# Marin Software Reviews **Vendor:** Marin Software **Category:** [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising) **Average Rating:** 3.8/5.0 **Total Reviews:** 453 ## About Marin Software Marin Software provides industry-leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Unlike other platforms that rely exclusively on proprietary tracking and technology, Marin's solutions ingest and synchronize audience, revenue, and contextual data from any source across all digital marketing channels, leading to enhanced performance insights, improved audience targeting, and increased digital marketing program ROI. ## Marin Software Reviews ### 1. So nice **Rating:** 5.0/5.0 stars **Reviewed by:** Priya J. | Software Developer Brain Technosys Pvt.Ltd, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2024 **What do you like best about Marin Software?** Marin Software is an online advertising company based in San Francisco. The software company focuses on advertising views and promotion. **What do you dislike about Marin Software?** Noting is dislike in the Marin Software. **What problems is Marin Software solving and how is that benefiting you?** Marin Software provides industry-leading enterprise marketing software for advertisers. ### 2. Marine software is awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Satoshi N. | Vice President of Business, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2023 **What do you like best about Marin Software?** Marin Software is a great program with great options for altering and diversifying marketing components. It facilitates campaign creation and has an excellent user interface. Additionally, I enjoy how well it manages bids and how you can design unique reports. **What do you dislike about Marin Software?** The Marin Software may occasionally be challenging to use and include flaws. When it comes to producing graphic reports and presentations, it has limited skills. Even for those that should be simple, connecting with some platforms can take some time. It can be annoying when contract terms are rigid, especially for European businesses used to more accommodating agreements. **What problems is Marin Software solving and how is that benefiting you?** One of the anticipated advantages of adopting Marin Software was the simplicity with which various campaigns could be easily managed and optimized without requiring a user to connect to numerous different websites. We had hoped to reach that level of streamlined management, but we were unsuccessful. The ability to access all platforms from a single location would have saved a substantial amount of time by removing the requirement to log in to each forum separately from a long list. ### 3. Marin was great while we had it but ultimately switched to something more robust **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Marin Software?** It was nice that most connections to 3rd party platforms were already built in. Only a few of our connections needed custom dev work. **What do you dislike about Marin Software?** It took quite a while to get custom connections made for platforms that should have been fairly easy to connect to. We had to wait for our Marin agency team to do everything first, it wasnt really a dashboard we could custom create. **What problems is Marin Software solving and how is that benefiting you?** Attempting to bring all our outside marketing platforms into one spot. We then could easily manage and optimize the various campaigns without having to log into 20 different sites. We had hoped that would be the solution but unfortunately we were never able to get to that point. It would have been a great time saver to be able to do that instead of logging in to a large list of platforms one by one ### 4. Day late, dollar short **Rating:** 1.5/5.0 stars **Reviewed by:** Alex W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2023 **What do you like best about Marin Software?** Their reporting capabilities and customer service were great. **What do you dislike about Marin Software?** Their bidding algorithm never could catch up to the changes GoogleAds was making. They also didn't have the ability to run Performance Max campaigns which are the only main shopping campaigns now. **What problems is Marin Software solving and how is that benefiting you?** They solved our reporting problems and saved us a ton of time by making it a refreshable macro. ### 5. Marin Software is a fantastic program with fantastic features **Rating:** 5.0/5.0 stars **Reviewed by:** Ravneet K. | Front-End Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Marin Software?** It is an excellent program with great features for diversification and modulation of marketing components. It enhances the ability to compose campaigns. Marin is highly convenient, and the user interface is entirely satisfactory. The functionalities of this program are incredibly demanding. It is a program that I highly recommend because it positively impacts internal marketing and advertising strategy. **What do you dislike about Marin Software?** I have no complaints; on the contrary, I consider it handy and well-designed software. **What problems is Marin Software solving and how is that benefiting you?** It has been very successful because it has allowed us to create a large segment of extremely compact tools. We can create campaigns in many ways while maintaining service quality. It is unique and instrumental in fostering the storage of fluid marketing projects. It demonstrates a high level of quality about the objectives. If you are ambitious, it will fit your guidelines perfectly. ### 6. Biding algorithm was good 5 years ago, but watch out for their contracts! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2022 **What do you like best about Marin Software?** The bidding used to be good when everything was done manually 5 years ago. But since Google launched smart bidding and Optmyzrs bidding rules got better, there is no real use for Marin anymore. **What do you dislike about Marin Software?