--- title: mediasmart Reviews meta_title: 'mediasmart Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 78 reviews by the users' company size, role or industry to find out how mediasmart works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 78 scale: '5' date_modified: '2026-07-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # mediasmart Reviews **Vendor:** mediasmart **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.4/5.0 **Total Reviews:** 78 ## About mediasmart mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io ## mediasmart Pros & Cons **What users like:** - Users appreciate the **wide range of targeting options** offered by Mediasmart, enhancing the effectiveness of their ad campaigns. (2 reviews) - Users commend Mediasmart for its **innovative approach** , enabling effective and personalized mobile advertising solutions. (2 reviews) - Users praise the **user-friendly interface** of Mediasmart, facilitating effective and efficient ad campaign management. (2 reviews) - Users admire the **innovative and comprehensive approach** of Mediasmart in mobile advertising for effective audience targeting. (1 reviews) - Users appreciate the **efficiency of automation** in Mediasmart, enhancing audience targeting and ad campaign performance. (1 reviews) - Optimization (1 reviews) - Real-time Updates (1 reviews) - Reporting Capabilities (1 reviews) - Results Delivery (1 reviews) - Technology Tools (1 reviews) **What users dislike:** - Users find that **dependency issues** arise as MediaSmart cannibalizes other OTT and CTV investments. (1 reviews) - Users face **difficult navigation** challenges that make it frustrating to find specific features, especially for newcomers. (1 reviews) - Users find the **lack of inventory** for certain ad formats limits the potential of MediaSmart in LATAM. (1 reviews) - Users find the **lack of clarity** regarding user acquisition sources to be confusing and unhelpful. (1 reviews) - Users find the **learning curve challenging** , often struggling to navigate the platform and locate features effectively. (1 reviews) - Limited Audience Reach (1 reviews) ## mediasmart Reviews ### 1. My experience with the platform **Rating:** 2.5/5.0 stars **Reviewed by:** Tarun K. | Business Director (Dailymotion and Kidoz), Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2021 **What do you like best about mediasmart?** Their customer support was the best; we always got proper feedback and updates from them. **What do you dislike about mediasmart?** The platform had many limitations when it comes to trackings, such as viewability and completion rates. **Recommendations to others considering mediasmart:** It's highly recommended to go through all the available features and their limitations thoroughly. If customer support is the primary motive and you are looking for basic executions, then this platform is very well and will not disappoint you. **What problems is mediasmart solving and how is that benefiting you?** The problem I was looking to solve was to have an additional video platform where I can buy completed views at cheaper rates. ### 2. A full spec Digital Marketing Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Valentin I. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2021 **What do you like best about mediasmart?** - the complexity of the system - the capability to set granular targeting filters - the generous inventory and the easiness to make direct deals - the excellent capabilities for hyper-local and proximity digital marketing **What do you dislike about mediasmart?** - our only dislike is the way the Creatives section works for assembling the different types of ad units **What problems is mediasmart solving and how is that benefiting you?** - we already cover a lot of the digital media needs of our clients - the benefits will come gradually ### 3. Great Platform and Responsive Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2021 **What do you like best about mediasmart?** The team at Mediasmart were amazing to work with. Despite time differences, they were always happy to jump on calls and help us out with whatever we needed. **What do you dislike about mediasmart?** We were really looking for more programmatic and web options as a company. While Mediasmart was a great tool, and we used them primarily for our location campaigns, at the end of the day it didn't tie in 100% with what we were offering in market. **What problems is mediasmart solving and how is that benefiting you?** We were looking at high-precision location campaigns, and a great set of tools to run it. One of the main problems we had in market were location providers that were booking-form only. Mediasmart allowed us to run our own location campaigns with their tools. ### 4. it is a user-friendly platform, response times for the Latam region must be improved **Rating:** 3.5/5.0 stars **Reviewed by:** Andrés V. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2021 **What do you like best about mediasmart?** What the team likes the most are the different options available to implement a campaign with multiple layers of segmentation. **What do you dislike about mediasmart?