It gives me multiple places to start when investigating a new prospect. I also use their prospecting reports often which provide great snapshots of a prospective client's business as well as current and previous media plans. Review collected by and hosted on G2.com.

Truly cannot think of anything at this time. Review collected by and hosted on G2.com.

In it's early years, I hired Media Radar when I was the Ad Director of Sierra Media and have used it ever since. I have used various vendors for leading publishers for research and data to support my marketing/sales staff - Media Radar offers a combination of many of their offerings and continues to change with the marketplace and our needs. Media Radar and their support team continue to surpass my expectations YOY. I have used it from a management perspective for tracking my "business drivers" and for my own sales strategy. If you or your staff are not using it, you are missing many opportunities to build and grow your business. Review collected by and hosted on G2.com.

Under Prospecting Tab and than Territory/Catagory Tab - if you want to just look up one state and you delete all other states for the look up....after you get the listing and click on one contact and click back it is gone. You have to go back to click off states again for the one state were targeting. Otherwise that is it. Review collected by and hosted on G2.com.

We do a lot of business in the print category. I love the "easy access" that MediaRadar gives to the print buys of clients and potential clients - leads. It helps us immeasurably to speak to the clients with knowledge of their media spend. I also like that it's so easy to find similar companies, and sometimes get leads from there. It's also super helpful that you show the actual creative. Review collected by and hosted on G2.com.

I wish it offered the ability to also get company information and email addresses and phone numbers for the "same low price". One-stop shopping at the right price. that would allow me to drop "another" subscription which I still pay for. Also I don't think you do a great job monitoring the smaller newspapers. Am pretty sure you just show the big ones. That's too bad. Review collected by and hosted on G2.com.

The contact information is by far the most valuable portion of the service. It is fairly complete and mostly up to date. This is the main reason I use the service. Review collected by and hosted on G2.com.

There's not much to dislike. Sometimes the contact information is off but their research services often help gather the right information. Review collected by and hosted on G2.com.

I love how attentive the staff at media radar are - they send us emails a few times a week with tips on how to utilize media radar better and if we have any questions about the software, they are super fast at replying. I also really like that they incorporate our staff into the software to track market share - makes our lives easier. Review collected by and hosted on G2.com.

I didn't like the initial use of the software... being someone who doesn't like change, it was hard getting used to going to this software to get competitive reports, etc. and learning the steps to do all of that. Review collected by and hosted on G2.com.

Your contract autorenews. They are sneaky and I think they're an awful business. I would not recommend anyone doing business with them. Review collected by and hosted on G2.com.

Read above. I'd avoid this company and find someone else! Review collected by and hosted on G2.com.

I regularly read the notifications I receive, based on my input re: competitive set etc. Really helpful intel. But I think what I most appreciate is the information I can cull by looking up prospective Advertisers' re: digital and print plans, strategic insights MediaRadar provides, & the contacts provided.

I also appreciate the proactive emails I receive about key accounts I've been researching. So I would say I really use MediaRadar proactively, but also benefit from the automated features that provide me with relevant info.

I have also participated in some of MediaRadar's webinars, which I find very interesting, informative and helpful. Review collected by and hosted on G2.com.

The Advertising | Marketing | Communications Contacts are not always fully up-to-date nor accurate. This is a problem for my prospecting efforts.

That said - I sometimes reach out w/these comments &/or to request Concierge assistance - and really appreciate those services as well. Review collected by and hosted on G2.com.

Seeing the actual creative + getting updates to let me know if the spending for certain publications are higher/lower than history. Review collected by and hosted on G2.com.

The fact that I can't deselct accounts that I don't want to hear about. For example, many of the publications have the same brands that advertise each month and if I know those are accounts that I don't cover, I wish I didn't have to see it each month...if I could indicate that I don't cover, I wouldn't have to spend my time sifting through the results each and every month and wasting time doing the same thing over and over. Review collected by and hosted on G2.com.

Provides up to date contact information, as well as campaign visuals, so you are better prepared to have more intelligent conversations with potential clients Review collected by and hosted on G2.com.

Sometimes the information is not fully up to date, but then when you point this out to them, they will often correct the information on a timely basis. Review collected by and hosted on G2.com.

the media-radar team is very client-orientated, constantly listen to improve their product. The sales team likes the ease of use and generally find it really useful, especially the ones dealing with agency / brand advertising. Review collected by and hosted on G2.com.

The services is expensive for organizations of our size and it is really difficult to calculate a ROI.

For certain local categories / sales rep, the usage is limited, especially the contact database.

It can be tricky to assign all accounts - depending on how your sales organization is structured. Review collected by and hosted on G2.com.