--- title: Maropost Marketing Cloud Reviews meta_title: 'Maropost Marketing Cloud Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 145 reviews by the users' company size, role or industry to find out how Maropost Marketing Cloud works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 145 scale: '5' date_modified: '2026-07-23' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Maropost Marketing Cloud Reviews **Vendor:** Maropost, Inc **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 145 ## About Maropost Marketing Cloud When your email software can’t keep up with your marketing goals, it’s time to meet Marketing Cloud. Multichannel marketing software built for fast-growing businesses, Marketing Cloud gives you greater control over your email, SMS, and social media ad campaigns. With Maropost, effortlessly build and segment audiences, customize journeys, personalize communications, and deliver them automatically. ## Maropost Marketing Cloud Pros & Cons **What users like:** - Users praise the **ease of use** of Maropost Marketing Cloud, simplifying campaign management and automation. (2 reviews) - Users value the **advanced segmentation and personalization** features of Maropost, enhancing targeted marketing campaigns effectively. (2 reviews) - Users value the **advanced segmentation and personalization** capabilities of Maropost Marketing Cloud for targeted campaigns. (2 reviews) - Users appreciate the **ease of A/B testing** in Maropost, enabling effective campaign targeting and scheduling. (1 reviews) - Users value the **powerful automation** features of Maropost Marketing Cloud, enhancing their campaign efficiency and effectiveness. (1 reviews) - Automation Efficiency (1 reviews) - Contact Management (1 reviews) - Content Creation (1 reviews) - Customer Engagement (1 reviews) - Users appreciate the **exceptional customer support** from Maropost, offering instant help and going above and beyond. (1 reviews) **What users dislike:** - Users express a desire for **copying capabilities** between accounts, highlighting a limitation in Maropost Marketing Cloud. (1 reviews) - Users find the **difficult learning** process for advanced features challenging and time-consuming with Maropost Marketing Cloud. (1 reviews) - Users face **integration issues** with limited third-party support, making it challenging to enhance their marketing efforts. (1 reviews) - Users face challenges due to the **limited third-party integrations** , impacting the overall functionality of Maropost Marketing Cloud. (1 reviews) - Users face a **steeper learning curve** for advanced features in Maropost Marketing Cloud, making it challenging to fully utilize. (1 reviews) - Learning Difficulty (1 reviews) - Users face **limited integrations** requiring API assistance, along with a desire for easier account duplication features. (1 reviews) - Limited Customization (1 reviews) - Slow Loading (1 reviews) - Slow Performance (1 reviews) ## Maropost Marketing Cloud Reviews ### 1. We are happy with Maropost, helped us improve deliverability **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff N. | VP of Operations , Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Maropost Marketing Cloud?** I like the campaign functionality and layout and easy cloning features. Customer service and on boarding was also a very positive experience. Also like be able to update content after campaign is scheduled. **What do you dislike about Maropost Marketing Cloud?** I Have had some issues uploading lists from time to time. Also **Recommendations to others considering Maropost Marketing Cloud:** Maropost is not the least inexpensive provider however we have been told time and time again by our colleagues in the digital marketing word that Maropost was the standard in bulk email providers. Our deliverability has improved and we happy we made the switch. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We are getting much improved deliver ability stats ### 2. Easily get up to speed and create consumer journeys **Rating:** 5.0/5.0 stars **Reviewed by:** Valeryia Z. | Data Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Maropost Marketing Cloud?** Getting up to speed with Maropost was a very straight-forward and intuitive process. Having the ability to create ad-hoc journeys for new and existing customers has enabled me do be a more agile marketer and respond to changing client needs quickly. **What do you dislike about Maropost Marketing Cloud?** Not being able to automatically export individual clicks data for each CTA from the campaign report. **Recommendations to others considering Maropost Marketing Cloud:** Determine how detailed your CRM and analytics needs are first and then review the features. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** I can easily create marketing campaigns, segment audiences, and optimize content based on consumer interaction with our CRM content. ### 3. Could be better. Support is confusing, there are constant glitches. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Maropost Marketing Cloud?** The live chat function is always immediate and pretty helpful. **What do you dislike about Maropost Marketing Cloud?** I find glitches on the site almost constantly. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Using it for email marketing and web pages. It is pretty user friendly ### 4. Boutique Service **Rating:** 5.0/5.0 stars **Reviewed by:** Alvin L. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Maropost Marketing Cloud?** Having worked with Maropost in two separate organizations, one sending millions of emails a month, the other a startup establishing a list from scratch, I highly recommend Maropost to organizations large and small. Of particular note is their excellent customer service and expert deliverability team. **What do you dislike about Maropost Marketing Cloud?