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Maximizer Reviews & Product Details

Verified User in Financial Services
CF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Maximizer?

It is really important to me to have a sustainable long term historical record of client interactions and Maximizer does that for me.

My needs and software in general has developed over the years and Maximizer is helping me keep up without having to start over. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

The ability to extract data. For example, in one day there are 15 transactions in 3 different products. Tasks, activities and notes are created and UDFs are updated. At the end of the month I would like to check if I have missed something. To bad - I cannot extract a report that tells me what I have done this month. I also dislike that the functionality of maintaining lists and column setups. Keeping an order in activities is non-functional at times. Review collected by and hosted on G2.com.

Recommendations to others considering Maximizer:

Great product if you sue it from the start and set it up knowing what functions you will need Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Keeping record of client interactions/conversations. Control and follow up of transactions. Set future actions for follow up. Maintain necessary retrievable data (UDFs) for reference.

Easily retrievable information. Review collected by and hosted on G2.com.

Maximizer Overview

What is Maximizer?

Maximizer is a customer relationship management (CRM) solution designed to help businesses enhance their visibility into activities that drive success and maintain control over critical opportunities. This adaptable platform caters to organizations of various sizes and industries, with specific offerings for financial services and sales professionals. Maximizer offers a comprehensive suite of tools that improve revenue-generating processes, monitor performance, and facilitate informed decision-making. By focusing on customization and ease of use, Maximizer empowers users to configure the system and tailor it to their specific needs without requiring extensive IT support or developer resources. Maximizer provides services to a diverse customer base, including financial services professionals such as financial advisors, wealth managers, investment planners, insurance brokers, mortgage brokers, small- and medium-sized sales teams across multiple industries , marketing professionals, and customer service teams. With a flexible, adaptable design that allows businesses to build successful processes that align with their unique workflows, users can easily configure the CRM to track revenue-generating activities. This ease of customizations ensures that teams can remain focused on the initiatives that contribute to increasing pipeline and revenue. This level of customization enhances user experience and also fosters a culture of accountability and performance within organizations. Key features include robust monitoring capabilities that provide insights into business health. Users can visualize and report on performance metrics and trends, enabling them to identify areas for improvement and capitalize on growth opportunities. The platform's AI-driven insights further improve decision-making by surfacing timely actions that can lead to strategic advantages. This combination of data visualization and intelligent recommendation helps businesses stay agile in a competitive landscape. The benefits of using Maximizer extend beyond functionality. By offering a user-friendly interface and customizable features, the platform minimizes the learning curve for new users, allowing teams to adopt the system quickly without the need for additional resources from other departments. Additionally, the integration of AI technology ensures that users receive actionable insights that can significantly impact their strategic planning and execution. This proactive approach to CRM not only enhances operational efficiency but also strengthens customer relationships, ultimately driving long-term success for businesses. Maximizer stands out in the CRM category, particularly for financial services and sales professionals, by providing a flexible, user-centric solution that adapts to the unique needs of each organization. Its focus on visibility, customization, and AI-driven insights positions it as a valuable tool for businesses looking to optimize their operations and achieve sustainable growth.

Maximizer Details
Product Website
Languages Supported
English, French
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Product Description

The command center for sales leaders and representatives to be more data-driven, boost productivity, and reach revenue goals together.

How do you position yourself against your competitors?

Completely configurable: Users can tailor profile views to suit any business’s unique needs and workflows, ensuring maximum efficiency.

Centralized data: Consolidating data within Maximizer delivers the assurance that information is accurate and up to date, empowering informed decision-making.

Continuous integration: Maximizer integrates with existing tools and ongoing expansions through native and Zapier integrations positioning it as the control hub for all operational needs.

Customer care: Our dedicated team provides personalized support for every client, offering a helping hand whenever a question arises to ensure you can focus on closing deals.


Seller Details
Company Website
Year Founded
1987
HQ Location
Vancouver, Canada
Twitter
@maximizercrm
3,203 Twitter followers
LinkedIn® Page
www.linkedin.com
158 employees on LinkedIn®
Phone
+1 (800) 804-6299
Description

Founded in 1987 and a pioneer in CRM technology, Maximizer offers an AI-driven CRM platform designed for fast deployment. More than just a tool for sales teams, it empowers sales leaders overseeing teams to drive growth and retention through actionable intelligence. AI-assisted summaries and exception alerts provide real-time insights that surpass traditional forecasting, enabling timely, impactful decisions. Over the years, Maximizer has helped over 1
0,000 global customers and 1 million users. 


