# MessageGears Platform Reviews **Vendor:** MessageGears **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.1/5.0 **Total Reviews:** 98 ## About MessageGears Platform MessageGears is a warehouse-native data activation and engagement platform built for scale. We empower brands to leverage their entire enterprise dataset for seamless communication across multiple channels, including email, SMS, mobile, and hundreds of third-party destinations. Our mission is to facilitate efficient and secure data access without the need for moving, copying, or syncing. MessageGears’ composable approach eliminates latency, mitigates security risks, and reduces costs associated with traditional ESPs, CDPs, and marketing clouds. Leading enterprises like Expedia, Chewy, and KAYAK trust MessageGears to manage and activate their customer data across diverse tech stacks. Discover how we drive ROI at messagegears.com. ## MessageGears Platform Pros & Cons **What users like:** - Users appreciate the **ease of use** of MessageGears Platform, allowing seamless integration and quick learning for everyone. (5 reviews) - Users value the **advanced analytics** features of MessageGears Platform for insightful reporting and effective customer engagement strategies. (3 reviews) - Users value the **enhanced security and flexibility** of MessageGears, appreciating data control and seamless integration with existing systems. (3 reviews) - Users value the **easy integrations** of MessageGears, enhancing flexibility and security within their marketing systems. (3 reviews) - Users value the **seamless integrations** of MessageGears, enhancing their marketing efforts and maintaining robust data privacy. (3 reviews) - Marketing Personalization (3 reviews) - Automation (2 reviews) - Customization (2 reviews) - Easy Integration (2 reviews) - Email Marketing (2 reviews) **What users dislike:** - Users find the **limited A/B testing features** and lack of a staging environment frustrating in MessageGears Platform. (4 reviews) - Users find the **complexity of SQL queries** unexpected, affecting the ease of use intended for marketers. (2 reviews) - Users find the **development challenges** significant due to unexpected SQL requirements and lack of testing environments. (2 reviews) - Users find the **lack of features** in MessageGears, particularly A/B testing tools, limits their marketing capabilities. (2 reviews) - Users find the **limited testing options** in MessageGears Platform frustrating, hindering effective campaign management. (2 reviews) - Missing Features (2 reviews) - Testing Limitations (2 reviews) - Campaign Issues (1 reviews) - Campaign Management (1 reviews) - Complex Features (1 reviews) ## MessageGears Platform Reviews ### 1. Empowers Data-Driven Email Marketing with Great Support **Rating:** 4.0/5.0 stars **Reviewed by:** Susan B. | Marketing Manager, Email and SMS, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about MessageGears Platform?** I love our customer success manager, and the entire MessageGears team is fantastic to work with and super helpful. They are incredibly responsive and proactive in helping us to overcome any issues, keeping all of our projects on the rails. I also love that we can create incredibly targeted campaigns that are data-backed. The MG team was very hands-on during migration to ensure everything went smoothly. **What do you dislike about MessageGears Platform?** The platform can be overly technical and the UI isn't the most intuitive I have used. We have an internal data team to help us support our program, but it would potentially be more difficult for just higher level marketers. **What problems is MessageGears Platform solving and how is that benefiting you?** The MessageGears Platform ensures data access and creates targeted, data-backed campaigns. It's a data-forward platform that fits our needs better than traditional ESPs. ### 2. Easy to Use with Top-Notch Account Management and Technical Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** May 15, 2026 **What do you like best about MessageGears Platform?** Tool is easy to use and the supporting Account Management and Technical Support teams are top notch. **What do you dislike about MessageGears Platform?** The technical set up steps are trickier than web based solutions. **What problems is MessageGears Platform solving and how is that benefiting you?** We need to be able to message many different audiences at the same time. MessageGears makes it easy for us to keep all those audiences, templates, and campaigns separate. ### 3. Swrve is an amazing tool to engage with app users in a extremely personalized way **Rating:** 4.5/5.0 stars **Reviewed by:** Mauricio R. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 03, 2023 **What do you like best about MessageGears Platform?** The multiple segmentation options, different reports view, easy to use and execution app notifications and pushes in a tight marketing calendar, AI to send the best timing to interact with users, overall easy to implement and integrate with other platforms, among many others **What do you dislike about MessageGears Platform?** Hard to say, I guess the lack of email capabilities when we started, but now with MessagesGears their platform is much more robust. **What problems is MessageGears Platform solving and how is that benefiting you?** Keep our customers informed and engage of Digicel offers, increase frequency and sim to upsell ### 4. The Email Marketing platform that got me excited again **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2023 **What do you like best about MessageGears Platform?** I love that it keeps our customer data in our own systems and behind our firewalls. Enhanced security and privacy are huge factors for us. It also allows greater flexibility with that data - we can integrate it with our existing data architecture. The dynamic content and personalization options are also huge benefits for us. **What do you dislike about MessageGears Platform?** Most of the issues we have aren't necessarily the fault of MessageGears as a platform itself but rather our implementation or the way we've set it up. Having all the connections to internal infrastructure can be a double-edged sword. **What problems is MessageGears Platform solving and how is that benefiting you?** MessageGears helps with the challenge of creating personalized and effective campaigns, ensuring deliverability, managing large volumes of data, and tracking campaign performance. By providing a platform for dynamic content capabilities, and robust reporting and analytics features, MessageGears helps us overcome these challenges and create more effective campaigns for us that drive results. **Official Response from Elsbeth Russell:** > Thanks so much for taking the time to review the platform. We're so glad to hear that you're having great results with your campaigns! If we can ever help with the way you have our platform set up please don't hesitate to reach out. We're here to help! ### 5. Incredible Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Alex W. