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MarketMuse Reviews & Product Details - Page 19

MarketMuse Overview

What is MarketMuse?

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. Schedule a customized demo today at https://www.marketmuse.com/book-demo/

MarketMuse Details
Product Website
Languages Supported
English, Spanish
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Product Description

Build your target keyword list for organic search. Use MarketMuse Site Anaysis to identify gaps in the content on your site. Use your primary keywords and Topic suggestions (secondary keywords) to create content.

How do you position yourself against your competitors?

Other tools provide great insight into your content metrics and what keywords to target, but they can't tell you how to write content that will rank for those terms. MarketMuse zeros in on what it means to have comprehensive coverage of a given topic, and provides the information you need to create content that not only ranks for your target keywords, but any queries related to them.


Seller Details
Company Website
Year Founded
2013
HQ Location
Boston, MA
Twitter
@MarketMuseCo
2,416 Twitter followers
LinkedIn® Page
www.linkedin.com
19 employees on LinkedIn®
Description

MarketMuse is an advanced content optimization platform designed to help marketers and content creators improve their content strategy and performance. By leveraging artificial intelligence, MarketMuse analyzes content quality, relevance, and comprehensiveness, providing insights and recommendations to enhance SEO and drive organic traffic. The platform offers tools for topic modeling, content planning, and competitive analysis, enabling users to create data-driven content that resonates with their target audience. For more information, visit their website at https://www.marketmuse.com.


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Overview Provided by:

Recent MarketMuse Reviews

Serg V.
SV
Serg V.Enterprise (> 1000 emp.)
5.0 out of 5
"A content creation ally"
The whole suite of apps within MarketMuse gives a different set of tools to create comprehensive content for people and SEO.
Miguel R.
MR
Miguel R.Small-Business (50 or fewer emp.)
5.0 out of 5
"An indispensable tool for SEO"
Marketmuse helps to understand the most relevant topics for a search, gives you an overview of how to create truly useful and quality content for t...
Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"MarketMuse Has Transformed My Content Creation"
The Optimize section of MarketMuse is a game-changer. I can run a query and get feedback for my content creation. This feedback includes a target w...

MarketMuse Pricing

Exclusive savings on MarketMuse through G2 Deals

Make better content decisions faster with MarketMuse Standard. Inspect the structure of the top SERPs, investigate competitive pages and clusters, find the right topics to pursue, and optimize prior to publication.

How to claim this offer

Click "Claim offer" on G2, Click "Create account" on the following page. Start with the free version and use code G2SAVE20 during checkout when you are ready to buy.

Deals
$119/month or $1200/year
$149/month or $1500/year
20% off
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MarketMuse Media

MarketMuse Demo - See priorities and opportunities in your inventory
Quickly discover the best opportunities for optimizing existing content or creating something new. MarketMuse is the only place you can analyze your content with personalized metrics while researching topics. You determine what to create and update based on topic value and your content’s performa...
MarketMuse Demo - Go head-to-head with your competitors
Simplify competitive research. Evaluate the top SERPs by topical relevance, gaps, and must-haves. Plus, filter websites to deep dive into their content and clusters.
MarketMuse Demo - Research topic opportunities
MarketMuse simplifies and removes the subjectivity from keyword research. Sort and prioritize based on your existing clusters for the best chance at ranking.
MarketMuse Demo - Know the right structure to rank
SERP X-ray shows you the structure of the top SERPs and why they’re ranking. Know how many images, H2’s, hyperlinks, and keywords to include to win on the web.
MarketMuse Demo - Optimize your content in real-time
Increase the search impact of your content with our in-line, data-driven suggestions. Make sure you never miss a thing and publish expert-level content every time.
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Official Interactive Demo

MarketMuse demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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Video Reviews

214 MarketMuse Reviews

4.6 out of 5
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214 MarketMuse Reviews
4.6 out of 5
214 MarketMuse Reviews
4.6 out of 5

MarketMuse Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MarketMuseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Amy A.
AA
Co-Founder
Publishing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

MarketMuse not only helps us optimize our existing content, but it gives us clear data on other topics and areas of content we can create or improve. Our writers love it because we can help them revise their work for further impact. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Oftentimes the results take some time to load but that seems to be improving, still would love the data much quicker. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

It might seem like a big investment every month, but the ROI is there. It can make a huge difference if you are 2nd in Google, or 12th, so I would say it's definately worth the investment. You'll also save time because you'll know exactly where to focus your efforts and how to create an ongoing content strategy that wins every time. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

If a piece of content is dipping in the rankings, we start with a MarketMuse optimization, which helps improve our overall content score, but that's one of the many benefits. At a glance, we can see what clusters of content we are dominating, what areas still need work (i.e. new articles). We can easily see where we stand with our competitors and easily how they can improve.

I use MarketMuse for every website in our 35+ website portfolio, it has become a staple part of our processes and our entire editing team uses it too. Anyone can learn how to use it and if we have questions, the MarketMuse team is very responsive and offers a lot of support.

We have been able to rank for really, super-competitive keywords and dominate the niche areas we want to rank in in a fairly short time. We can see gaps in our authority chunks and quickly create strateegies to address that too. I cannot understate the many uses of MarketMuse for serious content strategist, it just makes my life so much easier. Review collected by and hosted on G2.com.

