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Maximizer Reviews & Product Details

AB
Customer Relationship Specialist
Media Production
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

Maximizer has the ability to keep track all communication history in one place, which helps to help keep strong customer relationship. It is very easy to pick up conversations without forgetting important details because of the ability to track interactions over time. Second, the reminders that it provides already eliminates the need for follow ups by giving me the ability to have them in the system. Contact management is structured well, so we can easily split customers into engagement level to inform how we prioritize outreach. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

Maximizer is pretty good overall but doing work on several contacts in same play can feel a little sluggish. It isn’t as seamless to move between different customer profile as I’d like to, and especially if I was reviewing multiple interactions quickly. Also, Updating customer details, which needs extra confirmation, makes repetitive tasks take longer. These are not big problems but does take a bit of time to get this worked out. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Maintaining contact with customers was difficult and there were gaps in the customer communication before the use of Maximizer. Since then, there’s been a lot of logging of everything you do, which is a lot easier to keep and maintain engagement. With past conversations we can always have the full context and we get to both review them and have more meaningful interactions. Not only has it improved sales but customer relationships have become more natural and under control. Review collected by and hosted on G2.com.

Maximizer Overview

What is Maximizer?

Maximizer is a customer relationship management (CRM) solution designed to help businesses enhance their visibility into activities that drive success and maintain control over critical opportunities. This adaptable platform caters to organizations of various sizes and industries, with specific offerings for financial services and sales professionals. Maximizer offers a comprehensive suite of tools that improve revenue-generating processes, monitor performance, and facilitate informed decision-making. By focusing on customization and ease of use, Maximizer empowers users to configure the system and tailor it to their specific needs without requiring extensive IT support or developer resources. Maximizer provides services to a diverse customer base, including financial services professionals such as financial advisors, wealth managers, investment planners, insurance brokers, mortgage brokers, small- and medium-sized sales teams across multiple industries , marketing professionals, and customer service teams. With a flexible, adaptable design that allows businesses to build successful processes that align with their unique workflows, users can easily configure the CRM to track revenue-generating activities. This ease of customizations ensures that teams can remain focused on the initiatives that contribute to increasing pipeline and revenue. This level of customization enhances user experience and also fosters a culture of accountability and performance within organizations. Key features include robust monitoring capabilities that provide insights into business health. Users can visualize and report on performance metrics and trends, enabling them to identify areas for improvement and capitalize on growth opportunities. The platform's AI-driven insights further improve decision-making by surfacing timely actions that can lead to strategic advantages. This combination of data visualization and intelligent recommendation helps businesses stay agile in a competitive landscape. The benefits of using Maximizer extend beyond functionality. By offering a user-friendly interface and customizable features, the platform minimizes the learning curve for new users, allowing teams to adopt the system quickly without the need for additional resources from other departments. Additionally, the integration of AI technology ensures that users receive actionable insights that can significantly impact their strategic planning and execution. This proactive approach to CRM not only enhances operational efficiency but also strengthens customer relationships, ultimately driving long-term success for businesses. Maximizer stands out in the CRM category, particularly for financial services and sales professionals, by providing a flexible, user-centric solution that adapts to the unique needs of each organization. Its focus on visibility, customization, and AI-driven insights positions it as a valuable tool for businesses looking to optimize their operations and achieve sustainable growth.

Maximizer Details
Product Website
Languages Supported
English, French
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Product Description

The command center for sales leaders and representatives to be more data-driven, boost productivity, and reach revenue goals together.

How do you position yourself against your competitors?

Completely configurable: Users can tailor profile views to suit any business’s unique needs and workflows, ensuring maximum efficiency.

Centralized data: Consolidating data within Maximizer delivers the assurance that information is accurate and up to date, empowering informed decision-making.

Continuous integration: Maximizer integrates with existing tools and ongoing expansions through native and Zapier integrations positioning it as the control hub for all operational needs.