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about MessageGears Platform?** That it's a completely different type of ESP. I like how it layers directly on top of our data and allows us to utilize every aspect of it. Whenever we have had any issues the team is extremely fast to respond. **What do you dislike about MessageGears Platform?** There's a little more SQL involved than I initially expected, I was sold on more of the drag and drop and "for the marketer not developer" type stuff. **What problems is MessageGears Platform solving and how is that benefiting you?** engaging more of our email file on a regular basis. **Official Response from Elsbeth Russell:** > Thanks so much for taking the time to review the platform. Our support team prides itself on quick and helpful responses so we love to hear that! We're sorry to hear that you're encountering more technical work than expected on the platform. Our team is going to reach out to see how we might be able to help make things more accessible! ### 6. Innovators **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2023 **What do you like best about MessageGears Platform?** MessageGears allows us to provide innovative and customer-centric options to supplement our clients' digital marketing suites. It integrates well with Email Service Platforms and is easy to learn for users of all skill levels. **What do you dislike about MessageGears Platform?** We have run into some timeout issues related to running complex queries. **What problems is MessageGears Platform solving and how is that benefiting you?** It offers more user-friendly features for dynamic content as well as continuing to innovate technologically. **Official Response from Elsbeth Russell:** > Thanks so much for taking the time to review the platform. We love to hear about brands having success connecting with customers. I've passed along your feedback about the timeout issues. We're always working to make our platform better so that's great feedback for the team. ### 7. Best in class for advanced segmentation **Rating:** 4.0/5.0 stars **Reviewed by:** Andrea G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about MessageGears Platform?** I am a big fan of how MessageGears does not require me to upload any data directly to the platform. **What do you dislike about MessageGears Platform?** There is no testing or staging environment. **What problems is MessageGears Platform solving and how is that benefiting you?** MessageGears gives us the ability to send personalized content to our very large subscriber base. **Official Response from Elsbeth Russell:** > Thanks so much for taking the time to review the platform. We love to hear about brands having success with segmentation and advanced personalization. I've passed along the feedback about the staging environment. We're always working to make our platform better so that's great feedback for the team. Feel free to contact your Customer Success Manager about setting up a QA environment! ### 8. True Enterprise platform **Rating:** 5.0/5.0 stars **Reviewed by:** Charles M. | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about MessageGears Platform?** The simplicity combined with the power to be able to send the right messages to the right subscribers. **What do you dislike about MessageGears Platform?** The platform could do a better job of surfacing fine-grained data for analysis. **What problems is MessageGears Platform solving and how is that benefiting you?** High volume email message sending **Official Response from Elsbeth Russell:** > Thanks so much for taking the time to review the platform! We're so happy to hear about your success with high volume email sending. I've passed your feedback about data analysis challenges along to our support team. Would you be interested in exploring this with our team? Please feel free to reach out to your dedicated Customer Success Manager and we'd be happy to help. ### 9. Overall, pleased with MessageGears **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2023 **What do you like best about MessageGears Platform?** It provides powerful segmentation capabilities and enables our team to create dynamic and highly personalized pushes and emails **What do you dislike about MessageGears Platform?** The A/B testing tools feel lacking. We're unable to set up an MVT for triggered campaigns and push notifications **What problems is MessageGears Platform solving and how is that benefiting you?** The MessageGears platform has been able to handle our large datasets and provide powerful targeting capabilities to more effectively segment users. **Official Response from Elsbeth Russell:** > Thanks so much for taking the time to review the platform! It's always great to hear about brands having success with segementaion and advanced personalization. I've passed your feedback about the A/B testing tools along to our support team. Would you be interested in exploring this with our team? Please feel free to reach out to your dedicated Customer Success Manager we'd be happy to take a look! ### 10. IT/Marketing Friendly Tool with a Great Team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2022 **What do you like best about MessageGears Platform?** The customer service and team we work with are truly the best. Very attentive, very eager to assist and have been the best part of working with them - from the sales team to the account team. **What do you dislike about MessageGears Platform?** It's not as much of a dislike and more of an opportunity - the UI is not as 'marketer' friendly as some of the other UIs I've seen. It's very easy for our IT team to get into the tool and use - a little less intuitive for marketers without a lot of technical background. **What problems is MessageGears Platform solving and how is that benefiting you?** We are solving data problems - being able to own and keep all of our data has been really efficient for our team. ### 11. Better Experience, Excellent Feasibility and More Transparency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2018 **What do you like best about MessageGears Platform?** Product itself and ability to expand/incorporate new features based on the client requirement. Support Staff is awesome and response time is very fast. Always available for working session on the questions, issues, account setup and new feature onboarding. **What do you dislike about MessageGears Platform?