HG

Harmony G.

Small-Business (50 or fewer emp.)

7/20/2023

"Amazing at facilitating growth!"

5/5

What do you like best about Martal Group?

As a young company, we were looking for a partner to help facilitate growth. As seller-doers we needed help finding potential leads and execute marketing campaigns focused on bringing in work. Martal Group has stepped up and exceeded our expectations. They found prospects and have diligently worked to set up meetings with top-tier clients. Each week they check in to report their progress and focus on future topics and objectives to meet; their meticulousness and want to learn more are inherent. They are always looking for ways to better their outreach and are not afraid to try new things for the sake of results. Martal Group has truly become an essential part of our team. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

We are still early in our relationship and haven’t found anything we dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

If you are looking for experts in lead generation, Martal Group is an excellent choice. Be as detailed as you can when setting up your goals so they can tailor their solutions to deliver. As your company evolves, continue to share your goals or updates with them. They are always looking for ways to tailor their message to what you are looking for in a client. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

We really struggled building our business while delivering high quality services to our clients. Martal Group has excelled in generating leads for us and executing phone/LinkedIn/email marketing campaigns well outside our comfort zone. Their work has grown our client base immensely. Review collected by and hosted on G2.com.

LR

Lucia R.

Computer Software

Mid-Market (51-1000 emp.)

10/31/2023

"A must-have for B2B companies!"

5/5

What do you like best about Martal Group?

I really like that they are thorough with their approach; they have identified the specific steps I needed to take and provided genuinely valuable insights. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

I would have loved to have a quicker turnaround, but they explained that with outbound rushing the process can lead to issues further down the road. So, really, there are no complaints on my side. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Martal Group is an all-around solid lead gen partner if you are looking to expand your outreach with outbound. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal Group has helped me with all the steps of my sales pipeline! They have come up with solid ideas to improve my lead gen strategy and were there to guide me through the entire process. Review collected by and hosted on G2.com.

JZ

Julijana Z.

Web Content/ SEO Writer

Small-Business (50 or fewer emp.)

10/24/2023

"Efficient and Reliable"

5/5

What do you like best about Martal Group?

Their transparent and unwavering communication throughout the entire engagement allowed us to effortlessly monitor progress. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

No such issues at all - there's nothing to be added in this section. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

If you're in search of a North American lead generation partner, Martal is an excellent resource. They are highly receptive to collaborations and dedicated to assisting companies in penetrating the North American market. Their professionalism and expertise in their respective domains are truly commendable. I wholeheartedly endorse their services! Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

High level of proficiency and promptness are only some of the positive aspects that can be attributed to Martal Group.

Their knack for pinpointing areas for enhancement for business development procedures and delivering practical guidance significantly is invaluable. Review collected by and hosted on G2.com.

EK

Evgeny K.

Small-Business (50 or fewer emp.)

4/26/2023

"Great partner through a journey"

5/5

What do you like best about Martal Group?

Highly professional team with agile approach. We managed to pivot from the original approach after analyzing the results of a due diligence process.

Very flexible and professional! Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing that comes to my mind. I wish I spend more time with Martal team in person, but it's hard to find time these days :) Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Be very descriptive in your scope of work, provide as much details as you can to ensure Martal's team has the full picture of your project from both strategic and operational point of view.

Highly recommend to partner with Martal on your journey to success. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal Group proved to be a true partner guiding us through a journey of selecting our business strategy.

Great team, absolutely professional approach.

5 Star Service Review collected by and hosted on G2.com.

CV

Christopher V.

Founder & CEO

Marketing and Advertising

Small-Business (50 or fewer emp.)

10/31/2023

"Outstanding Service and Exceptional Results!"

5/5

What do you like best about Martal Group?

I appreciate the professionalism and dedication of the Martal Group team. Their responsiveness and attention to detail stand out, making every interaction pleasant and productive. The upsides of using Martal Group include their deep industry knowledge, innovative solutions, and a genuine commitment to client success. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Honestly, there's not much to dislike. If I had to nitpick, I'd say sometimes the wealth of options they provide can be a bit overwhelming, but that's a good problem to have! Review collected by and hosted on G2.com.

IS

Igal S.

Tender Manager

Mid-Market (51-1000 emp.)

4/27/2023

"Partnership for Business Growth"

5/5

What do you like best about Martal Group?

I really appreciated the level of expertise that the sales outsourcing service brought to the table. We have started with a team of 2 and gradually expanded to the team of 5. They were able to identify areas of improvement in our business development processes and provide actionable insights that helped us increase our revenue.

We liked their ability to quickly adapt to our business needs, as our budget and the number of projects was constantly changing), and their clear and consistent communication throughout the entire process made it easy for us to stay on top of progress. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

While the sales outsourcing service did provide valuable insights and helped us increase our revenue, there were a few areas where I felt there could have been improvement. One issue was that there were some timezone communication gaps between our team and theirs. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Very professional and experts in the fields they deal with!

Highly recommend them! Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

We partnered with Martal Group to outsource business development for University projects, including:

1. Identifying Potential Partners: we were identifying potential partners who have the skills, expertise, and resources needed to help develop and implement the project. This was done through research, networking, and using the services of a business development team.