** No notable dislikes aside from wishing the web dashboard were more mobile-friendly. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** With the deliverability team's detailed analysis and guidance, we were able to resolve significant deliverability issues that had plagued our email efforts for over a year. ### 5. Amazing customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Maropost Marketing Cloud?** One on one interaction with our account manager, Yuri and Varun, Maropost deliverability expert. They're always breaking things down for us and keeping our goals in view as well as informing us of current industry standards. It's also convenient that easier questions are covered by the chat feature, or their pretty extensive documentation. **What do you dislike about Maropost Marketing Cloud?** More transparency on features coming out and which new features are being worked on. Custom/advanced reporting could be easier to use. **Recommendations to others considering Maropost Marketing Cloud:** Use the service and experience the customer service. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Consolidating all of our brands under 1 or 2 accounts, and being able to have a shared IP pool in case of any issues with our IP addresses getting flagged. Early issue detection. ### 6. Great deliverability, great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Maropost Marketing Cloud?** Maropost makes it easy to get into people's inboxes. Their deliverability team combined with the CSR units keep an eye on our processes and results and that helps to insure we rarely run into any deliverability issues. **What do you dislike about Maropost Marketing Cloud?** The dashboard and UI could use a refreshment; competitors have much easier to use platforms. That said, once you get the hang of it, the MP UI works very well. The API times out pretty consistently, and we've had a struggle on the customer side overcoming that. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Maropost has allowed us to ramp up a new email program quickly and successfully. ### 7. Flexible automation system **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Maropost Marketing Cloud?** Maropost have multiple ways to implement solutions to our problems, it isn't a case of a basic data upload, they can really pinpoint changes in customer data, which we can then use to personalize the user messaging experience. **What do you dislike about Maropost Marketing Cloud?** The intersecting arrows in the journey builder are confusing. There are probably a bunch of UI frameworks out there that can allow better handle placements. **Recommendations to others considering Maropost Marketing Cloud:** Make sure you know what data you want to integrate and use. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Personalized messaging (email, sms & push). IF we send the right data then we can trigger it conditionally and send better messages. ### 8. Straightforward, user-friendly, and simple, but at times slow. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Maropost Marketing Cloud?** I love the overlay where you can see exactly how many readers clicked on each link in the email. **What do you dislike about Maropost Marketing Cloud?** I dislike how every time you are editing the email and you "save draft," it bumps you back to the campaign list page. It adds a lot of time to the process when you are saving regularly. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Maropost helps me think more critically about email engagement and which stories get more clicks. This, in turn, allows me to improve each consecutive email. ### 9. Marapost Offers an Elegant Soultion for Cross-Channel Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Andrew H. | Executive Vice President, Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Maropost Marketing Cloud?** Maropost provides a solid email marketing product. On top of that, it offers some basic social integration along with SMS capabilities. They're on-the-fly landing pages are great for quick promotions. Their API structure allows code to be developed for tasks like integrating with a predictive dialing software. **What do you dislike about Maropost Marketing Cloud?** They need to update their SMS capabilities to meet the stringent US requirements. Additionally, you need a dedicated person to dive deep into the platform to really make use of all its capabilities. You'll sell yourself short without the proper training and time devoted to the platform. **Recommendations to others considering Maropost Marketing Cloud:** Look into Maropost. It offers many features that others don't. And, their API feature makes it very customizable. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We are an agency that handles multiple client's email. Their are many products out there to choose from, however Maropost offers a sound solution with all the data management and reporting requirements. A big plus is their journey capabilities which allows the user to visually create complex campaigns with multiple operands i.e. if this, then this, etc. This allows us to create a campaign with multiple actions from start to finish. ### 10. Very useful tool for my company **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2019 **What do you like best about Maropost Marketing Cloud?** They really adapted to our company with different categories we record data and with our campaign details and size **What do you dislike about Maropost Marketing Cloud?** The analytic aspects could be improved to make it more friendly to the consumer **Recommendations to others considering Maropost Marketing Cloud:** Positives: Easy to use, good communication, have most of the implementations my company uses Negatives: Would like for an improved analytics **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Our huge contact lists and personalizing email campaigns; welcome series and reengagement ### 11. Maropost gets the job done **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Maropost Marketing Cloud?