--- title: metricool Reviews meta_title: 'metricool Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 111 reviews by the users' company size, role or industry to find out how metricool works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 111 scale: '5' date_modified: '2026-11-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing ---

metricool Reviews & Product Details

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metricool Reviews (111)

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metricool Reviews (111)

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4.4
111 reviews

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Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Intuitive UI with Incredibly Helpful “Best Time” Audience Insights"
5/5
What do you like best about metricool?

The platform’s user interface is very intuitive, and it’s been quite easy to navigate. That said, the best feature, in my opinion, is the “best time” suggestion that shows when your audience is active on your platform, based on your account data for each channel. I can’t emphasize enough how useful it is to see this information displayed as percentages. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Honestly, I haven’t found anything I dislike about it. Overall, it’s been extremely helpful. If I had to suggest one improvement, it would be to make uploading carousels in Auto List more error-proof. To be on the safe side, I usually use their planner instead of Auto List. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thank you for sharing your experience! We’re so happy to hear Metricool is helping you save time and manage your social media strategy more efficiently. It’s also great to know the audience insights have been especially useful for your planning.

We’ve taken note of your suggestion for improvement and really appreciate you sharing it with us.

Thanks for trusting us with your social media management!

Verified User in Education Management
IE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"Manage Multiple Regional Social Accounts in One Place with Helpful Analytics"
4/5
What do you like best about metricool?

As far as social media schedulers go, Metricool feels pretty standard overall. I do like that my team can manage all of our social accounts in one place, including multiple Instagram accounts. The link shortener is enormously helpful. The metrics dashboard is useful as well, since it gives us insight into our analytics and makes it easier to understand how our accounts are performing. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I have to reconnect my accounts more often than I should, which can be really annoying. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thank you for taking the time to share your experience. We’re really glad to know Metricool is helping your team coordinate multiple regional accounts more efficiently and keep everything aligned under one brand. Having all your profiles in a single place, along with tools like the link shortener and performance analytics, can make a big difference in day to day management.

We understand how frustrating frequent reconnections can be. Social network tokens expire periodically or permissions may be revoked for security reasons, and unfortunately that’s something we can’t prevent on our end. That said, we’re always working to make the reconnection process as smooth as possible.

We truly appreciate your feedback. It helps us continue improving so Metricoolers like you can manage everything with less friction and more confidence.

See how metricool improved
CP
Christa P.
Owner
Small-Business (50 or fewer emp.)
"Effortless Social Media Management with Insightful Analytics"
5/5
What do you like best about metricool?

I like the simplicity of Metricool, making it really easy to interact with. It is great for scheduling social media posts for various clients as it allows posting to multiple platforms at once. The platform's analytics are valuable because I can link it to the websites I manage and track both website and social media engagement. I especially appreciate the nice, clean analytics reports I can share with my clients without the need to manually send them out. This helps in making better decisions on when to post and what content resonates with audiences, thereby improving future posts. Additionally, I found the setup to be pretty straightforward and easy to link with different social platforms, making Metricool one of the easier platforms to get started with. For the most part, it works well, and I find it easy to use. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Nothing at this time stands out Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for your detailed review!

It’s great to hear that Metricool is helping you manage multiple clients and platforms with ease. We’re especially glad the scheduling features and clean, shareable analytics reports are saving you time and supporting smarter content decisions.

It’s also nice to know the setup and integrations felt straightforward from the start. That’s exactly the experience we aim to provide.

If you ever need anything or have ideas to make Metricool even better, we’re here for you. Thanks again for your support!

Mark B.
MB
Mark B.
Founder, Chief Creative Guy
Small-Business (50 or fewer emp.)
"Simple Interface, Poor Design Update"
4/5
What do you like best about metricool?

I find Metricool super simple to use and appreciate how easy it is to integrate, with mostly consistent uptime. It's really great for anyone entering to use right away, enabling us to get our clients the information they need quickly. I also love how the software consolidates all the data into an easy-to-read dashboard, which simplifies selecting exactly what we want to show the client. Plus, it generates reports that we can customize a bit before sending them off for clients to review their current standings quickly and easily. Review collected by and hosted on G2.com.

