--- title: Martal Group Reviews meta_title: 'Martal Group Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 135 reviews by the users' company size, role or industry to find out how Martal Group works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 135 scale: '5' date_modified: '2026-07-17' parent_category: name: Marketing Services url: https://www.g2.com/categories/marketing-services --- # Martal Group Reviews **Vendor:** Martal Consulting Group **Category:** [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services) **Average Rating:** 4.6/5.0 **Total Reviews:** 135 ## About Martal Group Martal Group https://martal.ca/ is a top lead generation and sales enablement agency servicing B2B companies. We enhance your in-house sales team with on-shore sales executives catering lead generation and sales services across 50+ verticals. We integrate with leading data providers and intelligence prospecting tools to provide our customers with accurate B2B contact information. Our researchers use a proprietary workflow to create opportunities and provide targeted lists based on your ideal buyer profile and potential addressable market. Our highly experienced managed sales team builds a strategy that drives prospect engagement with multiple personalized sales touches. We route active prospects to your sales team or onboard new clients for you. We cater both outbound and inbound lead generation, as well as Account-Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company). ## Martal Group Pros & Cons **What users like:** - Users commend the **high professionalism** of Martal Group, highlighting their talented and dedicated team for successful collaboration. (6 reviews) - Users value the **clear and transparent communication** from Martal Group, enhancing collaboration and trust in their partnership. (4 reviews) - Users appreciate the **expertise and seamless integration** of Martal Group, enhancing team collaboration and B2B sales effectiveness. (4 reviews) - Users value the **high-quality leads** generated by Martal Group, appreciating their seamless integration and professionalism. (4 reviews) - Users appreciate the **high-quality teamwork** of Martal Group, enhancing project success through customized and professional service. (4 reviews) - Users commend the **supportive teamwork** at Martal Group, highlighting strong collaboration and effective custom service delivery. (4 reviews) - Dedication (3 reviews) - Lead Generation (3 reviews) - Users commend the **transparency** of Martal Group, appreciating their friendly approach and genuine care for client success. (3 reviews) - Understanding (3 reviews) **What users dislike:** - Users feel there is **limited control** over contact management features and customization for effective targeting. (2 reviews) - Users find **limited features** challenging, wishing for improved contact export options for better targeted advertising. (2 reviews) - Users are dissatisfied with Martal Group due to **poor customer support** and lack of effective communication during outreach. (2 reviews) - Users feel that the **sales leads could be better qualified** , impacting the effectiveness of their sales strategy. (2 reviews) - Users note a **slow ramp-up process** with Martal Group, affecting efficiency and initial effectiveness in outreach efforts. (2 reviews) - Difficult Learning (1 reviews) - Users find Martal Group to be **expensive** , which may deter some before understanding the value they provide. (1 reviews) - Users feel Martal Group employs an **ineffective strategy** , failing to deliver on promises and customize outreach efforts. (1 reviews) - Users express dissatisfaction with Martal Group's **insufficient resources** , noting a lack of customization and ineffective outreach efforts. (1 reviews) - Insufficient Training (1 reviews) ## Martal Group Reviews ### 1. LEAD GENERATION **Rating:** 5.0/5.0 stars **Reviewed by:** Jay P. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 08, 2021 **Describe the project or task Martal Group helped with:** The Martal Group has created a email campaign and follow up calls to potential clients that can utilize the Utility programs Incentive programs to upgrade their facilities for Energy Upgrades/LED lighting **What do you like best about Martal Group?** To date the group has created some leads that are now becoming successful sales. **What do you dislike about Martal Group?** Currently there has been no downside, in the past I had sales people that did not generate the opportunities that Martal Group has developed. **What problems is Martal Group solving and how is that benefiting you?** Lead Generation. The leads they have generated should become successful sales in the Month of Jan and Feb. ### 2. Spice Tech -Lead Generation project **Rating:** 5.0/5.0 stars **Reviewed by:** Neel S. | Founder & Head of Product Management, Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2020 **Describe the project or task Martal Group helped with:** SPICE digitizes supply chains using cloud solutions and IT services. I am the company cofounder and head of product management. Spice’s Cloud Supply Chain Data Network is used by over 7,500 organisations to connect with their trading partners to exchange inventory management data such as forecasts, orders, invoices and a lot more. Spice contracted Martal Group sales team to create outbound direct sales channels in US and Canada. **What do you like best about Martal Group?** We have received over 180 MQLs in three months and we were engaged in 9 meaningful conversation so far. We had a weekly call and our workflow had no snags, we were in contact with the team as needed. **What do you dislike about Martal Group?