MediaMath is a solid DSP for programmatic buying and audience retargeting. The UI is easy to use. Review collected by and hosted on G2.com.

Pricing is high. The winning bids are more expensive relative to other DSP's. Review collected by and hosted on G2.com.

We really like using for our programmatic ads. It has shown to be very informative and successful Review collected by and hosted on G2.com.

We need to understand the analytics more to impact our ads. We are working on this. Review collected by and hosted on G2.com.

I appreciate the UI as well as the vast amounts of ingested data Review collected by and hosted on G2.com.

I dislike the search functionality since sometimes the quereys don't populate Review collected by and hosted on G2.com.

MediaMaths "Brain" and user friendly UI which is easy to navigate makes Mediamath stick out. When I first started out in programmatic, MediaMath T1 was the first DSP I learned. The was the UI is organized in a functional layout that makes sense and also helps understand how the entire landscape in programmatic works. I also value the reporting provided in the UI without having to pull exports and pivot data, makes optimizing campaigns less time consuming. Review collected by and hosted on G2.com.

Particular parts of the platform are inconvenient, such as creatives integrations can be nuanced and bring up an array of issues. Some 3rd party tags are accept in T1, and some you have to use an extension. Also newer targeting, such as weather, is managed through another site. Location targeting (such as zip codes can only be verified through downloading exports. The ability to not bulk edit targeting and inventory can be time consuming. Review collected by and hosted on G2.com.

The best think of MM is the support staff, usually they answer quickly and they are very helpful. Review collected by and hosted on G2.com.

At the moment there is nothing really that i dislike as i have not had a bad experience in the system Review collected by and hosted on G2.com.

This application has a simplistic set up that makes it user friendly and efficient. I found there to be little need for a learning curve and was able to lessen my actual time working to analyze figures Review collected by and hosted on G2.com.

Nothing at this time. I have not spent enough time looking through it to find an issue. Review collected by and hosted on G2.com.

implementing unique measurement features Review collected by and hosted on G2.com.

not on par with marketplace leading dsps Review collected by and hosted on G2.com.

interface is detailed and has many visualization capabilities to slice data Review collected by and hosted on G2.com.

optimization capabilities like bulk changes and audience targeting and forecasting tool accuracy are below average compared to tradedesk and doubleclick Review collected by and hosted on G2.com.

One of the best think of MM is the support staff,...usually they answer quickly and they are very helpful. Also "the brain" (the optmization algororithm they have) is a very powerfu and efficient tool to improve the conversions of the campaigns. Review collected by and hosted on G2.com.

The reporting area is not very friendly, the way the reports are shown are not very useful for doing optimizations in the campaigns. Also i have experience often technical problems in the platform (f.ex. trying to duplicate strategies) Review collected by and hosted on G2.com.

All the possibilities of targeting and the integration with a lot of technologies as factual, celtra, etc. The big inventory due to the integration with a lot of adexchanges. Review collected by and hosted on G2.com.

technichal issues, for example you have to refresh the page to upload a new strategy, the integration with PMPs take a long. Review collected by and hosted on G2.com.