What do you dislike about metricool?

That new design that they rolled out recently is awful. The fluorescent colors with the high contrast and the squiggly lines and all that other stuff is simply not professional for a lot of our clients. And so we find ourselves having to delete those things or cover them up because it's frankly obnoxious. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for sharing such a detailed review. We’re really glad to hear that Metricool is helping you streamline your reporting process and making it easy to deliver clear insights to your clients. That’s exactly what we aim for.

We’re sorry to hear that the new design isn’t to your liking. The recent update aligns with Metricool’s brand identity, but we understand that it may not fit every client’s expectations, especially in more formal contexts.

As a quick note, our Advanced plan includes more flexibility when it comes to report templates, allowing you to customize their appearance to better match your needs and those of your clients.

We truly appreciate you taking the time to share your thoughts, feedback like yours helps us keep improving.

Rudina B.
RB
Rudina B.
Strategy Consultant
Small-Business (50 or fewer emp.)
Originally submitted 5/11/2026
"Budget Wise and Effective Social Media Management and Metrics"
5/5
What do you like best about metricool?

Easy to navigate, use and schedule posts Review collected by and hosted on G2.com.

What do you dislike about metricool?

I find it easier to work on thumbnails and hashtags directly on YouTube or other social media platforms than in Metricool, though I’m still learning how to make the most of Metricool’s hashtag feature. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thank you for your thoughtful review. It’s great to hear that Metricool is helping you stay organized and keep your content flowing smoothly across different channels, especially during busy times. Having that consistency along with clear performance insights can really make a difference.

We also appreciate you sharing your experience with thumbnails and hashtags. Feedback like this helps us keep improving and making the platform more intuitive for everyday use.

If you’d like help getting more out of these features, feel free to reach out to our support team through the chat. We’ll be happy to guide you.

See how metricool improved
Verified User in Events Services
AE
Verified User in Events Services
Small-Business (50 or fewer emp.)
"Helps My Business Instagram Posts Shine"
4.5/5
What do you like best about metricool?

I like that its helping me with my Instagram posts for my business Review collected by and hosted on G2.com.

What do you dislike about metricool?

Its a little hard to navigate in the beginning Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for your review! It's great to hear Metricool is saving you time and helping with your business's Instagram posts.

We know there's a bit of a learning curve at first! Our Help Center and YouTube tutorials are great places to get familiar with everything, and of course, our support team is always just a chat away if you need a hand. Happy to help!

See how metricool improved
Robyn-Lee S.
RS
Robyn-Lee S.
LinkedIn Marketing Consultant
Marketing and Advertising
Small-Business (50 or fewer emp.)
Originally submitted 11/26/2025
"Powerful Social Media Tool with Stellar Analytics and Intuitive Setup"
5/5
What do you like best about metricool?

I really value the analytics feature in Metricool because it informs me about the times when my audience is most likely to be online, providing helpful percentages. This aspect of the software impresses me, and I find the analytics overall to be fantastic. I appreciate the freemium offering of Metricool, which enables me to manage a month's worth of content. The planning tool available in Metricool is one of my favorites due to its efficiency and usability. Metricool's platform stands out to me in terms of look, feel, and pricing when compared to other tools I've tried, like Buffer, Hootsuite, and Social Curator. As someone managing multiple brands, its features remain invaluable, particularly the ability to view conversations in the inbox and respond to them. Additionally, the initial setup of Metricool was straightforward and intuitive for me, enhancing its usability. Overall, the value it provides makes it a worthy tool in my social media management arsenal. Review collected by and hosted on G2.com.

What do you dislike about metricool?

I wish Metricool offered the capability to post directly to LinkedIn from the premium plan. Additionally, it would be beneficial if LinkedIn personal accounts could access analytics. As a LinkedIn marketing consultant, having these features would likely persuade me to subscribe to an annual plan or upgrade to the premium version. Without the ability to get necessary analytics for my personal LinkedIn account, the motivation to upgrade isn't strong. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks so much for such a thoughtful and detailed review. We’re really glad Metricool is helping you streamline planning, manage multiple brands, and get clear insights into audience behavior and performance across platforms.