RB
Overview Provided by:

Recent Maximizer Reviews

QB
Quentin B.Small-Business (50 or fewer emp.)
4.5 out of 5
"My team's client relationships have never been stronger"
Maximizer's CRM system provides an intuitive interface which enables users to control their customer relations as well as sales pipeline activities...
JP
Jose P.Small-Business (50 or fewer emp.)
4.0 out of 5
"It helped us manage our projects and clients and we can't believe how much time we've saved"
Maximizer's integration with a number of tools is seamless. The best part of it is it syncs with the calendar, emails and tasks and I never miss a ...
EL
Enzo L.Small-Business (50 or fewer emp.)
4.5 out of 5
"We're building stronger relationships with our clients and it shows in our sales"
The ability to customize Maximizer CRM systems brings exceptional value by allowing users to configure the system according to their business needs...
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Maximizer Media

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585 out of 586 Total Reviews for Maximizer

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585 out of 586 Total Reviews for Maximizer
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585 out of 586 Total Reviews for Maximizer
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Maximizer Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MaximizerQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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TT
Investment Assistant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

The ease of use and the number of great features. The ability to drag and drop into the files sections. I love how easy it is to modify files and notes and log interactions. With over 700 clients in our database it has really allowed us to be more organized and ensure compliance requirements are being met. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

I don't love the office 365 integration app. I find I have to go to my sent folder to save an email, it's not a deal breaker or anything, just an extra step. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Before Maximizer everything we did was paper based. We have saved so much time and it has help us organize our client data in the more efficient way. We log all of our interactions and notes which solved our miscommunication issues between our advisors and administration. The time saved has allowed us to priortize growth over administration. The ablilty to add extensive detail into our client's household has created stronger and more meaningful relationships. Review collected by and hosted on G2.com.

QB
Sales Operations Analyst
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

Maximizer's CRM system provides an intuitive interface which enables users to control their customer relations as well as sales pipeline activities. Through the dashboard I gain visibility into active activities which enables me to set task priorities. The platform displays all upcoming meetings along with follow-ups and pending deals within a single view. I can generate customized reports through the system and the mobile application maintains my connection to work activities while I am away from my desk. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

Beginning users particularly face long setup times when first starting the system. Additional support for new users at the onboarding process would be beneficial. Users struggle with the high learning curve of the software because additional training materials would make mastering all features and customization options simpler. The integration of third-party applications should be improved because it would minimize the requirement for manual configuration. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

The process of tracking customer interactions and sales activities was disorganized before I implemented Maximizer. Since implementing Maximizer I maintain all my business information in one location thus improving relationship management and speeding up my deal closure process. The system provides me instant access to customer records for reviewing their past interactions and enabling proper follow-up procedures. My efficiency has increased and I have strengthened my relationships with clients through the use of Maximizer. The automated system sends me alerts that maintain my schedule efficiencies and let me handle obligations before deadlines. Review collected by and hosted on G2.com.

JP
Operations automation specialist
Leisure, Travel & Tourism
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

Maximizer's integration with a number of tools is seamless. The best part of it is it syncs with the calendar, emails and tasks and I never miss a beat. CRM has a great feature with the monitoring of client interaction and utilizing of leads. For example, I can log emails, calls and meetings in one easy way to follow through. Secondly, it has great customizable dashboards as I can set my view up to show what’s most important to me, as in upcoming deadlines or status of clients. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

It can be steep for new users as well, especially if they do not have a familiarity with CRM systems. But the interface can be quite powerful at the price of overwhelming. Furthermore, the reporting tools are comprehensive but do need time to learn. The system can be slow to respond sometimes, especially when the times are at a peak. While these problems are small compared to the real benefits Maximizer offers, they don’t exist, thankfully. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Before Maximizer, I had a tough time dealing with the fact that I had to remember all the interactions and deadlines of my clients. At least it was a cacophony of spreadsheets, sticky notes, and any number of email accounts. Everything has been centralized, in one place. I have all my tasks, deadlines and client notes in one dashboard. This has eliminated so much of the administrative time that I now have to put into client relationship and business growth. Review collected by and hosted on G2.com.

EL
CRM Specialist
Machinery
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

The ability to customize Maximizer CRM systems brings exceptional value by allowing users to configure the system according to their business needs. Automated follow-ups and task reminder functions in Maximizer simplify our operations. Lead management benefits from automated email communication that our sales team creates through Maximizer which allows us to focus on essential activities. Our CRM system provides excellent performance analytics because its analytical tools help us monitor market trends and develop strategic business choices. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

New users struggle to learn how to use the platform since it includes numerous features. The platform requires a more efficient onboarding system to achieve better results. The user interfaces operate properly but the system maintains outdated design elements combined with complex interfaces. Users need to refer to manuals because the platform contains many features to learn. The mobile application requires better functionality and enhanced user experience for its users. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

The former method of customer relationship management was inefficient because it used multiple tools in combination with manual tracking processes. Our sales team spends dedicated time on customer relationship development and dealmaking since automatic system operations have enhanced customer satisfaction and increased sales totals. Review collected by and hosted on G2.com.

CH
Founder + Financial Planner
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

All of the intuitive features built into it. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

That is does not have realtime updates with my investment firm. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

How It’s Benefiting Me:

Increases Productivity: Automating routine tasks frees up time to focus on high-value activities like client engagement and business growth.

Enhances Client Relationships: A structured follow-up system ensures clients receive timely responses and personalized service.

Boosts Sales & Revenue: Better tracking of leads and opportunities helps close deals more efficiently.

Provides Data-Driven Insights: Customizable reports help make informed financial and business decisions.

Scalability & Organization: Keeps everything structured, making it easier to manage an expanding client base and business operations.

