--- title: MediaRadar Reviews meta_title: 'MediaRadar Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 135 reviews by the users' company size, role or industry to find out how MediaRadar works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 135 scale: '5' date_modified: '2026-07-12' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # MediaRadar Reviews **Vendor:** MediaRadar **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 135 ## About MediaRadar MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities. ## MediaRadar Reviews ### 1. MediaRadar: Essential for Accurate Prospecting **Rating:** 5.0/5.0 stars **Reviewed by:** Julia T. | (Yahoo / AOL) Senior Client Experience Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about MediaRadar?** I like the accuracy of contact information and the clarity on the role the contact holds in their organization. I also appreciate the really great customer service from MediaRadar reps, who help build out reports about my target accounts. There is also an option to pull in media spend around the industry, which always gave me a springboard to understand what scope of cold-call/pitch to approach the new relationship with. **What do you dislike about MediaRadar?** I personally did not get approval to integrate MediaRadar with SalesForce or LinkedIn, but that would be a great capability if available. **What problems is MediaRadar solving and how is that benefiting you?** I use MediaRadar to find accurate and updated contact information for prospecting, enabling me to connect with the right people in target accounts. I'm always able to go back and find additional contacts. ### 2. Turning the LIGHTS ON **Rating:** 5.0/5.0 stars **Reviewed by:** Mitch B. | Director, Strategic Accounts, Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2024 **What do you like best about MediaRadar?** I remember a day of going through magazines and newspapers and putting post-it notes on pages so we could see what our customers were doing in competitive products. Media Radar not only crushed that old way of doing business but now they are able to bring nearly everything to the table in terms of information about your customer and their advertising/marketing tactics. It's incredibly valuable to me as an experienced advertising sales executive. Yeah, call us spoiled these days, but Media Radar is not a luxury, it's a MUST HAVE. **What do you dislike about MediaRadar?** The only thing I can think of is that Media Radar has to report based on Rate Card and so sometimes the revenue comparisons are way off. The trends, the creatives, and the massive amount of information available more than compensates for any lack of the impossible rate tracking. Not much to dislike honestly **What problems is MediaRadar solving and how is that benefiting you?** I need to know what I cannot see by myself. That's why I say it's LIGHTS ON. In what would otherwise be a dark room with almost no visibility, Media Radar presents an opportunity to turn the lights on and see what our competitors are doing, what our key advertising partners may be doing right and wrong, and communicate with real FACTS, not conjecture and opinion. Tell me what other tool you have that allows you to do that in your sales toolbox today. I'll wait... ### 3. Critical Sales Enablement Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about MediaRadar?** Media Radar isn't just a tool; it's a strategic ally in our journey towards sales excellence. The platform's features are robust, user-friendly, and tailored to the needs of modern sales teams. Media Radar is the linchpin of our sales strategy, providing unparalleled insights into the advertising landscape. The platform's robust features have become our secret weapon, offering a 360-degree view of our prospects' advertising initiatives, empowering our team with the knowledge needed to tailor pitches. **What do you dislike about MediaRadar?** I am looking forward to their enhancements on events and lead generation. **What problems is MediaRadar solving and how is that benefiting you?** Media Radar offers a comprehensive overview of market trends, competitor activities, and potential opportunities. The depth of information provided has been instrumental in refining our targeting strategies, ensuring that every outreach is not just a pitch but a personalized conversation tailored to the prospect's unique needs. ### 4. Useful and Powerful Ad/Media/Lead Tool and Platform **Rating:** 4.0/5.0 stars **Reviewed by:** David D. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** The tearsheets feature is extremely powerful; being able to review actual ads in competitor publications, while also being able to make mock-up ads using our publication, is excellent. **What do you dislike about MediaRadar?** There is a lot of data that is purported as true when it comes to companies' spending this is simply not accurate. We have spoken with many companies listed within Media Radar and they mentioned not spending any where near the amounts of money that are listed within Media Radar. There must be something off with the formula or rate cards they're using to calculate ad spends. **What problems is MediaRadar solving and how is that benefiting you?** Media Radar gives us access to marketing/advertising contacts within each company, allows us to quickly review competitor publications and who's advertising within them, and get general information about the companies we're looking to pursue. ### 5. Good competitive intelligence tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 22, 2024 **What do you like best about MediaRadar?** Their media spend data (at least for TV) seems to be the most accurate data I have come across after researching and using a few different platforms. **What do you dislike about MediaRadar?** The UX is a little poor at times and pulling research reports is relatively easy but trying to use the map and other more sophisticated tools can create issues **What problems is MediaRadar solving and how is that benefiting you?