** Their contracts are extremely "American" and unlike most European companies. We asked them to remove some of the campaigns from their platform; they only removed the functionality but still charged the full connected ad spend. They point to the contract, and they have no interest in finding a solution with their clients. They only want your money and don't care if they haven't provided their clients with any value. This way of tying clients to contracts is so old, and their rigid business ways likewise. No wonder their stock are going downwards since they went public. **Recommendations to others considering Marin Software:** Watch out for their contracts and read them very closely. I lost €4000 in a year and got zero value, and I know another company that lost €12.000 in 6 months where Marin was not actively running on the campaigns. But Marin said; all of the ad spend was connected to our platform and the contract says, you pay 😳 **What problems is Marin Software solving and how is that benefiting you?** Marin used to be suitable only for bidding. The other features are more accessible on other platforms. Since there are better ways to handle bids nowadays, I don't recommend Marin anymore. ### 7. Extremely underwhelming & difficult to use would NOT recommend **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2020 **What do you like best about Marin Software?** Bidding optimization seemed to be the platform's strongest benefit. Onboarding and account management teams were excellent. **What do you dislike about Marin Software?** The platform was very difficult to use and somewhat buggy. It was much harder to use than Google Ads' and Microsoft Advertising's native platforms. **What problems is Marin Software solving and how is that benefiting you?** There was potential improvement in our customer acquisition costs but that did not outweigh the difficulties in using the platform. ### 8. Downloading reports **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2016 **What do you like best about Marin Software?** I like the custom reporting functionality **What do you dislike about Marin Software?** Some buttons and pages are difficult to navigate to as they are quite small. **Recommendations to others considering Marin Software:** get it **What problems is Marin Software solving and how is that benefiting you?** Finance data can be aggregated and analyzed. ### 9. Guided advertising **Rating:** 4.0/5.0 stars **Reviewed by:** Triana C. | Advertising and Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** September 19, 2021 **What do you like best about Marin Software?** Interface with control tools and guided advertising management for all clients, available on social networks and search for cookie information. **What do you dislike about Marin Software?** Guide to the control and administration of data within the system and web. **Recommendations to others considering Marin Software:** Manage data obtained from sales and search, advertise to potential customers in registration list. **What problems is Marin Software solving and how is that benefiting you?** Guided advertising campaign compatible with different search engines, keywords, and managing data obtained from specific clients. ### 10. Manage Paid Ad Campaigns with Thousands of Keywords **Rating:** 4.0/5.0 stars **Reviewed by:** Mallory R. | Senior Marketing Operations Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 ### 11. Automated bidding helped if you know your way around. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** July 29, 2020 **What do you like best about Marin Software?** Bulk sheets saved a bunch of time when it came to mass changes. **What do you dislike about Marin Software?** Support team was not very helpful. If multiple people in the platform could cause issues. **What problems is Marin Software solving and how is that benefiting you?** Automated bidding, mass adcopy and adbanner changes. After getting everything going and complete, the automated bidding actually works. ### 12. "Marin Software Review" **Rating:** 5.0/5.0 stars **Reviewed by:** Freddie M. | Marketing Advertising Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 16, 2019 **What do you like best about Marin Software?** Marin is commonly easy to use and altogether versatile. It's definitely not hard to channel for correctly the estimations you care about seeing.This is exceptionally useful with respect to following designs and URL engineers of record the officials. Marin improves our offers always, suggesting that despite when we are not in the work environment our chase offers are attracting changes at the best CPA. We have moreover watched essential upgrades in salary, and lessens in go through conversely with using Googles offering strategies.The straightforwardness of the feature publicizing has been profitable. **What do you dislike about Marin Software?** There is definitely not a lot to detest as most of our work is taken care of by the oversaw administrations group. **Recommendations to others considering Marin Software:** It might look entangled, it might overpower, yet it will improve the administration of your PPC account, both decrease in manual time hours spent overseeing accounts and furthermore the ROI. My recommendation is to use the contacts at Marin, they are responsive and accommodating. **What problems is Marin Software solving and how is that benefiting you?** Bid envelope innovation to streamline offering and advancement endeavors in the interest of our customers. Marin assists with the every day offer administration of our paid media accounts, it as of now gives increasingly powerful computerized offering methodologies. In this way the primary profit by utilizing Marin would be the improved benefits for our records. ### 13. "Marin Software: Effective For Campaign Management." **Rating:** 5.0/5.0 stars **Reviewed by:** Chris H. | Advertising Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2019 **What do you like best about Marin Software?** Marin is generally simple to utilize and entirely adaptable. It's anything but difficult to channel for precisely the measurements you care about seeing.This is very helpful with regards to following layouts and URL developers of record the executives. Marin improves our offers constantly, implying that notwithstanding when we are not in the workplace our hunt offers are drawing in transformations at the most ideal CPA. We have likewise observed noteworthy enhancements in income, and diminishes in spend in contrast with utilizing Googles offering strategies.The simplicity of the showcase publicizing has been valuable. **What do you dislike about Marin Software?