** I like that Maropost is a reliable, modern, marketing tool that my team can count on day in and day out. **What do you dislike about Maropost Marketing Cloud?** Occasionally, Maropost will take extended period's of time to execute reporting, and segment refreshing. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We're executing email marketing with Maropost. Some benefits include having a reliable system to send emails from and does that well. ### 12. My Maropost Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Maropost Marketing Cloud?** The best thing about Maropost is the functionality and the ease in which I find I can integrate our CRM. **What do you dislike about Maropost Marketing Cloud?** Reporting tends to be the longest and most troublesome aspect of using Maropost. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Integrating our proprietary CRM with segmentation in Maropost. It helps us segment a lot better and target the appropriate customers with relevant emails. ### 13. Maropost is a good service with solid support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Maropost Marketing Cloud?** The service & support I receive from Kat & Varun & the rest of Maropost team. **What do you dislike about Maropost Marketing Cloud?** I think it feels confusing to new users at first but support from MP helps mitigate this. **Recommendations to others considering Maropost Marketing Cloud:** Definitely worth it! The service & support I receive is top-notch! **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Solid deliverability and easy to use templates. ### 14. My Review On Maropost **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2019 **What do you like best about Maropost Marketing Cloud?** What I like best is the process of building out the automations. It's easy, simple, and easy to navigate. I also really appreciate there customer support department **What do you dislike about Maropost Marketing Cloud?** What I dislike is there email stats dashboard and the process of building out the actual emails so I can send them out. I wish those can be greatly improved. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** The benefits I've realized is that it helps us improve open rates within emails. ### 15. Can't recommend this more **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Maropost Marketing Cloud?** The interface is so intuitive, it required a minimum of training. **What do you dislike about Maropost Marketing Cloud?** Toggling could be easier, going back and forth between a list and an email is annoying. **Recommendations to others considering Maropost Marketing Cloud:** You won't regret it. If you're struggling with customer engagement, this will really help. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Maropost has made multi channel marketing so much easier for us. ### 16. Maropost - Great for e-mail **Rating:** 4.0/5.0 stars **Reviewed by:** Allix H. | Web Creative, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Maropost Marketing Cloud?** I like that it has the ability to render preview, so you are able to see what your e-mail looks like throughout all e-mail clients and devices. Without it we would never know that there were certain rendering issues through clients like Outlook that needed to be fixed. **What do you dislike about Maropost Marketing Cloud?** I dislike that as a first time user navigating the platform was confusing. I did not know that I needed to hover over the Maropost icon in order to view the e-mail tab. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** The business problems we are solving involve how to better code our e-mails. Many of our clients user Outlook, and so we have focused our efforts on how to improve how our e-mails look through this client. **Official Response from 🌟Meg Murphy:** > Hi Allix, Thanks for taking the time to leave this review. It's great to hear the preview rendering has been helpful for your team - it's so important to understand how your audience will receive your messages. I appreciate your constructive note on our navigation as well - that's exactly the kind of feedback our product team relies on as they work to make Maropost even better. If you haven't already, check out the Innovations Portal in the platform to share ideas and feedback like this with that team directly. We'd love to hear from you. -Meg ### 17. A good experience thus far. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Maropost Marketing Cloud?** Having a platform with many capabilities in email and data. **What do you dislike about Maropost Marketing Cloud?** Ease of use on the platform. There were a few days in which the platform was not working and this affected the sending of our client's emails. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We have been able to submit emails on time. ### 18. New platform with a lot of kinks to be worked out **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** I like how simplified everything is. Needs to be more intuitive of an interface but the idea of simplifying the platform versus a complicated platform like Salesforce is needed. **What do you dislike about Maropost Marketing Cloud?** The dynamic content. The whole process with the builder and how you have to go through some roundabout way of creating new content with the WYSIWIG, then drop in a short code, then highlight the short code then click the dynamic builder....this sucks. There should be a simple main nav link to take you to all dynamic content in a library or something and then it should be easily editable. OR, you could allow AMP script or something so dynamic content could be handled with pure HTML and not force people to use the builder. **Recommendations to others considering Maropost Marketing Cloud:** If you're not a developer and want something simple then this is for you. If you're a dev/tech person then this platform has a lot of shortfalls. