--- title: MediaCentral l Asset Management Reviews meta_title: 'MediaCentral l Asset Management Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 28 reviews by the users' company size, role or industry to find out how MediaCentral l Asset Management works for a business like yours. aggregate_rating: rating_value: 3.7 review_count: 28 scale: '5' date_modified: '2026-07-12' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # MediaCentral l Asset Management Reviews **Vendor:** Avid Technology **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 3.7/5.0 **Total Reviews:** 28 ## About MediaCentral l Asset Management MediaCentral l Asset Management provides the most comprehensive and intelligent solution for media asset management available today to help you organize your media, make it broadly accessible, unify and coordinate every aspect of production, and link to business functions such as rights management and market data. ## MediaCentral l Asset Management Reviews ### 1. Easy Asset Management for Designers **Rating:** 4.5/5.0 stars **Reviewed by:** Sharon L. | Hackathon Coach, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** As a designer, having to juggle numerous large files for projects across numerous clients is often difficult. Alienbrain is made with the artist in mind, so that it's not hard at all to access different files for sounds, images, or even video. **What do you dislike about MediaCentral l Asset Management?** The software can be slow on some computers, although that may not be an issue with the software suite itself. In addition, there is somewhat of a learning curve in order to implement the more advanced techniques on the platform that differ from other software that is more widely used. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** It's a lot easier to do file sharing for assets, and remote work is very much doable with this software. ### 2. Great combination of tools! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** The one-stop shop nature of this system really simplified our asset management and data sorting and storage needs. **What do you dislike about MediaCentral l Asset Management?** Some of the software updates were not the easiest to install - at times it required multiple attempts before the updates seemed to "take" on my system. **Recommendations to others considering MediaCentral l Asset Management:** It really is a great program for asset management. The library features and ease of sue when it comes to searching is really unparalleled. It was also incredibly easy for our team to train on and pick up in no time at all. The version control feature was also a major feature that we were looking for and Alienbrain Studio definitely delivered on this feature. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Filling a digital asset management need to connect features and information across our organization. Tee simplified approach through a single system has made a huge difference for our organization. ### 3. Interesting but perhaps not necessary **Rating:** 3.5/5.0 stars **Reviewed by:** Kyle M. | Assistant Teaching Professor of Quantitative Business Curriculum, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** I think the file recovery system is very useful and the ability to store files securely. **What do you dislike about MediaCentral l Asset Management?** It seems like it's a bit expensive for what we as an organization actually use on a daily basis. I guess it more like "insurance" for you business documents. **Recommendations to others considering MediaCentral l Asset Management:** Try it out! You may find a lot of value in the product. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** We have been able to utilize the document sharing and tracking system. It provides great efficiency since we no longer have to email files back and forth. ### 4. Avid Alienbrain Studio **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** This is an excellent software to use for all your audio and music needs, particularly recording and editing audio clips. Once you get the hang of it, it's easy to use, and is a great tool in addition to Avid Protools. **What do you dislike about MediaCentral l Asset Management?** I'm used to using Avid Protools, and this is a little different. There's a bit of a learning curve. **Recommendations to others considering MediaCentral l Asset Management:** It's a great software and a great value, but I also highly recommend Protools by the same company. It's the industry standard, and Alienbrain Studio could be an excellent addition to a Protools user's studio. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** This software makes recording and editing audio and music easy. A good Digital Audio Workspace is essential to any musician, and this is a great choice. ### 5. Pretty good but pricy **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** I like that the software is relatively simple to use. I do like that I can easily search for what I’m looking for and that I can manage metadata. **What do you dislike about MediaCentral l Asset Management?** I do think the software is a bit on the higher end price wise. It does offer a lot of things, but one of the main flaws or setbacks would be that it doesn’t offer a workflow management effect. That can be difficult to use some other software for workflow management and swapping back and forth. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** We are managing digital assets combined with software configuration managaement. One of my favorite things is the asset library. It serves as a really good organizational piece to this software. ### 6. Candice Review **Rating:** 4.5/5.0 stars **Reviewed by:** Candice S. | Child Support Officer, Government Administration, Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** Perforce is more popular than Alien brain with the smallest companies (1-50 employees) and startups. With medium sized companies (51-1000 employees) Perforce is more popular. With large companies (1000+ employees) Perforce is more popular as well. **What do you dislike about MediaCentral l Asset Management?