** In spite of the fact that it is helpful, it very well may be very hard to learn without guidance. Fortunately anyway there are online classes you can view to become familiar with the different highlights. **Recommendations to others considering Marin Software:** In the event that you deal with an extensive number of records, or records that require transformation following, attribution demonstrating, or re-promoting crosswise over pursuit/show/social, Marin is the perfect device. The help you get is best in class, and the abilities of the product is level if not in front of the remainder of the market. **What problems is Marin Software solving and how is that benefiting you?** Enables us to improve offers without being in the workplace. Marin Software is increasingly powerful for us as accomplishing a superior offering methodologies and boosting our time. Additionally the computerized and custom announcing highlight (while expected with any transformation following programming) is actually simple to utilize. ### 14. Perfectly suited to optimize Google Ad campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2019 **What do you like best about Marin Software?** The interface. Pretty intuitive and user friendly when trying it the first time. The tool itself, the algorithms or predictive modeling behind is awesome. **What do you dislike about Marin Software?** Not too many options to create visuals: needed charts to present monthly reports but they were not very pretty looking, so needed to use a third tool for that. **Recommendations to others considering Marin Software:** Very powerful tool to optimize google ad and social media campaigns. The software automatically cancel or boost ad campaigns depending on performance, saving the user tons of time to not have to keep an eye on it **What problems is Marin Software solving and how is that benefiting you?** Automate google ad campaigns. The software automatically picked and boost best performing ad groups-ads-keywords ### 15. MarinOne Provides A Fresher Interface **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2019 **What do you like best about Marin Software?** Marin provides an effective bid management system which still outperforms the tools provided by google and bing. The new interface builds upon the existing platform by providing a better UI allowing you to find features easier, and notably it is far more visually appealing. **What do you dislike about Marin Software?** Although the interface is far more appealing and a better experience, the actual performance of Marin hasn't really improved much compared to the original Marin. Google continues to get better at optimising their own bidding tools and the observable differences in performance between Marin and Google Bidding is decreasing. The main benefit is that the tools you use to make Marin perform best are easier to find in MarinOne **Recommendations to others considering Marin Software:** It's good, but perhaps trial other bidding methods available by Google first to see if they work. If not, Marin should be your go-to as it has proven reliable with both small scale and large spending campaigns. **What problems is Marin Software solving and how is that benefiting you?** Marin helps with the daily bid management of our paid media accounts, it currently provides more effective bidding than the automated bid strategies provided by Google and Bing. Therefore the main benefit from using Marin would be the improved profits for our accounts. ### 16. Valuable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** January 23, 2018 **What do you like best about Marin Software?** Marin optimises our bids all the time, meaning that even when we are not in the office our search bids are attracting conversions at the best possible CPA. We have also seen significant improvements in revenue, and decreases in spend in comparison to using Googles bidding strategies. **What do you dislike about Marin Software?** Although it is very useful, it can be quite difficult to learn without instruction. Luckily however there are webinars you can view to learn the various features - and ultimately a Marin specialist badge upon completion of the training. **Recommendations to others considering Marin Software:** The pros continue to stack up, and in cases such as ours where paid marketing is used a lot, it is a sound investment to use Marin - we would not consider going back after beginning to use it. **What problems is Marin Software solving and how is that benefiting you?** Allows us to optimise bids without being in the office, for example when on holiday or busy working on other paid media elements. We have realised that Marin bidding software is more effective for us as achieving a better ROAS than adwords bidding strategies. ### 17. Marin Social - great for reporting usage. **Rating:** 3.5/5.0 stars **Reviewed by:** John W. | Management Team, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2019 **What do you like best about Marin Software?** We liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account. Has good features like budget projection. Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side. **What do you dislike about Marin Software?** Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others. I also do not like how you cannot see today's data/performance and have to wait until the next day. Layout is not always intuitive, customer service hours very limited. **What problems is Marin Software solving and how is that benefiting you?** We are utilizing their parameter builder to mass-manage tracking for our internal analytics systems. ### 18. Marin Thoughts **Rating:** 1.5/5.0 stars **Reviewed by:** Liping C. | Paid Search Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Marin Software?** Marin is relatively easy to use. I think the Marin One platform is great as it does give more insight to the campaign and can also pull in reporting that wasn't available before. **What do you dislike about Marin Software?** It's very difficult to launch campaigns in Google AdWords or Bingads when they're not compatible in Marin. Our clients want to run certain tactics, but we aren't able to because of incompatibility and all of our tracking is being run through Marin. They try to provide work arounds, but those don't always work. **Recommendations to others considering Marin Software:** Look at what needs you have for your campaigns. If you're looking to use a AdWords/Bing Betas, it takes some time for Marin to catch up in terms of compatibility. **What problems is Marin Software solving and how is that benefiting you?