--- title: MediaRadar Reviews meta_title: 'MediaRadar Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 135 reviews by the users' company size, role or industry to find out how MediaRadar works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 135 scale: '5' date_modified: '2026-07-12' parent_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data --- # MediaRadar Reviews **Vendor:** MediaRadar **Category:** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence) **Average Rating:** 4.5/5.0 **Total Reviews:** 135 ## About MediaRadar MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities. ## MediaRadar Reviews ### 1. Very helpful tool **Rating:** 4.5/5.0 stars **Reviewed by:** Kathy S. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** I like how Media Radar has the most updated information at all times. It has the information I need such as address of certain marketers, holding companies, etc, and it has the a good number of contact information I can use. **What do you dislike about MediaRadar?** sometimes when typing in a name, options will show up at the bottom, but if you don't hit enter, and try to mouse click the options, the page stays on MediaRadar main page. **What problems is MediaRadar solving and how is that benefiting you?** I'm using MediaRadar to reconfigure the way our company thinks about our clients, how our sales team think about what a client is, and how to approach them differently. MediaRadar is a reliable tool with its information being up to date ### 2. Great experience, definitely could use some more features **Rating:** 4.5/5.0 stars **Reviewed by:** Rachel F. | Advertising Sales Assistant at Cosmopolitan, Seventeen, & Women's Health, Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2019 **What do you like best about MediaRadar?** I most commonly use MediaRadar to find client/agency contacts and location, as well as for prospecting and pulling SOM reports **What do you dislike about MediaRadar?** I think there is a way that MediaRadar could lay out information better **Recommendations to others considering MediaRadar:** Great for prospecting competitors print-wise **What problems is MediaRadar solving and how is that benefiting you?** Meetings with our rep, Marie Moffatt, have been very helpful. Marie helped us better prospect our territories and better navigate our digital business. I do think there are things that could be improved, such as prospecting what our competitors are specifically running digitally (Brandtale is a good reference) ### 3. All powerful **Rating:** 5.0/5.0 stars **Reviewed by:** Cory C. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2020 **What do you like best about MediaRadar?** Its functionality is meant for salespeople to get in, get the info they need and get out. It could not be easier to use and the info is so robust that there is no WAY to look into an account and have nothing to talk about on a cold call or email to that prospect. **What do you dislike about MediaRadar?** I've never had any issues with the platform **What problems is MediaRadar solving and how is that benefiting you?** If you're in sales, this tool is a must. Not only can get the info you need to have a meaningful interaction with a prospect but if you don't know who your prospect is, you can find all of their info right on MediaRadar! Amazing tool. ### 4. MediaRadar is a highly informative resorce that's tremendously easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Shaun B. | Advisory Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2019 **What do you like best about MediaRadar?** MediaRadar is a highly informative resorce that's tremendously easy to use! **What do you dislike about MediaRadar?** I can't wait for the next offerings to go live! **What problems is MediaRadar solving and how is that benefiting you?** Research to provide clients and prospective clients. Landing new clients by having all the latest information on where they run ad campaigns and the pain points that our agency can help alleviate. ### 5. Amazing Platform for Contact Sourcing **Rating:** 5.0/5.0 stars **Reviewed by:** Carah V. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2019 **What do you like best about MediaRadar?** Amazing contacts with a wealth of resources. **What do you dislike about MediaRadar?** Sometimes the data feels a little ambiguous, but nothing a quick call to the resource team can't fit. **Recommendations to others considering MediaRadar:** It is great for an SDR team and sourcing a lot of contacts. **What problems is MediaRadar solving and how is that benefiting you?** SDR team has improved and we love the digital insights! ### 6. Love MR **Rating:** 5.0/5.0 stars **Reviewed by:** GISELE M. | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** report tab where I can download reports into excel and update my database **What do you dislike about MediaRadar?** Honestly, I don’t see any as Mediaradar is a vital Publishing tool. Contacts could be more updated **What problems is MediaRadar solving and how is that benefiting you?** Able to see missing business and active accounts in territory selected ### 7. I use it constantly and very excited to now have podcast information as well. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2019 **What do you like best about MediaRadar?** The layout is very user friendly and I like to be able to see the creative to get a better feel for the advertisers messagings. **What do you dislike about MediaRadar?** Information can be a little out of date, but I realize it is hard as so many people shift. **Recommendations to others considering MediaRadar:** Super helpful and better than any other kind of software in the marketplace **What problems is MediaRadar solving and how is that benefiting you?** Just another resource to confirm account information. ### 8. User friendly tool with TONS of valuable insight! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2019 **What do you like best about MediaRadar?