2. Negotiating Terms: Once a suitable partner has been identified and evaluated, Martal team assisted the University TTO with negotiate the terms of the partnership agreement. This included agreeing on project goals, timelines, and milestones, as well as determining the financial terms of the partnership. Review collected by and hosted on G2.com.

SM

Sam M.

Global Business Development Lead

Small-Business (50 or fewer emp.)

4/20/2023

"Highly Consultative & Trusted Outsourced Sales Provider"

5/5

What do you like best about Martal Group?

Martal's overall approach is well thought through, from identifying potential leads to introducing them via email & our weekly catch-up calls.

Martal has been helping us set up meetings with Fortune 500 executives. The market is very tough, and Martal uses thoughtful and consistent messaging to get as many meetings as possible.

Tiffany and Cesar have been great to work with and have created many interesting, hard-to-attract leads. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Martal took some time to get up to speed in identifying our perfect target market. This did take a fair amount of up front work between myself and the Martal team.

Once in a while, they introduce me to clients and prospects that aren't perfect. However, this has become less common as the months have gone on and they've improved. Review collected by and hosted on G2.com.

JW

Jason W.

COO & Dealflow Manager

Small-Business (50 or fewer emp.)

6/30/2019

"Martal group - channel partner for Axis Innovation"

5/5

Describe the project or task Martal Group helped with:

Martal sourced new investors for several Axis events and invited them to attend and meet with our portfolio companies. Martal also provides great lead gen services for startups, which is a valuable service that complements our existing work. Review collected by and hosted on G2.com.

What do you like best about Martal Group?

The team was in touch with us through the entire cycle, and very communication-oriented. New registrations to our events happened quickly and regularly updated. We also worked together on business and investment strategy for our startups, and Martal was very helpful in identifying relevant investors and leads for our startups. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing - Martal has been a great partner. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

If you are looking for a partner for North America lead gen, Martal is a great source. They are very open to partnerships and helping companies enter the North American market. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal was sharing their investor's network with Axis and was responsible for creating an email campaign for a targeted audience. They also met with several of our startups that are looking for US lead gen services and could be a valuable partner. We enjoyed working with Vito and his professionalism and quality! Review collected by and hosted on G2.com.

NM

Nida M.

VP - Growth Marketing

Small-Business (50 or fewer emp.)

3/9/2023

"Perfect Solution for Enhancing Sales"

5/5

What do you like best about Martal Group?

Martal Group has been integral in expanding our client base into the US. While we had already established some solid, long-term relationships in the EMEA, we struggled to gain traction in North America. Over the past three months, our funnel has grown exponentially. We are really excited about the opportunities in our pipeline. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing at the moment that I can point out. The team is very responsive and we have been having a great experience. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Our funnel is flowing at full speed, thanks to Martal. We had some success on our own, but our sales cycle lasted six to nine months. Prospecting for clients was our team's biggest hurdle. Since Martal started scheduling appointments for our BDRs, we’ve closed more deals. We’re adding an additional sales executive so we can scale faster.

Martal wasn’t what I expected. Usually, with these lead gen agencies, you get a lot of unqualified leads that just don’t make sense. It’s a frustrating waste of time. That being said, Martal delivered on its promises. We are blown away by the team’s professionalism and industry knowledge. We’ve learned a lot about our target market and how to position our brand. The opportunities they have generated are perfect fits. We couldn’t be happier! Review collected by and hosted on G2.com.

EC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

7/17/2023

"Just terrible, the worst spend in our company's history"

0/5

What do you like best about Martal Group?

Nothing, contracting with Martal was the biggest waste of money in our company's history. We received no value. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Lots of things. The tales that they "spin up" email domains sounded contrived, its the only "technical" thing they can talk about but wasn't worth anything as far as we could tell. There were some startup excuses that some of the email domains didn't work right, sounded like obfuscation.

The idea that they will provide good feedback or that the campagin can be adjusted and refined didn't seem true. The feedback was weak and ineffective.

The idea that you need 3 months to determine effectiveness is inaccurate and must be part of their business model. We knew in about two weeks that the project would be ineffective and a waste of our time and money.

For the 3 month period and all that spend, there wasn't one good lead. And our other lead gen generated healthy activity at the same time. At one point they came back and asked if we could just "talk about AI" or some other nonsense that had nothing to do with our product. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Just don't use them. You're probably better off, trying an individual through upwork or something. Don't let them talk you into a 3 month trial, you can figure out if they will be effective in a few weeks. Demand more detailed and rich feedback written into the contract if you do decide to use them. All they sent us every week was some graphic with limited data, couple of spreadsheet rows. which made it difficult to tell if they were doing anything. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

We hired the Martal Group for a 3-month trial of outsourced SDR / BDR. They force you to do a 3 month trial with a spin that they can't determine anything within just a month. But we felt like they quit on us quite quickly. Everything was an excuse, outbound mail problems, poor messaging. We have no idea if they actually did anything. They were to set up meetings with IT prospects and they didn't set up ONE meeting. Incredible really. In the same time, we had sold inbound activity. Review collected by and hosted on G2.com.