** Higher conversion rates could be achieved, and we have decided to hire an additional team member to increase that.Nothing to report in this section **What problems is Martal Group solving and how is that benefiting you?** Spice team was interested to create new sales opportunities with enterprise clients. Martal sales team members were engaged in prospect research, cold email campaigning and cold-calling, facilitating lead qualification and warm introductions. The project consisted of a few stages in which Martal team created segmented lists of potential prospects and created outbound campaigns. Qualified prospects were introduced to the inhouse sales team to book a demo sessions. ### 3. New Business development **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Printing | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **Describe the project or task Martal Group helped with:** Phone and email campaign to develop new sales opportunities for our Sign and Label printing equipment. **What do you like best about Martal Group?** Great communication and reporting. Quantity of leads brought to MAX USA **What do you dislike about Martal Group?** I have no issues to report, no downsides **What problems is Martal Group solving and how is that benefiting you?** Develop sales leads, add to our pipeline in two key market areaas including safety and electrical. ### 4. Account-based marketing campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Alex W. | Solution Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2020 **Describe the project or task Martal Group helped with:** I lead the global partnership initiative enablement for Netscout Test Optimization while searching for partners and resellers. Martal assisted with ABM campaigns introducing me to potential channel partners. **What do you like best about Martal Group?** Offloading the heavy lifting to a sales partner capable of qualifying the leads, representing our brand, and introducing us. **What do you dislike about Martal Group?** Nothing in particular - representation and search capabilities of Martal were as we agreed on. **What problems is Martal Group solving and how is that benefiting you?** Netscout had an aggressive plan to enhance the channel partners roster and we needed help to reach out to companies who were shortlisted and identified as ideal candidates. Martal team was reaching out to channel partners on our behalf and qualifying them for Netscout. ### 5. lead gen and sales service for Spin **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2020 **Describe the project or task Martal Group helped with:** Spin hired Martal Group to grow and diversify our growing list of clients by using lead generation solutions. We also used Martal sales team to help us close deals with prospects **What do you like best about Martal Group?** Martal provided us with sales representatives that were personally assigned to our VP of Sales and essentially acted as an on-demand sales partner. They were responsible for gathering lists of contacts in industries that our team found desirable, creating outreach campaigns, and leading demo-calls with interested leads. Martal also created customized blog posts, articles, and social media posts to boost SEO. **What do you dislike about Martal Group?** Hmm... Haven't disliked anything so far. **Recommendations to others considering Martal Group:** Identify your goals, describe them, and track on a weekly basis. The CEO is super responsive and Brandon one of the best sales guys we've worked at Martial. Highly recommended. **What problems is Martal Group solving and how is that benefiting you?** Our team had the goal of gaining a significant amount of traction in the data security market. Martal came into the picture by creating tailored lead generation campaigns and facilitating direct sales partnerships with prospects. ### 6. Outbound Sales - Creative Solutions, Experienced Reps, Good Proj Mgmt, Med Reporting Sophistication **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** December 10, 2020 **Describe the project or task Martal Group helped with:** Martal worked on 3 different customer segments owning research / prospecting, messaging (email, call scripts), and outreach (email, calls) to schedule meetings before handing off to our in-house sales team. **What do you like best about Martal Group?** Ability to quickly learn our product, flex messaging, and see immediate results. **What do you dislike about Martal Group?** Reporting was only okay, they did a great job working on any request we had, but we only got numbers weekly (not self serve) and their reporting seemed very manual. **What problems is Martal Group solving and how is that benefiting you?** We needed additional outbound focus and were solving for capacity. We saw some solid results, but not quite as high as we hoped. I would attribute this to the tactics being more challenging in our industry (selling transportation services) vs the typical SaaS product. ### 7. Martal Group - tech partner scouting for QuickPlay Media **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis P. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2020 **Describe the project or task Martal Group helped with:** Martal team assisted QuickPlay Media with sourcing and evaluating partnerships with tech companies who had synergies with QuickPlay Media business. We were in the video streaming business and were interested in reviewing OTT companies and set top box solutions, companies that qualified for pilots were shortlisted. **What do you like best about Martal Group?** We were introduced to a few companies and proceeded with pilots. Martal had good connections to OTT companies and were able to promptly vet and introduce us to selected providers. **What do you dislike about Martal Group?