** We are using Marin to manage our search campaigns as well as tracking data. The benefits of that is they can either track actions through an FTP that is sent to our 3rd party tracking platform for the business or through tags. ### 19. An effective way to manage search campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Taylor C. | Senior Analyst, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Marin Software?** Marin is very customizable. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side. Also, being able to assign keywords with dimensions in bulk really speeds up what can sometimes be a tedious process. On top of all this, we've received high quality assistance from our dedicated support team with any issues that arise during the day-to-day use of the platform. This is quite useful when it comes to tracking and some of the more complex aspects of account management. Tracking templates and URL builders can be difficult to set up initially, but once they are they function as desired. **What do you dislike about Marin Software?** It would be extremely useful if the graphs responded to whatever filters were in place. Also, the delta and percent delta columns are helpful for comparison, but when generating a report it would be more convenient if puling metrics for two specific time ranges was an option. **Recommendations to others considering Marin Software:** If you manage complex accounts with many campaigns across multiple advertising platforms, Marin will help you wrangle everything. **What problems is Marin Software solving and how is that benefiting you?** With Marin, keyword bid management for enterprise paid search accounts is made so much easier than it would be if we were managing only through the search engine ad platforms. **Official Response from Maria Breaux:** > With MarinOne, we’ve fixed the graph issue you mentioned. You can also chart two different time ranges. We’d love to hear any other suggestions you have—please create a feature request and it'll get passed along on to the team. ### 20. Great basics, mediocre bells and whistles **Rating:** 3.5/5.0 stars **Reviewed by:** Laura P. | Manager, Digital Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Marin Software?** Transparency of bidding, customer service is middle of the road, but usually quite responsive. **What do you dislike about Marin Software?** Layout is not always intuitive, customer service hours very limited (I would particularly like to be able to push bidding folders in off hours when there are updates made). **Recommendations to others considering Marin Software:** Make sure you're fulling integrated to all platforms seamlessly, including ease of tracking (Amazon, social, search engines). Make tracking more user friendly (make it viewable). Have availability to push folders when no customer service is available. Make LABELS available - seriously. The fact that you all strip out labels make it super inconvenient for us to do automated copy flips in the search engine UI. **What problems is Marin Software solving and how is that benefiting you?** Mass, scalable bidding ### 21. Overall a solid platform, but missing some handy features found with other vendors **Rating:** 3.5/5.0 stars **Reviewed by:** Scott W. | Senior Program Manager and Product Manager (eAccountable Tools and Paid Search), Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Marin Software?** Marin provides one cohesive platform to manage all your ad accounts at once. The automated bidding and ease of cross-management produces a nice daily time saving. **What do you dislike about Marin Software?** There can be a slow adoption of new features. For example Google Ads recently rolled out a new ad format and Marin currently doesn't support it within their platform. **Recommendations to others considering Marin Software:** Ensuring the setup and implementation is correct can be difficult, but once you get over that hurdle you can quickly learn the platform. The support team has been very helpful when in difficult situations. **What problems is Marin Software solving and how is that benefiting you?** Marin software makes it easier to management multiple tasks and account with less time or a smaller team. ### 22. Love the layout, hate the functionality **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Marin Software?** The simplicity of the UI in terms of aesthetics is by far my favorite feature--very easy to navigate **What do you dislike about Marin Software?** Bid optimizations are extremely frustrating; the UI will often not update things like campaign budgets or search bids on the first input--multiple inputs or page refreshes are often required. Lack of Bing integration for important features such as Impression Share is disappointing as well. Most importantly, our team has had ongoing issues with sitelink uploads and management for at least a year now, with no fix in sight (despite many calls and emails with Marin support) **What problems is Marin Software solving and how is that benefiting you?** We use Marin to marry our front end metrics in the respective engines to the revenue data collected from our clients. Marin (more often in theory than execution) allows us to easily make media buying decisions based on revenue goals. **Official Response from Maria Breaux:** > Thanks for the feedback! We’ve fixed a few longstanding issues with sitelinks. If you’re still experiencing difficulties, please reach out to your account team. ### 23. Marin Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2019 **What do you like best about Marin Software?** Dimensions, web queries and recurring reports **What do you dislike about Marin Software?** Can’t upload creative in Bing past 80 characters, doesn’t pull in Bing impression share **What problems is Marin Software solving and how is that benefiting you?** Third party platform to sync engines. Helpful when doing bulk uploads **Official Response from Maria Breaux:** > We're in the process of adding support for Bing Impression Share, and thankfully, Bing has improved their Expanded Text Ads to support 90 characters in their description field. You can now use this feature directly in Marin. If you have any further questions or want to stay up to date on our Impression Share ETA, please get in touch with your account representative. Thanks! ### 24. Best software **Rating:** 5.0/5.0 stars **Reviewed by:** Ambrosia O. | Event Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** May 14, 2019 **What do you like best about Marin Software?** This software is so user friendly and helps me more effectively market my products to customers **What do you dislike about Marin Software?