Email segmentation is the process of segregating a contact database to create email segments with shared and similar characteristics. Learn more about email segmentation, best practices, and how email marketers can perform email segmentation.

Mailgun Categories on G2

Transactional Email

Email Verification

Transactional Email

Email Verification

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Administration

Template Creation		As reported in 72 Mailgun reviews. Process for administrator to create personalized email templates from scratch or incorporate and leverage existing templates.	73% (Based on 72 reviews)
Preset Template Availability		As reported in 68 Mailgun reviews. Quantity and quality of preset email templates for administrators to construct their own emails.	70% (Based on 68 reviews)
Custom Unsubscribe		Able to customize the unsubscribe templates, handler, and tracking. This feature was mentioned in 106 Mailgun reviews.	82% (Based on 106 reviews)
Email Segmentation	See feature definition	Based on 99 Mailgun reviews. Able to segment transactional emails based on their purpose.	79% (Based on 99 reviews)
Detailed Server Logs		Based on 198 Mailgun reviews. Detailed logs for tracking and debugging mail server activity.	85% (Based on 198 reviews)
Notifications		Alerts administrator whenever a pre-set event occurs. 160 reviewers of Mailgun have provided feedback on this feature.	84% (Based on 160 reviews)

Integrations

Webhooks	See feature definition	Based on 156 Mailgun reviews. Integrates webhooks into emails to signal email status (i.e. sent, bounced, opened, etc.)	88% (Based on 156 reviews)
Event Tracking API		As reported in 146 Mailgun reviews. API used to track the status of emails.	88% (Based on 146 reviews)
Mail Send API		Based on 200 Mailgun reviews. API used to send emails (e.g. Web API, SMTP API)	94% (Based on 200 reviews)
Spam Filter Testing		Testing to ensure emails do not go to recipient's spam folder. This feature was mentioned in 109 Mailgun reviews.	81% (Based on 109 reviews)

Platform

Custom Tracking Domain		Ability to define a custom domain from which emails are sent. This feature was mentioned in 155 Mailgun reviews.	91% (Based on 155 reviews)
Multiple Domains		Based on 160 Mailgun reviews. Able to send emails from multiple domains.	89% (Based on 160 reviews)
Dedicated IP	See feature definition	As reported in 85 Mailgun reviews. Ability to use a dedicated IP for deliverability.	82% (Based on 85 reviews)
Documentation		Availability and quality of documentation for API, code library, implementation, and set up. 202 reviewers of Mailgun have provided feedback on this feature.	88% (Based on 202 reviews)
Sender Reputation Management		Ability for the platform to manage individual domain reputations. That way, senders with good sending practices are not penalized based on the sending practices of others. 166 reviewers of Mailgun have provided feedback on this feature.	82% (Based on 166 reviews)
Tracking & Reporting		Tracks emails sent and delivery rates and compiles them into standard reports. This feature was mentioned in 202 Mailgun reviews.	85% (Based on 202 reviews)
Enterprise Scalability		Based on 126 Mailgun reviews. Provides features and infrastructure to allow scaling for large organizations.	87% (Based on 126 reviews)
Performance and Reliability		Emails are consistently received and software performs reliably. This feature was mentioned in 213 Mailgun reviews.	90% (Based on 213 reviews)