** We don't have enough data to visualize adoption by company size for Alien brain. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Passageways shares six common KPIs that will ensure your next intranet implementation is up to par. ### 7. AMAZING! **Rating:** 5.0/5.0 stars **Reviewed by:** Terri P. | Ms Terri P., Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** I love how this product does everything for me! I literally dont have to remember A THING! **What do you dislike about MediaCentral l Asset Management?** Nothing at all. i haven't noticed any issues with the products usage or any glitches. as I continue to use it i will definitely make note and return for an updated review! **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** being that this is fairly new to me i haven't experienced any issues as of yet. ### 8. I just started using it for the past few months, but I stopped **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** What I like best is that it helps me organize my files. I don’t get disorganized as much because it allows me to be able to manage my files. It also saves me a lot of time because files are not lost and can be found easily. **What do you dislike about MediaCentral l Asset Management?** I don’t like how I have to have another software to care about. It can sometimes be a lot because it is different than what I am used to using. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** I have realized that it makes things more organized and easily accessed ### 9. Best management tool for artists **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** Although this is not a software to be used in IT industry but I use it for personal use as I am a freelance music producer. Best management tool for artists. Manages everything so that files do not get lost. Interface is quite intuitive and software on the other hand is very reliable. **What do you dislike about MediaCentral l Asset Management?** Very expensive. I’ve only used the trial version. **Recommendations to others considering MediaCentral l Asset Management:** Already mentioned that it is highky recommended for artists. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** If you are an artist this is a great software to use. ### 10. Extremely easy & accessible. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 31, 2018 **What do you like best about MediaCentral l Asset Management?** It's system is easy too use, fluent with new people. It is possible too find what you need quickly. **What do you dislike about MediaCentral l Asset Management?** The frontend is pretty slow, but it is beautiful, hopefully it improves. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** As of right now, there is no problems. The benefits are it will save a lot of time. ### 11. Alienbrain studio review **Rating:** 4.5/5.0 stars **Reviewed by:** Shubham S. | Senior Associate Business Analyst , Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** Best for collaborative work. Best fir artists and having simple interface. It is very secure and reliable. **What do you dislike about MediaCentral l Asset Management?** I have found only one cons that is high cost redt is good. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Helps alot for game development studio.Projects become more visualise. ### 12. Confusing but powerful **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2018 **What do you like best about MediaCentral l Asset Management?** If it's set up properly and constantly maintained and used by people who know it inside and out... it works. **What do you dislike about MediaCentral l Asset Management?** If it's not set up properly or not maintained or not used by people who know it inside in out, it's confusing. Files can go all over the place, but that's assuming you can even connect to interplay in the first place. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** File sharing, project management, and storage. ### 13. Alienbrain Studio is a clever asset management tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** It simplifies things well and makes organization in the entertainment industry easier and more seamless. **What do you dislike about MediaCentral l Asset Management?** Not enough people are aware of it and hesitant to invest in its resources. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** It's easier to collaborate, edit and approve the different assets stored. Sometimes the interface feels a little clunky. Managing products is easier and it provides a good visual to skim. ### 14. Alienbrain Studio **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** I like that it's easy to use with a lot of design software such as PhotoShop and Office. The userface is very easy to follow. **What do you dislike about MediaCentral l Asset Management?** The pin feature could use some major improvements. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** It was used as a way to manage resources and keep track of useage. ### 15. Most helpful product ever **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** Very easy to use. Simple and self explanatory **What do you dislike about MediaCentral l Asset Management?