** improvements should be made in audience targeting by region, have a more accurate measurement of footfall, try to improve the campaigns implemented for ecommerce objectives, to have full traceability. improve the qualified traffic to digital assets. improve the inventory for formats like native and video. add more premium publishers. **What problems is mediasmart solving and how is that benefiting you?** ecommerce traceability ### 5. Extremely supportive team and timely response to reports and queries **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2022 **What do you like best about mediasmart?** Targeting and Reporting metrics Timelines are met **What do you dislike about mediasmart?** Nothing that I or my team disliked about this **What problems is mediasmart solving and how is that benefiting you?** Achieving the planned metrics using efficient targeting ### 6. Best DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2021 **What do you like best about mediasmart?** I use Mediasmart on daily basis since 2019 and I didnt find any other DSP which are even close to Mediasmart... - easy to use but very capable platform - lots of options in analysis, reports, availibilities.. - any targeting is possible - number of exchanges - very responsive support **What do you dislike about mediasmart?** Nothing, we are happy to cooperate with such pros :) **Recommendations to others considering mediasmart:** You won't find such platform every day. I recommend Mediasmart. **What problems is mediasmart solving and how is that benefiting you?** no problems ### 7. Easy to use & Advance DSP **Rating:** 4.0/5.0 stars **Reviewed by:** M A. | Head of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2021 **What do you like best about mediasmart?** Some advance features like incremental KPIs, Real Time Monitoring and extensive targeting options. **What do you dislike about mediasmart?** You need to be careful to include filters to remove low quality inventory. **Recommendations to others considering mediasmart:** Use specific targeting in order to only get the high value inventory. **What problems is mediasmart solving and how is that benefiting you?** MEdiasmart is more flexible than other DSP in regards to Rich MEdia. We make use of this flexibility to run Rich MEdia creativities. ### 8. great mobile programmatic self serve platform **Rating:** 4.5/5.0 stars **Reviewed by:** Alina P. | Account Director **Reviewed Date:** June 14, 2021 **What do you like best about mediasmart?** Support is great, they are knowledgeable and helpful. I also like the fact that the platform is very transparent and self serve works wonders as we can run campaigns for clients with small or big budgets. Whenever we need a mobile targeted campaign, mediasmart is the go-to platform for us. **What do you dislike about mediasmart?** whilst the interface is easy to use and quite intuitive, it could be made a bit easier here and there. :) **What problems is mediasmart solving and how is that benefiting you?** - proximity targeting - mobile app promotion - mobile programmatic - controlling margins for clients easily ### 9. One of the best DSPs out there **Rating:** 4.5/5.0 stars **Reviewed by:** Viktor W. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about mediasmart?** -Great and very user-friendly interface -Very innovative functionalities -support is amazing **What do you dislike about mediasmart?** not that much. Some minor details regarding even distribution over geo-ids and some of the mapping within proximity targeting **What problems is mediasmart solving and how is that benefiting you?** Helping clients with visibility over mobile devices and recently added CTV ### 10. Mediasmart reviw **Rating:** 4.5/5.0 stars **Reviewed by:** Ott H. | COO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2021 **What do you like best about mediasmart?** They are very cooperative and geared towards finding solutions. Also, they constantly evolve to offer a better service to their partners. **What do you dislike about mediasmart?** I can't really point out anything that I don't like. **What problems is mediasmart solving and how is that benefiting you?** We are expanding interactive creative delivery availability through a programmatic solution. ### 11. Best Data partner! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2021 **What do you like best about mediasmart?** They provide all support when it comes to accounting or any other issues **What do you dislike about mediasmart?** nothing in particular, so far the experience with them has been good **What problems is mediasmart solving and how is that benefiting you?** As a company that deals with data, here is where we get good customer service from Mediasmart, always swift ### 12. Mediasmart - Top Self Serve DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Brendhan H. | Owner, DGLV LLC, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about mediasmart?** Mediasmart provides a self service DSP with intuitive API's, straight-forward costs and top of the line customer support **What do you dislike about mediasmart?** The pre-payment system is a little convoluted with extra steps but works. **What problems is mediasmart solving and how is that benefiting you?