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Mintel majorly helped me to understand the status of this novel plant based food products which are coming up in the market. Who are the major industrial players working in this area. What is the characteristics of this products, their market value, which helped me in understanding the market of these products Review collected by and hosted on G2.com.
Its a single point of contact database for all your queries on market status, market players, commercial significance of any products and other doubts when you are researching and studying on new food product development Review collected by and hosted on G2.com.
34 out of 35 Total Reviews for Mintel
Overall Review Sentiment for Mintel
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We use Mintel for new business pitches, when breaking into a new sector for an existing client, or when doing consumer persona building. We pull the graphs and statistics into our existing client decks to beef up what we're presenting and add solid stats to the idea we're pitching to a client. We specifically heavily use Mintel when it comes to the Alcoholic Beverage and Beauty industries. Review collected by and hosted on G2.com.
I love how deep the Mintel insights go. Their reports are very in-depth, with dozens of graphs (or varying styles-- bar, pie, radar plots, etc), case study examples, and well-written insights paragraphs. The sample sizes are large enough to seem representative (usually 2,000+ respondents in each survey they report on). The questions go deep into the top questions a brand may have when targeting users buying within a specific industry. Our Mintel rep is also very responsive and has helped pull together short decks with stats from sectors outside the scope of our annual contract. Review collected by and hosted on G2.com.
I've used Mintel in the past to understand foundational insights in food and beverage both domestically and internationally through our subscription, as well as using GNPD to understand the products on shelf. Review collected by and hosted on G2.com.
I like that the website is a one-stop shop for foundational insights and think the features for analysis on GNPD are more than enough to answer the questions my team has. Review collected by and hosted on G2.com.
IN understanding the various trends in the consumer market. Providing market size and shift in customer purchasing behavior. Review collected by and hosted on G2.com.
The best was the simplicity of data. The data was described in a simple and effective way which was backed by tons of information and data trends. Review collected by and hosted on G2.com.
Mintel helped in some research projects I was working on, e.g. understanding customer behaviour changes, how retail is changing, etc. I was also working with Mintel on a big project about how to incorporate the changes with Covid-19 to drive better business decisions. Also focused on how we can achieve the agency and client goals easier. Review collected by and hosted on G2.com.
It is a very good source of all sorts of information and the numbers provided can support your insights. If needed more data are available on the site and the platform is user friendly to customise and dig deeper. It really helps understanding the customers and brands as well. Review collected by and hosted on G2.com.
I used it in the research phase for a few projects that my agency handled. Primarily I accessed the reports to gain a basic understanding of the industry as a whole, and then look for specific areas that needed in-depth research.
The information provided by mintel was also helpful when making decks. Particularly, the data was well organized for a page like market overview or industry landscape. Review collected by and hosted on G2.com.
The infographics are easy to understand and well organized Review collected by and hosted on G2.com.
I have worked on marketing projects and used minted to find out more about consumers and the industry. The goals were to integrate additional tactics into a media plan. Since I was on the planning team, I built a media plan that was backed by data in the consumer industry. Coworkers always told me to use Mintel as a source and it truly did help me gather useful information for the projects I worked on at the media agency. I highly recommend this to friends and college students who are learning about the importance of data. Review collected by and hosted on G2.com.
Easy to use and offers insights on a variety of trends, which are up to date. The company I worked for had an account with Mintel, so it was a very accessible tool to use. If I ever had a question, there was a support member to help out. Review collected by and hosted on G2.com.
Research Project where a professional report was required to analyze the Indian Automotive Industry for comparative analysis. Review collected by and hosted on G2.com.
The interactive user interface. It made browsing effortless and more straightforward to access. Review collected by and hosted on G2.com.
Product search, Market reports on particular technologies and applications Review collected by and hosted on G2.com.
Search interface, results display and download. I liked the download option via excel with various fields Review collected by and hosted on G2.com.