** The site design is great! The visuals are helpful when navigating and the right information is highlighted in the right ways. **What do you dislike about MediaRadar?** A lot of the Creative examples of campaigns are sometimes inaccurate, which means we have to cross reference and check everything, which can be time consuming and annoying. **What problems is MediaRadar solving and how is that benefiting you?** Gaining insight into how much competitors are spending during certain periods of time. ### 9. Account Executive **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** The ease to search contacts, prospecting and advertising evalution. Competitive analysis is also beneficial **What do you dislike about MediaRadar?** There are occasions when the contact information isn't accurate but in todays world it can be difficult especially with agencies **What problems is MediaRadar solving and how is that benefiting you?** Compared to the "old" days when you had to flip through magazines to find leads. I don't think companies realize how inefficient that is and how much time it wastes. ### 10. A powerful tool for my day-to-day m **Rating:** 4.5/5.0 stars **Reviewed by:** Olivia R. | Sales & Marketing Assistant, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** The ability it gives me to pull ads or edit credits extremely quickly. **What do you dislike about MediaRadar?** I wish the editorial mix tab would break the categories into much more detail **Recommendations to others considering MediaRadar:** The prospecting tools can be a powerful addition to your toolbox **What problems is MediaRadar solving and how is that benefiting you?** I am helping craft sales pitches based on the content of our book and measuring edit credits to leverage in our pitch ### 11. Great sales tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** Fantastic way to find contact info. Media Radar does a great job of keeping those current. In addition, reports of when brands have run campaigns and where they spend their dollars is invaluable. **What do you dislike about MediaRadar?** Wish it was more focused on ooh but with even when focusing on print it is a great help **Recommendations to others considering MediaRadar:** Definitely give it a try! **What problems is MediaRadar solving and how is that benefiting you?** Greatly reduces time spent prospecting so I can spend more time actually connecting with the right people at brands and agencies ### 12. Great customer service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** The most helpful thing for us has been the timely/responsive customer service. Additionally, the platform is easy to use and is constantly adding features that allow us to grow our business. **What do you dislike about MediaRadar?** I really don’t have anything negative to say. I would like to see the platform expand its YouTube data. **Recommendations to others considering MediaRadar:** Ask questions! **What problems is MediaRadar solving and how is that benefiting you?** We were somewhat unaware to how money was being spent in the marketplace. MediaRadar allows us to isolate how advertisers spend in certain quarters ### 13. Director **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** December 20, 2019 **What do you like best about MediaRadar?** Having a robust competitive analysis is great for pre-calls. **What do you dislike about MediaRadar?** Smaller scale clients lack contact info, and that can prove difficult, even when I reach out for assistance directly. **What problems is MediaRadar solving and how is that benefiting you?** Please see what do you dislike. ### 14. Always great info **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** Being able to find which people work on specific accounts with links to LinkedIn **What do you dislike about MediaRadar?** As of today not much. As always info being updated regularly **What problems is MediaRadar solving and how is that benefiting you?** Problem being solved is tracking down clients at agencies and client direct. ### 15. Great tool if used with purpose. **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew U. | Digital Marketing Consultant , Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2019 **What do you like best about MediaRadar?** My company did a 3 week trial of MediaRadar my favorite part was that it helped me build prospecting lists based of upcoming RFP schedules. It is a massive database and if used correctly it makes it easy to reach the right person within a company at the right time. I also loved the ongoing support during the trial. My AE Christine was always available to hop on a call (after the demo) to answer any questions. **What do you dislike about MediaRadar?** At times the tool was almost too vast. It was easy to go down rabbit holes. Too much data is never a bad thing in today’s world but without a direction in the tool it’s easy to get lost. **Recommendations to others considering MediaRadar:** If you are looking to catch the bigger fish (brands) for your digital agency this is a great tool. **What problems is MediaRadar solving and how is that benefiting you?** Building Prospecting lists with larger brands and agencies. ### 16. Very Handy Sales Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2019 **What do you like best about MediaRadar?** The fact that you can select and divide your search accordingly, by publication and sector **What do you dislike about MediaRadar?** Contacts data tends not to be correct sometimes. Some companies get mixed contacts. **Recommendations to others considering MediaRadar:** Make sure to double check information. **What problems is MediaRadar solving and how is that benefiting you?** More efficiently identifying clients proper decision makers. ### 17. Great marketing resource **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2019 **What do you like best about MediaRadar?** Media reader allows us the ability to quickly find the dicsision maker and make timely presentation **What do you dislike about MediaRadar?