Eduarda B.
EB
Co-Founder
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

I like the UX of the tool. It provides so much powerful data and insights on our content while being very easy to navigate. The onboarding is easy and intuitive. We didn't waste our writers' time with training, which usually is a pain with other SEO software. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I wish it was a bit faster, although I understand that this is not an easy task given the amount of data they need to constantly process. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Improving our organic search in a very straight forward and intuitive way. Review collected by and hosted on G2.com.

MY
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

I run an ecom portfolio and ecom is notoriously hard to write a lot of varied blog content for. MarketMuse helped us uncover golden nuggets of opportunity to write content that has helped move our blog to 10% of traffic. This has helped our topical authority for SEO, increased rankings and moved the overall organic search revenue in excess of the cost. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

No real dislikes. It really pays for itself. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

It is difficult to find regular topics for an ecommerce business. Review collected by and hosted on G2.com.

JL
Web Develope III
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

We are a small company in a very competitive market - always chasing for top positions like everyone else. However, when our head company threw down a challenge - move five top ROI keywords into positions you covet, I had to give it a try. We don't have a great deal of money to spend on video, so MarketMuse was my answer and boy did it perform! Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

I wish briefs were more readily available. Although we can surely make magic happen without briefs, if you really want to crank up the content volume the briefs will help immensely. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

Keep track of the keywords and pages you want to move and you will see changes within 30 days. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Moving my top ROI keywords into position on page 1, at least the top 3, to generate leads. In a competition against 18 other companies we have moved 1 of 5 keywords into position 3, two have moved to position 1! The other two are moving up the ladder, just nudging them along with more content and they will soon be there! Review collected by and hosted on G2.com.

CL
Digital media publisher
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MarketMuse?

The support team is fantastic and the tools are easy to understand and use. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The price point seemed high for the services that were offered. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

This was a great tool to help us discover the realities of SEO optimization and learn best practices. Review collected by and hosted on G2.com.

Verified User in Consumer Services
EC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

The recommendations are actionable and they remove the problem of opinion overload when planning our calendar. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Product wasn't as accessible to us when we were really small and lacked capital. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

We learn what's working and double down. Moreover, it's clear what isn't so we can optimize our resources. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about MarketMuse?

The applications are really helpful because you can prioritize topics and pages according to what has the best potential.

Saves me a ton of time!! Now I don't have to manually look at every single SERP for a topic I'd like our team to write about. I'm the sole manager of our content strategy so using MarketMuse saves me time, stress, and eliminates human error.

I feel like they update their product fairly often.

Can identify gaps in our content marketing strategy

Can see how competitors are performing on any given topic

Can see what content you already have that should be optimized

Their content briefs are helpful, can hand these off to our freelancers for them to easily execute

Good blogs on their site are helpful Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Sometimes the Applications load a little slowly, nothing ever takes more than 1-2 minutes but I find myself often getting pulled into other work while things load.

99.5% of the data is clean & spot on, but sometimes the Questions tab will pull questions that aren't very relevant (some are goofy though, so it's a good laugh)

Wish there were more onboarding documents - I think that a lot of people are still used to looking at volume to determine what is worth writing about. The switch from thinking about KW volume to thinking about topic comprehensiveness & clusters is difficult, and it's especially difficult to defend internally to people who "know just enough to be dangerous" about SEO. Review collected by and hosted on G2.com.

Recommendations to others considering MarketMuse:

This tool is awesome for:

- SEOs

- content marketing managers

- writers

- editors

- agencies Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

- improve rankings for core terms our prospects are searching

- build informative, educational, and expert content

- reduce the amount of time spent planning our strategy, & spend that time executing

- beat our competition Review collected by and hosted on G2.com.

Verified User in Outsourcing/Offshoring
UO
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

Immediate insights on topic coverage in regard to our own content performance and also our competitors. Hands on support team and training. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

Definetly a learning curve for content strategist although this is manageable and worth the effort. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

Improved depth of content

Quicker intelligence into building content strategies at scale Review collected by and hosted on G2.com.

Radica M.
RM
Content Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about MarketMuse?

This tool is amazing if you want to be before your competitors. It's so easy to put keywords that they have not used and I like how efficient it is in telling you the score of your article in comparison with the one that is firstly ranked. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

There isn't anything I dislike about it. The tool is very efficient and is fast, which is really surprising even for long articles. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

I have found it to be easier to use for finding keywords for my articles instead of using Google Analytics. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 Gives Campaign
Incentivized Review
What do you like best about MarketMuse?

The ability to see word count for top ranking articles and see what words are common across the top performing articles. The charts to export the data are great and a nice single view to get all of the data. Review collected by and hosted on G2.com.

What do you dislike about MarketMuse?

The information isn't detailed enough. It will tell me if the keyword have high, medium, or low search volume, but I don't know what number classifies a search volume as "high." To really understand the potential for a keyword to rank, I have to use a second tool. The same goes for what words I should include in an article: It will tell you how many times a word is mentioned, but not if it's in any h2 or h3 headers. Review collected by and hosted on G2.com.

What problems is MarketMuse solving and how is that benefiting you?

A quicker analysis of what the top articles are for a keyword and some basic info to understand how in-depth they each are and what topics they cover. Review collected by and hosted on G2.com.