** not much to report here................. **Recommendations to others considering Martal Group:** Martal had good connections in OTT industry and were able to promptly vet and introduce us to selected companies. **What problems is Martal Group solving and how is that benefiting you?** The goal of the project was to be introduced to startup companies, evaluate their product and book discovery calls with the product team. ### 8. “ Prospecting and top of the funnel creation ” **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2020 **Describe the project or task Martal Group helped with:** Curefit is an online personal training and fitness app, I am the Strategic Partnerships manager. Curefit signed a contract with Martal Group to test the US market receptiveness to our B2B product. **What do you like best about Martal Group?** Martal team assigned to the project had two sales executives and a sales operation manager, who set KPIs and sent reports. Onboarding started on June 29th, and we have launched our first campaigns within the first 10 business days. Campaign open rates were up to 44%, within the first month Martal have created 64 market qualified leads and booked 11 discovery calls. Martal sales team were great communicators, successfully using a consultative sales approach. **What do you dislike about Martal Group?** we have nothing to suggest on this front **What problems is Martal Group solving and how is that benefiting you?** Our team was looking into a product-market fit and the goal was to create initial traction in the fitness center market. We needed a partner capable of creating custom lead generation campaigns. Martal team assisted us with campaign copyrighting, marketing materials adaptation and drip campaign workflow setup. A team of two experienced American sales reps were creating lists of contacts (based on the target ICP), launching cold outreach sequences, and booking discovery and demo-calls with qualified prospects. ### 9. Great ROI and methodology ! **Rating:** 5.0/5.0 stars **Reviewed by:** Patrick W. | Senior Account Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2020 **Describe the project or task Martal Group helped with:** B2B lead generation for asset management software in targeted sectors **What do you like best about Martal Group?** The expertise and dynamism of their lead consultant and their structure methodology and KPI's. **What do you dislike about Martal Group?** All their consultants are not at the same level of experience but that is to be expected **What problems is Martal Group solving and how is that benefiting you?** Identify MQL to drive sales forward and get brand awareness in the market. ### 10. Excellent Service & Great Results **Rating:** 5.0/5.0 stars **Reviewed by:** Eric H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 13, 2020 **Describe the project or task Martal Group helped with:** Martal was key in executing our leadgen outreach campaign. They helped us define our target market, fine-tune our messaging, and execute. Fantastic results! **What do you like best about Martal Group?** Martal uses intelligent, strategic approaches to business issues. The professionalism they exhibit while executing is very good. **What do you dislike about Martal Group?** No dislikes. We have had a very good experience thus far. **What problems is Martal Group solving and how is that benefiting you?** We had the problem of knowing exactly who our target market is. Martal designed a smart testing process, and did the work to figure it out. The result has been an increasing stream of qualified leads. ### 11. Lead generation campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Raz E. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2020 **Describe the project or task Martal Group helped with:** Martal provided executive level business introductions and B2B business development services in the senior living market **What do you like best about Martal Group?** The ability to generate a large number of leads with a very short ramping up period **What do you dislike about Martal Group?** Probably would have spent more time at the beginning of the program to improve the knowledge of the sales managers about our offering **What problems is Martal Group solving and how is that benefiting you?** Generate leads. We were able to generate a large number of leads. ### 12. Professional lead generation company. **Rating:** 4.5/5.0 stars **Reviewed by:** Ivan M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2020 **Describe the project or task Martal Group helped with:** Professional company. They open mind management team with cutting edge technology helped us to generate more leads. They have a awesome experience and good market knowledge. **What do you like best about Martal Group?** Structured approach, cutting edge technology. **What do you dislike about Martal Group?** Nothing bad I can say about the Martal Group. **What problems is Martal Group solving and how is that benefiting you?** At the beginning of our journey in the US market they hoped us to understand market better and helped us to generated leads. ### 13. 3DTAC sales funnel augmentation **Rating:** 5.0/5.0 stars **Reviewed by:** Eugene R. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2020 **Describe the project or task Martal Group helped with:** We don't have marketing teams, so we needed a partner who can handle marketing automation and launch email and call campaigns for us. **What do you like best about Martal Group?** Martal has become a valuable missing part of our operations. **What do you dislike about Martal Group?** No complaints, Martal team delivered the expected results **Recommendations to others considering Martal Group:** They were running both account-based marketing campaigns, targeting a short list of companies and bulk campaigns as well. We received live updates when the lead was sales qualified and discussed progress on weekly calls. They had deep understanding of our product and industry. **What problems is Martal Group solving and how is that benefiting you?