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MarcomCentral Reviews & Product Details

Accelerate sales with tools purpose-built for brand managers, marketers, and sales teams. MarcomCentral, a leader in Brand Management for 20+ years, can transform your business with streamlined file organization and simplified collateral distribution. MarcomGather is our incredibly affordable digital asset hub that solves "file sprawl" by centralizing all assets in an intuitive, searchable platform - and getting started is fast. Marcom Portal is our enterprise-grade, custom branded portal for marketing collateral and sales enablement distribution to franchisees, regional offices, partners, and more - all enabled with our white-glove onboarding services.

Seller

MarcomCentral

Discussions

MarcomCentral Community

Languages Supported

Arabic, Bulgarian, Catalan, Czech, Danish, German, Greek, English, Finnish, French, Hebrew, Hungarian, Icelandic, Italian, Japanese, Korean, Dutch, Norwegian, Polish, Portuguese, Romanian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese, Chinese (Simplified)

Overview by

Joshua Benedetto

Value at a Glance

Averages based on real user reviews.

Time to Implement

5 months

Return on Investment

19 months

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MarcomCentral Media

MarcomCentral Demo - MarcomGather Library View

A digital asset management system: powerful and simple to use.

MarcomCentral Demo - Analytics at your Fingertips

Know exactly which files are downloaded the most, and which users are most active.

Drag and Drop, then customize each file so its easier to find and more accessible later.

MarcomCentral Demo - Sample of Portal Homepage

Implement a one-stop marketing shop your sales reps, field marketers, agents, franchisees and distributors can access to get corporate-approved marketing materials on the fly.

Find digital assets in seconds by entering a keyword or SKU into the search bar and see all relevant results whether in the document’s title, description, or content.

MarcomCentral Demo - Custom Marketing Templates

Give users the flexibility and control they need to create custom HTML, web or print ready content that appeals to their unique audiences.

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Bill B.

President

Small-Business (50 or fewer emp.)

6/30/2023

"Fast Issue Resolution"

5/5

What do you like best about MarcomCentral?

We have saved a tonne of time by having all our marketing materials in one location. The platform is user-friendly and adaptable to our demands. The possibilities for creating templates that satisfy the requirements of clients and employees are genuinely limitless. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

Occasionally our users have trouble logging in or accessing the site, but the MarcomCentral team is always quick to respond and resolve any customer's might have. Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

We no longer waste hours manually distributing materials or looking for specific collateral, thanks to MarcomCentral. The customization function has allowed us to tailor our marketing materials for various target markets, resulting in more successful campaigns. MarcomCentral has been a fantastic tool for our team and improved our marketing procedures. Review collected by and hosted on G2.com.

Verified User in Environmental Services

Enterprise (> 1000 emp.)

9/16/2021

"Great Partnership"

5/5

What do you like best about MarcomCentral?

I've loved working with everyone at MarcomCentral and was able to visit for an in-person training back in 2019. The team is very helpful and quick to provide support. I love what we've turned the platform into and consistently receive positive feedback from our field users. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

Nothing so far! Any issues have been minor and resolved quickly. Review collected by and hosted on G2.com.

Juan D.

Graphic Artist

Enterprise (> 1000 emp.)

1/25/2022

"The top centralized resource for marketing materials."

5/5

What do you like best about MarcomCentral?

The customization features that the site offers are by far the best. The capabilities are truly endless for building out templates that meet employee and client needs. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

The character limit for descriptions as it prevents from using some neat but lengthy HTML. Being unable to prioritize search terms and check search history to help improve keywords. Review collected by and hosted on G2.com.

Recommendations to others considering MarcomCentral:

Ask about best practices when setting up different aspects of your portal. Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

MarcomCentral has been a great help when it comes to customizing our marketing content and just recently, we set up print integration and it's helped offices order materials easily through one spot. Review collected by and hosted on G2.com.

Kim B.

Sr. Marketing Specialist

Enterprise (> 1000 emp.)

3/2/2022

"Easy to use platform"

5/5

What do you like best about MarcomCentral?

Everyone there at Marcom is very helpful and responsive. The platform is very user-friendly and is easy to use and navigate for our users. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

Our users seem to have trouble logging on frequently or accessing the site. We always seem to have a ticket in for that. Review collected by and hosted on G2.com.