** No foreign phone ###... so disappointing **What problems is MediaRadar solving and how is that benefiting you?** Revenue we can track to media radar biggest value ### 18. Great Way to keep an eye on Competitors **Rating:** 4.5/5.0 stars **Reviewed by:** Cassidy E. | Linear Associate Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2018 **What do you like best about MediaRadar?** I love the ability to create mock-ups for clients and prospective clients, see what types of things they're doing with competitors, and find the most up to date contact information. **What do you dislike about MediaRadar?** I wish there was a way to not only insert our ads into website templates, but also into email blast/enewsletter templates **Recommendations to others considering MediaRadar:** Definitely a good option for companies that hvae a lot of competitors to track! **What problems is MediaRadar solving and how is that benefiting you?** We are able to see which months different companies spend the most money, so then our sales team knows to reach out to those people during those months. We can also see what types of campaigns companies are running so that we can offer similar servies. ### 19. Highly Recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 16, 2019 **What do you like best about MediaRadar?** The dashboard is intuitive to use and has all the information I need for prospecting **What do you dislike about MediaRadar?** I do not use the media spending dollars as I am not confident in the accuracy of the information **What problems is MediaRadar solving and how is that benefiting you?** Sales prospecting has been simplified by having access to email addresses and phone numbers of much needed potential clients ### 20. Media Radar is Your Go To Agency Directory **Rating:** 4.5/5.0 stars **Reviewed by:** Marina Rose G. | Senior Account Representative, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** October 25, 2018 **What do you like best about MediaRadar?** I love that I don;t have to call or research agency reps or accounts. It's all in Media Radar. If you can;t find something, they will help you. They are very pro-active. **What do you dislike about MediaRadar?** I think they need to look more into the transportation industry **Recommendations to others considering MediaRadar:** This program will save the sales people much of their time. It's uswer friendly. The support staff is great! Every sales rep in media should be using this. **What problems is MediaRadar solving and how is that benefiting you?** Saves me time from cold calling. I get a direct contact with all the info. ### 21. Used to be great for print advertising, the more magazines that halt print, the less utility it has **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2018 **What do you like best about MediaRadar?** The ability to search for specific creative when on a close for ending a project is definitely the greatest utility for Media Radar. The ability to search for virtually any brand or publication that's ever been in existence is a massive asset. We work in healthcare with both a professional and consumer focus so it's great to be able to go back and see how often an advertiser has run in the same publication, which competitor's publications they're running in. **What do you dislike about MediaRadar?** We did away with the contacts segment, most of the time the contacts were incorrect, some simple due diligence of searching through LinkedIn or searching recent press releases was much more accurate. It had some utility in listing agency contacts, but for my role, we rarely used that feature. I also have a problem with the frequency that magazines are uploaded or updated in the database. **Recommendations to others considering MediaRadar:** It's a great supplement, but research is still required. **What problems is MediaRadar solving and how is that benefiting you?** We work in print media, it's very useful when searching brands that might be a fit for our publications, see what creative they're running, and see what competitor's magazines they're running in. We also use the search functions to separate advertisers by category or specific sectors. It's also great to make competitive sets and we don't have to run out and search through grocery stores or convenience stores to search for magazines, it's great to be able to search right from out desktops. ### 22. Love Media Radar **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 10, 2018 **What do you like best about MediaRadar?** Excellent for prospecting both digital and print. Love the concierge service **What do you dislike about MediaRadar?** There is so much turnover - hard to keep the agency people up to date. It would be great if there were more extensive names at each agency and since 'titles' vary from company to company sometimes it is hard to tell what people are acutally doing! **Recommendations to others considering MediaRadar:** Make sure to get properly trained on media radar. It now includes mobile and programmatic. Has improved significantly through the years **What problems is MediaRadar solving and how is that benefiting you?** prospecting. It helps get all the names you need to solicit business from all angles. Gives you a great snapshot of where advertisers are spending and now tracks spend as well. ### 23. Media Radar Review **Rating:** 5.0/5.0 stars **Reviewed by:** Robert P. | Digital Media Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 12, 2018 **What do you like best about MediaRadar?** Great 👍 info saves time Media Radar is great place to find advertisers who already utilize comoetice sets elsewhere. **What do you dislike about MediaRadar?** Wish it had more contacts for businesses I’m researching **Recommendations to others considering MediaRadar:** It is very insightful and value is something the provide. **What problems is MediaRadar solving and how is that benefiting you?