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Merkle
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4.3 out of 5 stars
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Merkle Reviews & Provider Details

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Merkle Overview

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What is Merkle?

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Merkle Details
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Provider Description

Merkle Inc is a performance marketing agency that provides customer relationship marketing solutions through a connected customer relationship management (CRM) framework for organizations to apply quantitative communication strategies to their marketing programs across mass, direct, and digital media. It offers strategic consulting services in the areas of enterprise CRM transformation, customer strategy, marketing optimization, marketing process efficiency, customer insight enablement, and CRM technology.

Seller Details
Seller
Merkle
Year Founded
1971
HQ Location
Columbia, MD
Twitter
@MerkleCRM
59 Twitter followers
LinkedIn® Page
www.linkedin.com
6,600 employees on LinkedIn®
Nick S.
NS
Overview Provided by:
Nick Stringfellow
Marketing Coordinator at Merkle

Recent Merkle Reviews

Verified User
C
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Merkle has a wide range of experiences that make them experts when it comes to thought leadership"
I like the people most at Merkle, not only are they great to work with but also the Merkle team(s) are very experienced to help show our clients wh...
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Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Redefine your B2B marketing"
- Full potential to understand customer data using several analytics models to rebrand B2B marketing - 1:1 requirement fulfillment based on custom...
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Atul R.
AR
Atul R.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great company for enhancing customer experience"
Merkle has a very good supportive team and they help in all aspects of the business with lots of features. The ideas and solutions they suggest are...
Read more

Merkle Media

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9 Merkle Reviews

4.3 out of 5
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9 Merkle Reviews
4.3 out of 5
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4.3 out of 5
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Merkle Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
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Verified User in Computer Software
CC
Enterprise(> 1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Merkle?

I like the people most at Merkle, not only are they great to work with but also the Merkle team(s) are very experienced to help show our clients what a best in class approach looks like to ensure success Review collected by and hosted on G2.com.

What do you dislike about Merkle?

As of right now nothing comes top of mind. The only thing, if I had to select anything, is they are a little more higher priced than some of their competitiors. I don't think that is truly that bad of a traist as you pay for what you get and you pay a premium to work with some of the best experts at Merkle. Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

I'd make sure you truly understand their offerings, at a whole, because they are very deep in a lot of industries with a lot of different use cases! Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Merkle helps our clients in any step of the journey they are in from newly launching a program all the way up to improving their clients programs so they are maximizing business value and mitigating risk of a project falling flat on it's face Review collected by and hosted on G2.com.

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Atul R.
AR
Q & A Expert
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Merkle?

Merkle has a very good supportive team and they help in all aspects of the business with lots of features. The ideas and solutions they suggest are very useful in relation to customer experience. Also, they help to integrate and implement the solutions and are easy to use. Review collected by and hosted on G2.com.

What do you dislike about Merkle?

The solutions are a little expensive and that is the downside. Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

Merkle is a great company that will help you to improve the customer experience. They provide professional service and are very knowledgeable. I strongly recommend Merkle if you are looking to enhance your business. Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Merkle enhances the customer experience and helps to maintain better customer relationships. They solve the lack of technology know-how and data analysis. It benefits by having more loyal customers and thus increasing the revenue. Review collected by and hosted on G2.com.

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Verified User in Computer Software
CC
Enterprise(> 1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Merkle?

They have good senior resources who understand the CX market well and can help during the pre as well and post-sale stages. They also do a very decent job of hand holding new customers till they are completely enabled to use it on their own Review collected by and hosted on G2.com.

What do you dislike about Merkle?

Most projects unless large are led by very junior resources who don't have the required soft skills or knowledge needed to handle critical customers with kid's gloves. Senior resources only get involved after major escalations. Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Merkle is our global solution implementation partner for our customers. They lead and own the entire journey starting from sales closure till launch and onboarding of the platform within an organisation. Review collected by and hosted on G2.com.

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Amrita S.
AS
Small-Business(50 or fewer emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Merkle?

The technical knowledge and I deal with Ambi based out of Sydney and she is the best in client facing discussion. Review collected by and hosted on G2.com.

What do you dislike about Merkle?

most of the staff members are working from India which sometimes causes issues with my customers based out of Australia Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

They have in-depth technical knowledge and solve deep issues with their expertise Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

I get to win the customers and covert them into sales Review collected by and hosted on G2.com.

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Verified User in Business Supplies and Equipment
AB
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Merkle?

- Full potential to understand customer data using several analytics models to rebrand B2B marketing

- 1:1 requirement fulfillment based on customized needs of business Review collected by and hosted on G2.com.

What do you dislike about Merkle?

- Nothing actually. But if I need to specify anything it would be the cost Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Merkle has been used to create a better customer experience for our B2B product. We were struggling to get better engagement due to the lack of such a product and Merkle helped to provide a better End to end solution for a redefined customer experience Review collected by and hosted on G2.com.

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Verified User in Food & Beverages
PF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Merkle?

They are knowledgeable about Salesforce Marketing Cloud. Review collected by and hosted on G2.com.

What do you dislike about Merkle?

They can be slower to respond when we have questions or support requests. Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

They have been a great implementation partner but sometimes lack in the strategic support/direction we are looking for. Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Merkle is our partner for Salesforce Marketing Cloud. They helped us through the implementation process and provide ongoing support. Review collected by and hosted on G2.com.

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Verified User in Information Technology and Services
PI
Small-Business(50 or fewer emp.)
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Review source: G2 invite
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What do you like best about Merkle?

The Marketing and Cx Consulting gives a competitive edge over others Review collected by and hosted on G2.com.

What do you dislike about Merkle?

Nothing for now we are happy to have used the services. Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

They are top class and come up with what you want from they will help you get the best out of it when it comes to Cx Consulting or Marketing Strategies. Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

It's helped me with the customer understanding and marketing strategies I need to know to enter my segment of business.It's grown my business with higher productivity. Review collected by and hosted on G2.com.

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arun k.
AK
Expert
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Merkle?

The most helpful feature is customized experience offered by the company Review collected by and hosted on G2.com.

What do you dislike about Merkle?

The downside is lack of affordable services Review collected by and hosted on G2.com.

Recommendations to others considering Merkle:

Improving customer experience furthermore Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Customized customer experience is provided by using data and this helps business to enhance customer experience Review collected by and hosted on G2.com.

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Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Merkle?

Digital messaging approach is something that i really like. Review collected by and hosted on G2.com.

What do you dislike about Merkle?

Nothing as such but it could be more userfriendly. Review collected by and hosted on G2.com.

What problems is Merkle solving and how is that benefiting you?

Performance media and advertising helped us alot to achieve target and on time delivery. Review collected by and hosted on G2.com.

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Merkle