Customer care: Our dedicated team provides personalized support for every client, offering a helping hand whenever a question arises to ensure you can focus on closing deals.


Seller Details
Company Website
Year Founded
1987
HQ Location
Vancouver, Canada
Twitter
@maximizercrm
3,208 Twitter followers
LinkedIn® Page
www.linkedin.com
158 employees on LinkedIn®
Phone
+1 (800) 804-6299
Description

Founded in 1987 and a pioneer in CRM technology, Maximizer offers an AI-driven CRM platform designed for fast deployment. More than just a tool for sales teams, it empowers sales leaders overseeing teams to drive growth and retention through actionable intelligence. AI-assisted summaries and exception alerts provide real-time insights that surpass traditional forecasting, enabling timely, impactful decisions. Over the years, Maximizer has helped over 1
0,000 global customers and 1 million users. 


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Overview Provided by:

Recent Maximizer Reviews

Laurenne W.
LW
Laurenne W.Small-Business (50 or fewer emp.)
4.5 out of 5
"Big Maximizer fan"
The level of insight you can get, as well as the customization aspect. You can cater the program to fit your specialized business needs.
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
4.5 out of 5
"Multi-faceted, flexible, and visually appealing"
The ability to personalize user views through color-coding features and alerts, add and remove data fields easily, and move around seamlessly makes...
SA
Stefano A.Small-Business (50 or fewer emp.)
4.5 out of 5
"We're closing deals faster with Maximizer's help"
Maximizer delivers exceptional contact management and sales automation functions that stand out in the market. The system simplifies our sales proc...
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Maximizer Media

Maximizer Demo - Opportunities Viewer
Monitor pipeline health, build customized sales processes, and understand revenue potential thanks to a holistic view of all open opportunities across your team.
Maximizer Demo - Activity Tracker
Receive alerts that help you stay on top of potential action items and proactively support your team.
Maximizer Demo - Sales Intelligence
Access custom dashboards made with advanced AI insights that visualize business health and team performance in real time.
Maximizer Demo - Mobile App
Manage your schedule, update your pipeline, and connect with customers no matter where you are. Stay productive and in control, even when you’re away from your desk.
Maximizer Demo - Financial Advisor Edition
Financial advisors can set and track targets, monitor financial products, and automate reminders to boost client engagement.
Maximizer Demo - CRM for Microsoft 365
Save and send emails directly from Outlook to Maximizer entries, guaranteeing all important correspondence is captured and organized.
Play Maximizer Video

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Maximizer demo available

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Video Reviews

579 out of 580 Total Reviews for Maximizer

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579 out of 580 Total Reviews for Maximizer
4.0 out of 5
579 out of 580 Total Reviews for Maximizer
4.0 out of 5

Maximizer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MaximizerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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TT
Investment Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

The ease of use and the number of great features. The ability to drag and drop into the files sections. I love how easy it is to modify files and notes and log interactions. With over 700 clients in our database it has really allowed us to be more organized and ensure compliance requirements are being met. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

I don't love the office 365 integration app. I find I have to go to my sent folder to save an email, it's not a deal breaker or anything, just an extra step. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Before Maximizer everything we did was paper based. We have saved so much time and it has help us organize our client data in the more efficient way. We log all of our interactions and notes which solved our miscommunication issues between our advisors and administration. The time saved has allowed us to priortize growth over administration. The ablilty to add extensive detail into our client's household has created stronger and more meaningful relationships. Review collected by and hosted on G2.com.

Chad H.
CH
Founder + Financial Planner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Maximizer?

All of the intuitive features built into it. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

That is does not have realtime updates with my investment firm. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

How It’s Benefiting Me:

Increases Productivity: Automating routine tasks frees up time to focus on high-value activities like client engagement and business growth.

Enhances Client Relationships: A structured follow-up system ensures clients receive timely responses and personalized service.

Boosts Sales & Revenue: Better tracking of leads and opportunities helps close deals more efficiently.

