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MarketMuse Reviews & Product Details - Page 21

MarketMuse Overview

What is MarketMuse?

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

MarketMuse Details
Product Website
Languages Supported
English, Spanish
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Product Description

Build your target keyword list for organic search. Use MarketMuse Site Anaysis to identify gaps in the content on your site. Use your primary keywords and Topic suggestions (secondary keywords) to create content.

How do you position yourself against your competitors?

Other tools provide great insight into your content metrics and what keywords to target, but they can't tell you how to write content that will rank for those terms. MarketMuse zeros in on what it means to have comprehensive coverage of a given topic, and provides the information you need to create content that not only ranks for your target keywords, but any queries related to them.


Seller Details
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@MarketMuseCo
2,416 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

MarketMuse is an advanced content optimization platform designed to help marketers and content creators improve their content strategy and performance. By leveraging artificial intelligence, MarketMuse analyzes content quality, relevance, and comprehensiveness, providing insights and recommendations to enhance SEO and drive organic traffic. The platform offers tools for topic modeling, content planning, and competitive analysis, enabling users to create data-driven content that resonates with their target audience. For more information, visit their website at https://www.marketmuse.com.


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Overview Provided by:

Recent MarketMuse Reviews

Serg V.
SV
Serg V.Enterprise (> 1000 emp.)
5.0 out of 5
"A content creation ally"
The whole suite of apps within MarketMuse gives a different set of tools to create comprehensive content for people and SEO.
Miguel R.
MR
Miguel R.Small-Business (50 or fewer emp.)
5.0 out of 5
"An indispensable tool for SEO"
Marketmuse helps to understand the most relevant topics for a search, gives you an overview of how to create truly useful and quality content for t...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"MarketMuse Has Transformed My Content Creation"
The Optimize section of MarketMuse is a game-changer. I can run a query and get feedback for my content creation. This feedback includes a target w...

MarketMuse Pricing

Exclusive savings on MarketMuse through G2 Deals

Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

Deals
$119/month or $1200/year
$149/month or $1500/year
20% off
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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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Official Interactive Demo

MarketMuse demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

214 MarketMuse Reviews

4.6 out of 5
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214 MarketMuse Reviews
4.6 out of 5
214 MarketMuse Reviews
4.6 out of 5

MarketMuse Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MarketMuseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Matt P.
MP
Founder
Publishing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about MarketMuse?

We have been using MarketMuse's content analyzer for more than a year now. It has helped us optimize our content and achieve significantly better search rankings. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

It's not always clear what specific changes you should make to your content, but I think they are going to address that in their new version. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

MarketMuse is the right tool for anyone using content strategy to improve search rankings. It can help determine your best content opportunities and gives you a path to create them. I think it needs to be noted that this is an enterprise level tool. It's very powerful, but might not be for a solo business owner that operates small websites. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

We are using MarketMuse to optimize our profile pages of publicly-traded companies. Our search traffic has nearly doubled since we started using MarketMuse. Review collected by and hosted on G2.com.

Verified User in Investment Management
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about MarketMuse?

The tool not only helps you understand your own rank but you can also understand how you stack up against competitors. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

This tool isn't for everyone. This tool best services content creators who want to consistently create and rank. It can be expensive if you don't completely understand how your content works within your marketing mix. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

With MarketMuse we are able to help our companies create and rank within their respective verticals. We don't need to have a deep understanding of the vertical to create content that leads to new prospects. The tool helps us see who we are trying to compete with and how we stack up against them. Review collected by and hosted on G2.com.

BW
CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

Marketmuse is an easy to use SEO strategy in a box. It makes it foolproof to own/compete for specific keywords and ideas. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Not much to share here really. I guess it could be a bit cleaner and they could provide additional features to automate some of the work. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Definitely use it if SEO is important for b2b business. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

We're increasing our leads and revenue with MarketMuse. Since using Marketmuse (almost 1 year) we've ranked for over 100 more key search terms and currently have the first Google search rank for 15 of our most important keywords. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about MarketMuse?

We use MarketMuse on every piece of content that comes through the door. It's super easy to use and makes each article a bit more optimized. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

There was a new update recently that is kind of confusing but I think they did it to make the software run faster and be less glitchy. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Market Muse helps us make sure that articles are optimized to their full potential before we publish them. Review collected by and hosted on G2.com.

Jason G.
JG
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

MarketMuse helps us to know where our content has gaps and how to write better articles that our audience and Google both will love. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I wouldn't say I dislike anything, but the one struggle is the software is just so comprehensive and powerful it's hard to fully make use of it without a little training. But it is so so so worth it to get fully up to speed on all of the features. You don't want to miss any of these. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

We use it for keyword research, or what we use to call keyword research. Now we identify content opportunities, get briefs for our writers, and then incorporate all of the suggestions to make our articles exhaustively complete. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

This tool saved me so much time I can't imagine ever getting all the work done I did without it. Instead of spending hours weeding through lists of keywords, I got a list of the ones with the most impact. This tool identified major gaps in our content we never would have identified on our end, without spending days reviewing top content of our competitors. We were able to present keywords and information to our writers and editors in an easy-to-read format so they could execute on the research. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

This is a newer product, and from time to time, there were updates or very small bugs, but nothing major that interfered with using the product. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

At my previous position, we were tasked at helping improve the performance of a lot of content that had declined in rankings and was previously driving a ton of traffic to the site/s. We were able to improve the rankings and organic search engine traffic for the majority of the content we worked on. We had worked on projects like this in the past that took months, instead, we were able to get more done with this tool and had more success. Review collected by and hosted on G2.com.

Joe K.
JK
CEO and founder
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

We have written (and revised) better content than ever before due to guidance from MarketMuse. We are using MarketMuse to not only guide content we intend to write, but also to go back and revise content for better SEO. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Would be good to have a keyword research tool integrated in so that you can create new AdWords campaigns based on research. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse is helping us rank better in search results against competitors vying for similar terms. Review collected by and hosted on G2.com.

Robert M.
RM
VP Creative Marketing Solutions
Broadcast Media
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

Writing a brief for a writer sometimes feels like it's easier to simply go ahead and write the darn post myself. With Market Muse I not only give my writer what to write about, I also know that what I'm asking her to do is going to guarantee I go head-to-head with my competitors.

I no longer have to guess or "put myself in my readers' shoes" to know what to write about. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I would love for the price to come down a bit as we're a small company with lots of other marketing expenses. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Being able to find the right topics, backed by actual AI-driven research. Review collected by and hosted on G2.com.

Nathaniel B.
NB
Partner
Investment Banking
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about MarketMuse?

MarketMuse is the most comprehensive data source for content suggestions and subheadings. Instead of using 3 tools and cobbling things together, it's all in one place here. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

There's still some manual work to take data and create actual content outlines, but that's improving with each release. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

The SEO game is always changing. "Deep content" is powerful right now, and MarketMuse is the tool I've used to take websites with so-so rankings to the top. It has revolutionized our ability to compete for organic traffic in 2018. Review collected by and hosted on G2.com.

John L.
JL
Director of Marketing & Growth
Events Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

How easy MarketMuse makes researching SEO strategies and optimizing new and existing content Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Load times can be slow or time out occasionally Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

MarketMuse has been a game changer for our content strategy and SEO. By knowing how to fully cover topics to build topical authority it makes building and executing on a strategy easy. Review collected by and hosted on G2.com.