** I solve searching for what type of Ads are being utilized I can see creatives easily and even send Mock ups. ### 24. Simply the BEST **Rating:** 4.5/5.0 stars **Reviewed by:** Rob S. | Senior Marketing Manager, Design, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2017 **What do you like best about MediaRadar?** This tool has been a game changer when creating compelling marketing proposals. The tools for competitive research, edit credits, general knowledge on other brands and media properties.... it's all so helpful! **What do you dislike about MediaRadar?** I wish the price was a bit cheaper! hah! My current company doesn't subscribe to all benefits like previous employers have done. **What problems is MediaRadar solving and how is that benefiting you?** Competitive analysis. I've realized that MediaRadar can actually do even more than I need at times! This resource is a wealth of material across all categories, across a wide range of media properties, and even helps creates mocks for digital opportunities. It saves times and help build better proposals. ### 25. Great prospecting tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2017 **What do you like best about MediaRadar?** Continued innovation and investment in new product offerings **What do you dislike about MediaRadar?** Falls short on info for regional advertisers **What problems is MediaRadar solving and how is that benefiting you?** Contact details, ad campaign details - spend by medium, creative ### 26. go-to source for industry insights, from account-specific detail to in-depth market reports **Rating:** 4.0/5.0 stars **Reviewed by:** Sarah C. | Partnerships & Brand Associate, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** The versatility and capabilities of MediaRadar has surpassed our expectations. Typically, people think of it as a great reference tool for sales reps, but it offers so much more beyond the already generous amount of account information. In just the past week, I've used MediaRadar to: (1) look up client contacts on a number of accounts (2) get clarity on parent-subsidiary structure for a number of companies/accounts (3) find full lists of advertisers who haven't run with us, print and/or digital, but are active within our competitive set (4) analyze that list of prospects geographically and by category to inform an internal case for reorganizing account lists **What do you dislike about MediaRadar?** I've really taken advantage of MediaRadar's reporting capabilities, which are really more of an added perk given how MediaRadar is generally used/marketed, but my only challenge has been that you cannot analyze by advertiser or account category, but only product category. This means that you have a B2B tech company that could fall into a number of different 'categories' because it's based entirely on that one account's product(s) and relative campaigns, partnerships, etc. Only other issue has been that some programmatic business shows up as direct advertising, which we have only realized in comparing MediaRadar results against our own internal information. This isn't common nor does it really affect the result of a more macro analysis. **Recommendations to others considering MediaRadar:** To fully understand the value, familiarize yourself with the full scope of MediaRadar's offerings **What problems is MediaRadar solving and how is that benefiting you?** As I mentioned, I've realized and personally leveraged the reporting tools a great deal. It makes it so simple to keep a pulse on business, whether it be within your competitive set or that of a certain advertiser/account list. It's also then allowed us to analyze in a variety of ways (i.e. by territory, account list, product category, custom competitive set, ad type, timeframe, et.c), which has uncovered a number of trends that we may have otherwise not identified. These takeaways develop ever day, month, year, etc., and being able to so thoroughly track/assess them has been a huge asset in informing our business strategy. ### 27. Fine Gardening **Rating:** 5.0/5.0 stars **Reviewed by:** Linda D. | Sr. National Sales Account Manager, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** Media Radar has always been very responsive to ideas we offer to help make the tools easier to use as well as initiating a host of ideas themselves to make prospecting and monitoring competitors successful. We have worked with them since the opening of the company and continue to find value. The reps are always excellent in providing feedback and assisting with reporting. **What do you dislike about MediaRadar?** I would love for a specific category for only gardening related businesses. It would greatly help the view of market share if we could look at only endemic comparisons. Also, I feel all the contact information should be visible to the user. It should be part of the standard package. To pay extra for it with more niche titles doesn't pay off as many of those names are not available. **Recommendations to others considering MediaRadar:** I highly recommend this company. They are exceptional and are constantly developing new tools for their clients. **What problems is MediaRadar solving and how is that benefiting you?** I primarily use it for prospecting for leads and market share. It gives you a nice synopsis of ways to try to sell to the client. The reporting is also very helpful. ### 28. MediaRadar is a very helpful sales tool. **Rating:** 5.0/5.0 stars **Reviewed by:** Erin S. | Advertising Sales Director, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** I like using MediaRadar to prospect with and find new clients to reach out to. It is great to see what my existing clients are running with my competitor publications (via print and web) also. I use the "market share" and "prospecting" features under the reports section as frequently as I can. I find it very helpful that MediaRadar is able to have my territory uploaded into the system so I am only seeing leads that I would be able to follow up with. It is always helpful if there is a contact listed there also. **What do you dislike about MediaRadar?