Samantha R.

Senior Director, Marketing

Enterprise (> 1000 emp.)

9/16/2021

"Thorough and flexible solution for customizable branded collateral creation and production"

4/5

What do you like best about MarcomCentral?

The things I love about the Marcom tool are the customer support and professional service capabilities to help you create something that truly meets your needs and the variability of the system to accommodate a lot of competing business requirements. This tool has saved our creative and production teams hours of duplicative work on templated work. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

The downside of using the Marcom solution is that it utilizes a proprietary programming solution that requires unique training and is hard to hire for re: finding someone who already has experience with that coding software. Review collected by and hosted on G2.com.

Recommendations to others considering MarcomCentral:

Use your Marcom account manager as a resource, they are very knowledgeable and able to help you brainstorm when you're trying to solve for various business requirements. Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

The business problems we use Marcom to solve are offering compliant, consistent and brand-adherent materials in 15+ brands across hundreds of users in a national organization. Marcom's solution helps us to ensure that our wide array of users and teams have collateral ready to use at their fingertips that meets their needs. We are saving hours of creative design and fulfillment time by using this tool. Review collected by and hosted on G2.com.

Verified User in Higher Education

Enterprise (> 1000 emp.)

9/21/2021

"Communications Project Manager"

4.5/5

What do you like best about MarcomCentral?

This tool has enabled us to create a suite of marketing and stationery materials that faculty and staff from across the university can use to create professional-looking materials. It has saved us time and professionalized the look of the materials in circulation. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

There is a lot of time and resources needed to set up this system. It took us a while to understand the best approach to designing materials that translated well as "templated" materials. There are also some settings in the system that can't be changed that make it a bit clunky in some places. The vendor has been great about working with us to figure out workarounds. Hopefully, in the future, some things will be more customizable. Review collected by and hosted on G2.com.

Kelsey B.

Marketing Associate

Enterprise (> 1000 emp.)

9/21/2021

"Marcom Central has been attentive, quick, and adaptive to our quick turns and needs."

4/5

What do you like best about MarcomCentral?

Marcom Central is truly a digital experience that you can make your own. No experience needs to be the same and they work hard to meet your needs. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

There are quite a few technology issues and the site has been down frequently since we've launched publicly, which is tricky for us in creating trust with our stakeholders. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

9/16/2021

"Review of Marcom Central after eight years of use."

5/5

What do you like best about MarcomCentral?

The design tools are very flexible, giving an enhanced user experience.

The ability to create customizable templates using either Fusion Pro along with Adobe Acrobat or the new online tool were one of the major reasons we chose this product.

Security is extremely flexible, enabling the targeting of assets to specific internal and external users. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

Jira system for logging support requests. Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

We needed a flexible online system that wouldn't require a lot of internal IT resources to maintain.

Our target audience is both our internal sales and marketing teams as well as our external trade customers. All of our sales and marketing materials are housed within Marcom Central, allowing easy distribution to the chosen audience. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Enterprise (> 1000 emp.)

9/16/2021

"Marcom Central marketing platform"

4/5

What do you like best about MarcomCentral?

Bing able to reuse code making it easier to replicate content with similar business rules Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

I don't think there are enough API options to work with the portal - limited to 1 way inquiries only, not able to generate or re-generate orders from an outside system Review collected by and hosted on G2.com.

Recommendations to others considering MarcomCentral:

Make sure to hire content developers whose skillsets lean toward programming and logic, and are data savvy with a variable data and print background rather than just creative application experience. Review collected by and hosted on G2.com.

What problems is MarcomCentral solving and how is that benefiting you?

Able to distribute a wide variety of materials to a broad set of users that are customized and not having to rely upon a creative department to produce in a timely manner Review collected by and hosted on G2.com.

Verified User in Insurance

Mid-Market (51-1000 emp.)

9/16/2021

"MarcomCentral is intuitive and flexible"

5/5

What do you like best about MarcomCentral?

They offer a variety of product solutions to meet the needs of personalized, customized and static marketing materials. Review collected by and hosted on G2.com.

What do you dislike about MarcomCentral?

Their system is very flexible and has a lot of options but it is sometimes hard to find help in creating a specific situation that has a lot of requirements. Their resources are helpful but sometimes lacking in the fine details. Review collected by and hosted on G2.com.