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We need automated journey mapping so that we can further automate our email process and make it more relevant to our users. This platform helps that although requires quite a learning curve. **Official Response:** > Dear Customer, Thank you for letting us know about the specific challenges you are facing with the dynamic content library, and for offering your valuable input. We are committed to refining our platform to ensure every feature always provides maximum value to you and your company. For any other suggestions or comments, please don’t hesitate to contact your personal Customer Success Manager. Thanks again and let’s talk soon! ### 19. Pretty good, with a few limitations **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** The overlay / email summary is helpful, knowing details like the open rate, click rate, location, etc. The "render preview" option is super helpful as well, and seems accurate. We like being able to edit our own code easily & being able to schedule journeys. A/B testing option is good. **What do you dislike about Maropost Marketing Cloud?** Online support is limited (competitors like MailChimp has a lot more information available online). Chat support isn't always helpful either - we get a lot of "it's something wrong on your end," which may be true, but isn't super helpful regardless. Journeys require we enter emoji shortcode, instead of selecting from the emoji menu (shown in regular campaigns). There no support for sms: code. We wish we could do standard formatting for the integrated "view in browser" option for each client. Our integration with google analytics is not currently working, so we have to amend a utm string to every link in order to insure tracking. Grouping is tricky - the little gray tab on the left is VERY hard to find. I wish support for personalization was easier ot integrate. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We like being able to schedule journey emails, which reduces the work on our end (and client's end). We can keep in front of customers, and track their open rates and clicks. ### 20. Decent ESP is hampered by serious lack of reporting tools **Rating:** 2.0/5.0 stars **Reviewed by:** Lara R. | Email Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** Good account management and granular permissions. It's easy to switch between the different brands I work on. **What do you dislike about Maropost Marketing Cloud?** The reporting is terrible. When I export campaigns from a date range, I only want to export campaigns SENT in that date range, not every campaign that has activity in that date range. The report exporting is extremely slow. Data visualization in Maropost is next to nothing, so I have to export all the data and create visualizations in Excel. **Recommendations to others considering Maropost Marketing Cloud:** Ask a lot of questions about the reporting capabilities. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** I'm not really sure, as I was not involved in the selection process. ### 21. Maropost Support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Maropost Marketing Cloud?** I like the campaign tool for Maropost. It has a ton of useful features. **What do you dislike about Maropost Marketing Cloud?** Journey are not user friendly. Need to be more user friendly. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Email Marketing ### 22. A Simple To Use and Reliable Email Marketing Sender **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Medical Practice | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** I like how a content piece can be used for multiple campaigns and that when you update the content, it will update all of the campaigns associated with it. **What do you dislike about Maropost Marketing Cloud?** I am not a fan of the save system, how if you save it, it takes you to a different window when I would also like to update the "Plain Text" field after I update the HTML to make sure both are saved and my work is not lost. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We are solving our issue with easily having groups of users we need to send to and how we can easily reference them without needing to upload a new list everytime. It saves us a lot of time and provides an easier experience with sending emails. ### 23. I use it for work and it's pretty easy. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** I feel like the layout is simple and easy to use. I have not been using it for long because I just started at Haymarket Media but it was pretty easy to learn and get the hang of. **What do you dislike about Maropost Marketing Cloud?** It can be slow at times, and exporting reports can take a long time but overall I like it. **Recommendations to others considering Maropost Marketing Cloud:** N/A **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** I'm an ad operations specialist at Haymarket Media and I use the reporting tab to create custom reports and keep track of our e-newsletter metrics. I look at how many emails were sent and delivered, as well as total opens and unique opens. I like that I can open all this information in excel to transfer it to our reports. ### 24. Gabe at JTA **Rating:** 1.5/5.0 stars **Reviewed by:** Gabe F. | Associate News Editor, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** I like the safeguards that stop me from sending my test emails to our full list. **What do you dislike about Maropost Marketing Cloud?