** Martal makes was launching three phase weekly campaigns and qualified leads for 3DTAC. They provide detailed weekly reports that outline open rates, call and campaign stats. ### 14. Martal's Service for Memic Innovative Surgery **Rating:** 5.0/5.0 stars **Reviewed by:** Nir S. | Associate Professor, Higher Education, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2019 **Describe the project or task Martal Group helped with:** The project consisted of multiple deliverables from Martal Group team, including a product-market fit, an actionable business plan, and measurable interest in our product from the American healthcare industry ( scouting for potential leads and partners). Martal also assisted in sourcing company's seed investment and identify potential market applications. **What do you like best about Martal Group?** Martal's team acted as project commercialization lead and worked closely with our team throughout the entire process. The team was small, but effective, which helped speed communications and improve workflow with potential partners and investors. We were very happy with how quickly the Martal team was able to grasp the technological concepts behind our products. **What do you dislike about Martal Group?** We were left satisfied with every element of Martal’s service. Nothing i can think about. **Recommendations to others considering Martal Group:** I warmly recommend these guys **What problems is Martal Group solving and how is that benefiting you?** We used Martal’s expertise and services to commercialize our early-stage robotic surgery tech. We hired Martal group to accelerate our company formation and growth process, with the end-goal of finding a product-market fit in the North American healthcare industry. ### 15. Martal's Service for Indoorgo **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander Z. | CEO, Venture Capital & Private Equity, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2019 **Describe the project or task Martal Group helped with:** We partnered with Martal to mainly source early seed investment and identify potential clients. Martal was tasked with creating a comprehensive business plan, consulting our team on the best strategy to take our product overseas, and scouting for potential leads and partners. **What do you like best about Martal Group?** We worked with Vito personally, who was the head of all operations at the time. Vito oversaw all aspects of Indoorgo’s product market fit, and was our main point of contact for negotiations with other business partners. Martal has trusted experience representing tech companies, and we were very impressed with their technical knowledge of our product. **What do you dislike about Martal Group?** Martal has helped us grow as a company, and we attribute many of our successes to them. We do not have improvements to suggest as we are very satisfied with their service. **Recommendations to others considering Martal Group:** Martal is a reliable partner. It is important to involve them in strategic level discussions, in addition to their day-to-day projects. **What problems is Martal Group solving and how is that benefiting you?** As we were an early seed startup, we were looking to achieve a product-market fit in the North American market. We hired Martal to do market research, business planning, and strategic analysis for our company. ### 16. Martal's Service for Ariel University Tech transfer office **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2019 **Describe the project or task Martal Group helped with:** From 2004 to 2006 Martal Group was retained by Ariel University Tech Transfer Office (TTO) to identify commercially viable emerging technologies. From 2007 to 2012 Martal assisted the TTO in obtaining government grants, creating research collaborations and negotiating sponsored research.Following that period, the TTO hired a team of 5 outsourced licensing executives attributing to company growth through 2012 - 2014. **What do you like best about Martal Group?** Martal's ability to assist on Increased commercialization revenues and contribute to growth in raising venture capital. In my experience the company was pleasant to work with. **What do you dislike about Martal Group?** Martal's team assisted in Ariel tech transfer growth strategy execution until the TTO hired in-house team. There is nothing I can report as a downside of this contract. **What problems is Martal Group solving and how is that benefiting you?** Martal's team discovered new commercial outlets for University IP and assisted in the formation of spin off ventures and IP licensing. Martal assisted in industrial partners prospecting and lead generation, they developed customized campaigns and nurtured leads until the contract was signed, working closely with the TTO company CEO. As a lean operation company, our TTO relied on Martal's team until they had enough resources to hire in-house licensing directors. ### 17. Professional company. very good experience working with them. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2020 **Describe the project or task Martal Group helped with:** 3rd party lead Generation **What do you like best about Martal Group?** the collaboration. the effort they put in. **What do you dislike about Martal Group?** I cant think of anything that i dislike. **Recommendations to others considering Martal Group:** ask questions and compare them to others you will then understand why they are different. they have in depth understanding of the available tools for lead gen and they know how to use them well. i have worked with other companies who really did not fully understand their own industry. **What problems is Martal Group solving and how is that benefiting you?