UP

Verified User in Publishing

Mid-Market (51-1000 emp.)

10/15/2021

"Great for prospecting"

4/5

What do you like best about MediaRadar?

Allows you to see who is advertising in other publications and how many pages/what type of digital content Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

Accuracy of how much a prospect is spending with competitors is way off Review collected by and hosted on G2.com.

Recommendations to others considering MediaRadar:

Great for prospecting but don't expect it to be correct about annual spend. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

It helps find new prospects who are looking to break into the market. You can also get a feel for what a prospect likes to do (lead gen, branding, etc.) Review collected by and hosted on G2.com.

SS

Shelby S.

Associate Media Planner

Mid-Market (51-1000 emp.)

6/2/2021

"Useful & User-Friendly"

4/5

What do you like best about MediaRadar?

I like the breakout between all channels and the specific publishers my competitors are running in. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

I wish I were able to compare my entire competitive set.

There is a slight delay in results. Review collected by and hosted on G2.com.

UP

Verified User in Publishing

Mid-Market (51-1000 emp.)

7/27/2021

"MediaRadar is an amazing resource!"

5/5

What do you like best about MediaRadar?

The platform is incredibly user-friendly. MediaRadar also offers tons of client and agency info and contacts to help with sales reach-outs. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

Occassionally, the contacts in MediaRadar can be outdated. Review collected by and hosted on G2.com.

UI

Verified User in Internet

Mid-Market (51-1000 emp.)

6/2/2021

"Excellent content and service"

5/5

What do you like best about MediaRadar?

relevant and up to date information and excellent customer service and support! Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

to date i really haven't found anything that i would say i dislike Review collected by and hosted on G2.com.

Recommendations to others considering MediaRadar:

only resource i have used that offers such robust customer support which prompts me to use it more often as they are always available for custom pulls and to ensure you are using the platform to its full potential. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

competitive spending information as well as many contacts that were not on my radar Review collected by and hosted on G2.com.

AE

Alyxander E.

Brand Partner

Mid-Market (51-1000 emp.)

6/2/2021

"MediaRadar is awesome!"

5/5

What do you like best about MediaRadar?

I love the ability to access legitimate and reputable contacts in the marketplace. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

Sometimes the estimated revenue for brands isn't completely accurate. Review collected by and hosted on G2.com.

UM

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/2/2021

"Great tool for building a strong pipeline!!"

4/5

What do you like best about MediaRadar?

I enjoy being that I can be specific with my prospecting and I value having easy access to information about the brand/agency relationship. It's helpful to know what media planner is working with a brand! Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

I wish that the contacts could be curated and/or downloaded differently. Review collected by and hosted on G2.com.

JC

Jenna C.

Account Executive

Mid-Market (51-1000 emp.)

6/2/2021

"Reputable Contacts"

4.5/5

What do you like best about MediaRadar?

Media Radar only lists contacts that are reputable and verified listings. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

The inventory of companies is less than I expected Review collected by and hosted on G2.com.

AM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

6/2/2021

"Still learning how to best leverage for our team"

3.5/5

What do you like best about MediaRadar?

Customer support / availability to schedule time with account manager Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

Can be difficult to navigate, difficult to create a new competitive set/really dig into exactly what we are looking for Review collected by and hosted on G2.com.

UM

Verified User in Media Production

Mid-Market (51-1000 emp.)

6/2/2021

"Love MediaRadar!"

5/5

What do you like best about MediaRadar?

I use MediaRadar multiple times a week for account prospecting. Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

The product is a little slow to load but still great overall. Review collected by and hosted on G2.com.

UB

Verified User in Broadcast Media

Enterprise (> 1000 emp.)

6/2/2021

"great, relevant insights"

5/5

What do you like best about MediaRadar?

competitive information and contact information Review collected by and hosted on G2.com.

What do you dislike about MediaRadar?

not sure how often information is updated Review collected by and hosted on G2.com.

Recommendations to others considering MediaRadar:

more real-time information. include articles on advertiser (ie. Ad Age). include changes to AOR. include regional buying office functionality. include more local TV spot information. Review collected by and hosted on G2.com.

What problems is MediaRadar solving and how is that benefiting you?

identifying where business is being place Review collected by and hosted on G2.com.