Houssam B.
HB
Houssam B.
Small-Business (50 or fewer emp.)
"Lead Generation and Outreach for a Content Writing Agency"
5/5
What do you like best about Martal Group?

Martal was a perfect fit for us because they have over a decade of experience selling to B2B companies in the tech industry, and that matched exactly the clients we were targeting. On top of that, everyone from Martal Group was transparent with us from day one — which we appreciated considering the negative experiences we've had with their competitors.

Another area where Martal stands out is the omnichannel approach they used to connect us with our target customers. In addition to cold email outreach, the team behind Martal used cold calling, LinkedIn, and social media marketing to maximize engagement for our outbound campaigns. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Fortunately, we haven’t had any negative experiences working with Martal Group. Review collected by and hosted on G2.com.

Sammy Z.
SZ
Sammy Z.
Partnerships Specialist
Mid-Market (51-1000 emp.)
"B2B SaaS Lead Gen Gurus"
4.5/5
What do you like best about Martal Group?

Not only are the experts at Martal knowledgeable in a variety of SaaS-based lead generation strategies, but they are also a pleasure to work with. We enjoy collaborating with the team and exploring and executing new ways to open opportunities with our ideal clients. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

No complaints here; we love working with Martal. Review collected by and hosted on G2.com.

MY
Mohammed Y.
Mid-Market (51-1000 emp.)
"Martal has a deeper understanding than most when it comes to generating leads in a saturated market."
5/5
What do you like best about Martal Group?

The team’s expertise and ability to produce results is hard to beat. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

No issues come to mind. They continue to meet or exceed expectations. Review collected by and hosted on G2.com.

Verified User in Utilities
OU
Verified User in Utilities
Small-Business (50 or fewer emp.)
"Professional and skilled bdr/sdr"
5/5
What do you like best about Martal Group?

Time to get started was short, they were able to reach a lot of contacts. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Unfortunately they did not generate enough meetings to continue the service. Not from lack of trying though, our product/service is very niche. Review collected by and hosted on G2.com.

Sunbla K.
SK
Sunbla K.
Small-Business (50 or fewer emp.)
"A Global Dream Team for Sales Success"
5/5
What do you like best about Martal Group?

Martal Group's commitment to hiring experienced sales executives with diverse backgrounds gives its team proficiency in a variety of markets. They have an exceptional edge in strategizing and executing successful campaigns. Their level of collaboration and spirit of teamwork is fantastic. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Honestly, it's a challenge to pinpoint areas of improvement for the Martal Group. The team is consistent and exceeds expectations. Review collected by and hosted on G2.com.

James T.
JT
James T.
Mid-Market (51-1000 emp.)
"Martal Group has a superior understanding of outbound lead generation"
5/5
What do you like best about Martal Group?

The Martal Group sales team has a superior understanding of outbound lead generation strategies, making them the perfect channel partner for us. We appreciate the diverse experience the team brings to the table, as well as their level of professionalism and dedication to excellence in all their processes. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

We’ve been working with Martal for nearly two years now and have yet to uncover any dislikes. Review collected by and hosted on G2.com.

Armen T.
AT
Armen T.
Small-Business (50 or fewer emp.)
"Perfect Partnership for Our Needs"
5/5
What do you like best about Martal Group?

Martal Group is a team full of knowledgeable and professional lead gen specialists and sales experts. We really appreciate their collaborative spirit, enthusiasm, and dedication to excellent partnership experiences. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

I’m not one to complain, but even if I were, I wouldn’t have much to say. We love Martal Group and are happy with the results. Review collected by and hosted on G2.com.

Denis M.
DM
Denis M.
Software Engineer
Computer Software
Small-Business (50 or fewer emp.)
"Martal Group B2B lead generation & account management for AppScope Software"
4.5/5
Describe the project or task Martal Group helped with:

Martal team was engaged in a 24 months contract, they were sourcing deals in US, crafting SOWs and submitting RFPs. They had two fractional sales reps and one technical presale agent servicing our account. Review collected by and hosted on G2.com.

What do you like best about Martal Group?

Ability to handle both direct sales and channel partnerships, a multi-channel approach for lead generation based on three main elements: a) outbound campaigns, b) account based marketing, c) publications that will build back-links & increased website foot-traffic. Review collected by and hosted on G2.com.

AH
Andy H.
Mid-Market (51-1000 emp.)
"Disappointed"
0.5/5
What do you like best about Martal Group?

The team was flexible and responsive to our suggestions. Every person we talked to was courteous and friendly. When our time with them ended, we at least had a list of contacted leads to base our further considerations on, and nobody seemed to have hard feelings. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

We had high hopes for our collaboration with Martal Group, but ended our agreement after five months of work with zero qualified leads. Martal’s sales team was accommodating but didn’t give us enough new ideas, instead simply just going along with whatever we suggested with no pushback. We would have preferred a team willing to challenge us and suggest alternatives.

Although Martal emphasizes its B2B expertise, we had to correct our representatives’ email copy multiple times to make sure it was accurate. Worse, we also had to remind our main contact to complete certain tasks, which ended up delaying one important campaign by nearly two weeks. We know proper engagement takes time, but the results were far below what Martal promised in their onboarding deck.

One more thing: their model for booking calls for potential clients rests on Calendly. If you don’t use Calendly or have never worked with it, you are on your own to figure it out. Granted, there is a free version that is plenty functional, but none of this was mentioned in our onboarding process at all and it took some trial and error, leading to awkward communication gaps between us and potential prospects. We wish Martal could have set this up earlier, or simply suggested a better alternative for us. It felt like we were expected to know this going in. Review collected by and hosted on G2.com.

Verified User in Events Services
OE
Verified User in Events Services
Small-Business (50 or fewer emp.)
"Very solid service and great team!"
5/5
What do you like best about Martal Group?

We've really liked working closely with our Martal team. Our weekly meetings have been great to go over what's working, what's not, and discuss all the leads in the pipeline. They've also been very responsive and quick to make adjustments to the ICP/segments we want to focus on. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

We don't have any specific dislikes at this time. The only thing to consider is that this is a blanket approach and there will be a lot of people contacted that may not be relevant, but it's a numbers game and they are delivering real and relevant results. Review collected by and hosted on G2.com.