** I do feel like it's a little over priced **What problems is Marin Software solving and how is that benefiting you?** It helps streamline our process while saves lots of time ### 25. Makes life so much easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Marin Software?** That you are able to see everything in Google and Bing at the same time **What do you dislike about Marin Software?** it doesn't have all the columns you can find in the engines **What problems is Marin Software solving and how is that benefiting you?** it reduces time for optimizations ### 26. Great customer service but does not adapt quickly to new features **Rating:** 2.5/5.0 stars **Reviewed by:** Fion S. | Director, Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Marin Software?** The ability to filter for rules and build reports to alert the team if something needs to be fixed. Active adgroups with no creatives, BMM keywords into Exact campaigns and vice versa. Also the availability of representatives when a chat is initiated. **What do you dislike about Marin Software?** The inability to upload Bing sitelinks and adaptation timeline to new google features. **Recommendations to others considering Marin Software:** N/A **What problems is Marin Software solving and how is that benefiting you?** Ability to manage multiple platforms in one single UI. Tracking experts who are knowledgeable in the specific needs for the client **Official Response from Maria Breaux:** > We hope you'll be happy to know that we’ve built capabilities in MarinOne that allow you to automatically pull down new publisher formats. For more info, reach out to your account team for more info. ### 27. A proven ad management platform that has seen better days **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Marin Software?** Marin makes creating new objects and getting them wrapped with tracking pain-free in the paid search channel. This applies to paid keywords, creatives, campaigns, adgroups and product groups for Shopping. This allows for any search advertiser to blitzscale their campaigns as new trends rise and old trends fall without having to worry about variable costs to building new objects besides identifying them through research and loading 'em up. Classification of different campaign components like adgroups and keywords is multi-dimensional and fully customizable. The reporting capability that's included in the service is pivotable and easy to work with in CSV format. Marin has worked with my agency as well to provide a custom datapassback which opens up further opportunities for analysis and insight generation in-house. **What do you dislike about Marin Software?** The dashboard is fairly slow to load when it comes to viewing history and filtering off dimensions and archival dates. Sorting by date isn't an option, so I'm stuck with descending dates by default. Ad testing features are, while available, weak in that they are convoluted and difficult to get going because the nature of the campaign's tracking has to be changed. Bids are only updated once per day, incorporating revenue/lead models or position based models. Low traffic objects are "rolled up" into folders to achieve statistical significance, which is a good strategy. However, the features that execute on this strategy leave room for improvement. The mobile bid adjustment is flawed from my discussions with Marin representatives. Mobile data is not isolated out. In other words, data from other devices is co-mingled when it should not be. Though a low portion of traffic, tablet bid adjustment is not available. Audience, geo, demographic, and other targeting & bidding modifiers that platforms feature for are lacking on Marin. To be fair, this is a pretty big hurdle that I haven't seen many of the ad management tools with a practical solution. There is supposedly Marin One, which purportedly solves for different integration and advanced targeting solutions. **Recommendations to others considering Marin Software:** Marin has great support but on a product that may have already seen it's best days. Ad tech and platforms are moving extremely fast in terms of development in functions, reach and ad formats. 3Ps will always be a step behind them by definition. Consider what you need most for your digital marketing needs and what would make sense with a vendor partner. **What problems is Marin Software solving and how is that benefiting you?** We are solving a division of labor and scalability problem with Marin Software. Marin's bidding algorithm aligns with our agencies formula to maximize digital media performance towards conversion and revenue driven outcomes. By and large, Marin enables return-driven goals to be achieved in the long-run insomuch as bidding on ads is and will be a differentiator for performance. **Official Response from Maria Breaux:** > Sorry we’re not meeting your expectations, and thanks for the feedback. Marin’s able to push bids multiple times per day, and we've enhanced functionality with MarinOne. If you’re continuing to experience issues, reach out to your account team and we’ll look into it. ### 28. easier than most **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** April 02, 2019 **What do you like best about Marin Software?** what i like best about this software is the ability for cross channel performance on the advertising platform that is used both by advertisers and agencies. **What do you dislike about Marin Software?** One of the few things that i dislike about Marin is the optimization. Although it is good, it can use more improvement so that it enhances the scale of results and functionality for the world's biggest brands **What problems is Marin Software solving and how is that benefiting you?** I am trying to solve the problem of inter-connectivity which this software allows me to do ### 29. Marin **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 13, 2019 **What do you like best about Marin Software?** Marin makes it easy for our team to manage our campaigns. The dimensions system is robust and allows us easy categorization of our campaigns. **What do you dislike about Marin Software?** The UI is in need of updating, but that is solved with the new Marin One initiative. **What problems is Marin Software solving and how is that benefiting you?** Marin helps us manage our SEM campaigns, and allows us to easily categorize our campaigns via dimensions. ### 30. Great Software **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2018 **What do you like best about Marin Software?