Regarding LinkedIn, we wanted to clarify that it’s currently possible to both publish content and access analytics for personal LinkedIn profiles, a feature available since October. We understand how important this is for your work, especially as a LinkedIn marketing consultant.

If you’d like to explore a premium plan or make sure you’re getting the most out of these features, feel free to reach out via our support chat and we’ll be happy to help you find the best option.

See how metricool improved
Linda L.
LL
Linda L.
Mid-Market (51-1000 emp.)
"A Social Media Manager's best friend for 3 years already"
5/5
What do you like best about metricool?

I like that with Metricool, I can tag people in LinkedIn posts, which was not available on other scheduling platforms 3 years ago. The platform has great UX, making it easy to schedule posts and check analytics. The calendar's feature that shows thematic holidays is also a nice touch for post inspiration. Their support team responds quickly to any questions, and they often roll out new features, which is great. Their pricing is also quite reasonable compared to Hootsuite and SproutSocial for a medium-sized company. st Review collected by and hosted on G2.com.

What do you dislike about metricool?

Sometimes LinkedIn PDFs are too big to publish, but it might be because they're too heavy. Just allow uploading design-heavy files if possible. I can upload those files on LinkedIn, so it shouldn't be an issue for Metricool to allow it too. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thank you so much for being with us for three years and for sharing such a detailed review. It means a lot to know Metricool has become your go to tool for scheduling, analytics, and LinkedIn tagging. We are especially happy to hear that the UX, holiday calendar, pricing, and our support team have made a difference in your day to day work.

Regarding LinkedIn PDFs, what we can publish through Metricool depends on what LinkedIn allows via its API, which can sometimes differ from what is possible natively on the platform. File size and technical limitations may vary for that reason. That said, we would love to take a closer look at your specific case. Please reach out to us via chat or at help@metricool.com and we will review it together.

Thanks again for trusting Metricool to simplify your workflow. We are always working to keep improving and support social media managers like you every step of the way.

See how metricool improved
Verified User in Computer Games
UC
Verified User in Computer Games
Small-Business (50 or fewer emp.)
"Easy Reel Scheduling, But the Free Plan Feels Limited"
3/5
What do you like best about metricool?

I can schedule reels to social my social media. Review collected by and hosted on G2.com.

What do you dislike about metricool?

The unpaid version is specially limited. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks for taking the time to share your feedback! We're glad Metricool makes it easier for you to schedule Reels and share content across different platforms.

We understand that the FREE plan might feel limited. It's designed to cover the essentials of social media management. We know everyone's needs are different, though, and we really appreciate your feedback!

If you have any questions or suggestions, feel free to reach out through our support chat or at help@metricool.com. We're always happy to help!

Farley T.
FT
Farley T.
Social Media Manager
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Visual Calendar and Accessible Rates: Ideal for SMEs"
5/5
What do you like best about metricool?

What I value most is its visual scheduling calendar, as it makes organizing posts simple and clear. I also highlight that its plans and rates are accessible for SMEs. Additionally, the integration with Google Ads and Facebook Ads campaigns allows me to get a comprehensive view of both organic and paid performance from a single dashboard. Review collected by and hosted on G2.com.

What do you dislike about metricool?

Certain advanced analytics and benchmarking features are restricted in the basic plans, making it necessary to opt for a higher plan if a more detailed analysis is sought. Review collected by and hosted on G2.com.

Response from Cristina Fernandez of metricool

Thanks so much for the five stars! We really appreciate you taking the time to rate your experience. If there's ever anything we can help you with or anything you'd like to explore in Metricool, we're here for you.

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GU
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Last activity 6 months ago

What is metricool used for?

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Neo r.
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Neo ruin
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Last activity 10 days ago

Metricool Starter plan: how do you handle approvals and mixed auto-publish across channels?

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Starting at $53.00
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