---
title: mediasmart Reviews
meta_title: 'mediasmart Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 78 reviews by the users' company size, role or industry to
  find out how mediasmart works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 78
  scale: '5'
date_modified: '2026-07-17'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# mediasmart Reviews
**Vendor:** mediasmart  
**Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 78
## About mediasmart
mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io



## mediasmart Pros & Cons
**What users like:**

- Users appreciate the **wide range of targeting options** offered by Mediasmart, enhancing their advertising effectiveness and ROI. (2 reviews)
- Users highlight the **innovative solutions** of Mediasmart, appreciating its cutting-edge technology and advanced advertising platform. (2 reviews)
- Users appreciate the **user-friendly interface** of Mediasmart that simplifies creating targeted advertising campaigns effectively. (2 reviews)
- Users appreciate the **advanced programmatic advertising platform** of mediasmart, enabling effective and efficient audience targeting. (1 reviews)
- Users appreciate the **advanced programmatic advertising automation** of Mediasmart, enabling efficient and effective audience targeting. (1 reviews)
- Optimization (1 reviews)
- Real-time Updates (1 reviews)
- Reporting Capabilities (1 reviews)
- Results Delivery (1 reviews)
- Technology Tools (1 reviews)

**What users dislike:**

- Users find that **dependency issues** arise as MediaSmart overlaps with other OTT and CTV purchases. (1 reviews)
- Users find **difficult navigation** challenging, especially when trying to locate specific features in mediaSmart. (1 reviews)
- Users find the **lack of inventory** in certain regions complicates ad format expansion and limits reach. (1 reviews)
- Users feel there is a **lack of clarity** regarding the websites through which user acquisition occurs. (1 reviews)
- Users face a **steep learning curve** when navigating MediaSmart, making it difficult for newcomers to access features. (1 reviews)
- Limited Audience Reach (1 reviews)


## mediasmart Discussions
  - [What is mediasmart used for?](https://www.g2.com/discussions/what-is-mediasmart-used-for)

- [View mediasmart pricing details and edition comparison](https://www.g2.com/products/mediasmart/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-07-17+17%3A15%3A02+-0500&secure%5Bsession_id%5D=1810e6a5-bf94-41b1-ab5a-9f8dbd39871a&secure%5Btoken%5D=48b218810b3a5ce6c7d182d029121e1b57c53944a199d18879bb22785cadcb91&format=llm_user)

## mediasmart Features
**Platform Interoperability**
- Close Ecosystem API

**Demand Side Platforms**
- Cross Channel Capabilities 

**Platform  - Connected TV (CTV) Advertising Platforms**
- Personalized Segmentation
- Ad Serving 
- Streaming Capabilites
- Performance Analytics

**Agentic AI - Demand Side Platform (DSP)**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management - Connected TV (CTV) Advertising Platforms**
- Creative Assets
- Campaign Dashboard

**Agentic AI - Connected TV (CTV) Advertising Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Mobile Functionality**
- Mobile Functionality

**Agentic AI - Mobile Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Campaign Management**
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities

**Targeting**
- Targeting
- Retargeting
- Geo-Targeting
- Contextual Targeting

**Mobile**
- Mobile Tracking
- In-App Ads
- Mobile Rich Media Capabilities

**Demand Side Platforms**
- Machine Learning Optimization
- Estimate and Projections
- Cross-Device Capabilities

**Platform**
- API / Integrations
- Custom Reports
- User, Role, and Access Management
- Performance and Reliability
- Enterprise Scalability
- Customization
- Workflow Capability
- Internationalization
- Notifications

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