Provides Data-Driven Insights: Customizable reports help make informed financial and business decisions.

Scalability & Organization: Keeps everything structured, making it easier to manage an expanding client base and business operations.

Overall, Maximizer helps improve efficiency, client retention, and business growth by keeping everything organized and streamlined. Review collected by and hosted on G2.com.

AG
Sales Account Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

The best part about Maximizer is the ability to import Leads and spreadsheets or potential customers. Super easy to link the columns in excel to the right fields in Maximizer and you decide if you want them imported as leads, or companies with contacts or just companies. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

I wish that once you emailed a person and tied that person back to maximizer that it was done forever without having to click and connect it each time. I know we can save and track but with multiple people emailing the same customer if someone forgets this then the email isn't saved. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Before I started with the company there was no sales team. I came in with no CRM and after trialing a few chose Maximizer due to the ease of use, the efficiency with our needs and the cost... as well as the great customer service and one on one training that we recieved during deployment. Review collected by and hosted on G2.com.

Response from Rykiel Bterrani of Maximizer

Hi Amanda,

Thank you for taking the time to leave us a review! We value your input and insight on where we can continue improving. It’s fantastic to hear that you had a positive experience with Maximizer. We truly appreciate your support and are excited to continue serving you in the future!

MB
Administrative Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Maximizer?

It make it a lot easier to keep track of our clients information and is simple to import new information once you get used to it. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

There were too many feilds to search though when trying to find where to upload the information. As a result, I deleted many of the fields and just created my own. This has caused issues with producing reports because i am unable to use the feilds that I created as a source of information for those reports.

This is not a large issue, but it would have been nice to know before I deleted the fields needed to produce the reports, or if there was a way to fix it after the point. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Our client information was devided in several different systems before we got Maximizer and I'm able to get it all from one place now which saves a lot of time in my day. Review collected by and hosted on G2.com.

Response from Rykiel Bterrani of Maximizer
(Original )

Hello Morgan,

Thank you for taking the time to leave us a review! We value your input and insight on where we can continue improving.

If you have any questions or need assistance, please don’t hesitate to reach out at support@maximizer.com.

The Maximizer Team

SA
Sales automation specialist
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

Maximizer delivers exceptional contact management and sales automation functions that stand out in the market. The system simplifies our sales process through effective tracking of potential client interactions. The customizable dashboard together with reporting features reduces our work time by three hours weekly since they enable efficient sales tracking and problem identification. The system integrates with our existing tools to establish automatic data transfer which eliminates manual entry mistakes and reduces data entry workload. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

The strong capabilities of Maximizer as a tool are offset by occasional minor performance issues which become annoying. The device synchronization process sometimes required extended time which resulted in temporary work delays. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Maximizer enhances our sales team by boosting both their productivity and their effective performance. Our team dedicated numerous hours weekly to perform manual sales record maintenance while using email to obtain approvals prior to Maximizer implementation. Our business benefits from the sales automation features that enable fast movement of prospects through our sales funnel as well as instant access to updated contact information. Maximizer has boosted our business productivity and enhanced client communication which resulted in a more profitable bottom line. Review collected by and hosted on G2.com.

DP
Marketing automation specialist
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

For us, maximizer’s sales management tools are a game changer. It has greatly improved how our sales people can track and analyze customer interactions in real time. On the other end of the spectrum, their robust marketing automation features have saved us minimum 3 hours a week so we could basically concentrate more on the strategy and less than on the manual tasks. And last, their customizable reports, they give us valuable insights that help us in our decision made. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

Maximizer is overall good, but there are a few things missing here and there. One such example is when their mobile app can possibly do with a redesign - it's not the most navigable. Also, some third party apps integrate quite finicky and it takes minor syncing delays. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Our sales pipeline ran randomly across various systems prior to using Maximizer. Various spreadsheets scattered everywhere made it hard to track both customer relations and sales development stages. Our entire sales process is now under one system that lets us monitor sales activities. By using the system we have become more organized and finished 15% more sales. They have equipped us with advanced marketing tools that make email promotion easier while sending prompt and customized messages to our customers. Review collected by and hosted on G2.com.

