# Marin Software Reviews **Vendor:** Marin Software **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.8/5.0 **Total Reviews:** 453 ## About Marin Software Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI. ## Marin Software Reviews ### 1. Marin is a great software for account management **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2014 **What do you like best about Marin Software?** I like the ability it gives me to monitor campaigns. Very helpful for a manager and also helpful for staff. **What do you dislike about Marin Software?** I haven't found too much to dislike yet. **What problems is Marin Software solving and how is that benefiting you?** We are solving the problem of managing yahoo/bing and google campaigns in the same place. ### 2. Marin Software Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 02, 2014 **What do you like best about Marin Software?** Marin Software is the Rolls Royce of bid management software. You can do everything on their platform without having to go to each specific Search Engines UI. **What do you dislike about Marin Software?** Marin Software is an expensive bid management platform. **What problems is Marin Software solving and how is that benefiting you?** Our business solving time management issues with bid management forms. ### 3. Marin makes it much simpler to view data from google, bing and facebook all in one place. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2014 **What do you like best about Marin Software?** Marin makes it much simpler to view data from google, bing and facebook all in one place. **What do you dislike about Marin Software?** Sometimes the system does not exactly match the publishers. **What problems is Marin Software solving and how is that benefiting you?** It is much easier to do keyword level optimizations. ## Marin Software Discussions - [What is Marin Software's stock symbol and how well is it performing?](https://www.g2.com/discussions/what-is-marin-software-s-stock-symbol-and-how-well-is-it-performing) - 1 upvote - [Do we need to modify any aspects of our technology to work with Marin's solutions?](https://www.g2.com/discussions/do-we-need-to-modify-any-aspects-of-our-technology-to-work-with-marin-s-solutions) - 1 upvote - [How do you help customers with their workflow processes?](https://www.g2.com/discussions/how-do-you-help-customers-with-their-workflow-processes) - 1 upvote - [What is your service model like at Marin Software?](https://www.g2.com/discussions/2781-what-is-your-service-model-like-at-marin-software) - 1 upvote - [Why Marin Software?](https://www.g2.com/discussions/why-marin-software) - 1 upvote - [View Marin Software pricing details and edition comparison](https://www.g2.com/products/marin-software/reviews?page=10&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-06-02+19%3A46%3A40+-0500&secure%5Bsession_id%5D=c3071274-65df-46cf-a216-fb499033fc72&secure%5Btoken%5D=e16d8ca0b2214240fea628a4ef43c9b72c80d223c56df098f5c00827c59dfd3b&format=llm_user) ## Marin Software Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Marin Software Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)