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Microsoft Clarity Reviews & Product Details

Verified User in Hospital & Health Care
UH
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Microsoft Clarity?

There are good overviews of scrolling behavior, click placements, split out by device, sessions & location. The heat maps are helpful in seeing hover time. It's easy to set up if you know what data points are most important for your needs. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

I find the dashboard confusing and contains too many variables to be useful. It would be easier if Clarity started with the "industry best practice" KPI's and let us customize from there. Similarly, drilling down into each area, there are way too many variables to draw conclusions. Would love to see more of the "80/20" guidelines, if the user outlines highest priorities. Review collected by and hosted on G2.com.

Recommendations to others considering Microsoft Clarity:

Be clear on the highest priorities and goals, do not get distracted with the influx of other data points until you have established a few good baselines and can expand. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

Want to improve the conversion rate of all digital campaigns, prioritizing paid advertising driving to specific landing pages. We have made changes to the mobile experience, as it relates to form functionality, but have not seen clear results on conversion lift yet. Review collected by and hosted on G2.com.

Microsoft Clarity Overview

What is Microsoft Clarity?

Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy, and you'll start getting data in minutes. With advanced heatmaps, session recordings, and powerful user insights you will be able to get a deep understanding of user behavior on your website or mobile app. Experience a game-changing addition of Copilot in Microsoft Clarity. This cutting-edge artificial intelligence feature generates key session takeaways in natural language, saving you time and boosting productivity. Microsoft Clarity features include: Instant heatmaps, session recordings, powerful insights, Google Analytics integration, mobile sdk, and Copilot.

Microsoft Clarity Details
Languages Supported
English, French, Italian, Japanese, Korean, Dutch, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified), Chinese (Traditional)
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Product Description

Clarity is a free, easy-to-use tool that captures how real people actually use your site. With Clarity you can: Create a heatmap in minutes using data you already have to see how your users are clicking and scrolling. Find recordings for almost any scenario with our rich segmentation. Make data-driven decisions with insights powered by machine learning. Connect Clarity and Google Analytics to understand user behaviors driving the data.


Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
14,031,499 Twitter followers
LinkedIn® Page
www.linkedin.com
238,990 employees on LinkedIn®
Ownership
MSFT
Phone
+1 (877) 276-2464
Total Revenue (USD mm)
$204,090
Description

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately

8,000 passionate employees worldwide.


MC
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Recent Microsoft Clarity Reviews

Marek d.
MD
Marek d.Mid-Market (51-1000 emp.)
4.5 out of 5
"Good tool with a lot of filter options + nice Chrome extension"
Being able to add really specific filters for monitoring specific pages on website or elements on page. And it has a lot of good standard features
David V. K.
DK
David V. K.Small-Business (50 or fewer emp.)
5.0 out of 5
"Invaluable insights to understand website visitor behavior"
I love that it's fully-featured and free. I can quickly see recordings of user activity on the site and observe behavior in ways that help me impro...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Game changer for understanding a customer journey"
Finally a free solution to finding blockers in the customer's user journey. The heatmaping and click data is crucial to making layout changes to su...
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Microsoft Clarity Media

Microsoft Clarity Demo - Instant heatmaps
Generate automatically for all your pages. See where people click, what they ignore, and how far they scroll.
Microsoft Clarity Demo - Session Recordings
Watch how people use your site. Explore what's working, learn what needs to be improved, and test out new ideas.
Microsoft Clarity Demo - Powerful insights
Quickly discover where users get frustrated and turn these problems into opportunities.
Microsoft Clarity Demo - Google Analytics integration
Connect Google Analytics and Clarity to seamlessly integrate these two powerful platforms.
Microsoft Clarity Demo - Session Insights
GPT based session takeaways to save you time and be more productive with Session Replays.
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Have you used Microsoft Clarity before?
Yes

Video Reviews

36 out of 37 Total Reviews for Microsoft Clarity

4.5 out of 5
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Microsoft Clarity Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Microsoft ClarityQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Marek d.
MD
User Experience Designer
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Microsoft Clarity?

Being able to add really specific filters for monitoring specific pages on website or elements on page. And it has a lot of good standard features Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

What I don't really like is the way Microsoft does their UI in general. It's kind of chaotic.

