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MarketMuse Reviews & Product Details - Page 20

MarketMuse Overview

What is MarketMuse?

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

MarketMuse Details
Product Website
Languages Supported
English, Spanish
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Product Description

Build your target keyword list for organic search. Use MarketMuse Site Anaysis to identify gaps in the content on your site. Use your primary keywords and Topic suggestions (secondary keywords) to create content.

How do you position yourself against your competitors?

Other tools provide great insight into your content metrics and what keywords to target, but they can't tell you how to write content that will rank for those terms. MarketMuse zeros in on what it means to have comprehensive coverage of a given topic, and provides the information you need to create content that not only ranks for your target keywords, but any queries related to them.


Seller Details
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@MarketMuseCo
2,416 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

MarketMuse is an advanced content optimization platform designed to help marketers and content creators improve their content strategy and performance. By leveraging artificial intelligence, MarketMuse analyzes content quality, relevance, and comprehensiveness, providing insights and recommendations to enhance SEO and drive organic traffic. The platform offers tools for topic modeling, content planning, and competitive analysis, enabling users to create data-driven content that resonates with their target audience. For more information, visit their website at https://www.marketmuse.com.


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Overview Provided by:

Recent MarketMuse Reviews

Serg V.
SV
Serg V.Enterprise (> 1000 emp.)
5.0 out of 5
"A content creation ally"
The whole suite of apps within MarketMuse gives a different set of tools to create comprehensive content for people and SEO.
Miguel R.
MR
Miguel R.Small-Business (50 or fewer emp.)
5.0 out of 5
"An indispensable tool for SEO"
Marketmuse helps to understand the most relevant topics for a search, gives you an overview of how to create truly useful and quality content for t...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"MarketMuse Has Transformed My Content Creation"
The Optimize section of MarketMuse is a game-changer. I can run a query and get feedback for my content creation. This feedback includes a target w...

MarketMuse Pricing

Exclusive savings on MarketMuse through G2 Deals

Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

Deals
$119/month or $1200/year
$149/month or $1500/year
20% off
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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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Official Interactive Demo

MarketMuse demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

214 MarketMuse Reviews

4.6 out of 5
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214 MarketMuse Reviews
4.6 out of 5
214 MarketMuse Reviews
4.6 out of 5

MarketMuse Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MarketMuseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
IM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

It provides more comprehensive and robust recommendations that are difficult to get from other tools. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Are far as I know there isn't an option to bulk download insights. If that became available that would be a game-changer. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

It honestly helps us better identify user needs and concerns to make our content more useful to our readers. Review collected by and hosted on G2.com.

Steven W.
SW
Digital Marketing Director
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

MarketMuse is my goto tool for helping me craft quality content. It identifies all the semantically related keywords and quickly shows me how new content stacks up against my competitors. Also, love the monthly consultations they provide. They really want to make sure you are getting the most from the platform and achieve the success they promise in their marketing. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

For a small business, it is pretty expensive. However, if I could only afford two SEO tools, this would be one of them. I switched companies and had to wait for a new budget season before resigning up for MarketMuse. It seriously hobbled my workflow and results. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Make sure you meet with your rep and let them know if you don't understand anything. The program is very robust but too valuable for you to not use it to the fullest extent. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Customer acquisition through lead generation. In the first year after using MarketMuse, we saw a 30% growth in leads from organic search. Review collected by and hosted on G2.com.

Garit B.
GB
Senior SEO Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

This tool gives you the on-page supporting keywords (called "topics") to give semantic relevance to your head term keyword for a particular page. It's like TF-IDF on steroids. No one else on the market has anything else like it. Use it and you will see a boost in traffic and rankings! Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Before the new MarketMuse Suite was rolled out, there was no sitewide analysis tool for a while. But now they have that - and if you become an expert user, you can figure out how to use it for building even more advanced topical relevance. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

It's a pretty expensive tool, but I would recommend it to anyone doing SEO. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

It not only gives your page a SEO content score from 1-100, but also gives one to your competitors on the SERPs. Even more than that, it gives you the information you need to beat out your competitors. Review collected by and hosted on G2.com.