** Mediasmart has allowed us as a small digital agency to build custom API's to control all of our campaigns programmatically through our platform. It's intuitive, provides comprehensive controls and has been rock solid (no delays or downtime). Very happy with the optimization and pricing model. ### 13. Mediasmart - Top-Notch Ad Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Felix B. | Business Development EMEA, Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2021 **What do you like best about mediasmart?** Quality overall: Inventory quality, UI, support, etc. It's all top-notch. **What do you dislike about mediasmart?** Not much to be honest. We have an incident with unwanted charges for data query via API. But it's our mistake, if anything there could be a warning when high pricing data queries are requested. **What problems is mediasmart solving and how is that benefiting you?** We mainly run high-quality geofenced display campaigns. To our full satisfaction, as well as the clients. ### 14. Great DSP with true professionals of a team **Rating:** 5.0/5.0 stars **Reviewed by:** Naor F. | Head of Strategic Relations, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about mediasmart?** Super DSP, allows in depth analysis but still manages to keep it user friendly. The team might be the best all around- always available, always willing to help and share insights, always a pro. **What do you dislike about mediasmart?** Nothing to dislike, and that's coming from one who's been working with them for 4 years now. Just all around 10s. **What problems is mediasmart solving and how is that benefiting you?** On the performance marketing fields, it answer every single criteria. ### 15. medismart it's a phenomenal DSP mobile that allows to perform numerous assertive configurations **Rating:** 4.5/5.0 stars **Reviewed by:** Arnaldo R. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about mediasmart?** In my opinion footfall solution it is the best! **What do you dislike about mediasmart?** Could be better integration with GA reports **Recommendations to others considering mediasmart:** mediasmart is very assertive and accurate **What problems is mediasmart solving and how is that benefiting you?** Geofencing is very accurate and offer an assertive solution for my clients ### 16. Easy and Functional **Rating:** 4.0/5.0 stars **Reviewed by:** Ana A. | O, Small-Business (50 or fewer emp.) **Reviewed Date:** July 05, 2021 **What do you like best about mediasmart?** Is easy to use. Can give to a client a special acces. **What do you dislike about mediasmart?** can´t see a preview for the ads. can´t see details of the networks **What problems is mediasmart solving and how is that benefiting you?** data location. ### 17. Amazing platform!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2021 **What do you like best about mediasmart?** Super useful and practical platform , very detailed , growing every day , meeting all the requirements of media buying , and great customer service! **What do you dislike about mediasmart?** would like to access more exchanges maybe **What problems is mediasmart solving and how is that benefiting you?** we connected our demand with Mediasmart's supply through API, and its super-efficient for us to buy media automatically from Mediasmart ### 18. Amazing DSP! **Rating:** 5.0/5.0 stars **Reviewed by:** Cody G. | Manager, Mobile Performance, Mid-Market (51-1000 emp.) **Reviewed Date:** April 08, 2021 **What do you like best about mediasmart?** The most knowledgeable team in the business. Extremely responsive and helpful at all hours! **What do you dislike about mediasmart?** There's really no downside to working with this incredible team and product! **Recommendations to others considering mediasmart:** Consider testing with Mediasmart - they have a fantastic product and a very knowledgeable team **What problems is mediasmart solving and how is that benefiting you?** They're more than just a DSP. Mediasmart is a strategic partner that helps us navigate the ever-changing mobile ecosystem. ### 19. Excellent platform and result **Rating:** 5.0/5.0 stars **Reviewed by:** Thiago T. | Publisher Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2021 **What do you like best about mediasmart?** I highly recommend MediaSmart. We have been using the platform for about 1 year and all campaigns were super well delivered and exceeded our expectations. The platform is very intuitive and easy to use, in addition we have the support of the team which is excellent, Javier is always available to assist us in any type of demand. **What do you dislike about mediasmart?** Absolutely nothing, whenever we use the platform we are happy with the results of the campaigns **What problems is mediasmart solving and how is that benefiting you?** Mediasmart brought us a new tool, with campaigns targeted to mobile ### 20. New Approach to Mobile DSP **Rating:** 4.0/5.0 stars **Reviewed by:** Mumtaz S. | Co-Founder-Business Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 07, 2021 **What do you like best about mediasmart?** I highly recommend Mediasmart because it is an innovative platform with solutions to meet the different objectives of clients, it generates good results, it is easy to understand and manage. They have also good support team. Last but not least; they feed our marketing team with marketing materials . **What do you dislike about mediasmart?