She was really patient and knowledgeable. She has a good sense of humor so that made things easier. Review collected by and hosted on G2.com.

I think it could be a bit stronger on the agency piece but I like the product a lot overall. Review collected by and hosted on G2.com.

I use Media Radar just about every day in the heavy prospecting work that I am doing. I like that Media Radar provides comprehensive contact information for both the brand and the agency contacts around the brand. It provides super detailed information, like someone's name, email address, title, location, weather in that location & their phone number. The key points summary is good & the wrap ups of where the brand is spending media dollars. I also appreciate the news section as it is also very detailed and relevant. For programmatic, YouTube & Snapchat the infornation is very good & thorough. You can also set up alerts & run competitive analyses as well. Review collected by and hosted on G2.com.

Wish they had deeper insights for all social channels & spend and not only for YouTube, Snap & programmatic. The insights they do have are good & comprehensive & it would be nice if they offered the same for the social platforms. The Perfect Pitch section does not always populate for larger companies. The platform also seems a bit dated and it is labor intensive to build a report or set alerts up. The account team seems to be very proactive & is always sending information out to our inboxes or offering trainings. The information they send is not always relevant or tailored to my needs however. Review collected by and hosted on G2.com.

The report pulling is accessible. The format that the reports come in is straightforward and organized. I can also drill down to specific reps and territories. The creatives are very clear and I am able to see how money was spent across multiple mediaums. Review collected by and hosted on G2.com.

Sometimes the categories of titles and companies pulled are not in my industry, and manipulating this feature is time-consuming. Review collected by and hosted on G2.com.

Good for discovering new advertisers & advertising solutions. Allows analysts the ability to compare media spend across competitors.Helps to find key contacts and perfect pitches. Review collected by and hosted on G2.com.

Many contacts are outdated. Results are delayed. The data of companies are less than I expected. Review collected by and hosted on G2.com.

The data points this software can pull from is impressive. It's a great way to find potential clients. Review collected by and hosted on G2.com.

It's a bit clunky and slow because it's pulling from so many places! Review collected by and hosted on G2.com.

MediaRadar pulls competitive spend solely based on a brand name and website URL which allows researchers and analysts the ability to compare integrated media spend across a host of different competitors. The graphs are easy to understand, flight dates are shown, and a record of their creative showcases the ads they are running. Afterwards, you are able to plan your own media (or client's) as you see fit. Additionally, my assigned account manager DJ was very helpful when I had questions. Review collected by and hosted on G2.com.

More of my own human error, but there is an innocent-looking button on the upper right labelled "competitive set" that combines your competitive set and skews your numbers, thereby throwing off all your research. Review collected by and hosted on G2.com.

Pros:

Good for finding new advertisers and discovering which types of advertising solutions they are using for their campaigns

Good for finding out what advertisers have just started new campaigns

Good for finding contact info for prospective clients Review collected by and hosted on G2.com.

Cons:

Can't narrow down the list of new advertisers to those relevant to me; for example, i don't need to see Viagra ads that are running on other automotive properties- I just want to see auto-related advertisers.

They don't have contact info for every advertiser I have researched...but Rocket Reach did.

It can take several days or longer to get a response back to a contact request.

Suggestions:

I Will keep using it, but it would be better if they employed the search programs that RR uses so I don't have to jump between platforms when prospecting to find clients' advertising, marketing or owner contact info. Review collected by and hosted on G2.com.

It's easy to use. The data is presented in a way that can be easily digested and used in other reports. I can use this to quickly compare my clients' activity to their competitors. I use it to make informed decisions on tactical campaign optimizations. Review collected by and hosted on G2.com.

More trend information would be helpful. More B2B information would also be helpful. Review collected by and hosted on G2.com.

MediaRadar helps to find the most up-to-date spend by medium, key contacts, perfect pitches, news updates, and all else a sales person can ask for when researching a client! Review collected by and hosted on G2.com.

I dislike that you have to upgrade, or pay more for services that should be available to any standard subscription. For example if I want to see spend on media outside of my competitive set. I also dislike that there are many names for a particular client, specifically clients who are partially or fully owned by a corporate entity which as multiple subsidiaries. Data may be more robust at a conglomerate level, rather than the specific subsidiary which I do business with. Review collected by and hosted on G2.com.

Power Prospecting Report

Identify the best prospects using a series of advanced filters. Review collected by and hosted on G2.com.

Snapchat and all Discover Channels Channels in My Competitive Set Specific Discover Channels Review collected by and hosted on G2.com.