** The user experience -- going back and forth between an image and content library, the way fields are filled in and formatted, etc -- is far more frustrating than previous platforms we have used, such as Mailchimp. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We have been able to develop complex email "journeys," and Maropost has helped scan our email lists for old unsubscribed accounts. **Official Response from Christine:** > Hi Gabe,    Thank you for taking the time to provide us with your feedback on Maropost’s user experience. We’re always working to improve Maropost for our customers, and a big part of that is listening to and incorporating their feedback. To help with that process, we’d like to discuss in-depth what we can do to make Maropost’s UX better—your Customer Success Manager will reach out to set up a time to talk.   Thanks again for your feedback and talk soon! ### 25. Good experience **Rating:** 3.0/5.0 stars **Reviewed by:** Candy W. | Customer Implementation Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** I like the fact that everything is in one place, I can upload photos and build newsletters in the same platform. **What do you dislike about Maropost Marketing Cloud?** I dislike that the reports are sometimes not updated in real-time. It is also not easy to see at a glance the most updated figures. The support staff are sometimes not that helpful either. **Recommendations to others considering Maropost Marketing Cloud:** I would recommend giving Maropost Marketing Cloud a try to see how the features and product works for your company. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We've been able to schedule and send email campaigns using Maropost. We've also been able to create content feeds and send recurring campaigns. ### 26. Not my favorite ESP **Rating:** 1.5/5.0 stars **Reviewed by:** Candace V K. | Retention Marketing Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Maropost Marketing Cloud?** It sends emails. I like the render preview tool as well. **What do you dislike about Maropost Marketing Cloud?** Lack of reporting features, lack of attrition reporting. UI isn't super intuitive. **Recommendations to others considering Maropost Marketing Cloud:** Make sure to negotiate your terms, realize that many features are half (or not at all) baked, and be prepared to come up with creative solutions/workarounds. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Driving traffic to media sites with regular newsletters ### 27. Maropost review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** Great deliverability rate, live chat, reliablility **What do you dislike about Maropost Marketing Cloud?** Customer service from reps - sometimes I have had to ask for the same thing multiple times and there are a lot of delays in getting what we need. We've had 3 or 4 CSM's since starting 2 years ago and it feels like nobody truly owns our account. **Recommendations to others considering Maropost Marketing Cloud:** yes - but CSM's for accounts could be more responsive. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Drip email marketing - the Journey setup works really well. Manage large email lists without issues ### 28. Maropost Experience from a marketer, not an engineer **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Maropost Marketing Cloud?** It has a host of important features, ability to send emails, create segments, lists, dynamic content, reporting. **What do you dislike about Maropost Marketing Cloud?** The UX and UI don't make any sense and are not intuitive for laypeople who are not developers. I wish the reporting capabilities were better. It is a bit complicated to build journeys and clunky. Pulling reporting on unsubs is a pain. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Sending emails, mostly batch and blasts also triggers and transactionals, maintaining lists, etc. ### 29. Reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Josh S. | CS Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Maropost Marketing Cloud?** The ability to create custom reports. It's very simple. **What do you dislike about Maropost Marketing Cloud?** All of the fields are a default. Sometimes we don't need all the fields to export **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Email marketing. **Official Response from Christine:** > Hi Josh,    Thank you for bringing this issue to our attention! We’ve taken your feedback to our team and have updated our field functionality—your CSM is going to reach out to you shortly and set up a call to walk you and your team through the improvements.    Looking forward to connecting! ### 30. More streamline than other email applications **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** We previously used Ontraport for all our emails, Maropost has streamlined a lot of our processes and made our email system much easier to manage! **What do you dislike about Maropost Marketing Cloud?** How tabs are nested can be confusing or hard to find. **Recommendations to others considering Maropost Marketing Cloud:** Take advantage of the live chat when getting to know the application. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** What we took two separate email systems before we can now do with one; Maropost. ### 31. Review of Maropost **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** The ease of the platform and how it consistently functions the same way **What do you dislike about Maropost Marketing Cloud?** learning the layout can be confusing (hovering over the logo for the menu to drop down) and the number of contacts being sent to number not updating immediately **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** drip emails, new subscriber emails, marketing emails, automation of necessary emails ### 32. Tool for Successful Email Marketing Campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** Campaign and contact tags are great for segmenting purposes. **What do you dislike about Maropost Marketing Cloud?