** Able to identifty what brands are spending in TV and which agencies they use ### 6. MediaRadar is a vital resource to me. **Rating:** 5.0/5.0 stars **Reviewed by:** Julie K. | Director of Brand Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** I use the Power Prospecting report and the contacts tab religiously. Both help me find where the money is and who the best person to reach out to is. I also love that I can target specific regions. The customer service at MediaRadar is also responsive and almost always solves the problem. **What do you dislike about MediaRadar?** There are quite a few companies that say "too small to provide adequate information." I wish there was one name that could be provided. Someone in marketing or comms. **What problems is MediaRadar solving and how is that benefiting you?** MediaRadar is helping me find the best prospects. Where actual money is being spent, so I'm not wasting my time. Additionally, it provides contacts for me to start a conversation. ### 7. Media Radar Rocks **Rating:** 5.0/5.0 stars **Reviewed by:** Mike S. | Sr. National Advertising Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 06, 2023 **What do you like best about MediaRadar?** Plethora of media contacts. The customer service is the best and they are so easy to work with. **What do you dislike about MediaRadar?** Nothing to dislike. Great product and services **What problems is MediaRadar solving and how is that benefiting you?** They are able to help me connect with valuable leads in our business and help us generate revenue. ### 8. The best one stop shop for Advertising and Marketing Insights today **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony G. | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2023 **What do you like best about MediaRadar?** The people. The tool is excellent . . . very user-friendly. It is invaluable to be able to contact a helpful human being when you need a little extra help. **What do you dislike about MediaRadar?** It would be nice to evolve the client contact information. It can be hit or miss. **What problems is MediaRadar solving and how is that benefiting you?** I am able to quickly pull up ad spend by client/brand/media/platform, client contact information, examples of recent creative, and custom reporting to make me smarter faster going into a client meeting or as I prospect. ### 9. Not happy with Media Radar **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** I like all the data on an agency or client mostly on one page - sometimes you have different contacts but absolutely best for contact lists is Winmo & Zoominfo. Both of these allow you to select the contacts you want & directly imports them to Salesforce w/ no CSV to deal with) Winmo has better more accurate data on spend. I like having the Org chart in one place to easily swap between Holdco agencies **What do you dislike about MediaRadar?** Dealbreaker - cannot import contacts directly into Salesforce or select the ones I want. When the CSV is generated, there are often multiple lines for one contact if they have different #s or addresses etc. - this makes no sense & it is very time- consuming (Winmo & Zoominfo have a direct import - literally 2 clicks). The site is also very slow & has inaccurate data (Winmo breaks it down by media type). Next pet peeve is that you don't have an option for OOH or DOOH in your pricing - OOH commands much larger budgets than Local TV - DOOH is the fastest growing media type, but there is debate on whether it goes to "digital" or "OOH" **What problems is MediaRadar solving and how is that benefiting you?** Not many - I primarily use Winmo & ZoomInfo - MR doesn't have a direct plug in to Salesforce so it's too cumbersome to generate contact lists & then have to edit them for duplicates & delete the contacts you don't want. Before we consider renewing (I'd like to cancel our contract if possible), these issues would need to change, plus reporting on OOH revenue ### 10. Helpful, relevant data and insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about MediaRadar?** Relevant types of info and insights for media salespeople. **What do you dislike about MediaRadar?** Contact info is not always accurate and lists far too many people that are not relevant to the buying process. More specifics about pending and active RFPs would be helpful, including who is leading the process. When a brand is searched, it is somewhat annoying to have to sort through all the sub-brands. Just give me the brand I asked for. Also, have the first item in the brand search as the brand's own media property is not helpful. **What problems is MediaRadar solving and how is that benefiting you?** Finding key contacts at brands and agencies. Finding which agencies have which clients. How much each brand spends, and where they spend it. ## MediaRadar Discussions - [Will there eventually be a way for me to pull exact digital buys?](https://www.g2.com/discussions/will-there-eventually-be-a-way-for-me-to-pull-exact-digital-buys) - 1 comment, 1 upvote - [View MediaRadar pricing details and edition comparison](https://www.g2.com/products/mediaradar/reviews/mediaradar-review-4779111?section=pricing&secure%5Bexpires_at%5D=2026-07-19+23%3A52%3A17+-0500&secure%5Bsession_id%5D=ded901ca-0a1d-4865-b2a6-be8e705bd4e7&secure%5Btoken%5D=4a7e23e2012efb9539097e65217d5a67a7fcb2e7e55627c8d9c84a0a4348e597&format=llm_user) ## MediaRadar Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Platform Basics** - Centralized Platform - Web Tracking **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Content ** - Battlecards **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top MediaRadar Alternatives - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews) - [Winmo](https://www.g2.com/products/winmo/reviews) - 4.4/5.0 (417 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews)