Recommendations to others considering MediaMath by Infillion:
I do not have a ton of experience with MediaMath's platform, but have heard feedback that the campaign management process could be more streamlined. Review collected by and hosted on G2.com.
What problems is MediaMath by Infillion solving and how is that benefiting you?
Viewability, ad fraud, and brand safety are always a concern. However, since MediaMath is integrated with some of the big players, such as IAS, they are addressing this concern.
A big business problem my team is focusing on right now is channel expansion and we are seeing very few DSPs starting to tap into new channels, such as: Programmatic TV, Programmati Audio, Digital Out of Home (DOOH), and Beacons. While we understand that these channels are a little ahead of the curve, it would be nice to see some DSPs start to experiment with one if not all of these new channels. Review collected by and hosted on G2.com.