** Nothing. At this moment nothing dislike me about mediasmart **What problems is mediasmart solving and how is that benefiting you?** Achieve Drive to Store campaigns with minimum investment. Thanks to footfall technology ### 21. Great DSP platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2021 **What do you like best about mediasmart?** It helps us to get a better reach in apps campaigns **What do you dislike about mediasmart?** Support response is sometimes delayed by Spain time zone and we are from Central America. **Recommendations to others considering mediasmart:** Get more apps inventory for Central America **What problems is mediasmart solving and how is that benefiting you?** Have a greater impact on digital marketing ### 22. Great DSP Platform / Great support Team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about mediasmart?** The adaptability and technology used in all formats. **What do you dislike about mediasmart?** Sometimes the plattform doesnt respond as it has to. It freezes or makes me have to log back in to refresh the screen. **What problems is mediasmart solving and how is that benefiting you?** Finding inventory and tech tools ### 23. Great Service and Functionality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2021 **What do you like best about mediasmart?** An easy-to-use dashboard with great functionality. The fantastic and efficient support team make the setup and optimization process incredibly straightforward **What do you dislike about mediasmart?** There is nothing I dislike at this moment **What problems is mediasmart solving and how is that benefiting you?** Ability to optimize based on multiple KPI's, from CTR's to Conversion Rates ### 24. Innovation & Results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2021 **What do you like best about mediasmart?** I recommend Mediasmart because it is an innovative platform with solutions to meet the different objectives of clients, it generates results, it is easy to understand and manage. Also for their support team, Olatz and Javier are excellent resources, true experts! **What do you dislike about mediasmart?** At this moment nothing dislike me about mediasmart **Recommendations to others considering mediasmart:** Maintain continuous communication with the team for a better understanding of new solutions **What problems is mediasmart solving and how is that benefiting you?** Achieve advanced segmentation with the collection of audiences by their location, time frame, interactions. Also cross screen campaigns and performance campaigns to measure incrementality (footfall, app install). Mobile & Proximity tool! ### 25. Very functional mobile platform **Rating:** 5.0/5.0 stars **Reviewed by:** Alejandro E. | Country Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 12, 2021 **What do you like best about mediasmart?** Easy, functional, grat results, reports. **What do you dislike about mediasmart?** Levels. You can not create folders to manage diferents accounts. **What problems is mediasmart solving and how is that benefiting you?** Drive to store campaigs, CTV, footfall reports, locaton based audiences ### 26. Reach and Service **Rating:** 4.5/5.0 stars **Reviewed by:** Idan L. | CEO and Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about mediasmart?** Reach and ease of use, team responsiveness **What do you dislike about mediasmart?** not all targeting features work as precise as i would expect **What problems is mediasmart solving and how is that benefiting you?** ability to get a broad reach of mobile users in specific regions while using propriety ad serving tags ### 27. Great DSP **Rating:** 5.0/5.0 stars **Reviewed by:** Josh K. | Senior Programmatic Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2021 **What do you like best about mediasmart?** A strong DSP for performance marketing supported by a team always willing to help and offer services where needed. **What do you dislike about mediasmart?** Nothing to mention here, the team and tech are great. **What problems is mediasmart solving and how is that benefiting you?** We're running successful performance display campaigns ### 28. Great Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Cristina I. | COO– Agile ADs **Reviewed Date:** February 22, 2021 **What do you like best about mediasmart?** Easy to use and a great team and an excellent support team always ready to help. **What do you dislike about mediasmart?** Nothing. it meets my expectations perfectly **What problems is mediasmart solving and how is that benefiting you?** It helps us with mobile campaigns with its huge inventory access ## mediasmart Discussions - [What is mediasmart used for?](https://www.g2.com/discussions/what-is-mediasmart-used-for) - [View mediasmart pricing details and edition comparison](https://www.g2.com/products/mediasmart/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+11%3A49%3A22+-0500&secure%5Bsession_id%5D=02640f4c-0ac7-439b-9ec3-1a058c6cba3f&secure%5Btoken%5D=c78a2862c4c588a306ec5b6cb3f833705431a57cededac7629a3ad458dcd9f0a&format=llm_user) ## mediasmart Features **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top mediasmart Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (864 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)