** they have brought in some very good leads using best practices and the newest technology in this field. ### 18. introducing new vendors to Softline **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeny T. | Business Development & Global Alliances Director , Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2019 **Describe the project or task Martal Group helped with:** Softline is a global IT solutions provider, catering digital transformation and cyber-security services. We hired Martal team to map innovative tech companies and invited them to present their products to Softline business development team. **What do you like best about Martal Group?** Since Martal is focused on servicing B2B technology companies, they have access to hundreds of tech vendors and we've built our vendors funnel in a timely manner. **What do you dislike about Martal Group?** no particular complains. Everything was on time with high quality of services. **What problems is Martal Group solving and how is that benefiting you?** Our services include end-to-end technology solutions, public and private clouds, software and hardware provisioning and broad array of associated services. To keep our competitive advantage we scout top tech vendors and assess their solutions. By hiring Martal we solved problem of building the vendors funnel from scratch. ### 19. Martal Lead Generation & account management service **Rating:** 5.0/5.0 stars **Reviewed by:** Shai R. | Co-Founder & CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2019 **Describe the project or task Martal Group helped with:** Weezmo employed Martal for their business development solutions suite. Martal essentially acted as our ambassador to companies in North America, sourcing quality leads and funneling prospects into the sales pipeline. **What do you like best about Martal Group?** Martal has shown exceptional aptitude through their work, Vito and his team showed knowledge of the digital marketing industry and the tech concepts behind our services. Martal was ready to begin the sales cycle within a week of onboarding, managing marketing to over 100 accounts. **What do you dislike about Martal Group?** A bit of a latency with the lead generation at first, but this was expected and not directly attributed to Martal's efforts. **What problems is Martal Group solving and how is that benefiting you?** Our team has had NA on our sights for a long time, we were looking for a B2B sales partner that would assist us in creating solid sales presence for our business. ### 20. Strategic planning and business development service for Energtek **Rating:** 5.0/5.0 stars **Reviewed by:** Yan G. | Sales Representative, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2019 **Describe the project or task Martal Group helped with:** Martal was hired to provide strategic planning services in regards to the company US expansion. We engaged the team to sign agreements with local partners and provide business strategy planning. **What do you like best about Martal Group?** Deep understanding of Energtek technology stack **What do you dislike about Martal Group?** Haven't disliked anything back then. Had no objections **What problems is Martal Group solving and how is that benefiting you?** Energtek was expending NG delivery business into US and was seeking local tech partners to provide natural gas delivery tanks and other certified components. Martal's team assisted in researching the US based certified vendors and contacted them for creating business opportunities. ### 21. Martal Group, Professional and Well-Versed in Industry **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Small-Business (50 or fewer emp.) **Reviewed Date:** October 21, 2019 **Describe the project or task Martal Group helped with:** We hired Martal for their sales partnership and lead generation solutions. Martal's team acted as the primary driver of our outbound lead generation, and was responsible for creating marketing campaigns, leading calls, and facilitating lead qualification. **What do you like best about Martal Group?** I liked that they were extremely professional throughout difficulities and interruptions in the program. Sometimes things did not work out as they should have and Martal was fine throughout the whole thing. They have a tight, focused approach to our lead generation issues and I appreciated that. **What do you dislike about Martal Group?** I have no real dislikes with the team. We did have to replace one of the team members within the first two months - I appreciated they did this even though they did not have to. **What problems is Martal Group solving and how is that benefiting you?** We wanted more leads in a field that we are familiar with but having issues scaling up the internal team. ### 22. Martal Group - tech vendor scouting for BDO **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2019 **Describe the project or task Martal Group helped with:** Martal was engaged in sourcing new tech vendors for BDO and invited them to present their products and meet with BDO solution team. **What do you like best about Martal Group?** Martal has a great network of portfolio companies and a client roster of over 100 vendors, the team was incremental in finding the right solution provider for our needs. **What do you dislike about Martal Group?** at the moment we are satisfied with the partnership **What problems is Martal Group solving and how is that benefiting you?** The team was sharing startups marketing collateral with me and was responsible for coordinating discovery calls and demos. ### 23. CEO and Chairman @ Startups. Currently, VPBD at a 10,000 employees company. