Magnetic Reviews & Product Details

As a PR professional working in advertising, I find Magnetic particularly valuable in streamlining complex, multi-stakeholder workflows by centralising campaign planning, task allocation, and approval processes in one platform. It has significantly improved visibility across projects, making it easier to track progress, identify bottlenecks, and ensure timely sign-offs from both internal teams and external stakeholders. This has reduced the volume of follow-ups and fragmented communication across email and messaging channels, allowing for more efficient coordination and faster turnaround times, especially during time-sensitive campaigns and launches. Review collected by and hosted on G2.com.

While Magnetic is effective in centralising workflows and improving visibility across projects, one limitation is that it can feel somewhat rigid when managing more complex or fast-moving PR workflows. Certain customisation options are limited, which can make it less flexible when adapting to unique client approval processes or shifting campaign requirements. There is also a slight learning curve at the beginning, as the platform takes time for teams to fully understand and optimise. In some cases, reporting and integrations with external tools may require additional steps, which can interrupt an otherwise seamless workflow. Review collected by and hosted on G2.com.

I use Magnetic to manage and streamline my workflow, particularly for handling reviews, tracking feedback, and keeping all project-related communication in one place. It helps me stay organized and ensures nothing falls through the cracks. I love that it solves the challenge of fragmented workflows and unclear feedback by centralizing reviews, approvals, and communication in one place, making expectations much clearer and reducing back and forth across platforms. I like that it brings structure and clarity to the review process; everything from feedback to approvals is in one place, making it easy to track progress and stay aligned with the team. As a junior team member, it's especially helpful in understanding expectations and learning from feedback in a more organized and transparent way. The structure and clarity in Magnetic make a big difference in how I approach my work. Having all feedback comments and approvals clearly documented in one place helps me understand exactly what's expected and where I need to improve, removing ambiguity. It's incredibly valuable because I can easily refer back to past feedback and apply those learnings to future tasks. Review collected by and hosted on G2.com.

Sometimes Magnetic's review and approval layers can feel a bit slow and overly structured especially when trying to move quickly or learn through iteration. While the thoroughness is valuable, it can occasionally limit agility and make it harder to build momentum on smaller tasks. Review collected by and hosted on G2.com.

I like Magnetic because there are multiple different ways to view tasks, and you can modify it to look the way you want. It offers a 'calendar' view and allows me to focus on tasks assigned to me easily. The ability to filter on completed tasks, tasks due soon, or expired tasks is super handy. I can also check on tasks assigned to others, and it keeps track of all previous tasks, making it our source of truth for task information. I appreciate how it helps in keeping track of and assigning tasks while capturing essential details. Review collected by and hosted on G2.com.

Initially, it took some time and effort to get used to Magnetic's setup. Like I said, there are multiple ways to view your tasks and it took some getting used to the app and a lot of playing around with it to realize how everything works and how to make the most of it. Magnetic sends a lot of emails. Every time a task is updated, for example, I receive an email. Where it could be useful on the one hand, it happens too often and floods me with emails. I haven't researched whether there is a way to change it so I only receive valuable emails, but the intensity can definitely be lowered with the email sends. Review collected by and hosted on G2.com.

I really like that Magnetic captures all the information in a central place, which is super beneficial. It provides a way to keep track of things by offering backward referrals. It also helps me control time and resources on specific jobs, which is a big plus. Additionally, the job reporting feature is particularly useful. Review collected by and hosted on G2.com.

I find that connecting and better integration could be improved, especially regarding editability. The web interface is great and does what it needs to do, but sometimes when I have a couple of tabs open and there's a job in progress, it drops a thing or loses something, requiring me to go back to it and do a lot of relinking. This mostly pertains to briefs. Really, everything else seems fine. Review collected by and hosted on G2.com.

I use Magnetic in my company to submit briefs to our studio and assign tasks for campaign execution. Magnetic streamlines our internal process and ensures we are able to track campaign tasks efficiently. I like that unique job numbers make it easier to follow up on specific jobs and tasks while checking their progress. Anyone in the team can now type the job number into Magnetic and find out about its progress. The whole department uses it for all processes now, not just the studio. Review collected by and hosted on G2.com.

It was tricky to understand at first, but once we became familiar it was quite simple. Review collected by and hosted on G2.com.

I like that Magnetic is a very robust system across the different aspects that advertising agencies require. I value the cost creation and approvals process because it makes operations seamless and helps reduce mistakes. Review collected by and hosted on G2.com.

We don't fully use the platform for reconciliations of projects and costs, which could benefit us. Time tracking integration into our Google systems could help as manually accepting or time tracking is challenging. The initial setup was fairly challenging, and the team took time onboarding properly. Review collected by and hosted on G2.com.

What I like about Magnetic is that each job has its own job number, which makes it easy to track a job by searching for that number. Magnetic also helps me to see how is the capacity of the people I would like to brief. Review collected by and hosted on G2.com.

Magnetic is the best system I have ever used. I do not have any dislike about it. I am actually happy to be using Magnetic. Review collected by and hosted on G2.com.

Like that there multiple ways to track time and work, you are not confined to one way of doing things. For me the best screen is the timesheet screen, I can have full view of my week and my task, as well as what I can tracked. Review collected by and hosted on G2.com.

Two things. One on MacOS I never seem to get notification right way, they only sound when I reload the site. I never had this issue with Windows. Two the job overview page (I think thats what its called) can be confusing. Just too much information one page, somethings it hard to find the right comments. Review collected by and hosted on G2.com.

It's great at managing tasks, particularly when it comes to handling recurring ones. Magnetic also offers strong reporting options and allows you to see client profitability at a glance. While we didn't make use of the finance features, the option to issue CEs and invoices directly from Magnetic is a valuable addition.

The customer support is always excellent and the team at Magnetic have always worked on building relationships with us. - Especially Theo who I have worked with for over 10 years. Review collected by and hosted on G2.com.

Getting the team to adopt this tool has proven to be difficult. Additionally, allowing team members to enter their own hours directly into the timesheet creates opportunities for misuse. It would be helpful to have an option to disable this feature for certain team members, which would help prevent any 'retrospective time management.' Review collected by and hosted on G2.com.

Easy to navigate when it comes to the Magnetic app Review collected by and hosted on G2.com.

It is not easy to say this but it is one of those many apps we have to use Review collected by and hosted on G2.com.