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4.4 out of 5 stars
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mediasmart Reviews & Product Details - Page 2

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mediasmart Overview

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What is mediasmart?

mediasmart is an omnichannel programmatic platform that empowers marketers to integrate the consumer journey across connected devices like mobile, CTV, and DOOH. By leveraging online and offline behavioural signals mediasmart helps to better target and personalize brand message to deliver a unified and impactful communication. Marketers have the ability to use the platform on self-serve, managed-serve, or by building their own solutions on top of its open APIs. For more information visit www.mediasmart.io

mediasmart Details
Discussions
mediasmart Community
Languages Supported
English
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Product Description

mediasmart - a self-serve mobile programmatic platform (now acquired by Affle International Pte. Ltd., Singapore) - provides advertisers, trading desks and agencies an integrated mobile advertising solution with the unique capability of measuring incremental metrics in real-time for Proximity and App marketing campaigns. mediasmart empowers advertisers to efficiently invest in advertising through a transparent platform that links the physical world with the digital world across mobile devices and connected TVs, all while following a privacy by design approach to all solutions provided. Headquartered in Madrid, mediasmart includes a team of passionate technologists and mobile advertising experts.

Seller Details
Seller
mediasmart
Year Founded
2011
HQ Location
Madrid
Twitter
@mediasmartio
720 Twitter followers
LinkedIn® Page
www.linkedin.com
78 employees on LinkedIn®
Description

The online display media division of Telstra & Sensis, active in online, mobile, video and in-game advertising.

Adriana U.
AU
Overview Provided by:
Adriana Ullivarri

Recent mediasmart Reviews

Fabio O.
FO
Fabio O.Small-Business (50 or fewer emp.)
4.5 out of 5
"FootFall and platform"
The footfall is a good feature/functionality, different from all other competitors. No doubt it is a key point for the platform.
Read more
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Mediasmart reach and ease of use platform"
clear interface and wide range of targeting options for display advertising purposes
Read more
Paulo S.
PS
Paulo S.Small-Business (50 or fewer emp.)
4.5 out of 5
"I would recommend it as it is a platform with native geofence accuracy.In addition to compiling IDs"
As it is a platform with a native system for high-precision geofence, campaigns have precision delivery in relation to geolocation
Read more
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mediasmart Media

mediasmart Demo - Creating a Location Based Audience ( Example US Supermarkets)
You can create your own Location Based Audiences. These audiences are created with users observed in the locations you decide to configure, so that you can later target them elsewhere. - By drawing areas directly in the map or selecting countries/regions or cities first to limit the area, and...
mediasmart Demo - New Interactive CTV Dashboards
Our new dashboards offer more interactivity and customization options than ever before. ou can easily filter by date and compare different strategies. Our more modern and responsive design makes it easy for you to see the progress of your campaign.
mediasmart Demo - Our Audiences Area
At mediasmart, we have various compatible Audiences options for you to choose from and combine. These compatible options are: 1) Own (private) audiences in mediasmart: Create and enrich segments, Manage and Target 2) Location-Based Audiences 3) Time-Based Audiences 4) Audiences from exte...
mediasmart Demo - Example of Premium Dashboard - Drive to store campaigns
The purpose of this section of a campaign is to give you a quick look into how your campaign is performing against the predefined goals and limits you have set up. It allows you to quickly identify outliers, as opposed to giving you a deep report. You will be able to check dashboard per campa...
mediasmart Demo - Creating a CTV campaign with Household sync
Increase brand impact by syncing your ads on Connected TV with ads on other devices in the household. Our system will let you sync your CTV campaign with other devices inside the same household with minimum effort. Our Campaign wizard will guide you step by step on how to Household Syncing. The w...
mediasmart Demo - Availability Area
The Available Inventory report shows all inventory coming into the platform from countries where we have campaigns actively running, and it is updated every few hours. It is very useful as you are planning campaigns, because you can get an idea of how much inventory is available for whatever segm...
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78 mediasmart Reviews

4.4 out of 5
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4.4 out of 5
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mediasmart Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for mediasmartQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Amparo G.
AG
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about mediasmart?