** I can honestly say there isn't anything that comes to mind that I dislike about MediaRadar. I just wish I had more time to use it and dig around the platform. There typically isn't that many clients that I don't already know about since the Accounting industry isn't terribly big. **What problems is MediaRadar solving and how is that benefiting you?** The features and tools that MediaRadar has to offer really help me me find new clients to reach out to within my territory. I really like the fact that I can see the creatives and banner ads that my client is running and review the messaging they are using in their campaigns so i can best recommend what may be good for them to try. ### 29. I use this product every day to target relevant prospects and find out their current strategies. **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick C. | Business Development Representative, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** June 15, 2017 **What do you like best about MediaRadar?** The overlap report is crucial to my gameplan, as is the missed business report. Being able to target other similar magazines and see who is running in those and not ours is such an invaluable tool **What do you dislike about MediaRadar?** The contacts section is not nearly complete enough to rely on in any capacity except for the most major brands. This would make the product a one-stop shop **Recommendations to others considering MediaRadar:** Use it as a prospecting tool!! **What problems is MediaRadar solving and how is that benefiting you?** New business prospects ### 30. Everything is now at our team's fingertips **Rating:** 4.5/5.0 stars **Reviewed by:** Tim B. | Research Director, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** The product is user-friendly enough that everyone on our sales team can gather their own intelligence data on a daily basis. I'll still run some monthly market share/prospecting reports but the team is responsible for researching each of their accounts on their own. **What do you dislike about MediaRadar?** I still love to just download raw data and build my own reports through Excel. It's not so easy to do that with MediaRadar but giving the team the ability to research their own accounts freed up a lot of my time when we switched years ago. **What problems is MediaRadar solving and how is that benefiting you?** We use it mainly for prospecting and market share analysis. The tools is so easy to use that the sales reps don't usually need much direction, which is nice. ### 31. Excellent resource, daily tool **Rating:** 5.0/5.0 stars **Reviewed by:** Tiffany C. | Regional Director of Sales: West Region + Hawaii, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2017 **What do you like best about MediaRadar?** It gives me multiple places to start when investigating a new prospect. I also use their prospecting reports often which provide great snapshots of a prospective client's business as well as current and previous media plans. **What do you dislike about MediaRadar?** Truly cannot think of anything at this time. **Recommendations to others considering MediaRadar:** I'm not sure how I got along without MediaRadar. I grow my business by acquiring new clients while fostering active clients. MR provides in-depth intel on each and does so in a way that is easily digestible and transferable to my day-to-day pitching. **What problems is MediaRadar solving and how is that benefiting you?** MediaRadar is the solution to spending hours looking for the right contact. Additionally, if the right contact is not listed, the MR team will help me find that person. MediaRadar is the solution to spending hours flipping through publications in my competitive set to find the business I might be missing. The MR reporting is excellent and extremely valuable to my business. ### 32. Key Tool to Success in the Media Industry **Rating:** 5.0/5.0 stars **Reviewed by:** Kristi R. | President, Publishing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2017 **What do you like best about MediaRadar?** In it's early years, I hired Media Radar when I was the Ad Director of Sierra Media and have used it ever since. I have used various vendors for leading publishers for research and data to support my marketing/sales staff - Media Radar offers a combination of many of their offerings and continues to change with the marketplace and our needs. Media Radar and their support team continue to surpass my expectations YOY. I have used it from a management perspective for tracking my "business drivers" and for my own sales strategy. If you or your staff are not using it, you are missing many opportunities to build and grow your business. **What do you dislike about MediaRadar?** Under Prospecting Tab and than Territory/Catagory Tab - if you want to just look up one state and you delete all other states for the look up....after you get the listing and click on one contact and click back it is gone. You have to go back to click off states again for the one state were targeting. Otherwise that is it. **Recommendations to others considering MediaRadar:** If you want to compete in the marketplace today this should be your number one budget item for your marketing and sales efforts. **What problems is MediaRadar solving and how is that benefiting you?