** Initially the company i worked for is one of big and new client for MessageGear and at the time, MessageGears is new in the market. so needed a good documentation and over the time it has been improved great. **Recommendations to others considering MessageGears Platform:** Hybrid System. Cloud Infrastructure. Cost Savings. Good Support throughout **What problems is MessageGears Platform solving and how is that benefiting you?** Transparency with End-to-End system. Like the status, efficiency and feed back loop. with earlier vendor, we were on the dark side on what's happening with delivery, success rate and whther we are missing feedback data, etc. with MessageGears, that problem was gone as we have direct visibility into all of these monitoring and processing feedback data in real time. it also utilizes latest technologies, which makes client easier to work with. ### 12. Full Control of how to send emails **Rating:** 3.5/5.0 stars **Reviewed by:** Cyndi G. | Executive Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2022 **What do you like best about MessageGears Platform?** We use this service to drive sales and to support our current customers. It also has a reasonable cost that is justifiable. **What do you dislike about MessageGears Platform?** Seems to have an SQL audience error report **What problems is MessageGears Platform solving and how is that benefiting you?** Sending more emails with great control of who we are sending to. Dynamic content is very easy. ### 13. MessageGears has been exactly what we've need for the last 5 years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about MessageGears Platform?** The real-time syncing of recipients is so much more advanced than having to upload a list and watch it get out of sync as it uploads. **What do you dislike about MessageGears Platform?** It used to be templates and some bugs with that area, but much has been corrected. **What problems is MessageGears Platform solving and how is that benefiting you?** Different ways we are able to use Freemarker to interact with our own data and provide custom integrations. ### 14. A very useful and easy to use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Conor G. | Digital Customer Engagement Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about MessageGears Platform?** The platform is very easy to use. Campaigns can be set up and sent in a matter of minutes, and the dashboard provides easy to use and easy to explain analytics. The Swrve team are extremely helpful and are very invested in your success with their product. **What do you dislike about MessageGears Platform?** Estimated audiences for specific campaigns could be improved by refreshing the estimate after each sent campaign to take into account users that have uninstalled in the market. **What problems is MessageGears Platform solving and how is that benefiting you?** We use Swrve to on-board and educate new users in our apps. Retain lapsing users. Increase the number of users who transact on our apps. (Plan purchase, Top up, send credit etc) Cross selling of the other apps we have available to our digital customers Create awareness for promotions or events running in the market. 30 day retention is 12% higher for users that receive Swrve campaigns. as well as a significant increase in plan purchases due to ### 15. Our best choice **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2020 **What do you like best about MessageGears Platform?** Analytics and event management - Also one of the most powerful type of message i've ever used in my professional career is the Conversation. I like the variety of options, the fullness of the interconnectivity, and the options for your outbound campaigns according to the many different marketing channels. It works well internationally, so it's flexible per client based on the type of English you need to use (and I'm certain other languages will prove it's flexibility as well). **What do you dislike about MessageGears Platform?** There is not much I dislike, but if I had to choose something it would be that at times the system can be slow when doing complicated segments. The basic reporting is OK but could use some improvement. I would like to have the exact person who clicked on a particular push. Not an aggregated % **Recommendations to others considering MessageGears Platform:** The ease of use for internal user is amazing. We where live with the integration and after few weeks we where autonomous in using I do really suggest of using it because i've nver user a simple interface like swrve and also it gives you the opportunity to leverage on several features to increare your kpi One of the things i've mostly appreciated is the support we have received in every step of our journey: from the integration to the exprtise that the team has shown us when having issues. **What problems is MessageGears Platform solving and how is that benefiting you?** I'm solving the retention-1 kpi issue we had before using Swrve. People where using the app just once and after 30 days. thanks to swrve we have increased the number of recurring users and also owe have increased the number and % of people with digital company within our company. Also we are able to send with any issues geo push notifications ### 16. Swrve is still the reigning champ IMHO **Rating:** 5.0/5.0 stars **Reviewed by:** Chuka I. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2020 **What do you like best about MessageGears Platform?** I love swrve's customer service; they have always been and continue to be responsive **What do you dislike about MessageGears Platform?** Not much; I wish it was cheaper though, so that small players can use them. **Recommendations to others considering MessageGears Platform:** Do it; you won't regret it; 5 years for me as a customer and counting and they keep improving. **What problems is MessageGears Platform solving and how is that benefiting you?** We are using swrve for all facets of live operations such as to make a successful mobile title and we love every aspect of it. ### 17. Personalised mobile marketing made simple **Rating:** 4.0/5.0 stars **Reviewed by:** M R. | Deacon, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2018 **What do you like best about MessageGears Platform?** Swrve makes it easy to create push campaigns that aren't boring and cliche. It helps deliver an unique touch to customers which creates the beginning of a relationship right from the get go. With customisation and survey creator, it helps you engage with customers a whole lot easier and see more details stats of mobile usage. **What do you dislike about MessageGears Platform?