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2019 **Describe the project or task Martal Group helped with:** We needed help with market research and business strategy assessment, before approaching the market with our product. Martal was instrumental in reviewing the product R&D plan, articulating the product positioning, creating market segments and evaluating the potential. **What do you like best about Martal Group?** Martal's expert has created a go to market plan that helped us to take the company to the next stage of product commercialization. **What do you dislike about Martal Group?** Haven't encountered any negative issue. Martal performed well as noted. **What problems is Martal Group solving and how is that benefiting you?** ETV Motors was in process of business strategy planning, following the fundraising round we have completed. We needed a market application to focus on, a quantitative assessment of the market size potential and strategic plan to pursue. ### 24. Martal account management and lead generation for Vidmind **Rating:** 5.0/5.0 stars **Reviewed by:** Andrey N. | Founder and CEO, Financial Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 07, 2019 **Describe the project or task Martal Group helped with:** We chose Martal to help set our foot in US and Canada, with lead generation, customer onboarding, and account management. **What do you like best about Martal Group?** Martal Group is a tech industry professional and was able to grasp the concepts of our product with ease. Vito is experienced with Business Development, **What do you dislike about Martal Group?** Nothing in particular, we are very satisfied with our service from Martal. **Recommendations to others considering Martal Group:** Martal is a great partner of are sonidering expansion of your business in North America **What problems is Martal Group solving and how is that benefiting you?** Business development in North America, and providing an introductions to partners and investors. ### 25. Martal lead generation and channel partnership service **Rating:** 5.0/5.0 stars **Reviewed by:** Ivan R. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **Describe the project or task Martal Group helped with:** Martal lead generation and channel partnership service for http://www.sportand.me/en/ **What do you like best about Martal Group?** Responsiveness of the team and speed of reaction **What do you dislike about Martal Group?** No particular negative experience at all. **What problems is Martal Group solving and how is that benefiting you?** We required to engage strategic partner to test a new line of business related to sports betting and Martal's team helped us to sign a pilot agreement with Titan Bet and Playtech in a short period of time. ### 26. Sales and Marketing Power **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2019 **Describe the project or task Martal Group helped with:** Secufy hired Martal for their lead generation services in USA. Secufy is targeting hospitality and ride haling markets and hired Martal’s fractional sales team to create initial prospects pipeline. Within the first month Martal team created a new set of marketing materials, sent over 2500 emails and sourced 6 potential clients who are interested to try our product. So overall Sales and Marketing power. **What do you like best about Martal Group?** Professional and friendly working experience, transparent and excellent communication. **What do you dislike about Martal Group?** No downsides so far, we did not find anything to dislike. **What problems is Martal Group solving and how is that benefiting you?** Generating leads in US, signing pilot deals with companies in North America across a variety of verticals. ### 27. Martal account management services for HWTV **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra G. | Senior Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2019 **Describe the project or task Martal Group helped with:** We engaged Martal's team in Canada and US to sign agreements with content providers. **What do you like best about Martal Group?** Martal Group assigned several sales reps to our project, allowing to scale up quickly. **What do you dislike about Martal Group?** We were highly satisfied with Martal services **What problems is Martal Group solving and how is that benefiting you?** We required to engage content partners at scale and Martal's team helped us to sign over 20 agreements in a short period of time. ### 28. Martal Group Performance to Favendo. High level of sales skills and experience. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 12, 2019 **Describe the project or task Martal Group helped with:** Generation of C-level leads for a specific business application. Martal Group's responsibilities for Favendo included sourcing new contacts for our location based service and indoor navigation solutions in USA. **What do you like best about Martal Group?** Fully target-orientated. Quick results in short term. Excellent communication skills with targeted customer and client. Good performance within two weeks of signing our contract with Martal; the sales pipeline consisted of engaging 15 corporate clients, qualifying 10 leads, and booking 3 discovery meetings professionally handled by martal sales rep. Their team is very dedicated and knowledgeable regarding our product, and was able to speak in industry-specific terms while also simplifying concepts for meetings with leads. **What do you dislike about Martal Group?** Not applicable so far. Overall, we have no negative feedback for Martal. We are highly satisfied with their performance and recommend their services. ### 29. Martal Group B2B lead generation & account management for Nemo Nanomaterials **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander Z. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2019 **Describe the project or task Martal Group helped with:** Initially we hired Martal experts to assist in financial model planning and product value articulation. Once the investor book and supporting collateral was completed and investment was raised, Martal team started sourcing deals in US. As of now, we have engaged two fractional sales reps in building our American pipeline of clients and first contracts are already in negotiation stage. **What do you like best about Martal Group?** Martal's team is essentially a "human as a service" platform, combining human intelligence and business data. Martal is using 4 different tools combined in a single workflow and proprietary sales methodologies; and an assigned sales rep is sourcing deals and pitching prospects. **What do you dislike about Martal Group?** So far the only concern was slow progress in marketing collateral update, however it was to some extent our internal bottleneck. ### 30. Martal B2B lead generation for Kipod Video analytics **Rating:** 3.0/5.0 stars **Reviewed by:** Nikolai P. | Managing Partner, Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2019 **Describe the project or task Martal Group helped with:** Our team partnered with Martal for both outbound and inbound lead generation, and customer onboarding in North America. **What do you like best about Martal Group?** Vito and his team were very transparent about their processes, and updated us regularly. Excellent communication skills and expertise in the field, and were able to gain an understanding of our product easily. **What do you dislike about Martal Group?** Lengthy conversion process, small amount of leads per cycle. ### 31. Netscreens product market fit **Rating:** 5.0/5.0 stars **Reviewed by:** Tatyana O. | Product Operations Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2019 **Describe the project or task Martal Group helped with:** Martal team was hired to provide a product market fit in the Telecom industry **What do you like best about Martal Group?** We achieved a product market fit in a very short period of time. Netscreens platform was successfully launched in a different market and Martal's gig saved us lot's of resources. **What do you dislike about Martal Group?** nothing to dislike at this point of time ### 32. Martal Group direct sales & channel partnerships for Intech Global **Rating:** 5.0/5.0 stars **Reviewed by:** Elena A. | COO, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2019 **Describe the project or task Martal Group helped with:** We hired Martal team for direct sales acceleration and channel partnerships in Canada and Latin America. **What do you like best about Martal Group?** Personalized service and good understanding of the VAR product line, ability to travel overseas to get in front of clients. **What do you dislike about Martal Group?** Long sales cycles and lack of quick response from the Telecom companies. ### 33. Great business partner **Rating:** 5.0/5.0 stars **Reviewed by:** Orna S. | Director, sales and marketing operations, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2019 **Describe the project or task Martal Group helped with:** MARTAL is our business partner at North America - Their main role is to open the NA market for us, increase the awareness to our prodcut and logo, create new leads and get new customers **What do you like best about Martal Group?** The market understanding, the business relations and the lead generation and follow up work **What do you dislike about Martal Group?** Nothing special that I can say, I am very pleased from MARTAL's services ### 34. Great partner to enter the US market **Rating:** 5.0/5.0 stars **Reviewed by:** Kate G. | Co-Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 10, 2019 **Describe the project or task Martal Group helped with:** Lead generation and presales in the USA **What do you like best about Martal Group?** Good service, great understanding of the clients' needs **What do you dislike about Martal Group?** Nothing, we were very happy to work with Martal ### 35. Perfect setup for European companies going U.S. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2019 **Describe the project or task Martal Group helped with:** Martal helped us to extend our U.S. sales activities and managed our lead management, outbound direct sales, consulting and marketing activities for the U.S. market. **What do you like best about Martal Group?** Lean management, client orientation, low management overhead. **What do you dislike about Martal Group?** Nothing, we are completely satisfied with the service. ## Martal Group Discussions - [Where are Martal Group sales executives located?](https://www.g2.com/discussions/where-are-martal-group-sales-executives-located) - 1 comment, 1 upvote - [View Martal Group pricing details and edition comparison](https://www.g2.com/products/martal-group/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-31+22%3A06%3A32+-0500&secure%5Bsession_id%5D=5e78296b-72db-4d35-afb9-1651ed29a4fa&secure%5Btoken%5D=b07274e24161d9af1328aaf93cce25f381b1ab6575e08a314b5e148585b4d692&format=llm_user) ## Martal Group Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Capabilities** - B2B Lead Development - Onboarding - Lead Qualifying - Qualified Meetings - Sales Account Management - Virtual Support **Expertise** - Demand Generation - CRM - Analytics Capabilities **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Martal Group Alternatives - [CIENCE](https://www.g2.com/products/cience/reviews) - 3.7/5.0 (181 reviews) - [Belkins](https://www.g2.com/products/belkins/reviews) - 4.7/5.0 (94 reviews) - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (403 reviews)