** Nothing I dislike about it I like everything **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** This has helped me and my colleagues very much over the months using it ### 16. We use Interplay MAM for Long Term Archive and long format content **Rating:** 2.5/5.0 stars **Reviewed by:** Alexis S. | Engineering Project Manager PMP / Graphics Management Technology / VizRT Application Manager, Broadcast Media, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2017 **What do you like best about MediaCentral l Asset Management?** It is a very solid product, very stable developed and provides the functionality it was designed for. We are already using the new version: Media Central. It is an integrated workflow solution that provides advanced media asset management that we use for all areas of the company, News, Entertainment and Sports. **What do you dislike about MediaCentral l Asset Management?** The topology is very complex and difficult to support. Transfers are not as fast as users would like. The user interface is acceptable but could be better. **Recommendations to others considering MediaCentral l Asset Management:** Is stable and pricey. Difficult to develop custom workflows and solutions **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Long-Term archive asset management for all the internal production areas, News, Entertainment and Sports. ### 17. Great digital asset tool **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** October 29, 2018 **What do you like best about MediaCentral l Asset Management?** Ease of use, Software is very intuitive. **What do you dislike about MediaCentral l Asset Management?** Could be more robust. Rather limited in its offering. **Recommendations to others considering MediaCentral l Asset Management:** Nothing at this time **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Manage digital assets ### 18. Solid Asset Management Solution **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** January 30, 2018 **What do you like best about MediaCentral l Asset Management?** What I like best in that it consolidates all your media and makes finding particular files you are looking fast and easy. You can automate workflows. It can integrate with other Avid and 3rd party programs. It allows users to easily collaborate on projects. A shared online workstation so users can access information in real time. **What do you dislike about MediaCentral l Asset Management?** The transfer rates that enable quick upload and download of media files are on the slow side. **Recommendations to others considering MediaCentral l Asset Management:** There is a high learning curve with setting up custom workflows, but once you get the hang of it and are able to set one up, it can save a lot of time. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** What we use this for is workflow designing. This this solution, admins and supervisors can design workflows for their teams that can automate certain functions. What we like about this is that users are more efficient with their time because it allows them to focus on other aspects of their assignments. ### 19. Everyday use **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan M. | Lead Director/ Technical Director, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2017 **What do you like best about MediaCentral l Asset Management?** The system has a very easy work flow that allows you to find what you need very quickly. **What do you dislike about MediaCentral l Asset Management?** The product at times can make finding clips are if they are not labeled correctly. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** It allows us to keep track of content where and when we need it ### 20. Great **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2018 **What do you like best about MediaCentral l Asset Management?** I love for a design software to possess a state of the art graphics **What do you dislike about MediaCentral l Asset Management?** Sometimes the software upgrades get to be too much and is slow to regenerate **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** My company is definately seeing some improvent and yielding more income ### 21. Interplay **Rating:** 4.0/5.0 stars **Reviewed by:** Alfredo A. | Gerente asistente, Wireless, Small-Business (50 or fewer emp.) **Reviewed Date:** February 01, 2018 **What do you like best about MediaCentral l Asset Management?** Finding and managing media. Relatively low cost to manage media. **What do you dislike about MediaCentral l Asset Management?** Sometimes is buggy when working with other software that doesn't use the applications that the built-in program has. **Recommendations to others considering MediaCentral l Asset Management:** Low cost, is a very complete application, fulfills its function impeccably. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Speed up the content creation process ### 22. Interplay/ MAM Design tech **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Architecture & Planning | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2018 **What do you like best about MediaCentral l Asset Management?** The usage and the ability to intergrade with my design work **What do you dislike about MediaCentral l Asset Management?** Heard it may change but hope for the better **Recommendations to others considering MediaCentral l Asset Management:** Worth a try great for designers **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** No problems to date benefits is the ease of usage and application ### 23. Avid Interplay **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2017 **What do you like best about MediaCentral l Asset Management?** The interplay system is excellent for finding & tracking clips easily **What do you dislike about MediaCentral l Asset Management?** That it's a separate entity from the Media Composer. A more seamless integration would make for more ease of access. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Interplay offers the ability to not only work on clips in house but to also view remotely. ### 24. Decent integration **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about MediaCentral l Asset Management?** Pretty good integration with other mainstream apps. **What do you dislike about MediaCentral l Asset Management?** Web site related stuff is slow. Would recommend so work in that area **Recommendations to others considering MediaCentral l Asset Management:** Upgrade web related services **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Benefits are faster production. ### 25. easy Desktop editing and logging **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 19, 2017 **What do you like best about MediaCentral l Asset Management?** I'm a TV news producer, not an editor, but I use Interplay to watch video as it comes in, log soundbite and look through file tape to hand off to editors. Interplay is quick and easy to learn and mostly intuitive. **What do you dislike about MediaCentral l Asset Management?** The program seems to do everything I need it to do. **Recommendations to others considering MediaCentral l Asset Management:** none. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Before interplay it was a multi-step process to view video from my desk. Now I can call up any video that is in our server and watch it on demand. ### 26. Increase production capacity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** September 09, 2016 **What do you like best about MediaCentral l Asset Management?** Being able to work on multiple projects at the same time. Finding and managing media. Relatively low cost to manage media. **What do you dislike about MediaCentral l Asset Management?** Might have software glitches and crashes at times. Sometimes is buggy when working with other software that doesn't use inews. **Recommendations to others considering MediaCentral l Asset Management:** Low cost way of managing media. Works best with other Avid products **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Developed new programming, being able to collaborate media into one common area. Speed up the content creation process from pre-production to post. ### 27. Streamlining Content Workflows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2016 **What do you like best about MediaCentral l Asset Management?** Ability to manage digital content is extremely organized. Extremely powerful asset management. **What do you dislike about MediaCentral l Asset Management?** Not the most intuitive interface / UI. Requires some acclimation time to get full use of the software. **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** Ensuring that all footage is organized greatly increases my efficiency at creating content. Being organized is a great way to save time which can be spent on creative outlets. ### 28. Lots to be desired from a media management viewpoint **Rating:** 2.5/5.0 stars **Reviewed by:** Daniel R. | Manager, Video Digital Asset Management, Publishing, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2014 **What do you like best about MediaCentral l Asset Management?** Interplay is very intuitive and simple to browse around. The extended search is extremely valuable once you get the hang of the various search filters. **What do you dislike about MediaCentral l Asset Management?** The check in process is not intuitive at all and it is far too easy for users to make the database a total mess. Media managing this is a nightmare because the same bin can get checked in all over the place and there is no way to lock these down with permissions since permissions are really only ISIS based. If you are a house that uses a lot of partial file restore, this is not the product for you. At least in my experience, sequences submitted for PFR are submitted as one job with however many sub jobs Interplay thinks it requires. This means that if one job fails, it will fail out every other job that has passed and is in queue. It also can take hours for check in of larger jobs to complete, even though all the media has been processed. Also. I have seen PFRs restore fair more media than is needed. Lastly, restore bins do not draw metadata links to their original source assets. There is no way to tell if the items restored are being used in sequences because they just free float on their own. How are you supposed to know it's ok to take something restored back offline? **Recommendations to others considering MediaCentral l Asset Management:** Do a lot of research if you plan to use partial file restore with a lot of users **What problems is MediaCentral l Asset Management solving and how is that benefiting you?** The product is great for collaborative workflows from the user end, but in a large house, get ready for a LOT of metadata ## MediaCentral l Asset Management Discussions - [What is MediaCentral l Asset Management used for?](https://www.g2.com/discussions/what-is-mediacentral-l-asset-management-used-for) - [View MediaCentral l Asset Management pricing details and edition comparison](https://www.g2.com/products/mediacentral-l-asset-management/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-18+14%3A34%3A02+-0500&secure%5Bsession_id%5D=ea65e1da-cd25-4c79-bfe1-518e171d11e8&secure%5Btoken%5D=5fd0283a7c140a91833d141e28f6c50de01784159cc853b5ba59dca7121a3c0e&format=llm_user) ## MediaCentral l Asset Management Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Media Types** - Video - Audio - Images **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Agentic AI - Digital Asset Management** - Cross-system Integration ## Top MediaCentral l Asset Management Alternatives - [Brandfolder](https://www.g2.com/products/brandfolder/reviews) - 4.4/5.0 (1,371 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,128 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)