** It can take time to make it more personal to your needs and can require a lot of monitoring. Though this is obvious, it has a great interface and is worth investing the time into. **Recommendations to others considering MessageGears Platform:** Swrve may or may not be the product for you, but it's worth checking out the demo and other resources as it could really boost your customer relationship. **What problems is MessageGears Platform solving and how is that benefiting you?** It is helping see mobile interactions a lot clearing. So many people use mobile devices it can be hard to keep track of certain statistics. This is where Swrve helps. ### 18. Lead Growth Manager **Rating:** 4.5/5.0 stars **Reviewed by:** George J. | Lead Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2019 **What do you like best about MessageGears Platform?** SWRVE gave Hopster the ability to communicate more effectively the changes going on within the app to both Parents and kids through push, and in-app messaging with a positive impact on awareness, app engagement, and subscriber retention. Secondly, the resource testing has enabled Hopster to improve the on-boarding experience for new and existing users with minimal development A feature which I love as a marketer but didn’t get a chance to implement was the Facebook Ads and on-boarding integration - ensuring the ads seen by a user matches with the messaging in the on boarding. **What do you dislike about MessageGears Platform?** Having to manage two campaign profiles for iOS and Android separately which means duplicating everything across both. Though this is on SWRVE’s roadmap to integrated. **Recommendations to others considering MessageGears Platform:** Involve your developers as early as possible so that they can see the possibilities of leveraging SWRVE beyond just Messaging and simple A/B testing. It’s a great tool to enable/disable new features and soft launch new features to a small subset of users, or disable features if they are the leading cause of a crash not discovered during QA. **What problems is MessageGears Platform solving and how is that benefiting you?** We leverage SWRVE to address three main issues. 1) Decrease the drop of rate during first user on-boarding 2) Keep the parents involved in the app, as we lost their engagement once handed off to kids, to increase awareness of app changes, and overall engagement 3) A/B test new features and in some cases soft-launch them to sub-set of users Overal we saw a 20% improvement in conversion rate and retention through on-boarding improvement and the implementation of the in-app messaging center (feature known as ‘inbox’) ### 19. Great team to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Will H. | Digital Marketing Manager, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about MessageGears Platform?** Really easy interface, makes setting up push and in app messaging a simple task. The team we've worked with over the past couple of years have been super helpful and really great at explaining how we can go about getting what we need out of the platform. **What do you dislike about MessageGears Platform?** Some message limitations (ie scrolling back and forth through in-app messaging) **What problems is MessageGears Platform solving and how is that benefiting you?** Big push on automated journeys across our apps in order to increase user retention. This has come as a result of realising the benefits and importance of keeping users engaged and returning to the apps. ### 20. Very Responsive and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit B. | Software Development Engineer I, Enterprise (> 1000 emp.) **Reviewed Date:** October 16, 2019 **What do you like best about MessageGears Platform?** Message Gears provide a plethora of tools and features which help us manage and automate email delivery. This is taken a lot of overhead out of our daily work as we don't have to maintain our own email servers and template management tool. **What do you dislike about MessageGears Platform?** Their main interface application cannot autoscale, so we are still facing challenges around high volume sends. **What problems is MessageGears Platform solving and how is that benefiting you?** MessageGears are our primary email service provider. they also provide real-time analytical data for all our deliveries. ### 21. Easy to integrate, great support **Rating:** 4.5/5.0 stars **Reviewed by:** Brent M. | Senior Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2019 **What do you like best about MessageGears Platform?** We stated using Swrve for push notifications, but now we use the in-app messages even more. Swrve's support has been very quick to respond to our requests for bug fixes or additional features. **What do you dislike about MessageGears Platform?** There have been a couple of bugs that got in our way, but they have always been fixed quickly -- sometimes even before we reported them. **What problems is MessageGears Platform solving and how is that benefiting you?** We use Swrve to increase user engagement by targeting specific groups of customers with specific messages. ### 22. A fantastic "out of the box" solution for mobile! **Rating:** 4.5/5.0 stars **Reviewed by:** Nick v. | Community Developer, Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about MessageGears Platform?** Swrve was critical in being able to contact and reach our player base quickly and effectively with in-app messaging solutions! **What do you dislike about MessageGears Platform?** Swrve does everything is says it does - I never hit any "wishlist items" that I had hoped would be included and weren't already. Ultimately, the price is a bit steep but if you want to avoid any work building and integrating a solution like this, it's worth it. **What problems is MessageGears Platform solving and how is that benefiting you?** Building an in-app messaging solution for our game has always been daunting and being able to utilize Swrve to reach our players quickly with messages that help direct within and outside of the mobile experience has been critical. ### 23. Swrve is a good platform for marketing and customer conenction **Rating:** 3.5/5.0 stars **Reviewed by:** Wadie M. | Postdoctoral Scholar, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2019 **What do you like best about MessageGears Platform?** My favorite feature of this software is the real-time customer data allowing our company to make marketing changes on the go to adapt to what our customers need. In addition, Swrve is very robust reaching out to millions of customers within days generating a very rich data set that can be used to make further marketing changes. This is one of the best software I used for marketing to increase customer retention. **What do you dislike about MessageGears Platform?