** Overlay shows link clicks grouped together. If there are multiple instances where the same link is use, it would be helpful to have this broken out by placement. Also, it would be great to select multiple mailings by clicking on individual emails. **Recommendations to others considering Maropost Marketing Cloud:** Utilize the journey campaigns to automate emails, and allow for more personalized messaging. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Journey campaigns have proven to be easy to set up and allowed us to automate more campaigns. ### 33. Efficient, with interesting options **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2018 **What do you like best about Maropost Marketing Cloud?** I like the WYSWIG templates and tracking abilities. I like that you can see how much time remains before something is scheduled to deploy. **What do you dislike about Maropost Marketing Cloud?** Strongly dislike the testing function in that it's unclear whether the test or real newsletter has been sent out. Editing/cloning is not intuitive. Campaigns default into a general folder and have to be moved over. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** I believe there is better tracking ability, and appreciate that we can provide better data to clients. ### 34. User friendly system! **Rating:** 3.5/5.0 stars **Reviewed by:** Chaeli M. | Sales and Marketing Coordinator , Mid-Market (51-1000 emp.) **Reviewed Date:** November 27, 2018 **What do you like best about Maropost Marketing Cloud?** The reports are labeled and organized cleanly **What do you dislike about Maropost Marketing Cloud?** It can sometimes be slow when I log in and search. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We can track accurately and see the rise and fall of participation in our subscribers ### 35. Email marketing for leafgroup **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Fine Art | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2018 **What do you like best about Maropost Marketing Cloud?** The support team is very responsive. Haven't had issues with deliverability at all. **What do you dislike about Maropost Marketing Cloud?** UI can be frustrating to use at times. Reports are a headache to pull. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Email marketing and reaching out email list ### 36. Great Product **Rating:** 4.5/5.0 stars **Reviewed by:** Katharine V. | Associate Virtual Events Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** I like the ease of use, look, and easy reporting. **What do you dislike about Maropost Marketing Cloud?** I don't have any dislikes of this product. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Reporting is way easier ### 37. Great for simple email reporting **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** It is very simple to see where your email data is and how to analyze it. Deploying emails is very straightforward **What do you dislike about Maropost Marketing Cloud?** It is limited with the abilities it can do. Some of the reporting doesn't make too much sense. For example A/B results is hard to interpret. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Email marketing statistics and how we can improve our campaigns ### 38. Simple and just works **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** Our ability to hand off the content control to marketing and not have development involved for copy or layout changes. **What do you dislike about Maropost Marketing Cloud?** Inability to have more granular automated control and triggered SMS. **Recommendations to others considering Maropost Marketing Cloud:** Do the research. Overall this is much simpler than developing your own system from scratch. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Dev no longer in charge of marketing copy ### 39. Functional platform with top tier customer service. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** I like the use of liquid script, the great customer service and ease of use. **What do you dislike about Maropost Marketing Cloud?** Some features are not up to par versus other platforms. Some feature promises seemed half-baked. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Intelligent recommendation campaigns and preference center build. I really appreciate the use of liquid script and conditional elements. ### 40. Easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** I enjoy the functionality. It is very easy and straightforward. It is very user friendly. **What do you dislike about Maropost Marketing Cloud?** I actually have not come across anything that I have severely disliked as of yet. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** I have not had to solve any business issues with Maropost yet. ### 41. Slightly complicated but worth it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Media Production | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Maropost Marketing Cloud?** Excellent analytics so you can see what's working well in your newsletter. **What do you dislike about Maropost Marketing Cloud?** The backend is not very intuitive and takes a while to get the hang of. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Reaching our newsletter audience and growing that list as well. ### 42. Great ESP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** April 27, 2018 **What do you like best about Maropost Marketing Cloud?** We started with MaroPost when they were still in their infancy. Now almost four years later they have added a robust host of features and their support staff is super to work with on issues - FAR BETTER THAN INFUSION SOFT WHO ARE TERRIBLE! **What do you dislike about Maropost Marketing Cloud?