Katie D.
KD
Accommodations Support Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

One of my favorite things about Maximizer includes the ability to change input needs to collect certain data. We are able to modify input areas very easily, allowing us to mold the platform to our needs. The ability to run reports helps our team collect the data we need in order to run committees and figure out where our clients are in the process. The ease of adding documents to each client's case makes organization super easy. As a daily user of Maximizer, it's also helpful to have direct communiucation with their customer support team, where they are quick responders when we have questions or need assistance. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

Some downsides include when the emails don't send to clients or when Maximizer is completely down. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Data collection, document collection, tracking status of clients Review collected by and hosted on G2.com.

Response from Rykiel Bterrani of Maximizer

Hi Katie,

Thanks for taking the time to share your feedback with us! We’re delighted to hear that you've had a positive experience with the Customer Support team.

Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Maximizer?

The Outlook and Word integration is seamless. It's a program that I use daily to complete tasks and organize client data in a way that makes sense. Maximizer gives me and my organization the ability to organize important client data to store for future use and prospecting. Things such as client personal info, any files I want to attach to a client's profile, pipeline opportunities, referrals and referral sources can all be tracked. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

It looks a little dated and can be difficult to navigate through some of the advanced search features as the location of certain tabs aren't necessarily intuitive. It often takes a long time to load through any amount of content on different dashboards. Updates that go live while using the program require a complete exit and re-entrance of the application to see them. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Maximizer gives me a place to organize all of my communications and tasks with clients. It integrates mail seamlessely and makes it easy to track all communications and plans with clients. It also allows for good teamwork between different levels of the organization to close out referrals and pipeline opportunities. Every organization needs a CRM that effectively tracks client data and interactions, and Maximizer does that for us. I've used CRMs that don't have all the features of Maximizer and are hard to keep all contacts organized, but Maximizer does a good job at allocating important information into separate sections and allows for specific searches and tracking where needed. When dealing with hundreds of clients, Maximizer allows me to organize information effectively. Review collected by and hosted on G2.com.

Laurenne W.
LW
Employee benefits service representative
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

The level of insight you can get, as well as the customization aspect. You can cater the program to fit your specialized business needs. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

Last time I checked, it is not compatible with the newest version of Microsoft Outlook, so our company is restricted to using an older version of Outlook to ensure that Maximizer is connected and can properly store our client correspondence. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Helping us store client correspondence to cover our liability, track all tasks with clients, track office tasks, send mass emails to specific groups of people, keep account information. Review collected by and hosted on G2.com.

RL
Audience engagement manager
Broadcast Media
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

The best thing about Maximizer is it makes communication with clients much more from the stream side. It records everything in a clear, organized way and it feels more efficient to follow up with customers. I also like their reminder system, as it keeps me in try of my most important follow ups even though I don’t need to keep checking my calendar. It’s helped me to organize my day so I never miss a time to meet with clients. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

I’ve realised that Maximizer’s task management tool isn’t as flexible as I’d like it to be. Even the reminders and alerts don’t correlate with the way I like to organize my tasks. For instance, I might be alerted to tasks that are not urgent, and important tasks might not jump out, whereas both of those might be. The thing is it does the job, but I wish that tasks and reminders were more customizable so that they suit my personal workflow. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Maximizer has become so useful for handling client relationships. Then, it takes care of tracking interactions and reminders for follow ups, so I no longer need to spend time manually checking my calendar to make sure I’m doing it all. It has allowed me to at, least from a tracking point of view, to be more organized and more so, work closer towards closing deals. For this, I’ve seen big benefits of efficiency, and I’ve been able to spend more time focusing on tasks that matter. Review collected by and hosted on G2.com.