** It makes it easy to combine different accounts. **What do you dislike about Marin Software?** Reporting could be better. Would like to see more reports that include data science - forecasting on a account level. **What problems is Marin Software solving and how is that benefiting you?** Marin helps us get the most for our money. We are able to gain more new customers. ### 31. Excellent management tool for Digital Marketing! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** January 27, 2019 **What do you like best about Marin Software?** The thing I like best is the ease of use of the platform to sort and organize the data generated from various digital marketing channels. **What do you dislike about Marin Software?** The UI can be refreshed to have a more modern look. **Recommendations to others considering Marin Software:** Use it! The bidding calculation by Marin is very useful and advance! **What problems is Marin Software solving and how is that benefiting you?** Optimizing and figuring out the KWs and ad groups aren't performing well and where I can improve those platforms. ### 32. Overall a very positive product, but at times training materials come woefully short. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Marin Software?** Alot of reporting options and more accurate spending data. Marin is a fast, and once you learn to use it, easy to use platform. Our only issue is the learning tools on the site come a bit short of where we would like them. **What do you dislike about Marin Software?** UI can be a bit confusing for new users, training new users can be hard. In program training is woeful at best. Learning is limited to mostly to text and not to an audio visual medium. This can disengage trainees and cause alot of future questions. **Recommendations to others considering Marin Software:** Please take steps to update the in product training tools. While it is wonderful that our company is offered monthly calls, and while some training exists there is simply not enough to implement new employees quickly and efficently. **What problems is Marin Software solving and how is that benefiting you?** More accurate info and more reporting options than ad words. **Official Response from Maria Breaux:** > We’re aware that our UI is designed to solve some complex challenges for advertisers, but we’re always working hard to simplify workflows. For new users, we recommend starting your Marin training experience with our certification program. Our courses are designed to give you a hands-on approach to learning the platform in a simulated environment. You can find our certification courses at Marin University at https://support.marinsoftware.com/en-us/Marin_University. Additionally, Marin University offers you opportunities to watch recordings of our Marin Live webinars and in-depth training articles, complete with videos and interactive exercises. We hope you find these resources helpful! ### 33. Marin gets me 90% there **Rating:** 4.0/5.0 stars **Reviewed by:** Laura R. | Manager, Digital Advertising, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Marin Software?** chat support, nice account reps, visibility into bidding, and control over bidding. **What do you dislike about Marin Software?** Slow to get support for new features. Wish there were more reporting views within interface. **Recommendations to others considering Marin Software:** Definitely test it. Hard to understand features until you have to use them for management purposes. **What problems is Marin Software solving and how is that benefiting you?** Helping to streamline reporting (not 100% there though), automated bidding on a large scale. **Official Response from Maria Breaux:** > Hopefully we can fix that 10%! MarinOne helps advertisers innovate faster and has reporting enhancements we recommend checking out. To learn more, get in touch with your Marin account rep. ### 34. Robust Platform. Great Customer Support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Marin Software?** The biggest thing that stands out to me is their customer service. This is something I have had issues with when using competitors. Of course, the platform has the majority of what we need and we couldnt grow without it. The customer services has been the biggest benefit for a company that needs to pivot and improve the platform quickly. **What do you dislike about Marin Software?** The lack of some reports like time of day?ad scheduling. also, it would be great if it was real time bidding and not just once per day. **Recommendations to others considering Marin Software:** Continuing to fill gaps like time of day/hour of day. **What problems is Marin Software solving and how is that benefiting you?** The biggest issue we had for our B2B company was connecting our campaign/keyword/ad group data back to down funnel metrics. Their ability to do this with marin id's and salesforce integrations has been instrumental. **Official Response from Maria Breaux:** > Thanks so much for your review! Marin’s able to push bids multiple times per day. If you’re experiencing issues with this functionality, please reach out to your account team. ### 35. Marin Review **Rating:** 3.5/5.0 stars **Reviewed by:** Emily C. | Associate Digital Strategist , Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2018 **What do you like best about Marin Software?** That it houses all of my campaigns, regardless of engine, in one place. I can easily see a quick snapshot of performance this way. **What do you dislike about Marin Software?** There are many glitches with the software that you don't realize unti you are working in the platform frequently - for example you have to reupload the creative bulksheet with the term "landing page" instead of click through URL. This is just one of many examples. **Recommendations to others considering Marin Software:** Take note of all of the nuiances and glitches when use **What problems is Marin Software solving and how is that benefiting you?** No business problems necessarily. The benefits are similar to my review above in that it houses all of our cross engine campaigns in one place ### 36. Loving the new UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Marin Software?** The reporting is so much cleaner. Looking forward to optimizing by audience **What do you dislike about Marin Software?