** They do things a little differently, and their product layout is not necessarily intuitive. **Recommendations to others considering Maropost Marketing Cloud:** Ontraport (Office Auto-Pilot) **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Mass emailing up to and around 4M every month. ### 43. Needs help **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Maropost Marketing Cloud?** customer service is responsive sales team is very convincing **What do you dislike about Maropost Marketing Cloud?** UI design is extremely faulty The testing process is very tedious to set up and makes it easy to make mistakes They constantly make updates that do little to effect the bigger issues and are not completely upgraded They don't provide scheduling options like "send-time optimization" as an option for A/B testing Backend team solutions usually provides workarounds on how to function on their ESP but hardly find solutions Segmentation - is VERY clunky and not efficient whatsoever. Some options do not work properly, especially their location function. Dynamic content - does not dynamically change content the way you structure it. Extremely faulty and not reliable. If you pick out a bug in the system it could take weeks or months to get the issue resolved Creating web page - most icons do not work or function properly **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Overall, the ESP has many many challenges. I've personally worked with several different types of ESPs and this so far is the worse one yet. The only way to succeed with this ESP is to constantly figure out workarounds. This makes the user experience VERY challenging to do even the most minimalistic tasks and makes it difficult to execute. Whenever there is an update I am always cautious. Usually, it doesn't work properly or it comes up an array of other issues. I have very little faith in this ESP because it has been so painfully disappointing. ### 44. Top Notch Experience So Far! **Rating:** 5.0/5.0 stars **Reviewed by:** Laurence H. | Advisory Board Chairman, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2017 **What do you like best about Maropost Marketing Cloud?** Not all business owners are tech minded. Therefore, having great support there when you need it is VITAL! Maropost's tech team are there within seconds to answer any questions we have or to help with any set up issues. And our account manager is faultless in making sure we have all our needs met. Fantastic customer service all round! **What do you dislike about Maropost Marketing Cloud?** Not much really. Some of the reporting features could be a little easier to navigate but you can get all the metrics you need. And support has always been there if I've had trouble finding what I was after. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We've acheived our best deliverability and list growth since working with Maropost. I class them as a partner in our business and not just a service provider. ### 45. Maropost is an efficient, smooth email marketing platform that is expanding our email marketing. **Rating:** 5.0/5.0 stars **Reviewed by:** Olivia M. | Content Marketing Manager, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** April 06, 2017 **What do you like best about Maropost Marketing Cloud?** I like how the Maropost platform is organized and how easy it is to segment and group certain users. Their testing function is useful, and their preview rendering has helped us identify display errors across email providers and operating systems. **What do you dislike about Maropost Marketing Cloud?** I don't like how you cannot delete a campaign once it's been sent. I often send test campaigns without using the "Send Test" function, and I like to keep my folders clean. The only dislikes I have are minor. Sometimes the counts for segments are slow, and segments do not always look accurate. **Recommendations to others considering Maropost Marketing Cloud:** Take advantage of their online support staff. I had many questions and issues pop up and their staff always resolved them in a timely fashion. Their chat function is perfect for quick questions and instructions. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We are solving the issue of Spam blockers, list hygiene, and click-through/open rates. We have realized, through Maropost deliverability analytics, the many filters that ISPs put up for old emails. We are able to segment our users by open rates and improve our IP reputation with these functions. ### 46. Amazing platform and amazing customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Gabriel T. | Founder, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** August 24, 2017 **What do you like best about Maropost Marketing Cloud?** The staff assisting with on boarding and their commitment to ensure we maximize our results. **What do you dislike about Maropost Marketing Cloud?** Honestly, nothing. Everything was easy to use and the staff made it very simple to transition. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Email marketing optimization became MUCH easier. ### 47. Great Overall Email Marketing Solution **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 26, 2017 **What do you like best about Maropost Marketing Cloud?** New features that are continually improv **What do you dislike about Maropost Marketing Cloud?** Sometimes hard to find certain features. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Help us create logical email journeys and track efforts. ### 48. Maropost is a strong platform with a good outlook, but a few blind spots **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2016 **What do you like best about Maropost Marketing Cloud?