** Helps me stay focused on my long term and short term goals for myself, my clients, sales and marketing staff. Bottom line is hyper-targeting your direct targets that match your media platform and cultivating a relationship based on the data, end result = partnership and long term relationship, more revenue. **Official Response from Samantha Conner:** > Each time you hit back on a browser the information is refreshed and re-runs the report which is why it requires you to take those steps again. Next time, you can try opening the information in a new tab by right clicking on the advertiser name. Your Account Manager is also more than happy to walk you through this! ### 33. MediaRadar is awesome. **Rating:** 5.0/5.0 stars **Reviewed by:** Rod H. | Managing Partner, Sales, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** We do a lot of business in the print category. I love the "easy access" that MediaRadar gives to the print buys of clients and potential clients - leads. It helps us immeasurably to speak to the clients with knowledge of their media spend. I also like that it's so easy to find similar companies, and sometimes get leads from there. It's also super helpful that you show the actual creative. **What do you dislike about MediaRadar?** I wish it offered the ability to also get company information and email addresses and phone numbers for the "same low price". One-stop shopping at the right price. that would allow me to drop "another" subscription which I still pay for. Also I don't think you do a great job monitoring the smaller newspapers. Am pretty sure you just show the big ones. That's too bad. **Recommendations to others considering MediaRadar:** I give them because I like it. Easy to use. Dive in! **What problems is MediaRadar solving and how is that benefiting you?** It's simple. We find key information about prospects, thus allowing us to come across as more informed. Lots of them wonder, and some ask: How did you know that about us? I have referred several contacts to you and some have become customers! ### 34. Functional, Fairly Accurate Resource **Rating:** 4.0/5.0 stars **Reviewed by:** Chris G. | Midwest Director, Advertising Partnerships, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** The contact information is by far the most valuable portion of the service. It is fairly complete and mostly up to date. This is the main reason I use the service. **What do you dislike about MediaRadar?** There's not much to dislike. Sometimes the contact information is off but their research services often help gather the right information. **Recommendations to others considering MediaRadar:** If you're looking for a solid, easy-to-use contact resource MediaRadar is a great place to start. I've been extremely happy with the service and appreciate their continuous innovation into campaign investments and ad units. **What problems is MediaRadar solving and how is that benefiting you?** Bottom line is I save time navigating clients and agencies. Sometimes the email convention alone is worth the investment. ### 35. Great resource for media companies **Rating:** 4.5/5.0 stars **Reviewed by:** Paula M. | Executive Assistant/ Financial Analyst , Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about MediaRadar?** I love how attentive the staff at media radar are - they send us emails a few times a week with tips on how to utilize media radar better and if we have any questions about the software, they are super fast at replying. I also really like that they incorporate our staff into the software to track market share - makes our lives easier. **What do you dislike about MediaRadar?** I didn't like the initial use of the software... being someone who doesn't like change, it was hard getting used to going to this software to get competitive reports, etc. and learning the steps to do all of that. **Recommendations to others considering MediaRadar:** Give initially better training to all new users - maybe sent up a training with each new user. I was able to get good training from the staff of MediaRadar when I reach out to them, but it would have been nice if they did a better job reaching out to me initially to make sure I knew what I was doing with the software. **What problems is MediaRadar solving and how is that benefiting you?** saved us lots of time with pulling market share information. also has brought in business by showing us where clients are advertising. gives us great competitive reports. ### 36. HORRIBLE TO BUSINESS WITH **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2017 **What do you like best about MediaRadar?** Your contract autorenews. They are sneaky and I think they're an awful business. I would not recommend anyone doing business with them. **What do you dislike about MediaRadar?** Read above. I'd avoid this company and find someone else! **Recommendations to others considering MediaRadar:** Avoid them! **What problems is MediaRadar solving and how is that benefiting you?** None ### 37. My reliance upon MediaRadar tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** I regularly read the notifications I receive, based on my input re: competitive set etc. Really helpful intel. But I think what I most appreciate is the information I can cull by looking up prospective Advertisers' re: digital and print plans, strategic insights MediaRadar provides, & the contacts provided. I also appreciate the proactive emails I receive about key accounts I've been researching. So I would say I really use MediaRadar proactively, but also benefit from the automated features that provide me with relevant info. I have also participated in some of MediaRadar's webinars, which I find very interesting, informative and helpful. **What do you dislike about MediaRadar?** The Advertising | Marketing | Communications Contacts are not always fully up-to-date nor accurate. This is a problem for my prospecting efforts. That said - I sometimes reach out w/these comments &/or to request Concierge assistance - and really appreciate those services as well. **What problems is MediaRadar solving and how is that benefiting you?** Pursuing new advertising business, new categories, new platforms (for the advertiser) ie presenting opportunities to integrate their messaging across our media platforms - to utilize our powerful Native brand amplification programs, etc. ### 38. ZOOM - Sales Ad Exec **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** Seeing the actual creative + getting updates to let me know if the spending for certain publications are higher/lower than history. **What do you dislike about MediaRadar?