** At this stage since this is a test period, just wish all the functionality was there - but it will be! Can't wait to switch fully over to MarinOne **Recommendations to others considering Marin Software:** really rally your partners (whether clients or internal) to jump in and start digging through it themselves - really helps to engage them. **What problems is Marin Software solving and how is that benefiting you?** With the reporting functions so much cleaner, I'm finally getting marketing managers who need PPC data to go in and explore on their own. That is a major win for my team. ### 37. Simple software that has lots of benefits. A little expensive compared to DS **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2018 **What do you like best about Marin Software?** Easy to use, provides lots of ways to view data across multiple platforms. **What do you dislike about Marin Software?** Seems a little outdated but new demo's we have seen look better and have added benefits.. **Recommendations to others considering Marin Software:** Much more affordable than other options with the same service level. However, if you do not need everything Marin offers, there are cheaper options. We need all of Marin's services so it makes sense for us. **What problems is Marin Software solving and how is that benefiting you?** consolidating data and using bid algorithms to be smarter about our media spend. Our returns are much higher by using Marin. **Official Response from Maria Breaux:** > We hear you. We just launched MarinOne, which has a more flexible pricing model and offers true cross-channel reporting and visibility. To learn more, get in touch with your Marin account rep. ### 38. Powerful Reporting Tool **Rating:** 4.0/5.0 stars **Reviewed by:** John S. | SEM Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2018 **What do you like best about Marin Software?** I need to run reports daily to track our clients' spends, and couldn't do it without Marin. I love how easy Marin makes it to do reporting for all of our clients all at once. Marin makes it easy to report on individual clients as well. **What do you dislike about Marin Software?** I wish it was easier to report on clients across multiple channels, and devices. I would like it to be moe intuitive. **What problems is Marin Software solving and how is that benefiting you?** Use this for reporting and some bid management. It makes the position bidding easier ### 39. Some great positives, but also lacking in other areas **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Marin Software?** The foldering strategy is a great way to handle small data issues on a lot of our clients. **What do you dislike about Marin Software?** Syncing issues are a regular thing for us, and adds additional complexity with tracking. Lately, we've also seen a lag of support on newer features with Marin, causing us to be slow to test. **Recommendations to others considering Marin Software:** The biggest challenge for us has been relying on Marin for tracking purposes. If we had avoided using Marin as the source of truth, many problems could be avoided. **What problems is Marin Software solving and how is that benefiting you?** Automated bidding. ### 40. Great Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Marin Software?** I like how the platform helps me manage and optimize my search campaigns automatically without me always having to go in and manually update. **What do you dislike about Marin Software?** It is not the the easiest platform to navigate at times. **Recommendations to others considering Marin Software:** USe this product to take your SEM and other media advertising to the next level. This has helped me manage 8 clients that have a lot of campaigns running at once and this helps me keep everything running properly. **What problems is Marin Software solving and how is that benefiting you?** Optimizing placements within campaigns ### 41. Great for automating most of your paid search tasks **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Marin Software?** I spent several hours setting up Marin when I first on-boarded and most of my routine tasks are completely automated. Ad copy testing, bidding, and copying campaigns from one account to another. **What do you dislike about Marin Software?** Need to keep an one on if ad copy is copied from one account to another correctly. Doesn't pull in campaigns accurately with demographic targeting. **Recommendations to others considering Marin Software:** Good tool to manage accounts with an affordable price point. **What problems is Marin Software solving and how is that benefiting you?** I run a massive account by myself utilizing Marin. ### 42. Great Paid Solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2019 **What do you like best about Marin Software?** The ease of use and on boarding schedule, getting team members up to speed was quick. **What do you dislike about Marin Software?** Full circle attribution was hard to obtains with our CRM. **What problems is Marin Software solving and how is that benefiting you?** Monitoring and refining paid initiatives. ### 43. Good functionality but several bugs **Rating:** 2.0/5.0 stars **Reviewed by:** Michael L. | Senior Search Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Marin Software?** I like that I can easily manage all my accounts across publishers **What do you dislike about Marin Software?** There are several bugs like sitelink management, reports not pulling data through, etc. **What problems is Marin Software solving and how is that benefiting you?** Multi platform management. **Official Response from Maria Breaux:** > This issue has now been resolved and you should be good to go. If you experience any further problems, reach out to your account team and they’ll look into it. ### 44. Marin's software is simplicity at its best **Rating:** 4.5/5.0 stars **Reviewed by:** Alvi A. | Paid Search Associate, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** November 01, 2018 **What do you like best about Marin Software?** Marins software is so easy to use especially for data pulling which makes pulling reports so much easier **What do you dislike about Marin Software?** It needs to add more capabilities that other engines have. The main thing it needs to focus on is bringing together the usability and functionality of more complex tasks. **Recommendations to others considering Marin Software:** Test it and try it. It is a great solution to having access to data from all engines including amazon! **What problems is Marin Software solving and how is that benefiting you?** data pulling for insights ### 45. A very frustrating platform with good customer service **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Marin Software?