For example, the amount of filter options is impressive and really nice. But then they decided to displayed them sort of horizontally instead of vertically. But you could still scroll vertically to search for other filter categories. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

Being able to monitor 100% of our traffic for no additional costs. (Well no costs at all!) Review collected by and hosted on G2.com.

David V. K.
DK
Director of Growth Marketing
Marketing and Advertising
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Microsoft Clarity?

I love that it's fully-featured and free. I can quickly see recordings of user activity on the site and observe behavior in ways that help me improve the user experience of any website. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

I cant think of anything to dislike, other than a few issues where the page scrolls to the top of the page on users' clicks occasionally. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

Showing me user behavior in real time and post-visit to better understand how to improve website user experience. Review collected by and hosted on G2.com.

Milan P.
MP
Growth Marketer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Microsoft Clarity?

Its much more simple when compared to Analytics and the recordings, and other user behaviours help a lot to improve the page experience for the users. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

The data has some small accuracy issues, but overall okay Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

The option to see how users are interacting on our websites is very useful. We create reports for several pages and the data from clarity has a very big impact. We periodically watch random recordings of users to see if everything is going smoothly. Review collected by and hosted on G2.com.

Sam K.
SK
Digtal Marketing Executive
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Microsoft Clarity?

This is a free tool. I used session logs to see how people were interacting with the website in real time. This helped me identify specific issues that users were facing and see how they were using the website. It helps me to know the strength of my website. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

Sometimes we can watch the session, but we can't watch it after a month. It is slow to use. I think maybe making it a paid service would get the data right. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

I used Clarity to identify areas on my website that were causing users frustration. By watching session recordings, I was able to see where users were getting stuck or clicking on things that didn't do anything. This information helped me make changes to my website that improved the user experience and reduced the number of drop-offs. Review collected by and hosted on G2.com.

Verified User in Wholesale
UW
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Microsoft Clarity?

Finally a free solution to finding blockers in the customer's user journey. The heatmaping and click data is crucial to making layout changes to support the user journey. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

It is great at giving you the data but it would be good to introduce some AI to suggest website changes to improve UX and increase performance on goals you set. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

It helps me find drop off and frustrations in user journeys. Review collected by and hosted on G2.com.

Ram M.
RM
Manager - Digital Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic Review from User Profile
What do you like best about Microsoft Clarity?

Best product for getting user behaviors videos and getting the entire insights about the user Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

Only random videos are avalaible in the account Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

We were facing the issues in the bounce rate of most of the landing pages but clarity helped us to identify the user behaviour of each pages to find the heatmap of the pages to bring attention of the improvization part which helps to create a new strategy for landing pages like creating new forms, new CTA, Content rewrting. Review collected by and hosted on G2.com.

Verified User in Printing
UP
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Microsoft Clarity?

It is free, and very easy to use, it automatically integrates and connects with the GA4 property. Plus the feature of unlimited visitor recording and tracking was not available in any free tool. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

Nothing particular, it is a awesome tool little basic in terms of feature, but it does well in recording sessions which is the most important reason for using it Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

We need the tool to see how users interact with our website, how thw website loads and shows up in different hsers screens, which are the elements that attracts most users and some other A/B testing. Earlier we used inspectlet, but clarity is almost as good if not better, and it is completely free. Review collected by and hosted on G2.com.

Saba N.
SN
Sr. SEO Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Abhishek K.
AK
Search Engine Optimization Consultant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Microsoft Clarity?

Its an amazing web analytics tool that offers website owners valuable benefits by tracking user behavior and providing insights into user engagement. With its ability to monitor user sessions and gather data on pageviews and click-through rates, website owners can gain a better understanding of user behavior on their site. This information can be used to optimize the website for an improved user experience, resulting in increased engagement and better conversion rates. Additionally, Microsoft Clarity provides heat maps and click maps, allowing website owners to see how users are interacting with their site visually. These features make Microsoft Clarity a powerful tool for website owners looking to improve user experience and drive conversions. Review collected by and hosted on G2.com.

What do you dislike about Microsoft Clarity?

I have not noticed any negatives i this tool yet. Review collected by and hosted on G2.com.

What problems is Microsoft Clarity solving and how is that benefiting you?

It solves the problem of understanding user behavior on a website and provides insights that help us optimize our site for an improved user experience Review collected by and hosted on G2.com.