** The software itself is not very user friendly and it is hard to navigate through it. Also, I have seen some issues with SDK updates but this feature appears to be improving. **Recommendations to others considering MessageGears Platform:** It takes sometime to get use to software so please give yourself plenty of time to play around with he platform before using it for real. **What problems is MessageGears Platform solving and how is that benefiting you?** Great platform to target customers and to generate marketing data. ### 24. Swrve is a very powerful tool that with a few feature additions could be taken to the next level. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about MessageGears Platform?** Swrve's audience segmenting tools are great and allow users to get very granular when targeting an audience. **What do you dislike about MessageGears Platform?** Swrve has a lot of quirks around the UI. For example, when inputting payload parameters in the behavior filters and you enter an invalid parameter Swrve will alert you, but it does not do this when inputting user properties in the user profile filters. I have also have some frustration around the fact that users are not able target messages around other messages unless they are already live and that you cannot target across different message types. IE - Show this in-app message only if a user has received that push notification. **What problems is MessageGears Platform solving and how is that benefiting you?** As our app is still new in its lifecycle, some of the features are still in an MVP status and being built out, Swrve allows to easily work around this to target specific audiences. ### 25. Swrve a useful and easy to use tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Allison B. | Customer Support Professional, Mid-Market (51-1000 emp.) **Reviewed Date:** May 12, 2019 **What do you like best about MessageGears Platform?** Swrve makes it easy to create campaigns. It provides a unique touch to customers that creates the beginning of a relationship from the beginning. With the personalization and the creator of the survey, it helps you to get involved with customers much more easily and see more detailed statistics of mobile use. **What do you dislike about MessageGears Platform?** The only thing that bothers me is that it often requires a lot of monitoring that was not expected and this is somewhat cumbersome and takes time. **Recommendations to others considering MessageGears Platform:** Really his attention is nice that one feels that he knows about it all his life. For this reason I recommend it since you will feel confident and perform a relaxed job. Also definitely, it is a better way to work with A / B tests than other tools in the market. **What problems is MessageGears Platform solving and how is that benefiting you?** None at the moment. ### 26. Great messaging and A/B testing tool **Rating:** 4.0/5.0 stars **Reviewed by:** David R. | Head of Production, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2019 **What do you like best about MessageGears Platform?** Managing our campaigns and monitoring our A/B tests through the web dashboard is really easy and we struggle way less with setting up campaigns than with other tools we've tested. **What do you dislike about MessageGears Platform?** The technical integration can be a bit tricky and SDK updates can be a struggle at times, especially with compatibility issues with other SDKs we're using. **What problems is MessageGears Platform solving and how is that benefiting you?** We're able to determine what are the best changes we can put in our app through A/B testing such changes. We're also getting more engagement out of our users thanks to the messaging (both PUSH and in app) features of swrve. ### 27. Powerful tool for in-app marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Roberto B. | Digital Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** May 24, 2019 **What do you like best about MessageGears Platform?** The ability to edit in-app messages visually and great targeting capabilities. The integration with SMS and emails. **What do you dislike about MessageGears Platform?** Reports are not as good as they should be. Language segmentation is still improvable, but they are working on it. Price is high. **Recommendations to others considering MessageGears Platform:** It requires a high budget, so make sure to also test free or low-cost alternatives first. **What problems is MessageGears Platform solving and how is that benefiting you?** We can efficiently automate messaging in several apps and countries, across different touchpoints. ### 28. Not for Mobile Games **Rating:** 1.5/5.0 stars **Reviewed by:** Gregory L. | Senior Manager, Live Ops & CRM, Computer Games, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2019 **What do you like best about MessageGears Platform?** Easy to learn UI. Segment builder is useful. **What do you dislike about MessageGears Platform?** Only 1 a/b test per resource. API is lackluster. Can't upload segments. **Recommendations to others considering MessageGears Platform:** This is not a tool for live ops. **What problems is MessageGears Platform solving and how is that benefiting you?** Game optimization through testing. ### 29. Swrve Software **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra V. | Director of Product Marketing, Entertainment, Mid-Market (51-1000 emp.) **Reviewed Date:** September 16, 2019 **What do you like best about MessageGears Platform?** The customer support; the capability to use for notifications, email, and A/B testing **What do you dislike about MessageGears Platform?** Design limitations; inability/complexity to integrate with Roku **What problems is MessageGears Platform solving and how is that benefiting you?** Simplify it; make it easier for me to connect with my users; increase engagement & retention. ### 30. Impressed with the product and capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about MessageGears Platform?** I like the ease of use and connecting to the tool and once connected the capability of testing emails on all devices and all versions. **What do you dislike about MessageGears Platform?** If you have complicated segmentation it is a bit limited but other than that there are more pros than cons! **What problems is MessageGears Platform solving and how is that benefiting you?** Using as a connection to GCP ### 31. Get in touch with your users independently! **Rating:** 4.0/5.0 stars **Reviewed by:** Sam K. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 03, 2019 **What do you like best about MessageGears Platform?** As a product manager I am no longer dependent on my developers to reach my users directly **What do you dislike about MessageGears Platform?** The styling option could be enhanced, supporting GIFs in in-app messages and conversations would be great. **Recommendations to others considering MessageGears Platform:** They are very friendly **What problems is MessageGears Platform solving and how is that benefiting you?