** Automated bid strategies is amazing! Has made a huge impact in our performance. **What do you dislike about Marin Software?** It's always a step behind! There are a multitude of incompatibilities to Google and Bing features which makes working on the platform both frustrating and time-consuming. **Recommendations to others considering Marin Software:** Beware of incompatibilities. **What problems is Marin Software solving and how is that benefiting you?** I am primarily using Marin for tracking and optimizing data. The best benefit is automation in reporting, bid strategies and scheduling. ### 46. Makes Life Easier **Rating:** 5.0/5.0 stars **Reviewed by:** Valerie S. | Senior Digital Media Specialist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Marin Software?** efficiencies in trafficking keywords, bulk uploading campaigns **What do you dislike about Marin Software?** UI could be improved, reporting functionality could be improved **What problems is Marin Software solving and how is that benefiting you?** trafficking keywords and text ads ### 47. Great for Streamline Process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2018 **What do you like best about Marin Software?** It is a very user friendly dashboard with easily customizable columns to quickly see what you're looking for **What do you dislike about Marin Software?** There are more bugs than I would like to deal with, however, the customer support has always been quick and reliable **Recommendations to others considering Marin Software:** I find this much easier to use then Kenshoo, though I have had more time working in Marin so I may have gotten more used to it. **What problems is Marin Software solving and how is that benefiting you?** I use it to combine Google and Bing search campaigns to make optimizations and gain insight on a larger scale. It saves SO much time, and is easy to use for those who are not super famliar. ### 48. gain control across all your ad channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2018 **What do you like best about Marin Software?** S+A customizable dashboard that gives us overview of all our ad channels and results and lets us view how each channel compares with others. So, a comprehensive overview of how our spend is working..or not. Gives us metrics and conversion rates **What do you dislike about Marin Software?** Nothing, as sure better than a single channel product. **What problems is Marin Software solving and how is that benefiting you?** Budgets are complex, what is our ROI on each spend, how does it compare with other vendors? Look at conversion rates and analytics in a simple, visual dashboard that is easy to translate into a forward marketing plan. ### 49. Prime Marinidan **Rating:** 4.0/5.0 stars **Reviewed by:** Alicia B. | Digital Media Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2018 **What do you like best about Marin Software?** The simplicity to the product. It makes adding and uploading keywords and creatives simple and easy and it is very user friendly - errors are explained well. **What do you dislike about Marin Software?** How campaigns cannot be deleted within Marin so they have to be paused and recreated if there are multiple issues. **What problems is Marin Software solving and how is that benefiting you?** Keyword tracking and spends across campaigns. ### 50. Reliable Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2018 **What do you like best about Marin Software?** Reporting is pretty standard and reliable. Quick to customize reports and to export **What do you dislike about Marin Software?** I wish there was a way to have True View/ Youtube to track back to Marin when pulling reports. I also wish it synced more often with Adwords. **What problems is Marin Software solving and how is that benefiting you?** Our company uses this to mass report out on multiple different clients. ## Marin Software Discussions - [What is Marin Software's stock symbol and how well is it performing?](https://www.g2.com/discussions/what-is-marin-software-s-stock-symbol-and-how-well-is-it-performing) - 1 upvote - [Do we need to modify any aspects of our technology to work with Marin's solutions?](https://www.g2.com/discussions/do-we-need-to-modify-any-aspects-of-our-technology-to-work-with-marin-s-solutions) - 1 upvote - [How do you help customers with their workflow processes?](https://www.g2.com/discussions/how-do-you-help-customers-with-their-workflow-processes) - 1 upvote - [What is your service model like at Marin Software?](https://www.g2.com/discussions/2781-what-is-your-service-model-like-at-marin-software) - 1 upvote - [Why Marin Software?](https://www.g2.com/discussions/why-marin-software) - 1 upvote - [View Marin Software pricing details and edition comparison](https://www.g2.com/products/marin-software/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-01+04%3A38%3A07+-0500&secure%5Bsession_id%5D=64ecbdd1-89ae-468a-9d14-eb63e7a221bf&secure%5Btoken%5D=0a82a08d0489a23cfd2d5b7cbcad5ce0e88541ffc0a92de4f7e6431078d1c55d&format=llm_user) ## Marin Software Features **Channel Functionality** - Display Functionality **Campaign Management & Optimization** - Paid Keyword Optimization - Bid Rules - Ad Creation and Editing - Ad and Landing Page Scheduling - Scenario Planning - Portfolio Bid Optimization - Advanced Targeting Options - Offline Capabilities - Extensions - Product Listing Ads - Budget Execution & Monitoring **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Platform Basics** - Ad Serving Rules - Sponsored Product Listing Ads - Banner Ads - Display Ads **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Analytics & Administration** - Ad and Conversion Tracking - Attribution - Reports **Platform Data** - Reporting Performance Metrics - Data Filtering - Reporting Dashboards **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - APIs - Notifications - Customization - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Workflow Capability - Internationalization **Platform Additional Functionality** - Offline Ads - Video Ads - Team Collaboration - Integrations **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Retail Media Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Marin Software Alternatives - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - 4.2/5.0 (1,392 reviews) - [Skai](https://www.g2.com/products/skai/reviews) - 4.0/5.0 (281 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (755 reviews)