Overall, Maximizer helps improve efficiency, client retention, and business growth by keeping everything organized and streamlined. Review collected by and hosted on G2.com.

SM
Business Development Executive
Utilities
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

I like that Maximizer does a good job of keeping track of client interactions. Rather than reading through emails or notes, I can jump to past conversations, upcoming meetings and even past deals at any given point in time. When working with long term clients, this is especially useful as I never have to rely on memory alone. The reminders for follow ups help not to miss any potential opportunities and have really helped in maintaining the strong business relationship. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

Maximizer is helpful, but sometimes it takes more effort than I expect to get to the information I need. Some of the actions need multiple steps, and in some cases the system does not respond immediately. Although, it still does what I need it to, the extra time spent digging my way through other sections can be very annoying. It ‘s not enough to stop me using the software, but there’s some things that aren’t totally necessary. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Really, Maximizer has helped me to make my interactions with clients more effective. This allows me to have all the information at my fingertips and go into every conversation feeling completely confident I have nothing to forget. It has also assisted in tracking follow ups, to make sure that no opportunity is missed. The improvements have made a big difference in how easily customer relationships develop over time. Review collected by and hosted on G2.com.

AG
Sales Account Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

The best part about Maximizer is the ability to import Leads and spreadsheets or potential customers. Super easy to link the columns in excel to the right fields in Maximizer and you decide if you want them imported as leads, or companies with contacts or just companies. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

I wish that once you emailed a person and tied that person back to maximizer that it was done forever without having to click and connect it each time. I know we can save and track but with multiple people emailing the same customer if someone forgets this then the email isn't saved. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Before I started with the company there was no sales team. I came in with no CRM and after trialing a few chose Maximizer due to the ease of use, the efficiency with our needs and the cost... as well as the great customer service and one on one training that we recieved during deployment. Review collected by and hosted on G2.com.

Response from Rykiel Bterrani of Maximizer

Hi Amanda,

Thank you for taking the time to leave us a review! We value your input and insight on where we can continue improving. It’s fantastic to hear that you had a positive experience with Maximizer. We truly appreciate your support and are excited to continue serving you in the future!

MB
Administrative Assistant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Maximizer?

It make it a lot easier to keep track of our clients information and is simple to import new information once you get used to it. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

There were too many feilds to search though when trying to find where to upload the information. As a result, I deleted many of the fields and just created my own. This has caused issues with producing reports because i am unable to use the feilds that I created as a source of information for those reports.

This is not a large issue, but it would have been nice to know before I deleted the fields needed to produce the reports, or if there was a way to fix it after the point. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Our client information was devided in several different systems before we got Maximizer and I'm able to get it all from one place now which saves a lot of time in my day. Review collected by and hosted on G2.com.

Response from Rykiel Bterrani of Maximizer
(Original )

Hello Morgan,

Thank you for taking the time to leave us a review! We value your input and insight on where we can continue improving.

If you have any questions or need assistance, please don’t hesitate to reach out at support@maximizer.com.

The Maximizer Team

SA
Sales automation specialist
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

Maximizer delivers exceptional contact management and sales automation functions that stand out in the market. The system simplifies our sales process through effective tracking of potential client interactions. The customizable dashboard together with reporting features reduces our work time by three hours weekly since they enable efficient sales tracking and problem identification. The system integrates with our existing tools to establish automatic data transfer which eliminates manual entry mistakes and reduces data entry workload. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

The strong capabilities of Maximizer as a tool are offset by occasional minor performance issues which become annoying. The device synchronization process sometimes required extended time which resulted in temporary work delays. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Maximizer enhances our sales team by boosting both their productivity and their effective performance. Our team dedicated numerous hours weekly to perform manual sales record maintenance while using email to obtain approvals prior to Maximizer implementation. Our business benefits from the sales automation features that enable fast movement of prospects through our sales funnel as well as instant access to updated contact information. Maximizer has boosted our business productivity and enhanced client communication which resulted in a more profitable bottom line. Review collected by and hosted on G2.com.

DP
Marketing automation specialist
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Maximizer?

For us, maximizer’s sales management tools are a game changer. It has greatly improved how our sales people can track and analyze customer interactions in real time. On the other end of the spectrum, their robust marketing automation features have saved us minimum 3 hours a week so we could basically concentrate more on the strategy and less than on the manual tasks. And last, their customizable reports, they give us valuable insights that help us in our decision made. Review collected by and hosted on G2.com.

What do you dislike about Maximizer?

Maximizer is overall good, but there are a few things missing here and there. One such example is when their mobile app can possibly do with a redesign - it's not the most navigable. Also, some third party apps integrate quite finicky and it takes minor syncing delays. Review collected by and hosted on G2.com.

What problems is Maximizer solving and how is that benefiting you?

Our sales pipeline ran randomly across various systems prior to using Maximizer. Various spreadsheets scattered everywhere made it hard to track both customer relations and sales development stages. Our entire sales process is now under one system that lets us monitor sales activities. By using the system we have become more organized and finished 15% more sales. They have equipped us with advanced marketing tools that make email promotion easier while sending prompt and customized messages to our customers. Review collected by and hosted on G2.com.