** The fact that I can't deselct accounts that I don't want to hear about. For example, many of the publications have the same brands that advertise each month and if I know those are accounts that I don't cover, I wish I didn't have to see it each month...if I could indicate that I don't cover, I wouldn't have to spend my time sifting through the results each and every month and wasting time doing the same thing over and over. **Recommendations to others considering MediaRadar:** Definitely is a good comprehensive overview of what client's are doing and great in terms of showing what the actual creative is that clients are doing. **What problems is MediaRadar solving and how is that benefiting you?** It allows me to see easily what clients are in publications that make sense for the type of audience I'm able to deliver. Plus I like the contact feature. It's nice to have an all encompassing view of all the media they are running in one spot. **Official Response from Samantha Conner:** > Thank you for your feedback! You are able to adjust which accounts you see within MediaRadar for a more personalized experience. If you reach out to help@mediaradar.com your account manager can help you make this update within minutes. ### 39. SVP Director of Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Geoffrey G. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** Provides up to date contact information, as well as campaign visuals, so you are better prepared to have more intelligent conversations with potential clients **What do you dislike about MediaRadar?** Sometimes the information is not fully up to date, but then when you point this out to them, they will often correct the information on a timely basis. **What problems is MediaRadar solving and how is that benefiting you?** Who, What, when information for each brand, more easily contact potential clients with latest publicly available information. ### 40. A useful tool for ad sales organizations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about MediaRadar?** the media-radar team is very client-orientated, constantly listen to improve their product. The sales team likes the ease of use and generally find it really useful, especially the ones dealing with agency / brand advertising. **What do you dislike about MediaRadar?** The services is expensive for organizations of our size and it is really difficult to calculate a ROI. For certain local categories / sales rep, the usage is limited, especially the contact database. It can be tricky to assign all accounts - depending on how your sales organization is structured. **Recommendations to others considering MediaRadar:** Focus strongly on the adoption / usage among sales managers and sales reps. Find quickly a structured but pragmatic way to assign advertisers to the sales rep. **What problems is MediaRadar solving and how is that benefiting you?** We use media-radar to better understand our market, research prospects and generate leads. It makes our sales people more knowledgeable. It gives some good insights into the ad market. ### 41. MediaRadar has been very helpful. **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa G. | Director of Sales, Online Media, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** Using contacts and market research. I also like the ability to see past campaigns. **What do you dislike about MediaRadar?** I would like more contacts for divisions like PR and sometimes the contacts are not up to date. **Recommendations to others considering MediaRadar:** I would like more monthly reports from my MediaRadar rep. **What problems is MediaRadar solving and how is that benefiting you?** MediaRadar helps me look into the competitive space and who I should be focusing on for my next client outreach. ### 42. Excellent Service and Information **Rating:** 5.0/5.0 stars **Reviewed by:** Mary P. | Regional Sales Director, Publishing, Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** I love finding all the contacts at my finger tips! Also, the digital information especially native is becoming more valuable. And their customer service reps are best in class. It's a very useful tool. **What do you dislike about MediaRadar?** Sometimes clients are missing - need to go deeper **Recommendations to others considering MediaRadar:** Excellent tool to help you sell! **What problems is MediaRadar solving and how is that benefiting you?** Trying to find important client information even at the "C" suite level! ### 43. AMAZING! **Rating:** 5.0/5.0 stars **Reviewed by:** Tim O. | Senior Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** Lauren Jewell our rep is amazing to work with. **What do you dislike about MediaRadar?** I know the point of reviews is to get feedback on how to improve, but MediaRadar is amazing to work with. Something that would be nice is an integration with Salesforce to easily pull contacts into instead of having to use a csv file. **What problems is MediaRadar solving and how is that benefiting you?** Breaking into key accounts and agencies. ### 44. Great quality **Rating:** 4.5/5.0 stars **Reviewed by:** Jeffrey E. | Account Executive, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about MediaRadar?** The quality of the contacts, service, and intelligence overall.... I know I can rely on Media Radar. **What do you dislike about MediaRadar?** Faster load times would be welcome, but they are in line with what I experience for the rest of the tools I use. There is lots of data to crunch... **Recommendations to others considering MediaRadar:** Get to know your MediaRadar support rep, they are so incredibly helpful. Don't know what I'd do without Laura! **What problems is MediaRadar solving and how is that benefiting you?