** Direct messaging, personalization, increase app rating ### 32. Time saving for lots of stuff but not intuitive enough **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2019 **What do you like best about MessageGears Platform?** Best: I needn't setup targeting/Audience every time, just need to change values in some fields. **What do you dislike about MessageGears Platform?** Dislike: Updating counts/refreshing recipient takes a long time; lots of setup need to be done by our BI team rather than just in MG, so not intuitive enough for Email team. **Recommendations to others considering MessageGears Platform:** Will be great if it can be faster with count/recipient refreshing. **What problems is MessageGears Platform solving and how is that benefiting you?** I was able to pull data dynamically from our DW and customize the Email which is great. ### 33. Fantastic Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** August 13, 2019 **What do you like best about MessageGears Platform?** The message gears team is very responsive, and provide extensive support whenever necessary. The cloud solutions and analytics they provide are very good **What do you dislike about MessageGears Platform?** Their accelerator app does not scale very well **What problems is MessageGears Platform solving and how is that benefiting you?** Using MessageGears takes the stress away from keeping our own Email Servers and analytics as they provide the complete solution. ### 34. Swrve will bring your app communications to life! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 10, 2019 **What do you like best about MessageGears Platform?** Setting up and managing multivariate tests Applying segments/cohorts set up for one campaign or test to another Serving different config data files to different player segments **What do you dislike about MessageGears Platform?** The web interface is a bit clunky Some of the SDK quirks lead to difficult implementation if you're doing anything non-standard It's not cheap **Recommendations to others considering MessageGears Platform:** Great software. **What problems is MessageGears Platform solving and how is that benefiting you?** We are using Swrve for our mobile app analytics and communications; mostly focused on push notifications. It enables us to communicate with our app users, via pushes and in-app messaging. Swrve is used by the Digital Marketing Team and the Technology team. ### 35. Great, good interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 12, 2019 **What do you like best about MessageGears Platform?** It's easy to configure push campaigns, very friendly interface. Very effective also. **What do you dislike about MessageGears Platform?** No bad experience so far, maybe there could be more personalizing options for push notifications. **What problems is MessageGears Platform solving and how is that benefiting you?** Easy push campaigns. ### 36. The best mobile app analytics software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2019 **What do you like best about MessageGears Platform?** We use Swrve for our mobile app analytics and communications needs. These needs were focused on allowing our org to get push notifications and communicate with our other apps that we were using internally. **What do you dislike about MessageGears Platform?** The price can be a lot from an Opex standpoint, but the ROI kicks in very quickly. Also, the analytics piece could be more robust. **Recommendations to others considering MessageGears Platform:** use it if the cost is not a factor. **What problems is MessageGears Platform solving and how is that benefiting you?** We solved the following business issues; mobile segmentation, CRM integration with multivariate testing and real-time analytics that are executable. ### 37. Good solution depending on yoru needs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2019 **What do you like best about MessageGears Platform?** Functional UI with powerful reporting abilities **What do you dislike about MessageGears Platform?** Not as granular as it could be. It won't be a fit for more robust products that need greater customization. **What problems is MessageGears Platform solving and how is that benefiting you?** It's a great fit for clients that don't want to pull data out of swrve and into a datawarehouse + adding on a visualization layer. ### 38. Best software for driving mobile engagement **Rating:** 3.5/5.0 stars **Reviewed by:** Mariana R. | Geoneology Research Network, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** May 13, 2019 **What do you like best about MessageGears Platform?** I like that Swrve includes AB testing and has a strong analytics feature **What do you dislike about MessageGears Platform?** A huge part of our marketing is Dropbox campaigns, and I’m disappointed that it isn’t offered **Recommendations to others considering MessageGears Platform:** If you want to up your mobile engagement, try this software out **What problems is MessageGears Platform solving and how is that benefiting you?** Mobile engagement ### 39. Best in class Multichannel Campaign solution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2019 **What do you like best about MessageGears Platform?** Pretty easy to set-up and to use, and great interactions with the support team. **What do you dislike about MessageGears Platform?** Interface is a bit nerdy, could use a bit of innovative UI. **Recommendations to others considering MessageGears Platform:** Definitively a best way to deal with A/B testing than others tools on the market. **What problems is MessageGears Platform solving and how is that benefiting you?** Management of our numerous push/in-app campaigns, and A/B testing for our games new features. ### 40. Decent Email Platform – Could Use Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Alana P. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2018 **What do you like best about MessageGears Platform?** What I like best about Message Gears would be the ability to go in and edit HTML very easily rather being stuck with the drag and drop functionality. This is very important because the actual drag and drop functionality causes the email to have bugs in different email clients. **What do you dislike about MessageGears Platform?** The HTML editor itself is extremely irritating, so I have to copy the code into another program to edit and then replace the code in the Message Gears editor. Also, the insights are not as robust as our Hubspot platform. It would be nice if we could see more compelling data such as that. It would also be nice to see the emails running as a campaign. In turn, it would be nice to be able to track the users actions upon receiving the email and to be able to learn more information about who they are and where they are. **Recommendations to others considering MessageGears Platform:** If message gears were able to become a more robust tool such as Hubspot, then it would be a more compelling tool to continue to work in. **What problems is MessageGears Platform solving and how is that benefiting you?** We need automated transactional emails that send to users based on a completed activity. Unfortunately, most, if not all, go to spam. Support from Message Gears is not super helpful. ### 41. Swrve review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food Production | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2019 **What do you like best about MessageGears Platform?** I like how the software is easy to follow and use and download starting off on this software is very easy to use and learn. **What do you dislike about MessageGears Platform?** At this time there is nothing I dislike about it. **Recommendations to others considering MessageGears Platform:** Very easy to download if you're wanting to learn on a easy software. **What problems is MessageGears Platform solving and how is that benefiting you?** Advertising is very easy with this software. ### 42. MessageGears - Promising Digital Marketing Solution Software **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2016 **What do you like best about MessageGears Platform?** A unique product that is among few software's that provides email marketing services that combined the power/security of on-premise capabilities with efficiency and most importantly scalability of consistent cloud delivery. How amazing is that? Not to mention the software is very user-friendly with a *reliable* support staff at your assistance. **What do you dislike about MessageGears Platform?** Intended for large-scale companies. As a small company, we were deterred from our targeted audience and quickly tried to reach other audiences. Didn't turn out so well, ended up wasting more time instead of targeting our niche market. **Recommendations to others considering MessageGears Platform:** Specifically built for marketers who are data driven at a large scale. It is one of the most promising software's on the market. Side note, do not get if you are a startup or small business. **What problems is MessageGears Platform solving and how is that benefiting you?** Management wanted to combine data integration, security, and marketing automation at a large scale. Ideally were seeking to expand audience, however this wasn't the case. While this was mainly a managerial decision instead of a software deficiency. ### 43. Awesome Experience, Very fast response time **Rating:** 4.5/5.0 stars **Reviewed by:** Rohit B. | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2018 **What do you like best about MessageGears Platform?** Expedia OCC team uses messagegears as their email delivery service. From the time I have started working with MG, my experience has been great! They provide a lot of support, and their response time and knowledge breadth are very good! **What do you dislike about MessageGears Platform?** I would really like to see single sign on implemented for expedia, as right now, i have to greate a new account with a different email id for each and every accelerator instance i have to login to. **What problems is MessageGears Platform solving and how is that benefiting you?** We use MG as our email delivery service. Any email we have to send out to customers, it goes through message gears. One huge benefit of working with them is the excellent support, and the response data we get from them every hour. That helps us a lot to determine which emails have been sent and which have been not. ### 44. The secret to our success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2018 **What do you like best about MessageGears Platform?** MessageGears has enabled us to send more email more efficiently and more effectively than anyone else in our space. As an email marketing agency, we deal with clients who are either completely unable to deliver their own email on an enterprise scale, or are only able to achieve mediocre deliverability. Many of our competitors struggle with the same problem. With the flexibility and insights that MessageGears makes available, we have a huge leg up. **What do you dislike about MessageGears Platform?** MessageGears requires a substantial learning curve on the back end, and is not a turnkey solution (certainly not one that we could give to a client and let them run with it). There are certain situations where we would like to make a more turnkey model available to less technologically savvy users, but for our team internally -- using it every day -- it is powerful and effective. **What problems is MessageGears Platform solving and how is that benefiting you?** We deliver more email than any of our competitors, and achieve far better inboxing and engagement than any of our competitors, thanks to the valuable and powerful information we get and utilize in MessageGears. It has enabled us to open entire new product lines for our clients, growing whole new sectors of the company from scratch. ### 45. My MessageGears experience **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about MessageGears Platform?** MessageGears customer service is great! They are super responsive, helpful, go above and beyond to do what they can to meet our needs. They are also working hard at improving the service and bringing in new features that will help us even more. **What do you dislike about MessageGears Platform?** Can't schedule emails in user's time zone and can't localize email templates for language. We are a global company and offer 12 languages, if we wanted to format emails properly per language and send them to the whole world, that would end up being 36 total marketing campaigns. We would need to report on those 36 campaigns individually, even though it would actually be one campaign. This is extra difficult because there is no report builder to report on multiple emails at once, which is problematic for us because we have to send three campaigns for each campaign so that they send at semi appropriate times (because there is no feature allowing us to send emails in the user's time zone). **Recommendations to others considering MessageGears Platform:** MessageGears is a useful product that is cost effective. Its localization options are limited and that is the main drawback. Not being able to deliver emails in a user's time zone, and not being able to localize formatting and links for different regions or languages easily are our biggest pain points. **What problems is MessageGears Platform solving and how is that benefiting you?