** The automation tool is by far the most powerful aspect of the platform. It's extremely powerful, feature rich and easy to use. This is undoubtedly where Maropost made a name for themselves. I wish it had SMS and Push notifications included, but it doesn't. As far as email-related automations go, I don't think it's missing anything. It has contact-level tagging which is very important when doing marketing automation. Other big plusses: segmentation, easy dynamic content, innovative delivery tools, web tracking script, landing page builder/form builder, blacklist checker in email sending workflow, and a really easy way to select/exclude lists during the message creation process. **What do you dislike about Maropost Marketing Cloud?** I don't like how you have to create content in a separate area from the message creation workflow. This is a little cumbersome. It's the same with their multi-variant testing tool, it's time consuming to manually create many pieces of content before running the test. I also think the UI has quite a few quirks and bugs. Strange menu layouts etc, but this goes for all email platforms. It just takes a bit of acclimation and fine tuning. Lastly, although people seem to rave about their customer support, I have had the opposite experience. Not very helpful, short tempered, untruthful, pushy, and very sales-quota oriented. **Recommendations to others considering Maropost Marketing Cloud:** Go through a very thorough evaluation. The initial answers their team gives you are not always trustworthy. On repeated occasions they have either blatantly mislead me or highly exaggerated what the platform can do. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** We were looking for a more forward thinking, agile, innovative platform, instead of the older, legacy products we had been using for years. These older products just weren't innovating, whereas Maropost was really disrupting the scene with cutting edge features being shipped at a very fast pace. ### 49. Great sales experience **Rating:** 5.0/5.0 stars **Reviewed by:** Oscar O. | Sales & Marketing Manager for LATAM, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2017 **What do you like best about Maropost Marketing Cloud?** The supportiveness of the people we were in contact with. **What do you dislike about Maropost Marketing Cloud?** Nothing really, I think it's a great product, only not a fit for hat we're looking for right now **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Great tool to improve marketing automation ### 50. Excellent Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2016 **What do you like best about Maropost Marketing Cloud?** Use Maropost to manage variety of marketing for my company. Works great + good customer support. **What do you dislike about Maropost Marketing Cloud?** Not much to dislike. Initial learning curve was a little more difficult - but the tools are more advanced than programs we've used in the past, so it was worth the time. **What problems is Maropost Marketing Cloud solving and how is that benefiting you?** Needed better delivery rates and automation options for our email marketing program. Delivery rates have not fallen below 99% since we started using it. Automation tools have helped us retain and monetize leads that would otherwise have been lost. ## Maropost Marketing Cloud Discussions - [What is pricing?](https://www.g2.com/discussions/what-is-pricing) - 1 comment, 2 upvotes - [What is Maropost Marketing Cloud used for?](https://www.g2.com/discussions/what-is-maropost-marketing-cloud-used-for) - 1 comment - [View Maropost Marketing Cloud pricing details and edition comparison](https://www.g2.com/products/maropost-marketing-cloud/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-02+01%3A57%3A17+-0500&secure%5Bsession_id%5D=e1c7b3bb-d191-4956-982d-6d2402b3c195&secure%5Btoken%5D=31797170d64378f43e3b9ee124277f239a481d624a40d4cd4a6273adfadfec41&format=llm_user) ## Maropost Marketing Cloud Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Administration** - Template Creation - Preset Template Availability - Custom Unsubscribe - Email Segmentation - Detailed Server Logs - Notifications **Visitor Behavior** - Monitoring - Targeting - Guided Selling **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - Personalization - Transactional SMS **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Integrations** - Webhooks - Event Tracking API - Mail Send API - Spam Filter Testing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access **Templates** - Library - Customization - Optimization **Edit** - Pre-Made - Build - HTML **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Platform** - Custom Tracking Domain - Multiple Domains - Dedicated IP - Documentation - Sender Reputation Management - Tracking & Reporting - Enterprise Scalability - Performance and Reliability **Personalization** - Recommendation - Content - Cart Abandonment - Personalization Engine - Product Recommendations - A/B Testing - Personalized Messaging **Logistics** - Analytics - Issues - Integrations - Shareable Link **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization **Multichannel** - Web - Email - Mobile **SMS Platform** - Reporting - Automation - API Integration **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Administration ** - Marketing Campaigns - Reports & Analytics - User Data - Integrations **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - E-Commerce Personalization** - Natural Language Interaction **AI Automation - SMS Marketing** - AI SMS **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Maropost Marketing Cloud Alternatives - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - 4.4/5.0 (1,205 reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - 4.0/5.0 (4,386 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,226 reviews)