** Finding the right people to talk to, figuring out what they are buying and why. Finding something that aligns with the client goal before the meeting is huge. ### 45. best media tracking service I have used **Rating:** 4.0/5.0 stars **Reviewed by:** Mary Lu B. | Regional Sales Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** the reports that I can generate to share with my clients **What do you dislike about MediaRadar?** it seems to land on an old page sometimes, and sometimes you have to wait to get a specific report **What problems is MediaRadar solving and how is that benefiting you?** I am able to get a better picture of my prospect, to know what the potential is for converting them to a customer ### 46. National Ad Director **Rating:** 3.0/5.0 stars **Reviewed by:** Jorge A. | VP Eastern Region, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** User Friendly format, good information of active accounts. **What do you dislike about MediaRadar?** It has only top accounts and sometimes we are in need of the middle of the road accounts that are not the big spenders but make sense for our products which are Hispanic focused. **Recommendations to others considering MediaRadar:** a bit more leads for Hispanic market. **What problems is MediaRadar solving and how is that benefiting you?** Getting quality leads and appointments. ### 47. Overall positive! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** Being able to show local advertisers with their counterparts around the country are doing. **What do you dislike about MediaRadar?** I wish contacts were included as part of the base package. We don't use them enough to pay extra for them, but they'd be nice to have sometimes. **What problems is MediaRadar solving and how is that benefiting you?** Well, it gives me another sales tool but I continue to struggle to get my team using it on a regular basis, and I'm not completely sure why. I have personally benefited by showing clients what their brands -- or industries -- are doing in different markets. ### 48. MediaRadar Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** Great access to contacts, client info and easy links /access to agency book of business. **What do you dislike about MediaRadar?** I work with a lot of smaller agencies and midwest markets, there are a lot of gaps when I'm researching the agency info. My company cut back on access; so I miss some of our original features. **Recommendations to others considering MediaRadar:** MediaRadar is a great resource for sellers for pure-prospecting. **What problems is MediaRadar solving and how is that benefiting you?** I have gotten a lot of contacts and prospects through MediaRadar. I'm tasked w/ growing out a new market so there aren't a lot of existing relationships. ### 49. Great information with vey user friendly means of navigating in order to get the information you nee **Rating:** 5.0/5.0 stars **Reviewed by:** Brad W. | Account Director - Midwest / Southern Regions, Newspapers, Enterprise (> 1000 emp.) **Reviewed Date:** January 18, 2017 **What do you like best about MediaRadar?** The perfect pitch information garnered and shown is extremely helpful, useful and used for actionable client and agency proposals. **What do you dislike about MediaRadar?** Not every company has contact information available when you search for a company. **Recommendations to others considering MediaRadar:** Try it - you'll like it! **What problems is MediaRadar solving and how is that benefiting you?** Customer contact identification. Comprehensive understanding of the companies media strategy. ### 50. Sales - Print Advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Cynthia M. | Account Director: House Beautiful and Dr Oz The Good Life, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** January 19, 2017 **What do you like best about MediaRadar?** Ease of use to find out history of ad spend, competitive spend, editorial credits, what the creative looks like and getting contacts at clients. **What do you dislike about MediaRadar?** There's nothing I dislike. If I have a question or need help running a report, I just email my customer service rep and they immediately provide assistance. Great asset. **Recommendations to others considering MediaRadar:** Honestly, I couldn't do my job without it. Extremely valuable sales tool. **What problems is MediaRadar solving and how is that benefiting you?** Need to find out competitive spend and find out which new prospects to go after in my territory. ## MediaRadar Discussions - [Will there eventually be a way for me to pull exact digital buys?](https://www.g2.com/discussions/will-there-eventually-be-a-way-for-me-to-pull-exact-digital-buys) - 1 comment, 1 upvote - [View MediaRadar pricing details and edition comparison](https://www.g2.com/products/mediaradar/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+02%3A21%3A22+-0500&secure%5Bsession_id%5D=d4472d3d-15af-44e7-8f5b-88c89013bc6b&secure%5Btoken%5D=632b89084b01a0f2f74ea4d09e87b180cdbf4219c4ac49e4a04f9101d2dd16b6&format=llm_user) ## MediaRadar Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Platform Basics** - Centralized Platform - Web Tracking **Platform Insights** - Ad Creatives - Buying Strategies - Publisher Data - Advertising Spend - Websites and Social Channels - Device Insights - Ad Intelligence Reporting **Agentic AI - Competitive Intelligence** - Autonomous Task Execution **Agentic AI - Digital Advertising Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Platform Data** - Product Details - Customer Feedback & Reviews - Channel Acquisition **Platform Additional Functionality** - Ad Competitive Benchmarking - Alerts **Platform Content ** - Battlecards **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Platform Reporting** - Customizable Dashboard - Benchmark Reporting **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top MediaRadar Alternatives - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) - 4.3/5.0 (319 reviews) - [Winmo](https://www.g2.com/products/winmo/reviews) - 4.4/5.0 (417 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews)