within the product. Whether it’s the churn rate or the type of feature a specific persona has used, it covers everything. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

We use it to record and store user responses so it can be a bit difficult to export raw data from a large sample of survey. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel brings everyone in the organization to the same level of understanding about the product's health. Having direct user feedback in the same dashboard is really helpful for understanding how many people are using the product and why they either like it or don't. Review collected by and hosted on G2.com.