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Marin Software Reviews & Product Details

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Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

Marin Software Media

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Marin Software Reviews (453)

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Reviews

Marin Software Reviews (453)

View 1 Video Reviews
3.8
453 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the ease of use and bulk upload capabilities of Marin Software, highlighting how it simplifies campaign management across multiple platforms. Many appreciate the intuitive interface that allows for quick adjustments and detailed reporting, making it a valuable tool for optimizing advertising efforts. However, some users note that the software can be slow at times, particularly when handling large data sets.
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Verified User in Computer & Network Security
IC
Enterprise (> 1000 emp.)
"Automated bidding helped if you know your way around."
What do you like best about Marin Software?

Bulk sheets saved a bunch of time when it came to mass changes. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Support team was not very helpful. If multiple people in the platform could cause issues. Review collected by and hosted on G2.com.

FM
Marketing Advertising Specialist
Mid-Market (51-1000 emp.)
""Marin Software Review""
What do you like best about Marin Software?

Marin is commonly easy to use and altogether versatile. It's definitely not hard to channel for correctly the estimations you care about seeing.This is exceptionally useful with respect to following designs and URL engineers of record the officials. Marin improves our offers always, suggesting that despite when we are not in the work environment our chase offers are attracting changes at the best CPA. We have moreover watched essential upgrades in salary, and lessens in go through conversely with using Googles offering strategies.The straightforwardness of the feature publicizing has been profitable. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

There is definitely not a lot to detest as most of our work is taken care of by the oversaw administrations group. Review collected by and hosted on G2.com.

CH
Advertising Specialist
Mid-Market (51-1000 emp.)
""Marin Software: Effective For Campaign Management.""
What do you like best about Marin Software?

Marin is generally simple to utilize and entirely adaptable. It's anything but difficult to channel for precisely the measurements you care about seeing.This is very helpful with regards to following layouts and URL developers of record the executives. Marin improves our offers constantly, implying that notwithstanding when we are not in the workplace our hunt offers are drawing in transformations at the most ideal CPA. We have likewise observed noteworthy enhancements in income, and diminishes in spend in contrast with utilizing Googles offering strategies.The simplicity of the showcase publicizing has been valuable. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

In spite of the fact that it is helpful, it very well may be very hard to learn without guidance. Fortunately anyway there are online classes you can view to become familiar with the different highlights. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business (50 or fewer emp.)
"Perfectly suited to optimize Google Ad campaigns"
What do you like best about Marin Software?

The interface. Pretty intuitive and user friendly when trying it the first time. The tool itself, the algorithms or predictive modeling behind is awesome. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Not too many options to create visuals: needed charts to present monthly reports but they were not very pretty looking, so needed to use a third tool for that. Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Small-Business (50 or fewer emp.)
"MarinOne Provides A Fresher Interface"
What do you like best about Marin Software?

Marin provides an effective bid management system which still outperforms the tools provided by google and bing. The new interface builds upon the existing platform by providing a better UI allowing you to find features easier, and notably it is far more visually appealing. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Although the interface is far more appealing and a better experience, the actual performance of Marin hasn't really improved much compared to the original Marin. Google continues to get better at optimising their own bidding tools and the observable differences in performance between Marin and Google Bidding is decreasing. The main benefit is that the tools you use to make Marin perform best are easier to find in MarinOne Review collected by and hosted on G2.com.

Verified User in E-Learning
UE
Small-Business (50 or fewer emp.)
"Valuable"
What do you like best about Marin Software?

Marin optimises our bids all the time, meaning that even when we are not in the office our search bids are attracting conversions at the best possible CPA. We have also seen significant improvements in revenue, and decreases in spend in comparison to using Googles bidding strategies. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Although it is very useful, it can be quite difficult to learn without instruction. Luckily however there are webinars you can view to learn the various features - and ultimately a Marin specialist badge upon completion of the training. Review collected by and hosted on G2.com.

JW
Management Team
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Marin Social - great for reporting usage."
What do you like best about Marin Software?

We liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account. Has good features like budget projection. Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others. I also do not like how you cannot see today's data/performance and have to wait until the next day. Layout is not always intuitive, customer service hours very limited. Review collected by and hosted on G2.com.

LC
Paid Search Manager
Enterprise (> 1000 emp.)
"Marin Thoughts"
What do you like best about Marin Software?

Marin is relatively easy to use. I think the Marin One platform is great as it does give more insight to the campaign and can also pull in reporting that wasn't available before. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

It's very difficult to launch campaigns in Google AdWords or Bingads when they're not compatible in Marin. Our clients want to run certain tactics, but we aren't able to because of incompatibility and all of our tracking is being run through Marin. They try to provide work arounds, but those don't always work. Review collected by and hosted on G2.com.

Taylor C.
TC
Senior Analyst
Marketing and Advertising
Small-Business (50 or fewer emp.)
"An effective way to manage search campaigns"
What do you like best about Marin Software?

Marin is very customizable. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side. Also, being able to assign keywords with dimensions in bulk really speeds up what can sometimes be a tedious process. On top of all this, we've received high quality assistance from our dedicated support team with any issues that arise during the day-to-day use of the platform. This is quite useful when it comes to tracking and some of the more complex aspects of account management. Tracking templates and URL builders can be difficult to set up initially, but once they are they function as desired. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

It would be extremely useful if the graphs responded to whatever filters were in place. Also, the delta and percent delta columns are helpful for comparison, but when generating a report it would be more convenient if puling metrics for two specific time ranges was an option. Review collected by and hosted on G2.com.

Response from Maria Breaux of Marin Software

With MarinOne, we’ve fixed the graph issue you mentioned. You can also chart two different time ranges. We’d love to hear any other suggestions you have—please create a feature request and it'll get passed along on to the team.

LP
Manager, Digital Advertising
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Great basics, mediocre bells and whistles"
What do you like best about Marin Software?

Transparency of bidding, customer service is middle of the road, but usually quite responsive. Review collected by and hosted on G2.com.

What do you dislike about Marin Software?

Layout is not always intuitive, customer service hours very limited (I would particularly like to be able to push bidding folders in off hours when there are updates made). Review collected by and hosted on G2.com.

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What is Marin Software used for?

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

15 months

Average Discount

12%

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Marin Software Features
Notifications
Customization
User, Role, and Access Management
Paid Keyword Optimization
Bid Rules
Ad Creation and Editing
Ad and Conversion Tracking
Reports
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Marin Software