The account management, efficient, quick and frienly Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

I would like the technology to be more sophisticated and tailored towards gaming clients. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

buying users that afterwards buy in our games Review collected by and hosted on G2.com.

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Shamim A.
SA
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about mediasmart?

Geo targeting and PMP, with re targeting Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Analytic report and json things , should need a option with lat-lon directly Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

It's helping to target right people, good audiences targeting Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
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What do you like best about mediasmart?

Mediasmart is easy to use. The UX is good with speed loading in every step of the campaign setup. The various ad formats allow us to meet the audiences with multiple approach! Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

The UI is not attractive. It is better to put only the campaign overview on the front page. Other than that, the reporting is also confusing. It is better to categorize each reporting metrics. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

The account manager from Mediasmart are really supportive. They want to assist us with the setup, ad formats to be used, and how to optimize the on going campaign. Review collected by and hosted on G2.com.

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Nicolás L.
NL
operations director
Mid-Market(51-1000 emp.)
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Review source: Seller invite
Incentivized Review
Translated Using AI
(Original )Information
What do you like best about mediasmart?

Technical support. The response from the customer service team is very quick and good. The platform is user-friendly, and the inventory is quite good. It is easy to implement for a team of several people. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Optimization of viewability. They should provide a more efficient solution for clients requesting a specific viewability percentage. Review collected by and hosted on G2.com.

Recommendations to others considering mediasmart:

Mediasmart is a simple platform, easy to use, and with good quality inventory. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

It helps us deliver the campaigns on time and in the right way. It also gives us good metrics, especially in Spain and LATAM. Review collected by and hosted on G2.com.

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David A.
DA
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about mediasmart?

We can use users’ locations insights to create relevant audiences in a completely privacy Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

DOOH took a long time to come but finally the inventory is now available Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

mediasmart had a limited inventory, thanks to the integration of DOOH the inventory became more competitive. Review collected by and hosted on G2.com.

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Laura C.
LC
Campaigns Director
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about mediasmart?

The pricing to reach large numbers of people is way more affordable than other platforms, and I love the ability to go in and edit our own campaigns without a middleman. Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

It is hard to reach people if you don't set a very wide geographic radius. If we want to just target a few streets around individual buildings, our campaigns don't get traction, even within large, busy cities. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

Reaching certain geographic areas with our campaigns in a media-worthy way. Review collected by and hosted on G2.com.

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Verified User in Media Production
UM
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about mediasmart?

clear interface and wide range of targeting options for display advertising purposes Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

not always clear on which websites you acquire users Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

none that I am aware of Review collected by and hosted on G2.com.

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Verified User in Marketing and Advertising
IM
Small-Business(50 or fewer emp.)
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Review source: Seller invite
Incentivized Review
What do you like best about mediasmart?

Top tier for buying mobile app inventory. Custom reporting and report scheduling saves a lot of time Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

It can be difficult to locate where certain functions are, since the UI is not always obvious. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

Buying rewarded video inventory in app Review collected by and hosted on G2.com.

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Verified User in Industrial Automation
AI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about mediasmart?

EASE AND UNDERSTANDBLE PLATFORM

GOOD PERFORMANCE

SELF SERVICE

GOOD PROCESS IMPLEMENTATION Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

LATE CUSTOMER SERVICE

TIME ZONE

REPORTS DATA INFORMATION Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

SELFSERVICE AND WE CAN OPTIMIZE THE CAMPAINGS Review collected by and hosted on G2.com.

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Iris J.
IJ
head of programmatic media
Mid-Market(51-1000 emp.)
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Review source: Seller invite
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Translated Using AI
(Original )Information
What do you like best about mediasmart?

Simple and Fast Implementation, Ease of data visualization, Diversification of formats and creatives, quick and efficient commercial and operational service Review collected by and hosted on G2.com.

What do you dislike about mediasmart?

Reports Paid for more complete data, use of more specific segmentations such as geofence audiences and other audiences have usage costs. It has some details that deserve attention in the implementation. Review collected by and hosted on G2.com.

What problems is mediasmart solving and how is that benefiting you?

A differentiated format to meet the objective of our client's campaign. Bringing effective results for the Brand. Review collected by and hosted on G2.com.

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mediasmart