Jim W.
JW
Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

As a content producer and manager of a writing team, the Content Analyzer tool gives us the actionable steps we need to improve our work. Through thorough analysis of competitors, we can produce a list of "to dos" for our writers to implement and makes the editor's job faster and much easier. The tool truly shines when it identifies a blind spot we completely missed, which happens more often than we'd care to admit. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The tool does take a bit of time to run, which is understandable given how much data it is collecting. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

This review is just of their Analyzer tool, they recently released Marketmuse Suite that I have not yet had a chance to use. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Not all of our writers have a keen eye towards what may be beneficial from an SEO perspective. With MM, we can close that gap and help them produce a first version that checks off more boxes. Review collected by and hosted on G2.com.

Valerie R.
VR
VP of Content & Category Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

The MarketMuse briefs are extremely helpful for writing quality content. They help our writers stay on topic and ensure that we're getting the right terms/length/links to create the most effective content. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Can't think of anything. The platform and team are both a pleasure to work with. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Jumpstart your content strategy with the pros! Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

We started a blog and used MM the whole way to ensure we were doing the right things to drive quality traffic. They jumpstart our writing efforts. Review collected by and hosted on G2.com.

Kate J.
KJ
Director of Marketing
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about MarketMuse?

I like the simplicity of MarketMuse. You can use it as a stand-alone content analyzer or use it to gain a SEO advantage over your competitors' content. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I wish it had search volume information. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Use it to optimize existing content and compare your content with competitor content. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Strategic content and copywriting. We're a small business so visibility is critical. MarketMuse has enabled us to dramatically increase our organic search traffic... which now comprises 80% of our website traffic! Not too shabby. Review collected by and hosted on G2.com.

Bryan R.
BR
Founder
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
What do you like best about MarketMuse?

As a consultant, I have to be able to learn what's happening online in a variety of different, complex industries. MarketMuse helps me quickly digest the content necessary for my clients to have success. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

As with any SEO tool, there is still manual work that needs to be done with data and the content creation, but I expect that to improve with time. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

SEO will always be changing. It's difficult to stay on top of that, particularly for someone working in a variety of different industries. MarketMuse reduces some of the heavy lifting and helps make staying on top of the game faster. Review collected by and hosted on G2.com.

Jay B.
JB
Paid Search/Search Engine Marketing Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

MarketMuse has truly upped our content game, from a creation and evaluation standpoint. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

It took me so long to get over the price because it is truly worth the price of admission. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Give their team the chance to impress you, you won't be disappointed in learning all that MarketMuse can do. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

There are tools like Moz's domain authority that tell you the overall score of your website, you have Google's Quality Score/Ad Rank to tell you how you are doing in Google Ads but MarketMuse helps solve the problem of good content. Review collected by and hosted on G2.com.

Jeff B.
JB
Associate Vice President Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

Content Analyzer gives SEOs the opportunity to save enormous amounts of time by aggregating all related topics being discussed by competitors, giving you a blueprint of what to needs to be written to be competitive. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Tool takes a significant amount of time to run, would be better in batches. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Not for beginners - if you are using content analyzer, you will need to know what you're doing. Their new product, the MarketMuse Suite, is much more user-friendly for the everyday content marketer. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

MM helps us create content that is more in-depth, and competitive from both an SEO and user standpoint. Review collected by and hosted on G2.com.

Joe D.
JD
Founder
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
What do you like best about MarketMuse?

As a small startup, developing content seemed to be one of the biggest hurdles standing in my way. After exploring options available, I found that MarketMuse offered the most comprehensive approach, and the smartest tool on the market for creating quality content. I am blown away by the tools they have developed to help me create highly competitive articles around the topics that support my business. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

There is nothing to dislike about this company. If the product were free, it would be a perfect world, but I understand that is impossible and would prevent me from engaging with the highly talented team that supports my daily needs. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

I would recommend that new users take a measured approach when adopting MarketMuse's platform. There's a lot of great features to help with content strategy and development. For a novice, it makes sense to development a content plan with their team so that you can get into a cadence of producing articles with a frequency that supports the needs of your business. I have found that their team is extremely helpful and always available for questions and support - use them! Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I am a small startup building a web application for a B2C solution. I needed to begin a content strategy to build authority on related topics over time, without guessing. MarketMuse helps me to employ their tools while creating high-performing articles. In a short period of time, I can see my articles on the 1st page of Google's search engine results page! That means that I can save $$ on ads, and rely more heavily on organic visitors to my website. As I build my company, I also want to emulate the culture that is present at MarketMuse. Each team member that I have interacted with has completely focused on my needs and offered creative ideas to help me grow. It's not just an innovative tool that I have received, but a partnership that helps beyond my obvious needs of developing quality content. Review collected by and hosted on G2.com.