** We use MessageGears to email the user base for one of our fitness apps. It is a very cost effective option for us and we can do much of what need with it. The MessageGears team is the biggest benefit to this product, they are very responsive and welcome our feedback. Email marketing has been an important tool for our app's success. ### 46. Ease of use for custom emails **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2018 **What do you like best about MessageGears Platform?** What I like most about MessageGears is how easy it is to design custom HTML email templates, duplicate, schedule, and send them. **What do you dislike about MessageGears Platform?** The thing I dislike most about MessageGears is the lack of reporting features for marketing emails. It would be great if there was more of a function to look at the results of your email in a really specific way. Who opened, clicked, bounced, etc. Most email marketing softwares have this feature, which is why I think MessageGears is lacking in this department. **Recommendations to others considering MessageGears Platform:** I would recommend this product moreso for mass amounts of transactional emails. The marketing email tools are getting there, but still lack the reporting features needed to make this product my preferred method for marketing emails. **What problems is MessageGears Platform solving and how is that benefiting you?** Sending a mass amount of emails at once. We've realized MessageGears can handle the sending of thousands of emails much better than many other email marketing softwares. ### 47. Helpful Email Marketing Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2018 **What do you like best about MessageGears Platform?** The analytics and ease of access to accounts. I am able to see all historical emails for the accounts I work with. **What do you dislike about MessageGears Platform?** The UI could use a bit of an update. At times it is difficult to navigate. That said, we do have a lot of data flowing through the service. **Recommendations to others considering MessageGears Platform:** Use the full tool. Make sure you follow email marketing laws and don't buy lists. Blacklists do not help your situation so be sure to follow MessageGears recommendations. **What problems is MessageGears Platform solving and how is that benefiting you?** I work for a Marketing Automation firm. I am able to see real-time stats on customer email sends and verify if there are any hang-ups in the email send process. ### 48. Offers the speed and reliability of a Hosted Platform with the flexibility of Enterprise **Rating:** 4.5/5.0 stars **Reviewed by:** Ben W. | Marketing Technology Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2016 **What do you like best about MessageGears Platform?** MessageGears Database connection flexibility is paramount in our day to day operations **What do you dislike about MessageGears Platform?** Very little. They have addressed most of the concerns from my previous review. I believe documentation is still an area for improvement **Recommendations to others considering MessageGears Platform:** Have a person on staff that is good with SQL. **What problems is MessageGears Platform solving and how is that benefiting you?** The ability to control our data structure is paramount. Message Gears allows for unmatched flexibility in this realm ### 49. MessageGears Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2018 **What do you like best about MessageGears Platform?** MessageGears provides some good data for seeing send performance--initially--as well as checking on sends that were not able to complete. **What do you dislike about MessageGears Platform?** Primarily that individual sends--to one person--are not accessible until the next day. So if a send didn't go out and I'm trying to check the logs in MG, I can't necessarily see what happened. **What problems is MessageGears Platform solving and how is that benefiting you?** Typically checking on send performance or for errors in sends that didn't go out. Usually it has helped me gain info to take back to the individual sending the email so they can make adjustments to the send for optimization or fixing errors. ### 50. Their Support team is amazingly good! **Rating:** 5.0/5.0 stars **Reviewed by:** Diego A. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2018 **What do you like best about MessageGears Platform?** I love the Portal. Would like it to be a bit faster, but it is very easy to use and descriptive. Also, the Support team is always on-point and super helpful. **What do you dislike about MessageGears Platform?** The design could be a bit more modern looking. **What problems is MessageGears Platform solving and how is that benefiting you?** Here I can check all the emails sent by our services and dig deeper on email events, etc. ## MessageGears Platform Discussions - [Copy issue](https://www.g2.com/discussions/13764-copy-issue) - 1 comment, 1 upvote - [Is MessageGears geared more towards small businesses or enterprises?](https://www.g2.com/discussions/business-size) - 1 comment, 1 upvote - [What makes MessageGears different?](https://www.g2.com/discussions/what-makes-messagegears-different) - 1 comment, 1 upvote - [What is MessageGears Platform used for?](https://www.g2.com/discussions/what-is-messagegears-platform-used-for) - 1 comment - [View MessageGears Platform pricing details and edition comparison](https://www.g2.com/products/messagegears-platform/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+19%3A17%3A12+-0500&secure%5Bsession_id%5D=93eb3797-a49e-4b05-9148-672ad5792980&secure%5Btoken%5D=294fd2b8442791a84c3bd375c51ffe40f6228dcaf9631c99e0bd076fe67ec510&format=llm_user) ## MessageGears Platform Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Segmentation** - A/B Testing - Customer Profiles **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **Data Management ** - Data Modeling - Auditing - Observability - Data mapping - Reporting **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Targeting** - Behavioral Targeting - Contextual Targeting **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Functionality** - Debugging - Workflow Automations - Notifications - API Integrations - Programmed trigger of data sync - Incremental data sync - Data audit **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Security** - Security Compliance - Data Encryption **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Generative AI** - AI Text Generation **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top MessageGears Platform Alternatives - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,221 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,657 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (813 reviews)